Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

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Multi-channel marketing is a way to reach out and interact with potential customers through voice, email, social, chat, website and mobile.

Why Multi-Channel Marketing?

Companies do this type of marketing so it’ll be easier for prospects to find their product in all possible marketing channels and eventually turn them into sales-ready leads. But how can asian companies reach their prospects and get better results with Multi-Channel Marketing?

#1 Set and Focus on your end goals

Ask yourself, “What do you want to accomplish?”.

Do you want to:

  • Increase Targeted Traffic?
  • Increase Inquiries?
  • Increase Sales
  • Become an Authority?
  • Establish your Brand?

Related: Reaching Marketing Goals in Malaysia in the First Month of 2017

#2 Create Your Own Measurement Standard Before Implementing a Campaign

You won’t know how effective your campaign is unless you have set a measurable standard. Before implementing a campaign, develop and set your metrics even if you can’t decide how to measure actual results yet.

Related: Business Astrology: What to Expect in Asia in the Year of the Rooster

#3 Use a Tracking Tool To Monitor Your Success

Keep track of your daily or weekly progress to measure the effectiveness of your marketing campaigns.

  • But why do you need a tracking tool?
  • To know what works for your business
  • To increase efficiency
  • For higher customer retention

Check out The Three-Step Guide to Better Customer Retention in Singapore

#4 Leverage Industry Influencers

They have decades of experience and a handful of information that you can use to help you reach your goal. Follow and engage with them on their social media account/page. They have lots of followers that will surely help boost awareness for your brand and eventually — gain you leads.

Related: Top 10 Thought Leaders in Sales and Marketing in Asia

#5 Develop Good Customer Relationship

Building relationship with your customers will help you achieve customer satisfaction.

Why customer satisfaction is important?

  • It shows if your products or services meet the customer’s expectation.

Related: Make Prospects Feel Satisfied in Purchasing your Software Products

  • It provides companies with metrics to manage and improve their business.
  • It earns customer’s loyalty and word of mouth marketing.

So to truly get the word out to prospects with less effort on your marketing strategies, don’t just rely on a single channel. Instead, reach your asian prospects and get 3x results with these multi-channel marketing techniques.



 Incorporate Multi-Channel Marketing to your Campaign

and double the Number of your Sales Leads in Singapore

Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns

Read this! Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns

Dial +65 6248.5023 or +65 3159.1112




The Secrets to Increase your Database with Qualified Contacts [VIDEO]

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Video Transcript:

You called Shengya Company today but a nice robotic voice on the other line said…

“The number you called is now disconnected.”

“Disconnected huh! How can that be uncontactable, this is the same database I used two years ago!”

Savvy Marketer: Wait, did you just say two years? Hey, that’s a lifetime of wasted time and effort on dead contacts.

Did you know that 35% of business data becomes obsolete every year? And if you’ve been using the same database a year or more ago, you’re more likely to be calling invalid or the worse, dead contacts.

Get your database some life man!

Let me share with you some secrets on how to increase your database with qualified contacts.

Run a customer profiling campaign!

If you’re not equipped to do the job, outsource an expert who has thought processes and tools to do the following jobs on your behalf.

  • Verification of Data
  • Data Scrubbing
  • Deduplication
  • Database Management

Here’s How to Get Targeted List in Singapore with the Help of an Outsourced Lead Gen Company

Caller: “Are these four different from one another? Can I just pick one process instead?”

Savvy Marketer: Different, yes, but they are linking processes that work as one. Take a look at how it’s done.


Your service provider will send Initial Email copies to their email addresses to test the accuracy level of your database. “Delivered” emails, which return replies and show actions signify the activeness of the contacts.


Data Verification: they telephone the contacts to verify all details like, business name, contact name, business address, phone numbers, emails, social media accounts and other important information.


Data Scrubbing: missing details and goneaways are replaced.


Deduplication: duplicates are deleted to give room for fresh, active contacts.


Database Management:

Remember to keep your database well-managed, updated and fully locked and loaded with qualified contacts. Once that’s done, you’ll discover embedded knowledge that would result to a productive, successful campaign.

Caller: “Will I get someone to answer my call if I follow your tips?”

Savvy Marketer: Go on and call.

“Hi, thank you for calling Shengya Company, this is Mulan how may I help you”



Improve sales performance by keeping your database updated!

Learn more about our Data Cleansing and Management Services

Talk with our  Marketing Consultant  Dial +65 6248.5023 or +65 3159.1112


How to Get rid of Dead Leads on Your Database?

Related: How to Get rid of Dead Leads on Your Database?



