How Advertising Firms can Get Closer to their Customers

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How Advertising Firms can Get Closer to their Customers

Nowadays, prospects have different needs, likes and dislikes, have a preference as to which channel is accessible and easy to use when searching for vendors online. Most successful companies mentioned that getting close to their customers is their top priority to ensure success.

But why is it important for an advertising agency to get closer to your customers?

As a marketer, it is best to gain a deeper understanding of your prospect’s behavior in order to communicate with them effectively.

In the modern world of the advertising industry, we all know that the prospect’s journey to look for an advertising company for their business has changed. Companies don’t just choose someone just because they have a budget. Just like other industries, they research and compare services before choosing someone to create promotional ideas, plan and conduct advertising campaigns for them.


According to Forrester, consumers are at 90% of their buying journey before they reach out to a vendor.


So here are some ways on how to get closer to your customers before they can even decide which vendor to choose.

Listen to your prospects

In this new era, listening to your customers is important in order to understand and respond to their needs, identify which stage they are in their buying process and know how to communicate with them effectively.

What to listen to?

  • Behavior. What do they usually do? Do they comment on a blog post? Do you use social media? Do they check their emails often?
  • Interest. What do they want? What are the current trends of your audience?
  • Sentiments. What are they saying? What words do they use? What problems do they need solutions?

Related: The Strategic Marketing of Using Events to Improve Customer Loyalty

Don’t hesitate to go out or pick up the phone

Let’s face it, you can’t just sit in front of your computer and wait for people to find you. That’s not how it works. If you want more people to know more about you, talk to them about your business and what you do.

Related: 12 Telemarketing Myths Decision Makers Actually Believe

Build a strong online presence

Whether be it through blogging or social media, you have to show the world that you can create campaigns and market any business or product.  How?

    • Through website. Utilize SEO. Create high-quality contents and use the right keywords. Regardless of what you do just make sure to rank high on a search engine for people to see you whenever they search for something online.
    • Through social media. Many businesses have acquired their customers through social media such as Facebook and Instagram. Facebook is considered the largest platform to attract customers. Small to big companies create Facebook pages to create brand awareness. According to Statista, in 2018, the number of Facebook users in Singapore is expected to reach 3.2 million, up from 2.9 million in 2016.
    • Through mobile app. According to a blog post from sbr.com.sg, based on Nielsen’s Smartphone Insight Study, Singapore has the highest smartphone ownership in Asia Pacific region. Businesses nowadays make sure their website is mobile ready because of most of the time, consumers search for local vendors through their smartphones.

Grab a copy 15 Brilliant Web Design Hacks That Convert Traffic into Leads!


Attend business events

Events bring people closer together. It allows vendors to connect with their prospects personally and build a relationship with them. It is a good opportunity to present your services and what your company can do for their business.

 

In order to reach out a wider audience, you have to be where your customers are. Understanding your prospects allows you to create a strategy on how to build a connection, interact with them effectively, and provide better service.

 

 

Finding lead generation solutions for both direct response

and brand marketing services

Get qualified leads for advertising firms Dial +65 3159.1112

 

 

6 Marketing Ideas in Selling a Medical Software

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6 Marketing Ideas to Sell a Medical Software

Medical appointment scheduling, diagnostic software, medical database software, medical equipment planning software, etc. These technologies are important to all medical practice to address the needs of all healthcare stakeholders and provide healthcare assistance to everyone.

Many medical software companies strive to develop high-quality software to improve the quality of care for their patients. With too many medical software available in the market, many doctors, clinics, hospitals, etc are having a hard time looking for the right software for their business.

Here are 6 marketing ideas to sell a medical software.

#1. Email marketing

This is an effective way of bringing new leads for many health care providers. It is also their most preferred method of communication with their clients.

According to MedData Medical Technology Marketing Industry Trends Report, 62% of physicians and other health care providers communicate via email  and 75% of them use smartphones, tablets, and other mobile devices to check their emails.

(Image Source: MedData Medical Technology Marketing Industry Trends Report)

 

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

#2. Mobile Marketing Campaign

Almost everyone has a mobile device. Doctors, physicians, and other healthcare providers don’t just use mobile devices to check their emails. They also use it to research for information on how to improve their services.

How to make your mobile marketing campaign effective?

  • Have a responsive website
  • Make “About” and “Contact Us” pages accessible for mobile audience
  • Make phone number and email address easily accessible in your website
  • Create easy sign-up forms (with not so much information to fill in) Here’s more tips for mobile marketing.

Read more: Healthcare Marketing: Selling Products and Services, Creating Awareness


#3. Publish quality content

New contents publish every day is not effective if you don’t produce good articles. High-quality contents should contain in-depth information about your niche specific for your target audience.

How to create an effective content?

