Appointment setting is a lead generation method of finding qualified opportunities for promoting a product or service whether by telephone or face-to-face setting. Over the years, sales organizations have been using call center services for reaching out to prospects and setting B2B appointments with them. Most professional appointment setters agree that telemarketing is currently the most efficient tool for setting appointments in Singapore where decision makers are usually hard to reach. Outbound telemarketing allows an appointment setter to engage prospects directly, accurately, and more quickly than emailing or direct mailing. However, many companies combine these marketing tools to produce best results.


Appointment Setting in Singapore

Singapore’s diverse cultures and multilingual population suggest a promising future for local and foreign investors who continue to flock the country despite the stiff market competition. With its highly-developed economy, there seems to be an endless stream of opportunity in this country for any business to flourish. However, many businesses, especially start-ups and medium-sized organizations are sometimes held back from growing their sales due to a shortage of qualified sales leads to sustain a strong pipeline.

Effective B2B marketing requires budget and skills to beat the competition and penetrate fertile markets. However, there are many ways to generate appointments in Singapore and cut down marketing costs at the same time without compromising quality. Outsourcing is one of those.

Callbox has been providing outsourced b2b appointment setting in Singapore for over seven years. Using our extensive experience in the outsourcing industry, we were able to develop and maintain an appointment setting strategy which is both effective and economically attractive. For many years, our Singapore appointment setting campaigns have consistently resulted in more meaningful B2B appointments, higher quality sales leads, and shorter sales cycles for our clients.

As a leading appointment setting company in Singapore, Callbox represents some of the biggest providers of IT, software, retail, finance, and healthcare products and services. We set appointments in Singapore and other major business centers in the neighboring regions. Over the last seven years, we have successfully built a solid reputation in the outsourcing industry as a trusted provider of pre-qualified appointments backed by professional lead generation and appointment setting experts.

Callbox’s Singapore appointment setting process has been developed as a response to feedback and evolving needs of our clients, reworked and perfected from time to time. It is composed of six basic steps:


1. Preparation
We believe that preparation is half the success, so we start off by making ready every necessary component of a successful appointment setting campaign – agent, call guide, and business list. Even the most interested prospect can easily get disappointed with a caller who is apparently unprepared, lacks knowledge of the product, and could not answer basic questions. We bring our most experienced appointment setters forward to represent your company. We make sure that they: a) know your product, 2) know who and why they are calling, and 3) are ready to answer questions.

2. E-mail Marketing and Cold Calling

Before we pick up the phone and start cold calling, we blast e-mail to inform prospects in our privacy-compliant leads database* that somebody from your company will be contacting them. This gives them an advance notice on what they should expect and how the call will benefit them.

During a cold call, our telemarketers start screening the prospect to ascertain if there is a meaningful business match-up between their business and yours. Each call is recorded so that our Quality Assurance (QA) analyst can review every facet of the conversation and sort out qualified sales leads from cold prospects in the process.

3. Quality Assessment/Lead Verification

The Quality Assurance Analyst listens to the recording of each call in order to measure the quality of each conversation. Leads that do not measure up to quality assessment standards are set aside for future follow-up campaigns until they are ready.

4. Pipeline CRM Update

Qualified B2B leads are uploaded to PipelineCRM, Callbox’s online project management tool. We then provide you access to it so that you can keep track of the entire B2B appointment setting process in real-time. Using PipelineCRM, you may download real time reports on the status of each sales lead or listen to the recording of each call if you want to.

5. Setting the Appointment
We continue to communicate with the prospect, introducing your products or services and sending out additional information when necessary. When the prospect expresses interest to learn more, we schedule a sales meeting on your behalf. We make sure your potential customers understand the value of and the benefits they will get from meeting with you. We set all B2B appointments via live calls only to ensure accuracy and quality.

6. Appointment Confirmation
Finally, we call the prospect a day before the meeting to remind them of the appointment they have with you and to confirm their availability in order to prevent a “no show” come the scheduled meeting.

*Option provided to client depends on list availability.

Depending on your needs and preference, we can provide marketing support and generate qualified B2B appointments for your sales team, or assist you throughout the entire sales process.

 

Call Us to know more about our Singapore appointment setting service.