12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

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12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

In case you haven’t noticed, coming up with engaging content isn’t easy. In fact, 3 out of 5 B2B marketers today say it’s the number one challenge they face. That’s why it’s important to follow a clear content creation workflow, since having one paves the path toward producing quality content at scale. But processes can only take you so far. You also need to choose and use the right tools for the job.

From apps for brainstorming content ideas all the way to dashboards that keep track of content performance, we’ve rounded up the 12 best tools available out there to bring your content creation workflow up to snuff. These tools help you more efficiently carry out the usual sets of tasks involved in the content production, including:

  • Identifying and targeting audience segments
  • Researching content topics and ideas
  • Crafting and polishing content
  • Monitoring and tracking content performance

First off, though, let’s make one thing very clear. To get the most out of your content creation workflow, it has to be tied to a good content marketing calendar. A content calendar translates your content marketing goals into specific activities and timelines. It improves how well you plan and manage your content marketing program’s overall direction.

So, if you haven’t put one together already, we’ve got you covered. We’ve included a downloadable content calendar template with this post to help you plan for a year’s worth of content marketing activities.

Now, onto the content creation tools…


Identifying and Targeting Audience Segments


Knowing your content’s target audience in advance saves time and resources later on in the content creation process. You need to define the different content marketing personas you want to target before anything else, so that you know which content topics and ideas to prioritize and which ones to avoid altogether.

#1. MakeMyPersona.com

MakeMyPersona is HubSpot’s handy online tool for quickly building custom buyer personas that you can then use to segment your content marketing audience. The tool asks you a series of questions about your ideal customer and generates a buyer persona based on your answers. It’s a good starting point for refining your content audience. Plus, it’s free.

#2. Persona Topic Matrix

This free tool from Inflow helps you identify gaps in your content marketing program. It points to stages in the buying cycle that you haven’t yet covered in any of the content you’ve published. The Persona Topic Matrix complements the research you did with HubSpot’s MakeMyPersona tool, so that you can precisely map content ideas to audience segments and stages in the purchase cycle.

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]


Researching Content Topics and Ideas


Now that you’ve defined your audience personas and mapped the stages in your sales cycle, it’s much easier to brainstorm relevant ideas and topics. The following tools help you quickly narrow down topics that are most likely going to resonate with your target audience.

#3. Keyword Explorer

MOZ’s Keyword Explorer is a staple in any content marketer’s toolkit. It allows you to quickly find the keywords your audience personas are searching for. With this tool, it becomes simpler and faster to uncover what topics your target audience is interested in. Plus, Keyword Explorer gives you insights to make your content easier to find for both people and search engines.

#4. Answer The Public

The most engaging content pieces are those that answer actual questions. An online tool called Answer The Public helps you find common questions people are asking about a given keyword. This tool is a great resource for generating tons of engaging content ideas, especially if you also need to filter results by location.

#5. BuzzSumo

On most lists of content research tools, BuzzSumo almost always ranks in the top two or three–and for good reasons, too. BuzzSumo works well at finding actual content topics that appeal to audiences in an industry or niche, as well as for identifying potential influencers who can amplify your content’s reach. You can use BuzzSumo for both keyword-based and domain-based research in order to find the most shared content (and content format) on a keyword or a website.

#6. Google Trends

Google Trends reinforces the insights you gain from using tools like BuzzSumo. Google Trends’ focus on organic searches expands BuzzSumo’s social metrics-based results so that you get a complete picture on the level of interest a particular topic receives.

Related: How to use Eventbrite and Content Marketing in getting Event Leads


Crafting and Polishing Content


Whether it’s a blog post, infographic, slide deck, video, or what have you, There are countless tools that help you churn out content. But combining the next three tools can give you almost everything you need to cook up compelling, publishable content pieces.

#7. Headline Analyzer

By now, it’s common knowledge that 80% of readers never make it past the headline. tweet this!

That’s why it really pays to invest time and effort at crafting engaging headlines and titles. CoSchedule’s Headline Analyzer is an indispensable tool for optimizing your content’s titles. It scores your headlines based on its overall quality and its potential for generating shares, traffic, and links.

#8. Grammarly + Hemmingway

Technically, these are two different tools, but they complement each other so well that they’re best used together. Grammarly helps make your copy grammatically spotless. Hemmingway, on the other hand, makes your writing more readable and clear.