  • Know your target audience
  • Brainstorm for topics (make sure it should be within your niche)
  • Identify popular keywords your audience use
  • Promote your content

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]

#4. Create videos

A one or two-minute video about how your product works for audience engagement will do. What to include?

  • Product breakdown
  • Benefits your audience will get

TIP: You can create an animated video that tells stories about how your software makes the life of your customer easy.

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

 

#5. Host Business Events

In today’s marketing world, you have to be competitive to stand out. Hosting a memorable event creates a lasting impression for your company by allowing them to experience your product first hand. Event marketing is a good way to:

  • Promote brand awareness
  • Make connections
  • Build relationship
  • Gain trust of your prospective customers
  • An opportunity to generate new leads for your business

Related: Ultimate Guide on How to Launch a Successful Business Event in Singapore

 

#6. Develop Referral program

Marketing referrals is a good way to gain new customers. Physicians, doctors, and other healthcare providers have different organizations and are familiar with each other. Reach out to your previous and current clients and ask if they have friends, colleagues or family members who are looking for medical software or if not, ask if they can provide a word of mouth to them.

Here are more articles on software marketing:

Whether be it hiring good developers or having great marketing and sales team, the secret behind every successful software companies lies in its marketing strategies and the people behind it.

 

 

 Here’s what you get when you sign up for our Software Lead Generation Services

For easy contact, fill up this form  or dial +65 3159.1112

 

 

How to Become a Major Merchant Market Player

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In this uber-fast paced world, sometimes it doesn’t matter so much whether your business is big or small. What matters more is how fast you do business or how convenient your delivery of goods or services is.

This can’t be truer in the global merchant services industry. As more and more customers rely on online services to order goods, so does the competition between merchant service providers stiffen. Clients realize the advantages and are always on the lookout for the best provider to emerge, or for the one with a breakthrough solution to improving the purchase process.

Here are some ways to make a name for your business in the extremely competitive merchant service industry:

Watch your Rates

How to Be a Major Market Player in the Global Merchant Industry

When you’re against the big boys, you cannot play according to their tempo. Chances are, they dictate the ballgame. The same is true with pricing. When you’re a newcomer, it is unwise to peg your rates on the same level as the leaders’. The technique is to do things at your own pace. What you have to do is get a portion of the market first, make a good impression, and slowly keep the rates up.

Related: Use These Phrases to Impress Singaporean Prospects When Calling

Of course, people equate price with quality, that’s why it is also important to increase your rates as you get more and more mileage in the industry. Outsource if you need to, but make sure to get a provider that offers lower fees to you. When you think your services are at par with the best in the industry, do not hesitate to be competitive rates-wise.

 

Don’t Scrimp on Features

How to Be a Major Market Player in the Global Merchant Industry

When you’re trying to compete with the best, you do not scrimp on the features that retain customers: provide virtual terminals and shopping
cart services, offer eCheck services and 24/7 live support via email or toll-free number. Throw in a live chat support for good measure.

Related: 20 FREE Marketing Tools to Get your Brand Out There

Make them Feel Secure

How to Be a Major Market Player in the Global Merchant Industry

Securing your customers’ data is a no-brainer. In any relationship, a high level of trust is essential for it to thrive. If a customer trusts that their information is safe in your hands, then that customer will be more likely to patronize your business. You have to be able to protect customer data from any type theft, ensuring that your date security measures can not be breached by some overzealous hackers. White collar and cyber crimes are increasing at an alarming rate, so make sure you have five levels of fraud protection. Do not take for granted the fact that your clients also pay for peace of mind.

Related: The Strategic Marketing of Using Events to Improve Customer Loyalty

 

Design a Cool Rewards Program

Who doesn’t want rewards? People have always reacted positively towards any form of positive reinforcement. In this business, it can’t get any better than offering your customers with some type of rewards program. As a merchant services provider, you can always design a rewards program that is unique to your type of business.

If you own a slew of other business, perhaps you can tap this resource to work to your advantage. Have you a car dealership? Offer free or discounted car rentals for every 1,000 kilometers they’ve traveled with your company. You own some hotels, too? A night of stay without charge for every 10 days of stay your customer has accumulated over a certain period might make him recommend you to his friends. Believe me, little things go a long way.

Of course, it wouldn’t be that easy to convince them, it takes a time to build a tremendous credibility to make your clients refer you to some other business.

 

Conclusion

Your business will also be judged according to your average start-up and monthly costs, how fast you approve applications, customer service and experience, and others. When you’re in a dilemma, just put yourself in your customer’s shoes. If you’re happy, your customer is probably happier. It won’t make you a major player overnight, but you know what they say about a happy customer.

 

 Originally appeared at How to Be a Major Market Player in the Global Merchant Industry

 

 

 

Learn more how to get merchant leads with Callbox.

Learn our process, talk with our marketing consultant.

