Are you a small business with a limited budget for marketing?
Regardless of the size of your company, businesses invest in their marketing to increase brand awareness. However, even big companies don’t spend their entire budget on marketing alone. With all the need for managing your website, running social media campaigns, building of email marketing lists, creating quality contents, tracking online visibility and other ways to engage and reach out to your target market but making sure you’ve maximized your marketing effort without exceeding your budget can be very stressful.
Luckily, there are a lot of free marketing tools and apps to use that are proven effective. Here are 20 FREE Marketing tools that can help you increase brand awareness and grow your business.
SEMrush is an all-in-one marketing tool with over 1 million users, 800 million keywords, 100 geodatabases and 130 million domains to help you boost your digital marketing efforts.
Hootsuite. It’s free plan lets you sync 3 social media profiles. Manage, post and respond on all of your social media profiles using only one dashboard.
Create your Hootsuite free account here.
Youtube. More and more people prefer to watch a short video than reading about a company. Knows as the second largest search engine, you can use Youtube to promote your business and increase brand awareness. Create your free account here.
NOTE: You can also use your old google account to log in to google analytics.
Evernote is an app designed to take note, organize and archive all of your marketing ideas even if you’re on the go. Never again that you’ll forget your marketing ideas for your next campaign when inspiration strikes. Create an account and sign in here
Social Mention. Don’t have a way to automate and streamline your social media process? Social Mention lets you monitor your social media presence using 4 major metrics; strengths, sentiments, passion, and research.
Addict-o-matic helps you monitor your influence as well as your competitors based on searches from Google, Bing, Youtube, etc.
IceRocket lets you monitor specific keywords on social media, track your mentions and generate reports for your specific keywords.
NOTE: You can also use your old google account to log in to google trends.
Copyscape enables you to identify if you have duplicate contents online that can kill your SEO efforts.
Hemingway highlights common errors in your content such as unnecessary adverbs and wordy sentences to make your writing bold and clear.
The truth is, there are still a lot of free marketing tools that are worth trying for. So whether you run a business or you market to them, these tools can help track and provide insights into your marketing campaigns.
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