Ten Cold Calling Mistakes You Should Avoid

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Singapore has a lot of potentials for your company, if you know how to take advantage of it. You know that generating B2B leads can be hard, but you are also aware that this is a necessity. Otherwise, how would you be able to get any customers coming your way? You have to work on your B2B lead generation campaign well, particularly if you are cold calling business prospects. Despite your best efforts, you might still end up committing some marketing errors that you just cannot afford to make. As a marketer, you should be aware of what these errors are, and make the effort in avoiding them. And what could these be?

  1. Talking rapidly – yes, you might want to say everything during your B2B appointment setting campaign, but talking too fast will just irritate your prospects. Besides, who wants to listen to a fast talker? Try talking a little bit slower.
  2. Calling while in the wrong mood – try smiling before you make that telemarketing call. This can help improve your mood, as well as voice, when you make that call. Be friendly and conversational during the call.
  3. Reaching the wrong person – not only would this be embarrassing, it would also be a complete waste of your time and efforts, it also wastes the time of the other person. Your aim should be the main decision-maker, this should be your sole purpose.
  4. Calling for the wrong reasons – remember, every call that you make should be focused on conveying your business message. Calling for no reason would imply your unprofessionalism, as well as lack of skills in the marketing side of things.
  5. Sharing too much information – while it may be good that you share information with your business prospects, telling them too much might not be a good idea. There is only so much that sales leads prospects can handle in one day.
  6. You turn them off – a good rule of thumb in the telemarketing business is that you only have forty-five seconds to get the attention of your prospects. Beyond that, they either hang up or fall asleep.
  7. Failing to ask deeply – probing questions is essential for a good B2B appointment setting process. You need to understand what is really wrong before you can suggest solutions for your prospects.
  8. Assuming that you know them – take note, in a B2B telemarketing call, your aim is to know your prospects better. Assuming that you know what they need, and you did not ask more about them.
  9. Assuming that you are understood – this is a really bad mistake, since most misunderstandings during contract signing or delivery of goods or services stems from this point. You need to clarify everything before you end that call.
  10. Not properly scheduling – similar to point eight and nine, where the misunderstanding causes you to miss appointments, or arrive in meetings where the prospects is unavailable. This would be a complete waste of time and effort on your part.

Really, if you can avoid these major cold calling gaffes, then you might get yourself that deal easier.

Improve Sales Through Lead Generation

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Your office phone isn’t ringing as much as it used to, but that doesn’t mean that your company needs to start closing its doors. You (or your salespeople) just need to get back to prospecting and lead generation.

Getting your business and services out there to the public is more important now than ever. Thanks to the recession, people are more careful about where and when they spend their money. Waiting for your target customers to turn themselves into leads is a noble effort, but it’s largely a waste of your time.  It’s your job to let them know what you offer, because they’ll never know otherwise if they need it or not.

By prospecting for potential sales leads yourself, you have a better control of the pace of your sales process. It’s not the most enjoyable part of being in business, but it’s definitely the most crucial. There are plenty of methods you can use to help with your prospecting. You could start sending more emails, if you haven’t already. Look into joining trade shows, and even television advertising if you can afford it. If you feel like doing it the cheap and old-fashioned way, you can always grab the nearest phone book or search on Google. You can even hire professional telemarketers to do the cold-calling for you, or you might opt to go straight to a reliable telemarketing company for your telemarketing needs. All these methods have their advantages and disadvantages, but the important thing is you get your products and services noticed by the right people.

How to Generate Quality Technology Leads from Singapore

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How to Generate Quality Technology Leads from Singapore

Singapore – derived from the Malay term Singapura which literally means the Lion City, is known for their wealthy and highly developed economy. A lot of industries contribute to the growth of their economy. In the Singapore economy section of, they have a report on the city-state’s key industries. A snippet of their news article states:

“The manufacturing sector contributes anywhere between 20-30% to Singapore’s GDP annually. The major industries include electronics (semi-conductors, precision-engineering, etc.), pharmaceutical, chemicals, construction, and ship-building. Beginning in the last quarter of 2007 and until the second quarter of 2008, the manufacturing industry’s growth was quite sluggish. The slowdown can be attributed to various factors such as the weakening of the US dollar, general slow down of major economies and in turn, decrease in overseas demand.”