Dial +65 3159.1112

 

 

How to Lose Singaporean Employees in 10 Ways

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How to Lose Singaporean Employees in 10 Ways

Are you tired of hiring and training and ended up losing your best employees to your competitors?

Based on an article from sbr.com.sg, a survey by Robert Half says, 46% of Singapore employees don’t leave work on time and work longer hours for 2 to 3 times a week because of the current talent shortage. Given that fact, Ms Stella Tang, Director of Robert Half Singapore mentioned, “Companies must work hard to attract and retain their best employees”.

Running a business can be very challenging. When I lost some of my best employees, I heard rumors spreading about how it causes other employees to think and ask, “Why would that person quit? Why would the organization let someone as productive as him leave his job? Is the company in trouble? Should I be worried?”

Employees quit their job for different reasons. If you want to have 30-40 % higher employee turnover rates every year, then here are 10 ways on how to lose them.

#1. Don’t recognize their accomplishments.

via GIPHY

Recognition helps employees feel motivated to repeat their efforts again.

#2. Don’t listen to your employees.

via GIPHY

Conduct meetings involving your employees, ask about their challenges with their job and as a manager,  find ways on how to improve and make their life easier.

Related: Business 101: Building Your Thought Leadership Level 2.0

#3. Measure hours of work done and not results.

via GIPHY

Just because your employees are doing personal activities during their shift doesn’t mean they’re not doing their job. Sometimes you need to trust them to use their time wisely.

Related: 7 Inspiring Quotes from Famous Asian Entrepreneurs that Appointment Setters Should Live By

#4. Don’t follow through.

via GIPHY

Not following through can lead to complaints and frustrations. If you can’t follow through on something, be transparent and let them know the reason behind it.

#5. Have a negative atmosphere.

A more relaxed environment leads to happy employees who would love to go to work everyday.

via GIPHY

Related: Boost Creativity: Find Inspiration Inside your Office in Australia

#6. Promote people straight up the ladder.

via GIPHY

True, we hire the best people. But promoting even the experienced ones without giving them exposure to different parts of the business can cause harm in your company’s goals and objectives.

#7. Create and implement rules that were not thought of well.

via GIPHY

Yes. Great employees want to have guidelines and direction, but they don’t want to have rules that get in the way of the quality of their job.

Related: Top 10 Thought Leaders in Sales and Marketing in Asia

#8. Don’t communicate with your employees.

via GIPHY

You’ve got to communicate the good and the bad side of the business. They need to hear it from you. Or else, different sides of the story will come out.  

#9. Don’t provide learning.

via GIPHY

Great employees want growth. They always look for a job where they can learn and develop their skills.

Related: How Successful Singaporeans in Financial Industry Spend their Mornings

#10. Don’t make things fun.

Work is a professional environment. However, workplace should be fun! Encourage team building and social activities.

via GIPHY

According to Forbes.com, great employees are not replaceable. If you think you can hire someone better or can easily have someone with greater skills, then you’re just fooling yourself.

As a business owner, I don’t want to lose my best people and go through with the recruitment, hiring and training process all over again. The values, knowledge and skills gained through training and experience are irreplaceable and have a big impact in your organization.
 
 

 Check out Callbox Singapore Blog for more Marketing and Management Tips!

 

Grab a copy of our FREE EBOOK, Why You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

Why You Should Bet Your Money on Digital Marketing (And Win)

Where Consulting Firms Should Spend Their Marketing Resources

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Where Consulting Firms Should Spend Their Marketing Resources

Regardless if it’s a small consulting firm or a large consulting organization, Consulting companies are having a hard time because they’re marketing services to people without knowing if they need their services or not. Selling a product is easier because you are offering solutions to a customer’s need or want. However, selling a service means selling the value of your relationship with your clients and it’s harder to measure the quality of service especially if you’re new in the industry.

Consulting firms must focus their marketing efforts and resources on what’s important and refrain from spending their time, effort and money on things that aren’t even working for them.

In order to maximize the marketing team’s efforts and resources, consulting firms must spend on the following when selling their services.

Marketing planning

Marketing planning is important in every business. For marketing teams in a consulting firm, thorough planning is needed to achieve your marketing goals. Planning can help you determine what marketing strategy works for your organization.

Here’s how you should plan  A Marketing Planning Process for a Professional Services Firm from Rattleback.

Direct Mailing

One way to reach out to prospects is through email blast. It is the easiest and the cheapest way of providing information and letting your target market aware of your company. With the right targeted list, you can deliver the right message to the right people easily.

How to create attention-getting email?

  • Personalize your message. Address the email directly to them by using their name in the email. Create a message that emphasizes the current need or issues of your audience.
  • Stress the benefits of your service.

Here’s a sample template that we use to send out emails to our prospects.

Michelle Tan

Leng Kee Road, SiS Building, Singapore 159088

 

Hi Michelle,

We know that many companies in Singapore are spending big money in tracking all of their company’s expenses.  