The Perfect Sales Process to Surefire Business Success [INFOGRAPHIC]

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Sales is a critical part of the success and growth of every business. However, not all sales reps are born “sales superstar”. It takes training, dedication and hard work.

It is more about the process than luck. Which means, the more your reach out to prospects, the more you are likely to close a sale. There are different ways to market your brand. Each product has its own features and benefits and every prospect has their own needs.

Here’s an infographic to guide you and increase your chances of sales success. 

 The Perfect Sales Process


Infographic Transcript:


Identifying your potential customers. It is an essential part of the job of a salesperson as this will help increase your sale.

Related: Sales Qualification: How to identify if prospect is worth pursuing?


The “Discovery” stage is all about your prospect! This is the part where you get to know the prospect’s current setup to learn about their issues and challenges. At the same time, be able to identify their needs for your product or service.

Related: How to Spot a “Requested More Information” in Every Sales Objection


Proposal is where you inform the prospect about your product and services, its features and benefits. In order to do this more effectively, go back to the “Discovery” stage. Understand your prospect’s needs and wants and identify how your product or service can help and benefit them.

Related: The Do’s and Don’ts When Doing B2B Telesales                                                                                                                  


The negotiation part plays an important role in the sales process as the negotiator tries to customize a package based on the needs of the prospect and influence his decision to purchase

Related: Appointment Setter Skills that Will Help you Close more Sales


The easiest or the most difficult stage in the sales process depending on how well you did during the earlier stages. In this stage, you get the commitment of your prospect, set up an appointment and discuss about the pricing and eventually close the deal. 

Related: Drive for Sales: B2B Telemarketing Tips That Help Close the Deal



Close more sales with our Lead Generation Services

Talk with our Marketing Consultant. Dial +65 6248.5023 or +65 3159.1112



How fast can you bounce back when you can’t find the right words to say during a sales call?

Check out Rebound After a Horrible Sales Call [Video]

Rebound After a Horrible Sales Call [Video]

Learn more tips and tools in generating leads, Check out our videos here!



Rebound After a Horrible Sales Call [Video]

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How fast can you bounce back when you can’t find the right words to say during a sales call?


A bad sales call can turn into a nightmare and ruin a potential sale. You must know how to take proper precautions to be able to recover. Let’s admit it. Everyone will experience having a bad day regardless how good you are in what you’re doing. Don’t let it ruin your day! Instead, learn from it and move on. Bad experiences along the way can be turned into a positive learning.





Video transcript:

Just got off the phone with a prospect, and it didn’t quite go well? It’s okay to feel bad. Afterall, nobody wants to screw up at work.

But how do you get yourself back and recover from a shitty sales calls?

Get some distance

Get up and step away from your desk.

  • Take a 10 minute break.
  • Get a coffee.
  • Go outside and take some fresh air.

Reflect on what went wrong

Turn bad sales call into an opportunity

  • What could I have said better?
  • Could I have handled the situation differently?
  • How could I have responded?

Everyone can commit mistakes once in awhile. What matters is what you did after to recover. Be positive and turn it into a learning opportunity. Don’t let it affect your future performance.

How about you? How do you get back in the game after a bad sales call? Let us know! Comment below.



Learn more tips and tools in generating leads, Check out our videos here!

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7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

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Infographic originally posted on

In your B2B marketing campaigns, what lead generation channel do you use?

Today, there are couple of marketing channels that we could choose from. These lead generation strategies include:

  • Content Marketing
  • SEO
  • Social Media Marketing
  • and the old fashion but still kicking telemarketing

But among these options, Isn’t EMAIL MARKETING the BEST strategy to invest in. Let me tell you why I think it’s still the most reliable channel. Browse over the stats in this infographic and you’ll end up agreeing with me.

7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]


Infographic Transcript:

Email marketing has an ROI of 4,300%Twitter_bird_icon

Source: Direct Marketing Association

Revenue from email has increased by 28% from 2013-2014Twitter_bird_icon

Source: Email Marketing Industry Census 2014

60% of marketers believe email marketing produces positive ROITwitter_bird_icon

Source: Marketing Sherpa

40% of qualified leads discover sites via email Twitter_bird_icon

Source: Marketing Land

64% of decision-makers read emails via mobile devicesTwitter_bird_icon

Source: SalesForce

Adding social sharing buttons to email messages an increase click-through rates by more than 150%Twitter_bird_icon

Source: SocialTimes

56% of businesses plan to increase their email marketing efforts this yearTwitter_bird_icon

Source: CustomerMinds


More AMAZING Email Marketing Tips!


Make your business messages stand out – right off the bat. Our email marketing process has made a lot successful campaigns.


Learn more about how we generate leads through email marketing.

Dial +65 6248.5023 or +65 3159.1112