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How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

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How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

Nowadays, many organizations automate their marketing initiatives to perform repetitive tasks and effectively market their goods and services online using multiple channels. It creates a way for marketing departments to save time and effort from marketing and concentrate more on other tasks that can help increase their company’s revenue.

A marketing automation statistics overview from Emailmonday “The Ultimate Marketing Automation stats”. (2016)

 

On average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology. – Emailmonday “The Ultimate Marketing Automation stats”. (2016)

Here are the benefits of marketing automation and its impact on B2B marketing in Singapore this 2017.

Save time and money.

B2B marketers in Singapore found out that having limited budget is their biggest challenge. Marketing automation saves time and money. How? No need to assign people to do individual tasks allowing your resources to focus on new projects. One person can target, create campaigns and keep track of data to determine ROI on all marketing strategies implemented.

Related: What to do when recession strikes in Singapore

Increase in customer engagement.

Marketing automation lets you reach out to your target audience through multi-channel marketing.

Related: Keeping Sales Leads Through Stellar Customer Experience

Lead management.

You can easily attract, engage with your prospects and nurture leads based on their buying journey.

Related: 4 Scoring Tips for a More Effective Lead Management

More targeted audience.

In B2B marketing, having a targeted audience is important. And with marketing automation, B2B companies can easily identify their target audience based on the result of your marketing campaign.

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

Deliver quality leads.

Sales ready leads are identified easily and passed on to sales team because leads are pre-qualified and nurtured.

Overall, marketing automation helps improve the effectiveness of every company’s marketing and sales initiatives. Hope the benefits mentioned above gives you reasons to start utilizing marketing automation for your business.  

 

 

Learn more about Marketing Automation

 Check out on Callbox Singapore Blog for more Tips!

 

 

How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

/in /0 Comments/by:

How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

Nowadays, many organizations automate their marketing initiatives to perform repetitive tasks and effectively market their goods and services online using multiple channels. It creates a way for marketing departments to save time and effort from marketing and concentrate more on other tasks that can help increase their company’s revenue.

A marketing automation statistics overview from Emailmonday “The Ultimate Marketing Automation stats”. (2016)

 

On average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology. – Emailmonday “The Ultimate Marketing Automation stats”. (2016)

Here are the benefits of marketing automation and its impact on B2B marketing in Singapore this 2017.

Save time and money.

B2B marketers in Singapore found out that having limited budget is their biggest challenge. Marketing automation saves time and money. How? No need to assign people to do individual tasks allowing your resources to focus on new projects. One person can target, create campaigns and keep track of data to determine ROI on all marketing strategies implemented.

Related: What to do when recession strikes in Singapore

Increase in customer engagement.

Marketing automation lets you reach out to your target audience through multi-channel marketing.

Related: Keeping Sales Leads Through Stellar Customer Experience

Lead management.

You can easily attract, engage with your prospects and nurture leads based on their buying journey.

Related: 4 Scoring Tips for a More Effective Lead Management

More targeted audience.

In B2B marketing, having a targeted audience is important. And with marketing automation, B2B companies can easily identify their target audience based on the result of your marketing campaign.

Related: Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

Deliver quality leads.

Sales ready leads are identified easily and passed on to sales team because leads are pre-qualified and nurtured.

Overall, marketing automation helps improve the effectiveness of every company’s marketing and sales initiatives. Hope the benefits mentioned above gives you reasons to start utilizing marketing automation for your business.  

 

 

Learn more about Marketing Automation

 Check out on Callbox Singapore Blog for more Tips!

 

 

Marketing Automation: Hot or Not?

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Marketing Automation: Hot or Not?

What is marketing automation?

Marketing automation is a software used to automate all of your marketing initiatives to do and schedule repetitive tasks on your behalf through multiple channels – email, social media, voice, mobile, web, and chat. It allows you to reach out to prospects whenever they are most likely available to respond, nurture and build a relationship with them and turn them into loyal customers.

Why is it important?

For modern marketers, the ability to become visible through multiple channels, manage your data and identify which ones are sending buying signals, contact them when they are ready to speak to you, nurture and send the right information at the right time are some of the most important features of marketing automation.

But is it really necessary for every business to automate their marketing?

Before you decide to invest and automate your marketing just like any of your competitors. Here are some of the guides for you to evaluate your business as well as your marketing strategies.  

  • Are you generating enough leads? Are they all qualified leads?
  • Are your sales team can’t keep up and follow up the number of qualified leads passed along to them?
  • Is your marketing department aligned with your sales team?
  • Do you use multiple channels to reach out and engage with your prospects?
  • Is your team having a hard time figuring out where most of your leads are coming?

If your answers are YES, then it’s about time for your business to start automating your marketing strategies.

How can you make you happy? With marketing automation, you can have the following.

Better insights of all the leads.

Marketing automation allows you to identify your leads – hot, warm and cold. Because of this, salespeople can focus on hot and warm leads and contact all of their cold leads when they are more ready to talk about it. How to use marketing automation to reveal prospects data.

Nurture leads better.

Marketing automation lets you engage and respond to your prospects quickly and walk them through every step of their buying cycle.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

Marketing automation can make your life as a marketer easier. So the answer is, marketing automation is indeed HOT! However, before you start investing your money, make sure to understand how it works and thorough planning is needed in order to become successful and not end up wasting money.

 

 

Generate qualified Singapore leads and convert your cold prospects with our

Marketing Automation and Lead Nurture tool! Dial +65 3159.1112

 

 

This ebook walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Grab our kit NOW!

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