We’ve recently develop a payment tracking software and we just finished testing it out. The results blew us away.

Call +65 1234 5678 for a free demo of our services that will allow you to:

– Pay and Receive payments online

– Keep track of all of your customer’s payments, real time

– Improve your cash flow

Sincerely,

John Lee

Related source: Email Marketing Statistics in 2017

Here are some pointer on email marketing you could check into:

Cold Calls

Another way of reaching out to prospective customers is through cold calling. This is the fasting way of knowing whether your prospect is interested or not. Cold calling is necessary to grow your consulting business. Contacting prospects to know if they’re qualified for your business is important because it lets you identify which prospect to nurture and follow up and which ones are not worth your time, money and efforts.  

Related: Marketing Starter Kit for your Consulting Business in Singapore

Online Content

One way of letting your audience become aware of your company is by providing helpful content with relevant information. However, you must not overload your audience with information. Instead, create high quality contents stressing the only benefits that they can get when they consider your service depending on their needs and want.

Rattleback created a Content Marketing Wheel to think about what type of content and topics to have.

content marketing wheel

Content Marketing Wheel

content marketing wheel

Here’s an example of how they apply their Content Marketing Wheel to their content marketing campaign.

As of April 2014, this is how this collection of content has performed for us:

  • Site Visits: 2,780 page views (~40% to the flagship content + ~60% to our ancillary content designed to attract potential clients)
  • Conversions: 293
  • Email Subscribers: 152
  • Opportunities: 3

Consulting firms create different marketing campaigns on almost everything just to generate income for their business. Their marketing teams should focus on spending their marketing efforts and resources on the things that matter. Planning, direct mailing, cold calling and online content are where they’re supposed to put their efforts on to help them increase their customers and generate more income to grow their business.

 

Kick off your consulting business with an effective lead generation program!

Get qualified consulting leads and customers today! Dial +65 6248.5023 or +65 3159.1112

 

 

Recap of The Worst and The Best Marketing Strategies in 2016 [INFOGRAPHIC]

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2016 is over! And every year, companies are always looking for new ways to promote their business, whether they have a new product or not.

Some of their marketing efforts were able to earn an exceptional result. However, not all incredible marketing idea will work as expected.  Let’s see last year’s the worst and the best marketing strategies.

Here are the 5 Funny Marketing Campaigns in 2016:

Recap of Bad and The Best Marketing Strategies in 2016

 

#1: Republica Parrillera Pilsner Beer

The billboard looks very enticing from the front, but from the back? Well hello!

Lesson:Check every aspects of your campaign ads. Make sure from top to bottom, front and back it’s ethical.

#2: Clinica Dental

This is the perfect example of a logo fail! Pay a visit to this dentist and you’re likely to get more than your teeth fixed.

Lesson: Try something different to stand out but don’t avoid all trends to be different. A logo tells story about your brand and sets you apart from your competitors.

#3: Budweiser for date rape

The perfect beer for #whateverhappens.

Lesson: Catchy and slogans with humor is good. However, be careful of different advertising interpretations.

#4: Starbucks wants to talk about race

“Race Together” caption written on cups to encouraged customers to start a discussion about race.

Lesson: When choosing a tagline, be sensitive of what consumers might feel even if your intention is good.

#5: McDonald’s promoting discussion about terrorism

Bringing up issues about terrorism to customers.

Lesson: Try to turn negatives into positives. Sure you’re promoting against terrorism. But who wants to order and engage into a conversation about past terrorist attacks such as 911? It brings back bad and sad memories.

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

Some fantastic marketing ideas failed to work because of the unforeseen loopholes but how do we make sure all of our marketing efforts won’t go to waste? Let’s learn from the following companies with the best marketing strategies in 2016

#1: Penny The Pirate – OPSM

A children’s storybook with eye testing features to screen children’s sight for parents to find out whether they needed an eye test.

#2: #LikeAGirl – Always

A campaign about encouragement and a battle against the drop in confidence every girls experience during puberty.

#3: Share A Coke – Coca Cola

“Share a coke”, a slogan about sharing. Coca Cola encourage consumers to buy a Coke to share with families and friend and to share their Coca-Cola stories.

#4: If We Made It – Newcastle Brown Ale

An honest, no frills beer ad.

#5: The Priceless Engine – Mastercard

Mastercard’s ‘New Year’s Eve’ campaign to deliver the right offers and messages to the right people at the right time by providing deeper insights to its partners.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

While some marketing campaigns are known for its success, others, well, failed to get good attention from their audience. So the next time you and your team decided to do brainstorming for new marketing ideas, take note and learn from the worst and best marketing strategies mentioned above.