#9. Pixlr

Another well-established content marketing fact is that visual content (and content with images/graphics) produce better engagement and response metrics. That’s why Adobe Photoshop is a standard part of the modern marketer’s toolbox. But, for those unable to work with this paid platform, Pixlr is a viable free Photoshop alternative. Pixlr comes shipped with one-click photo/image editing options that replicate many of the things you can do with Photoshop.

RelatedHow to Create a Content Marketing Funnel for Your WordPress Website [GUEST POST]


Monitoring and Tracking Content Performance


A critical part of content creation is knowing what works and what doesn’t.  So, you need to keep track of content pieces you’ve already published to see which ones drive results and why. Some of the tools that let you do this include:

#10. Google Analytics

About 54.3% of all websites use Google Analytics. No other free web analytics platform comes close in terms of insights and features offered.

In content marketing, Google Analytics is a handy tool for measuring your content’s impact on traffic, engagement (bounce rates and time on site), navigation, conversions, and ROI.

#11. Scoop.it

Scoopt.it is both a content curation platform and analytics dashboard. It lets you deliver content through different channels such as social media and email. It allows you to keep track of content engagement metrics including visitors, views, shares, and comments. This helps you find out which content topics and formats to focus on.

#12. SEMRush

SEMRush remains one of the most trusted tools in the online marketing space today. While it’s primarily used as an all-in-one SEO tool, content marketers also use SEMRush to monitor content and reshape strategy. It allows you to keep track of links and mentions, find out how your content impacts your keyword and Google rankings, and measure how your content drives traffic volume.

Putting It All Together

Your content creation workflow seamlessly weaves the people, processes, and tools needed to produce content on a regular basis. In order to align your day-to-day workflow toward your content marketing objectives, you’re going to need a solid content calendar. A good content calendar lets you:

  • Publish content regularly and on schedule
  • Put resources to work when and where they’re needed
  • Assign and delegate responsibilities ahead of time
  • Make it easier for your team to collaborate
  • Capture seasonal trends in your industry
  • Avoid overlaps and redundancies
  • Stay consistent with your messaging
  • Identify opportunities and issues in your content marketing program
  • Modify your content ideas in response to developments

In other words, a content calendar helps ensure that your content creation workflow runs smoothly. That’s why we’re making an actionable content calendar template available for download. The template covers everything you need to turn your content marketing strategy into a concrete one-year plan, broken down into monthly, weekly, and daily schedules. It’s the perfect way to flesh out your content ideas for the rest of the year and start planning for the next.

 

 

Create a solid content marketing calendar with our ready-to-use template. With just a few quick edits, you’ll have a fully-functioning one-year content calendar up and running. Grab a FREE copy of our Content Calendar Template [Free Download]!

Content Calendar Template [Free Download]

The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

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Your landing page is arguably the most important component of your marketing campaign. After all, it’s the one that makes visitors into paying customers. For Asian companies that want to make an impact in the region, it pays to have a highly effective site.

Still, in order for that to happen, you will have to be familiar with the qualities of a good landing page. It’s challenge for many marketers in terms of allocating resources to the right components.

So what makes a truly effective landing page?

The Anatomy of an Effective Landing Page for APAC Businesses

A catchy call to action.

Don’t just put a subscribe button for the heck of it. You wouldn’t want your audience thinking, “ Why should I?” You need to convince them into taking action by showing what they
would expect after they take action.

That and a good CTA design will essentially boost your site conversions. Not sure how? Well, you can always consider customized CTA’s since they are sure to give 42% more conversions.

An alluring headline.

What does your article talk about? Well, your headline describes that for you. It also lures a prospect into reading what the content actually says.


What’s more, at least 90% of site visitors who read your call to action also read your headline. tweet this!


So, a few things about making content titles: keep them short, simple and strong enough to pull prospects in.

A compelling design.

While minimalist design schemes are the trend today, not all of these work well enough to keep prospects in asking for more. Good design is basically a principle in digital marketing, and not investing too much on this aspect may cost your leads.

Related: 15 Brilliant Web Design Hacks That Convert Traffic into Leads


Using unclickable graphics can lower conversion rates, as is the case with companies that render only 58% of their graphics clickable.