Among the stated industries, the electronic or technology sector is perhaps the most sought after market in this Southeast Asian city-state. The sector contributes to a large amount of Singapore’s economy in terms of GDP and PPP. It is no wonder that many are trying to contact the companies in this city-state that are dwelling within the information technology sector. They know that whenever a business successfully transacts with other companies located in Singaporean soil, they are bound to acquire a huge impact within their sales output. More sales mean more revenue, and an increase in revenue means a higher chance of achieving growth for the business.

In order to effectively get in touch with these Singaporean IT companies, there is a need for professional help and this can come in the form of well experienced telemarketers.

Why is there a need for the services of a telemarketing company?

First of all, it does not necessarily mean that only companies in Singapore are allowed to target other organizations and firms located in the same locale. There are times that even foreign companies would like to target IT companies within the Lion City. However, spending on airfare is definitely out of the question.

For this reason, telemarketing in Singapore can come in handy. Call centers can contact potential clients easily and effectively through the use of the telephone. So it would not matter if the business or the prospects are miles apart from each other. With the aid of the telemarketing firm, distance means nothing. Because of this innovation, large number of calls can be completed per day, more than a hundred in fact. So if the campaign would last for thirty business days and the average number of calls are around 160 a day, then the total number of prospects that can be contacted is around 4,500 by the end of the campaign period. Try doing that with traveling alone.

Lead generation with the aid of telemarketing is not only limited to just contacting prospects once. Once a potential client has been seen to have an interest in the purchase, telemarketers continue on with many other processes, like lead nurturing and lead qualification, to maximize the chances of the potential client to become a certified customer of the business.

Cold calling Singaporean IT companies is the best way to generate technology leads and even set business appointments with their decision makers or maybe just their sales representatives. Nonetheless, the services of these professional telemarketers should be acquired to lower down costs while still managing to increase a company’s ROI.


What Good Can B2B Telemarketing Give to Event Management Companies

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What Good Can B2B Telemarketing Give to Event Management Companies

Organizing events is a tough job. Event management companies in Singapore could not agree more. You have to make sure not just to invite intended audience but also ascertain if guests are sanguine to participate. It would be useless to set-up a trade show or a conference without meeting half or most of the expected population. In this case, event managers have to find the right way to attract participants through gentle persuasion.

Instead of slogging in face-to-face activities, why not try event telemarketing? Why tire your company and lose a lot of money with door-to-door undertaking if the task can be accomplished through telemarketing in Singapore? Although some companies may show doubts with this move, they just cannot gainsay that marketing through the phone does not just provide faster results. It is also an effective instrument in convincing attendants to participate in the organized events.

Speed has always been the biggest asset of B2B telemarketing. Singaporean firms that outsource lead generation services can attest to this. They have been served with qualified b2b sales leads without even exerting a lot of effort online and face-to-face interaction. The same is true in event management. Invitations are done at faster speed, which optimizes productivity. Apart from expediting the process, engaging a dialogue directly with the potential attendants gives the caller an opportunity to persuade them. This puts the phone as a reliable tool when for event management companies.

Acquire a Better Chance of Generating Leads from Singapore Through B2B Telemarketing

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Generating leads has become much tougher ever since recession has rolled into the lives of many businesses. This can be thoroughly felt even to businesses that are located in Singapore. Many have dodged this event and are still lucky to have survived it. However, there are still those that are unlucky enough to have experienced this. Many companies that have been hit with recession have been seen to bear a great burden when it comes to their lead generation campaign. There are those that have given up with such a marketing strategy as it may be too costly for them while others have given up on their businesses entirely.

Through outsourcing their lead generation campaign, businesses (either hit by recession or not) can stand a chance in gathering quality leads. Outsourced telemarketing services for this marketing strategy is one of the best options one can take advantage of for the benefit of their business.

The key benefit that can be attained through outsourcing is that skilled professionals use the process known as cold calling to gather warm leads. The chances of qualifying a lead are high through this medium for the fact that a direct line of contact is created. Telemarketers can then send whatever data they acquire through their pipeline so that their clients can easily fold out any information they receive.

Outsourcing to a telephone marketing firm enables businesses to get warm leads at a very fast pace.