 

 

 Incorporate Multi-Channel Marketing to your Campaign

and Double the Number of your Sales Leads in Singapore

Top Reasons why Singapore Businesses should invest in Lead Generation CampaignsDial +65 6248.5023 or +65 3159.1112

 

 

How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

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How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

Nowadays, many organizations automate their marketing initiatives to perform repetitive tasks and effectively market their goods and services online using multiple channels. It creates a way for marketing departments to save time and effort from marketing and concentrate more on other tasks that can help increase their company’s revenue.

A marketing automation statistics overview from Emailmonday “The Ultimate Marketing Automation stats”. (2016)

 

On average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology. – Emailmonday “The Ultimate Marketing Automation stats”. (2016)

Here are the benefits of marketing automation and its impact on B2B marketing in Singapore this 2017.

Save time and money.

B2B marketers in Singapore found out that having limited budget is their biggest challenge. Marketing automation saves time and money. How? No need to assign people to do individual tasks allowing your resources to focus on new projects. One person can target, create campaigns and keep track of data to determine ROI on all marketing strategies implemented.

Related: What to do when recession strikes in Singapore

Increase in customer engagement.

Marketing automation lets you reach out to your target audience through multi-channel marketing.

Related: Keeping Sales Leads Through Stellar Customer Experience

Lead management.

You can easily attract, engage with your prospects and nurture leads based on their buying journey.

Related: 4 Scoring Tips for a More Effective Lead Management

More targeted audience.

In B2B marketing, having a targeted audience is important. And with marketing automation, B2B companies can easily identify their target audience based on the result of your marketing campaign.

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

Deliver quality leads.

Sales ready leads are identified easily and passed on to sales team because leads are pre-qualified and nurtured.

Overall, marketing automation helps improve the effectiveness of every company’s marketing and sales initiatives. Hope the benefits mentioned above gives you reasons to start utilizing marketing automation for your business.  

 

 

Learn more about Marketing Automation

 Check out on Callbox Singapore Blog for more Tips!

 

 

Marketing is from Mars, Sales is from Venus

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Marketing is from Mars, Sales is from Venus

Should there be any relationship that badly needs counseling this Valentine’s Day, it is the one between Marketing and Sales. These two separate branches have been going at each other as to who could provide more profit. Needless to say, both should remain equal despite what most people think that Marketing is from Mars and Sales is from Venus. Like in any given relationship, both should come together and try to align their differences in order to gain a long-lasting and fruitful connection.

Here are some ways to foment romance between your Sales and Marketing teams:

 

#1: Accept and move on

The most difficult yet very significant endeavor couples often face during the first stages of their journey is in trying to accept their differences and shortcomings. This stage marks the point where they could either make it or break it. Once they get through this stage, the journey will most likely be smooth sailing from there onwards. This holds true for both marketing and sales. While marketers call for awareness and salespersons push for more deals closed, both are actually geared towards one common goal – rake in more revenue.

Related: Marketing Trends in Asia: What to Look Forward This 2017

#2: Serve and support

Another essential ingredient that strengthens the bond between partners is the principle of give and take. Each should complement what the other person is lacking. In business, putting all the burden of selling into the hands of the sales team alone calls for a burnout.

This is where your marketing team can prove its worth and provide aid by means of effective marketing campaigns. What this does is it develops and nurtures prospect relationships over time, putting your sales team a step ahead the next time they should make a call.

Related:How to Make Current Customers in Singapore Renew Their Contract with Your Company

#3: Speak the same language

The key to a healthy relationship is to know what your partner really wants. Imagine when someone in marketing says they have brought in 100 leads, and your sales team takes this good news as all of the prospects are ready to buy.  

This could lead to some confusion. When this occurs, you will definitely find yourself amidst an endless debate, especially when things do not happen according to what one expects. If this is the case, each party should reconsider how to communicate with each other in order to get their message across more efficiently and accurately.

Related: Rebound After a Horrible Sales Call [Video]

#4: Meet regularly and keep talking

What makes commitments stronger and last longer is not with the things each partner could provide, but it is what both could do together which makes them earn the right to be called a sound couple to begin with. Once you have bridged the gap between your marketing and sales team, be sure to keep them working on the same page. Each party should always find time to come together and discuss about success and how to continue supporting each other to achieve future goals.

 

Conclusion

Long-term relationships require hard work. “Making it”does not happen overnight, or by accident. Same goes for bringing together sales and marketing. Each has their own defined roles, but definitely needs the other to end up generating more sales and revenue for your company.

Unlike with Romeo and Juliet, each party does not have to go into the extremes just to convey the message across and sustain the unrelenting beat of the core of your business.

 

Originally posted at Marketing is from Mars, Sales is from Venus

 

 

Boost your Business with Better Marketing Strategy!

Go explore The Savvy Marketer’s Blog or Learn more about our Lead Generation Services

Talk with our Marketing Consultant or Dial +65 3159.1112

 

Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

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Transcript:

Multi-channel marketing is a way to reach out and interact with potential customers through voice, email, social, chat, website and mobile.