Testimonials and reviews.

Why should prospects want to purchase your product in the first place? Before they become paying customers, they want compelling reasons to trust you. 


Which is why at least 90% of B2B marketers consider testimonials and reviews highly effective. tweet this!


With this in mind, you can use testimonials and reviews from previous and existing clients to give your brand the level authority it needs to boost its lead generation.

Related: Online and Offline Marketing Tactics to Position your Business in the APAC Market

Relevant ad copy.

Aside from making the headline irresistible, you also need to make an ad copy that outlines your service. At least 75% of marketers struggle in this area, which only requires using the right keywords to attract your target audience.

Moreover, make sure that the copy coincides with the headline of the article.

Related: 40 B2B Sales Email Templates for Every Situation {Free PDF}

An easy fill form.


46% of marketers consider filling form optimization to increase the impact of their landing sites. tweet this!


For this reason, these effective lead capturing tool should be kept short. Adding too many requests for information will only turn visitors off, thereby increasing your bounce rate. A safer way is to get only a visitor’s email address. That’s all you really need!

 

Sources: marketingexperiments.comwww.impactbnd.comwww.marketingcharts.comblog.hubspot.comwww.pardot.com

 

 

Increase your revenue with better marketing strategy

Explore our blog, The Savvy Marketer

Learn more how we get qualified Singapore leads, Dial +65 3159.1112

 

 

Grab a copy of 15 Brilliant Web Design Hacks That Convert Traffic into Leads! The secret to consistently turn web traffic into leads is to find the right balance between content and design.  Find out here in this FREE Ebook!
15 Brilliant Web Design Hacks That Convert Traffic into Leads

How to use Eventbrite and Content Marketing in getting Event Leads

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How to use Eventbrite and Content Marketing in getting Event Leads

Running an event is difficult and time-consuming. But despite this, why do people host, participate or attend events?

  • To learn what’s new within your industry
  • It’s a great opportunity to network with influencers and other business owners of large companies in your industry
  • Meet new vendors and suppliers
  • Develop a reputation as an expert to your clients and potential customers

In order to reach out to a wider audience, marketers like us, create a social media page or utilize content marketing to generate profit. Since most of our audience subscribe to our newsletter and read our blog posts to learn, get more information and know about certain events within our industry.

But how can content marketing get us event leads?

Whenever we are posting blogs for an event, we use Eventbrite to help us book appointments with our prospects, get to know them and eventually meet with them during the event.

Related: Finding the Right People to Exhibit for your Events

What is Eventbrite?

Eventbrite is the world’s largest event technology platform. It is a technology that allows anyone to create, share, find and attend events and new things to do. Whether it’s a music festival, venues, marathons, conferences, hackathons, air guitar contests, political rallies, fundraisers, gaming competitions and business events — you name it, they power it.

Here’s how we use Eventbrite and Content Marketing to get event leads during this year’s Intrigue Summit Event.

  1. We create content about the event.
  2. At the bottom of our blog post, we put CTA with a link that goes directly to our Eventbrite page

Intrigue Summit - Sign Up - CTA

For example:

  1. Sign up to Eventbrite to create, post and promote your event. Here’s an example of our Eventbrite content.

SIGN UP - EVENT BRITE

Content marketing allows us to reach our audience through a blog post, share it and feed our social media engine and send out emails and deliver the right message to the right audience through multiple channels.

 

 

Increase event attendees with effective event marketing campaign

Fill this short form or Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

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Lead Nurture Tools to help Marketers Turn Cold Prospects to Warm

Lead nurturing plays an important role in your overall marketing effort. Nowadays, prospects tend to research online before they make a decision to purchase whatever it is that they need. If a prospect is not ready to buy, it is best to nurture him and walk him through every stage of his buying process until he decides to purchase from you.

Here are my top 5 lead nurture tools that can help your reach out, engage and build the relationship with your cold prospects to turn them into warm leads.


1) Pipeline Lead Nurture Tool by Callbox


Pipeline Lead Nurture Tool is easy to use tool that lets you launch a multi-channel campaigns in minutes. Capture your prospect’s attention, educate and engage with them by delivering personalized messages they need to receive at certain points in the sales process.

Callbox Lead Nurture Tool

How does it work?

Step #1: Automate behavior-based actions.

Take control of your process by defining your next move for any actions – send email, send SMS, send postal mail, prompt to call.

 

Step #2” Create personalized marketing messages across all channels.

Customize email templates, landing pages, postal mail contents and SMS message.

custom email - callbox lead nurture 4

 

Step #3: Respond to prospects in real-time.

Touch base with your prospects right when they are more interested and ready to hear from you.

lead nurture tool 3 - callbox

Step #4: Track all activities of your sales team through Callbox Pipeline.

lead nurture tool 4 - callbox

Learn more about  Callbox Lead Nurture Tool!

 


2) Pardot: B2B Marketing Automation Tool by Salesforce


pardot - lead nurture tool

Pardot lets you;

  • Accelerate your sales cycle and close deals faster by:
    • Identifying your best leads
    • Track engagement with campaigns
    • Improve follow up speed
    • Combine your marketing and sales to turn your leads into loyal customers for life
  • Generate and fill your sales pipeline with high-quality leads by:
    • Creating landing pages and forms
    • Run a highly-targeted email campaign
    • Personalize your buyer’s experience from click to close
  • Build meaningful relationship with your prospects
  • Track all campaign performance and marketing ROI with a customizable dashboard

Related: 20 FREE Marketing Tools to Get your Brand Out There


3) Act-on


act on - lead nurture tool

Act-on is a SaaS, cloud-based marketing automation solution that lets you;

  • Manage and optimize all stages of the customer experience.
  • Track each prospect’s activity from initial engagement to closed sales and beyond.
  • Measure report on all campaigns

You can use Act-on for the following;

  • Inbound tracking
  • Keep track of who is visiting your site, even if they haven’t converted
  • Lead scoring
  • Email campaigns
  • Automated email drips
  • Salesforce Integration

Related: Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients


4) Infusionsoft


Infusion - lead nurture tool

Infusionsoft is a CRM for small businesses and helps them with their marketing automation. It lets you;

  • Import and organize all contacts that come to your business (both online and offline) with tagging and segmentation
  • It collects data about contacts’ behaviors, score them based on marketing interactions, and prioritize hot leads and ready to buy prospects
  • Build relationships and track engagement with your audience
  • Creates personalized messages and automate when to follow-up your prospects.

Related: Follow up Inbound Leads with 5 to 5 Calling Rule (And Increase Sales)


5) Eloqua by Oracle


oracle - lead nurture tool

Eloqua is a lead and campaign management tool and is more popular to large enterprises. It lets marketers engage to the right audience with the right message at the right time while providing real-time reporting and insights.

Related: How to Farm for Leads and Harvest Hefty Conversions

 

Regardless what lead nurture tool you’re using, your main goal as a marketer is to nurture your leads on every stage of their buying process. These lead nurture tools can help you guide your prospects until they’ve reached the final stage of their buying journey.

 

 

Generate qualified Singapore leads and convert your cold prospects with our

Marketing Automation and Lead Nurture tool! Dial +65 3159.1112

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab our kit NOW!

Weeding Out Junk Leads with Predictive Lead Scoring

6 Ways to Use Blog as a Lead Generation Machine

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Companies that create 15 or more blog posts per month drives more traffic to their websites. However, the kind and the quality of your content is also important.

Compounding blog post is those that are still relevant over time. These are the kind of content that you wish to have for your websites to attract visitors and eventually convert into leads.

However, it’s not enough to put your blog out there and spread it on social media. You also need to be aggressive in capturing them. Here are some cool and easy ways to do it.


#1. Use CTAs in your blog posts.


If you want your readers to do something for you, instead of waiting for them to do it, use CTAs in your blogs to generate more response from them.

What can CTAs do for your blog?

  • Direct audience to the service page of your website
  • Get your audience to do or take actions for you
  • Improve your conversion rates

Where to place CTAs on your blog?

  • Anywhere within your post as long as it is relevant to you content.
  • At the end of your blog post

Related: How to Create a Content Marketing Funnel for Your WordPress Website [GUEST POST]


#2. Answer comments on the blog post with CTAs


Whenever I post a blog, I always put CTA at the end of my blog post to encourage my readers to post a comment or share my post. However, when one of your readers posted a comment through a question or a statement, don’t hesitate to put another CTA at the end of your comment.