Why Multi-Channel Marketing?

Companies do this type of marketing so it’ll be easier for prospects to find their product in all possible marketing channels and eventually turn them into sales-ready leads. But how can asian companies reach their prospects and get better results with Multi-Channel Marketing?

#1 Set and Focus on your end goals

Ask yourself, “What do you want to accomplish?”.

Do you want to:

  • Increase Targeted Traffic?
  • Increase Inquiries?
  • Increase Sales
  • Become an Authority?
  • Establish your Brand?

Related: Reaching Marketing Goals in Malaysia in the First Month of 2017

#2 Create Your Own Measurement Standard Before Implementing a Campaign

You won’t know how effective your campaign is unless you have set a measurable standard. Before implementing a campaign, develop and set your metrics even if you can’t decide how to measure actual results yet.

Related: Business Astrology: What to Expect in Asia in the Year of the Rooster

#3 Use a Tracking Tool To Monitor Your Success

Keep track of your daily or weekly progress to measure the effectiveness of your marketing campaigns.

  • But why do you need a tracking tool?
  • To know what works for your business
  • To increase efficiency
  • For higher customer retention

Check out The Three-Step Guide to Better Customer Retention in Singapore

#4 Leverage Industry Influencers

They have decades of experience and a handful of information that you can use to help you reach your goal. Follow and engage with them on their social media account/page. They have lots of followers that will surely help boost awareness for your brand and eventually — gain you leads.

Related: Top 10 Thought Leaders in Sales and Marketing in Asia

#5 Develop Good Customer Relationship

Building relationship with your customers will help you achieve customer satisfaction.

Why customer satisfaction is important?

  • It shows if your products or services meet the customer’s expectation.

Related: Make Prospects Feel Satisfied in Purchasing your Software Products

  • It provides companies with metrics to manage and improve their business.
  • It earns customer’s loyalty and word of mouth marketing.

So to truly get the word out to prospects with less effort on your marketing strategies, don’t just rely on a single channel. Instead, reach your asian prospects and get 3x results with these multi-channel marketing techniques.

 

 

 Incorporate Multi-Channel Marketing to your Campaign

and double the Number of your Sales Leads in Singapore

Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns

Read this! Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns

Dial +65 6248.5023 or +65 3159.1112

 

 

 

Top Marketing Blog Posts in Callbox Singapore in 2016

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A very happy 2017! Another year means a recap of the year that has passed. Last year, we published different blogs from B2B telemarketing, cold calling, sales and marketing, marketing automation, social media campaigns, B2B marketing, Case Studies and more.

These are based on new learning from some of the webinars and seminars attended. As well as actual experiences of our bloggers.

We have gathered the top 5 most viewed, shared and read blogs of 2016 for you to look back and get inspired.

 


The Top 5 Most Viewed Posts in 2016


3 Sales Tips to Get your Reps Reach for the Numbers

3 Sales Tips to Get your Reps Reach for the Numbers

Not only having good sales reps is important but getting them to deliver the number of leads required for the company to increase its sales. This blog provide sales techniques that will help every salesperson within your team reach for the numbers required from them.

 

How Coke Beats Pepsi: Top-Of-Mind-Awareness in Marketing

How Coke Beats Pepsi: Top-Of-Mind-Awareness in Marketing

Being able to come up in someone’s mind and stay in their consciousness whenever they were asked about a certain product is what all companies are dreaming of. Here’s a blog post from April last year about Coke’s secret when it comes to their marketing strategies.

 

The BEST Answers for Frequently Asked Questions in Marketing Automation

The BEST Answers for Frequently Asked Questions in Marketing Automation

When answering a question, one must be careful what to say as some experts might read your post. In this post, Callbox answers some of the frequently asked questions about how their Pipeline Lead Nurture Tool can help your marketing automation.

 

Your Guide to a Successful International Social Media Campaign

Your Guide to a Successful International Social Media Campaign

Many people especially the younger ones look for news and other information through social media. Here’s your guide on how to create social media campaigns that works.

 

Why B2B Companies Should Prioritize Case Studies

Why B2B Companies Should Prioritize Case Studies

Most prospects rely on personal experience when choosing a product or a company to do business with. That is why more and more B2B marketers choose case studies to attract their audience. This blog post summarizes the value of case studies in B2B lead generation.


The Top 5 Most Shared Post of 2016


 

The Parts of the Best Events Telemarketing Script in Singapore

The Part of the Best Event Telemarketing Script in Singapore

Should you use a script or not? Whether you are doing profiling or inviting someone to an event, following a script is important. Read this blog post to find out why.

 

Make Your Lead Generation Efforts Work This Year of the Monkey

Make your Lead Generation Efforts Work This Year of the Monkey

Lead generation is a challenging task. But how do you make it work in the year of the monkey? In this post, Singaporean business owners use horoscope as their guide on how to  make their B2B lead generation efforts work and become successful.

 

GUIDE Coaching Bringing the best out of a B2B Telemarketer

GUIDE Coaching: Bringing the Best Out of a B2B Telemarketer

How to become a Sales Pro? Sales skills is a must. However, you can make one a sales pro through proper coaching. Find out how in this blog post.

 

Outbound Marketing Reaching out to your Target Market

Outbound Marketing: Reaching Out to your Target Market

Want to know how to attract the right audience? Find out the 5 different ways  how outbound marketing works.

 

Low Quality Leads Huge Potential Nightmare of Software Marketers

Low Quality Leads: Huge Potential Nightmares of Software Marketers

Quality over quantity. Find out why having low quality leads became a nightmare to software marketers.

 


The Top 5 Most Read by Decision Makers of 2016


Why Outsourcing Will Give You More Singapore B2B Leads

Why Outsourcing Telemarketing Will Give You More Singapore B2B Leads

Having second thoughts in outsourcing your telemarketing? Here are the 7 reasons why you should consider outsourcing your telemarketing to get more B2B leads.

 

Callbox on Money Mind Singapore: What a CEO Had Known About the Philippines

Callbox on Money Mind Singapore: What a CEO Had Known About the Philippines

Philippines: Asia’s fastest growing economy because of BPO industry. A story about how Callbox started even before the Philippines was acknowledge as the BPO Capital of the world.

 

Rebound After a Horrible Sales Call [Video]

Rebound After a Horrible Sales Call

How fast can you bounce back when you can’t find the right words to say during a sales call? Read more..

 

How Successful Singaporeans in Financial Industry Spend their Mornings

How Successful Singaporeans in Financial Industry Spend their Mornings

There’s no such thing as what we call an ideal morning routine that’s best for everyone. Successful people have a mindset that they are what they read and most of them spend 80% of their day reading. Read more..

How to Get Targeted Business List with the Help of Outsourced Lead Gen Company

How to Get Targeted Business List in Singapore with the Help of Outsourced Lead Gen Company?

Looking for ways to grow your business and increase your sales? Here’s how an outsourced lead generation company can help you find new customers. 

 

These blog posts serve as an inspiration to us for another year filled with new topics, experience and a motivation to do better this 2017. Hope you’ll get inspired too. Happy reading!

 

 

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Business Astrology: What to Expect in Asia in the Year of the Rooster

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What to Expect in Asia in the Year of the Rooster

Every start of the year, business owners would want to stay ahead of their competitors. However, sometimes things do not turn out as expected.

They often ask themselves such as;

  • How’s my business going to be?
  • Is it the right time to invest for an expansion?

Part of Chinese tradition, most of asian businessmen use astrology as their guide to answer all of these questions to give them an advantage

Here are some tips from  Vedic astrology to combat bad luck in business in the year of the rooster.

  1. First choose the right day of the week to launch your business.
  2. Good days in general for launching a business are Wednesday, or Saturday to make it last a long time.
  3. Make sure the Sun is strong.
  4. The best times of the year are when the Sun is in the sidereal sign of Aries from 14th April-14th May and Leo from 17th August -28th August.
  5. Jupiter can bring good fortune to any business if it is well placed in the 1st, 5th or 9th houses as it then aspects the ascendant.
  6. Avoid the days when the Sun is changing. For example April 12th 2016.
  7. Avoid the times between 18th October-17th November and 14th January – 13th February.
  8. The Sun is considered fallen in the sign of Libra and weak in Capricorn so, if you can, avoid these times for any launches or re-launches.
  9. Mercury, Saturn and the Moon rule business so they also need to be strong in the chart.
  10. That means that they must not be in their weak signs, or in difficult houses of the chart. It’s vital that the planet which signifies the type of the business is well placed.
  11. Choose a waxing moon. The day of the new moon is weak, the full moon is the most favourable time.
  12. The time to begin must reflect the charts of the people involved.
  13. Know which dasha (planetary period in the Vedic system) your business will start in. This is invaluable for accurate forecasting. A business can dramatically change its fortunes if an unfavourable planetary period starts after its launch.

Timing is everything. By deeply analyzing the position of the planets and their effects will give you a head start in making your business a success. And the chart of your business will tell you how successful it can become.

But what can we expect in the year of the rooster on the business side?

According to The Straits Times, based on the new survey result released last January 19, many small businesses in Singapore will increase to 29% when it comes to the number of employees in 2017.  


51% of respondents from the survey are expecting for their business to grow in the next 12 months. 


However, when it comes to innovation, revenue growth, social media and e-commerce, Singapore was ranked low. According to CPA Australia Asia-Pacific Small Business Survey, It shows that only 40% of small businesses forecast Singapore’s economy will grow in 2017.