For example:

Comments with CTAs

Related: Shocking Statistics in Content Marketing in Asia [INFOGRAPHIC]


#3. Offer perks


One way to generate leads through blogs is by offering your readers or subscribers additional information that could solve their problems and apply within their organizations.

What to offer?

  • Downloadable ebooks
  • White paper
  • Infographics
  • Newsletter

Just like what we did on this blog post, Hot Reads: A List of FREE Marketing Ebooks in Singapore.


#4. Implement pop-ups


Pop-ups can help you increase your subscribers. At the same time, it can help grow your mailing list.  When to use pop-ups?

Use pop-ups upon opening your blog post to increase subscribers and exit pop-ups for downloadables such as ebooks, white paper, etc.

TIP: Don’t use too many pop ups. It can be irritating to your readers.


#5. Provide contents that offer solutions to your audience’s problems


I understand that you are excited to let people know how your product works. However, your blogs must provide valuable information to your readers that will help solve their problems. By doing so, you will attract more readers on your blog post. Create contents that have tips, techniques and ‘how to‘ articles to your readers and distribute it on social networking sites. Here’s a starter, 20 FREE Marketing Tools to Get your Brand Out There.


#6. Incorporate links to your blogs.


Put links to your blogs that could redirect your audience to your service page for readers to know more about what you can do for their business. Make sure not to be too promotional, though.

For example:

Many businesses nowadays are looking for ways on how to generate leads through different channels. You can use ‘how to generate leads’ and add links to it that could direct your reader to your service page or to another blog post.

 

Blogging is a great way to become visible through the search engine and a great way to generate leads too if you know how to do it effectively. Follow the 6 ways mentioned above and turn your blogs into a lead generating machine.

 

 

Increase your sales and revenue with

Better Content Strategy,  Explore our blog, The Savvy Marketer

 

 

Grab a copy of 15 Brilliant Web Design Hacks That Convert Traffic into Leads! The secret to consistently turn web traffic into leads is to find the right balance between content and design.  Find out here in this FREE Ebook!
15 Brilliant Web Design Hacks That Convert Traffic into Leads

How to Create a Content Marketing Funnel for Your WordPress Website [GUEST POST]

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There are several ways to drive traffic to your websites, such as paid advertisements, social media, and search engine optimization (SEO). However, all of these will bring no results if your WordPress website lacks one thing: content. This is why it is extremely important that the content in your website are strategically created and positioned in order to ensure that the visitors will develop a positive outlook on your business, and ultimately, become a full-paying customer.

To do this, you need to plan a content marketing funnel. Content marketing funnel simply means providing the right content to your audience as they move through the sales funnel – Attention, Interest, Desire, and Action. By having this on your website, you are not only helping them create smarter purchase decision, but also bring them closer to your brand thus increasing your chance to win them.
To know how you can build a content marketing funnel for your WordPress website today, check out the infographic below from Newt Labs.

 

 

Author Bio:

Steven Watts shows aspiring bloggers and WordPress website owners simple, practical steps for improving their WordPress websites. Check out his free WordPress guides and tutorials at Newt Labs UK[https://www.newtlabs.co.uk]. The free tips, explanations, and tutorials he provides are sure to take your WordPress website to the next level.  Twitter

Twitter: @bboywattsy @wpshrug

 

 

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New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

20 FREE Marketing Tools to Get your Brand Out There

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Are you a small business with a limited budget for marketing?

Regardless of the size of your company, businesses invest in their marketing to increase brand awareness. However, even big companies don’t spend their entire budget on marketing alone. With all the need for managing your website, running social media campaigns, building of email marketing lists, creating quality contents, tracking online visibility and other ways to engage and reach out to your target market but making sure you’ve maximized your marketing effort without exceeding your budget can be very stressful.

Luckily, there are a lot of free marketing tools and apps to use that are proven effective. Here are 20 FREE Marketing tools that can help you increase brand awareness and grow your business.

Mailchimp lets you build a list of up to 2,000 subscribers and send 12,000 emails monthly. Send, sell, automate and grow your business. Sign up here for free.

SEMrush is an all-in-one marketing tool with over 1 million users, 800 million keywords, 100 geodatabases and 130 million domains to help you boost your digital marketing efforts. 

SEMrush

Credit: www.seerinteractive.com

Hootsuite. It’s free plan lets you sync 3 social media profiles. Manage, post and respond on all of your social media profiles using only one dashboard. 

Credit: www.modgirl.consulting

Create your Hootsuite free account here.

Youtube. More and more people prefer to watch a short video than reading about a company. Knows as the second largest search engine, you can use Youtube to promote your business and increase brand awareness. Create your free account here.

Callbox Youtube Page

Google Analytics, known as a freemium web analytics service by google that lets you keep track and measure your website traffic. Create your google account here.

Credit: www.readtheunread.com

NOTE: You can also use your old google account to log in to google analytics.

Buffer can let you connect multiple accounts, schedule, publish and analyze all of your social media posts in one dashboard. Sign up for free here.

buffer

Credit: www.stukent.com

Evernote is an app designed to take note, organize and archive all of your marketing ideas even if you’re on the go. Never again that you’ll forget your marketing ideas for your next campaign when inspiration strikes. Create an account and sign in here

Credit: evernote.com

Google Alert helps you monitor what drives traffic to your site. It also sends you an alert whenever your brand or keywords are mentioned. Here’s how Google Alert works.

Google Alert

Credit: swensonbookdevelopment.com

Social Mention. Don’t have a way to automate and streamline your social media process? Social Mention lets you monitor your social media presence using 4 major metrics; strengths, sentiments, passion, and research.

socialmention

Credit: davidleeking.com

Addict-o-matic helps you monitor your influence as well as your competitors based on searches from Google, Bing, Youtube, etc.

addictomatic

Credit: digipolitics.wordpress.com

IceRocket lets you monitor specific keywords on social media, track your mentions and generate reports for your specific keywords.

Ice Rocket

Credit: shoutmeloud.com

Google Trends enables you to search for keywords that are trending within your target area. Create your google account here.

NOTE: You can also use your old google account to log in to google trends.

Google Trends

Credit: googlesystem.blogspot.com

SimilarWeb lets you compare traffic between two different websites. For example, your site and your competitors. Sign up for free here.

similarweb

Credit: thenextweb.com

Copyscape enables you to identify if you have duplicate contents online that can kill your SEO efforts.

copyscape

Credit: softstribe.com

Grammarly, a tool that automatically checks and edits what you write or publish on the internet. Log in for free here.

grammarly

Credit: www.grammarly.com

Wideo enables you to create, edit, and share simple and short animated videos at no cost. Create an account and log in here.

wideo

Credit: ambernavigatingcurriculum.blogspot.com

Wistia is a video platform to boost your video marketing and help you communicate with your audience more creatively. Type in your email and sign up for free.

Wistia

Credit: www.explainify.com

Hemingway highlights common errors in your content such as unnecessary adverbs and wordy sentences to make your writing bold and clear.

Credit: techtoolsforwriters.com

QuickSprout monitors website traffic and shows what improvements are important. Enter your URL here to analyze your website.

quick sprout

Credit: www.tmblast.com

SharedCount is a social URL analytics that lets you track your URL shares, likes, tweets and more. Enter your URL here and analyze.

 

sharedcount

Credit: masterblogster.com

The truth is, there are still a lot of free marketing tools that are worth trying for. So whether you run a business or you market to them, these tools can help track and provide insights into your marketing campaigns.

 

 

 Check out Callbox Singapore Blog for more Marketing and Management Tips!

 

Grab a copy of our FREE EBOOKWhy You Should Bet Your Money on Digital Marketing (And Win)! We brainstormed ideas, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of this year’s marketing trends.

Why You Should Bet Your Money on Digital Marketing (And Win)

 

Shocking Statistics in Content Marketing in Asia for 2017 [INFOGRAPHIC]

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So you know who and how many are reading and sharing your content but have you got any idea on how your marketing efforts compete with other Asian counterparts?

If you feel like finding your feet on your current marketing efforts, wait til you see some shocking statistics in Content Marketing in Asia in this infographic:

Shocking Statistics in Content Marketing in Asia for 2017 [INFOGRAPHIC]

 

Transcript here:

 

Key Statistics Revealing The State Of Content Marketing In Asia Pacific In 2016 Marketers in Asia Pacific believe in the power of content marketing to generate ROI

49% of businesses in APAC intend to increase their content marketing resources during the rest of 2016.