Related: The New Year Resolution of A Singaporean Businessman

But what industries are expected to soar this 2017? According to ZUU Online, here are the 4 industry to invest in Singapore this year.

  • Consumer Staples
  • Constructions
  • Reinsurance Industry
  • Domestic Exports

And here’s more, a recap of business statistics from 2013 – 2016:

  • According to Nielsen’s Asia 2020 – Progressing, Prepared or Pessimistic report, more than three quarters of business leaders in APAC expect their business models to change over the next five years. And they are worried: 59% say it will be difficult.
  • Leggett says ecommerce is now the largest retail channel in Korea, while online retail sales are growing at 50% a year in Indonesia.

Infographic by- GO Globe

Astrology can help your business in many ways. How lucky you are this year of the lunar rooster doesn’t just depend on luck alone. Still, hard work and perseverance can help you go a long way. Positivity attracts more good energy. If you work passionately, you will achieve your dreams.

 

 

Bring in Huge Numbers of Potential Singaporean IT Clients in The Year of the Rooster

Related: Bring in Huge Numbers of Potential Singaporean IT Clients in The Year of the Rooster

Let us bring some good luck and qualified customers to your table!

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The New Year Resolution of A Singaporean Businessman

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The New Year’s Resolution of A Singaporean Businessman

Goodbye 2016! 2017 has started and it’s that time of the year where everybody is looking forward for a happier, stronger and a more successful year. Every year, people make their own list of New Year’s resolution. From finding a job to living a healthy lifestyle, every year means different things to people.

I used to make my own new year’s resolution but never followed through with them. Some people believe this practice is outdated. While others believe in it just like they still believe in Santa Claus. Sure, resolutions are hard to achieve but most of us use it to change a bad habit and develop a positive one to motivate ourselves to do better every year.

Even successful Singaporean businessman has their own list of the things they want to do to improve and become better than last year. And guess what? Most of them find it effective.

But why do we make New Year’s resolution?

New Year’s resolution is about being hopeful that everything you wish for this year will come true. For me, the success of our New Year’s resolutions starts with our mind.  I’ve decided to do it again this year. Here’s a list of my new year’s resolutions this 2017 that any present and new businessman can do too.

#1. Launch and Market That Product or Service!

There is no such thing as a “perfect” time to launch a product or service.

Many new entrepreneurs are afraid to fail. There are lots of reasons why launching a great product becomes unsuccessful. Not because you don’t have enough capital or you just have a bad business concept. One of the reasons why businesses fail is because nobody knows that your company exists. You could have the best idea in the world, but if people don’t know about you, you won’t get a sale.

So think of it this way, “Wherever you go, no matter the weather, bring your own sunshine.” Anthony J. D’Angelo

Just launch it! Make people aware of your company and see what happens.

Related: Like Dimsums in Hawker Centers: How To Make Your IT Products  Noticeable in Trade Shows

#2. Don’t Bother About What Others Think of You

Everyone has always something to say. At some point, people will judge you or your company. But don’t let criticism stop you from starting and running your own business the way you think you should.

As what Confucius says, “It does not matter how slowly you go as long as you do not stop.”

Think of criticism positively. Instead, think of it as something you can use to improve your business.

#3. Don’t Be Afraid to Outsource

Running your own business will get you burn out easily especially if you are the only one doing all the tasks by yourself. Don’t be afraid to delegate some of your responsibilities to others. Outsource and hire professionals to help you out with your list and marketing campaign. This will help you focus on more important stuff on how to run your business. 


 Read this How Successful Singaporeans in Financial Industry Spend their Mornings


 #4. Separate “You” (as a person) from “You” (as an entrepreneur).

Running a business requires your time 24/7. But being an entrepreneur, you are working on your passion so don’t fight it. But don’t forget about other things in your life, such as family and friends – that’s also important. Also, don’t forget to find time for yourself. Step away from everything and do things that make you happy outside of business. This will help you achieve a more balanced life.

Related: 6 Tips For Better Work-Life Balance

#5. Grow your Business Using Social Media

Starting a business is tough. But if you’re going to launch a product or service, get started and run a campaign on social media. Don’t be afraid to expand your resources. Facebook, Twitter, Instagram, Google Ads, email marketing, local papers, etc. are a good way of letting your market know about your product or service.

Related: The Secret Ingredient in Turning Your Social Followers Into Qualified Leads

As a business owner, you have your own way of running your business the way you want it to be. Leverage every year by doing something better and amazing.  

“The more that you learn, the more places you’ll go.” Dr. Seuss

Cheers to 2017!

 

Photo Credit: saysomethingposters.comldssmile.com

 

 

 Marketing Trends in Asia: What to Look Forward This 2017

Marketing Trends in Asia: What to Look Forward This 2017

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