 

Business in Asia Pacific are doing content marketing, but haven’t quite cracked it yet.

70% of APAC businesses feel their content marketing efforts are limited, basic, or inconsistent

62% of APAC businesses are creating more content in 2016 than they did in 2015.

50% of businesses in APAC are doing content marketing, but have no strategy.

Related: NEVER Forget these 7 Ground Rules for Creating Engaging Content

 

The key issues with managing content in this region are the creation of quality content and developing a strategy

57% of APAC marketers say producing quality content is an obstacle to their success.

56% of marketers in Asia Pacific struggle with content strategy.

53% of marketers in APAC struggle to produce enough content.

Related: Dummies Guide for Content Marketing

 

Apac marketers are finding success with blogging and promotion on Facebook.

47% of marketers in APAC have the most success with blog posts and articles

35% of APAC marketers rate e-newsletters or online magazines as effective forms of content marketing.

37% of marketers in APAC find Facebook advertising to be the most effective form of paid promotion.

Related: 5 Most Effective Ways to Use Social Media Marketing to Promote Your Event

 

Asia marketer are focused mainly on top-of-funnel when it comes to measuring the success of their content marketing

69% of APAC businesses use website traffic to measure of content marketing success.

62% of APAC marketers measure their content success using social shares.

 

Additional content marketing stats that you should know:

Only 40% of businesses in Asia are convinced of the value of content marketing & can measure its ROI.

62% of businesses in Asia struggle to create sufficient volumes of quality content.

51% of marketers in Asia plan to increase investment in promoting their content via earned media (PR & social sharing).

58% of marketers in Asia struggle to define the best content & influencers to build reach and support conversion.

 

The current statistics in Content Marketing will help marketers discover which aspect should they focus their efforts on, cope with the challenges and create action plans to improve strategies in 2017 .

 

Ref: blog.hubspot.com

 

 

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Valentine’s Day Treat: The Content Marketing Funnel of Love

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The value of content marketing, compared to most traditional marketing, is its focus on generating results beyond the one-time transaction by creating lasting relationships.

That’s why it’s important to look past the funnel and at the function that your content serves for customers who are all on different journeys.  

You need to create content that can reach customers who are looking for what you have to offer, whether they know it or not.

Spread the love across your funnel, as the following SlideShare begins to explain on how to take your customers on a journey through the funnel of love. 

 Ref: Uberflip.com

 

 
 

As a Way of Giving the love back to our Readers,

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5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

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5 Things Every Prospecting Email Must Have Before Hitting 'Send'There are 5 things you must do before you jump out of bed in the morning and sip your morning tea: express gratitude, set your intentions for the day, take a few long deep breaths, smile and flex your muscles and forgive yourself from yesterday’s mistakes.

Must dos and must haves are prerequisites to achieving or accomplishing things. In business prospecting, email communication is one tactical task that requires a certain process and must include substantial data to support the content of the message.

Hey,hold on….don’t press the SEND button yet instead double check if you have these 5 important things every prospecting email must include:

#1: Personalized Greeting and Charismatic Opening

“Hi” and “Hello” are sweet words to the ears but may not be catchy enough to use as a greeting in a business email as using their first names like:

“Hello Brian” which sounds more personalized and professional.  

Keep the prospect glued to reading your message with a charismatic opening line that tells something about them, their product or their recent achievement like:

“I saw your latest product on your website…” or “Congratulations for the success of your…”, rather than first taking the stage to introduce yourself which would most probably shun the prospect away from reading your email. See more tips here..

Related: 7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

#2: Your Reason and the Prospect’s Reason

What other reasons would you have for sending your prospect an email but to make a sale. However, it may sound so straightforward to say:

“I am Fred, a salesman and I’d like to see if you’d be interested to ……” .

Make your message discreetly sound like you have the solution to their problem:

“We provide a full package HR solution from Consultation to Reporting which would be streamline all tasks from different departments”.

Thus, will give your prospect a reason to continue reading and crave for more substantial information in your email.

Related: The Timeless Email Marketing Tips in Promoting Industry Events in Singapore

#3: Quick, Specific Call-To-Actions

Support your message with valid data so provide CTAs in your email to promptly address your prospect’s’ concerns. This way you’ll be able to track your prospects actions and take further steps to reach out to them even without them replying to your email.  

  • Links to your company website
  • Chat/Query box
  • Downloadable Forms
  • Brochures

Related:  How to Make Decision Makers Call Back or Reply to your Email

#4: Thrust on Gaining TRUST

There’s no better way to gain your prospect’s’ trust than telling them the truth and presenting facts.

  • Do a research and present validated facts in your message in order to boost your prospect’s confidence in what you say.
  • If you are not sure of the answer to their question, never assume, instead take a parking lot and get back to your prospect once you have the legit information.
  • Promise only what you can deliver

Related: Make Prospects Feel Satisfied in Purchasing your Software Products

#5: Get close with your prospect before you close and sign off

Closing an email conversation is just as critical as the opening part. How do you end? What would you say to make the prospect warmly welcome your follow up emails? Again, this would lead back to how well you know your prospect:

  • Their interests
  • The circles they are in
  • Their engagements.

Take a look at the closing spiel samples below from hubspot:

“Always a pleasure chatting with a fellow Red Sox fan,”

John Doe

A pleasant extro connoting similar interests between you and the prospect is remarkable.

“Congratulations again on the [trigger event]”

Beth Smith

Leave an impression of valuing your prospect’s success. Take note of the five important things discussed  above when drafting prospecting emails by personalizing your greeting followed by a charismatic opening, provide yourself and the prospect as well valid reasons to continue communicating, include CTAs, gain the prospect’s trust by stating facts and establish a little rapport with your prospect even in your closing spiel.

Take these things as your business “must dos’ and “must haves” and you’ll definitely be successful not just for a day but for life.

 

Watch this full Email Marketing Video Series on How to Make your Emails Impossible to Ignore

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Problem with “Counter-Content”? Take these B2B Lead Generation Tips

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Problem with “Counter-Content”? Take these B2B Lead Generation Tips

So, you already have a social media campaign specifically for generating qualified B2B leads. You have provided it with articles and all the works for a nifty lead generation program.

But is there even any guarantee that what you feed your content platforms can actually produce your intended results?

A great deal about content marketing involves an ever present uncertainty. This is not surprising at all when you are targeting a market highlighted by the erratic behaviors of decision-makers. The point here is that it is always impossible to determine a content strategy that ties up loose ends.

Eager businesses, however, still undertake content marketing without using it effectively. Their activities only result in producing “counter-content,” or content that makes your business lose more than it can gain. Also, it can only foster negative sentiments about your company, pulling your credibility down along with your marketing campaign.

Any business in the industry has in some point experienced counter-content. Still, there are ways to remedy this and here they are:

Have a clear plan.

plan

 

 What do you intend to do with your content marketing arm? For branding and market awareness? For education and thought leadership?

Knowing the main purposes of your campaign can effectively help you in focusing your marketing endeavors on a particular goal, whatever that is.

 Related: Give your B2B Blog a Major Makeover with these Tips from Pardot

 

Determine a content platform.

social media

When it comes to content distribution, marketers instantly light up and say that social media is ideal.

No question about that, but in-person events as well as e-mail marketing should also be considered as these allow for direct audience engagement. Complemented by social media marketing, these platforms can prove best in generating quality B2B leads.

 

Related:Lead Generation Horoscope in the Year of the Monkey (for Singapore)

 

 

Do you know your social marketing goals?Check this out!

Outsource your lead generation.

Managing your blogs, landing pages and email distribution can be pretty daunting. It costs a great deal of your time, and not to mention the stress that comes along with tracking individual decision-makers.

Outsourcing your marketing operations to a trusted company on the other hand can streamline your processes, deliver reliable results, and free you from the tricky part of content personalization.

Related: Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers

 

 

Track your progress.

outsource

 

Marketing analytics should also be considered, since it is for determining the strengths and weaknesses of your campaign. Paying special attention to MQL volumes, conversion rates, pageviews and unique traffic can give you a glimpse of what works and what doesn’t.

This enables better planning that avoids the production of “counter-content.”

 

Related: Comprehensive Guide for Content Marketing in Malaysia 2016

 

 

 

 

Check out our Dummy’s Guide for Content Marketing!

Dummy’s Guide for Content Marketing

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