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How to Create E-books that can Drive your Lead Generation

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How to Create E-books that can Drive your Lead GenerationEverything nowadays is highly shareable. And we owe it all to the internet for allowing unbridled social engagement.

In the B2B industry, lead generation benefits heavily from this climate of increased sociability. For one, social media platforms like blogs are friendlier to your ROI than an outside sales campaign. Sites like LinkedIn and Twitter can also be used for your demand generation and lead nurturing processes. Ideas and messages can be shared across multiple channels and networks.

This sums up the optimism that people in the lead generation business enjoy. But one fact remains. The viral potential of a particular piece of online content depends primarily on the way it is presented. B2B companies formulate, test and apply certain content strategies that facilitate lead nurturing.

If effective lead management is something to opt for, then e-books remain a good source for workable B2B leads.  They are effective in warming your prospects up for an appointment. Still, a great deal of effort has to be exerted in order to optimize that lead nurturing effect.

Here are a few things to learn when considering an e-book content campaign.

Be informative.

Content is all about asking what your audience wants. It is also about satisfying their wants. The trick is to stimulate their palate with a comprehensive detailing of your products and services. It doesn’t necessarily mean that you have to include every issue your potential B2B leads face. It’s more about presenting your own brand of solutions to them in the form of graphics and easy-to-read statistics.

Keep it simple.

E-books are way different from whitepapers. Shareable PDF files are not as technical as industry reports. Instead, they are structured in a straightforward way. Anyone should be able to read them clearly enough so as to understand your concepts for solutions.

Include them in your targeted emails.

For maximum effect, it is essential to include downloadable links in your email campaign. Your e-books require a delivery system after all. And it would help drive web traffic and sales conversions if you make use of effective e-mails for this.

Maintain.

Don’t settle with just one e-book. As long as your lead management campaign budget permits, consider creating a regular series. Also, consider providing your e-books with an urgent call-to-action for future inbound engagements.

Lead management involves a multitude of platforms and strategies to be effective. But it is obvious that the only way to draw B2B leads is to appeal to their understanding. E-books will continue to play a vital role in shaping your brand as well as streamline your revenue generation.

Make People Click: Tips to make your web content interesting

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Make People Click  Tips to make your web content interesting

Everyday there are more than 2 million blog posts published, 294 Billion emails sent, 250 million photos uploaded, and 860,000 hours of YouTube videos uploaded. Think of these godlike statistics of interactions happening in the Web everyday as you write down your own blog or upload a picture and video, probably you’ll start wondering how people will ever notice your web contents.

How to make people click? This question is perhaps buzzing in your head. In a congested E-market where everyone has the equal ability to create their own content, it is extremely difficult to get an edge in lead generation and conversion. Here are some tips to make people click:

Be yourself

Don’t write because someone else told you to do so. Write because it interests you, not because you think it’s going to be interesting for others. The content becomes even more effective if the writer knows what he is talking about.

Be concise

On the average, readers take 45 seconds or less before they give up reading certain content. They will not read more than two paragraphs unless they will find it really interesting. Establish the focal point of the content and don’t go beyond it. Keep it short but direct.

Give exclusive scoop

People will always want to be the first in every exclusive scoop.Give people information they can’t get anywhere else.

Connect to the reader

No one will ever want to read an article they can’t relate to, even it’s very informative. Yield with an idea that will connect the article to the needs of the reader. Make the context of the connection broad so that it can cater more diverse readers.

Avoid industry jargon

In marketing, it is very important to understand your target audience. Never try to use words or phrases the readers might not recognize. Take the perspective of the content where the reader can immediately understand the idea imposed by the content.

Add pictures and illustrations

Pictures will not only make the content attractive, it can also help tell the story to the reader. It adds credibility to articles and retains interest of the readers.

Give the convenience of contacting you

Add contact information everywhere so it’s easy to find. It should be just a click away otherwise, they might not bother to contact you anymore.

The Web is information-saturated making users impatient. They are skeptical about web contents that are focused too much on advertising. Use this not as a disadvantage but as an opportunity by making your web content relatively interesting and striking.

Source:

3 Tips to Make Your Content More Interesting
15 Tips to Create Killer Website Content
Top ten tips to make your website content interesting

 

 

Quick Fix for Lead Generation Content that isn’t Getting Found

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Quick Fix for Lead Generation Content that isn’t Getting Found

In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market.

It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team.

Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. There are things you could do to effectively promote your content, as proposed by Sonia Simone, co-founder and Chief Content Officer of CopyBlogger Media.

From CopyBlogger.com:

#1: Build your network

Today, tomorrow, next week, and next year, you need to be building your network of web publishers.

Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for.

2 tips for expanding your network and making connections with influential folks on the web:

  1. Do something epic.
  2. Be a good egg.

You have to do something (like create some fantastic content) worth paying attention to. And you have to be the kind of person that others can stand to hang out with.

Incidentally, don’t try to only cultivate a network of “big” publishers. Those are nice, too, but you also want to expand your network of publishers whose audiences are close in size to yours.

Networking isn’t about sucking up to people you don’t like. It should be about cultivating relationships with publishers who are passionate about the same things you are. Spend your time on people you respect and like — it just works better all around.

#2: Make it shareable

As you’re building your network and creating that epic content, remember to make it easy to share.

  • Format it to be reader-friendly.
  • Put a decent headline on it.
  • Make it easy to share on social sites.
  • Make it entertaining and useful.

Make a careful study of the content that gets lots of shares on your favorite sites. Try to model your content on that — not just superficial elements like a Buzzworthy-style headline, but in delivering an experience that the audience wants to share with others.

#3: Clones don’t win

You’ll never be able to really effectively promote stale, “me-too” content. Even if you make it useful and interesting. Even if it has good headlines.

Your content needs a unique voice. It needs a point of view. You have to stand for something. You need a thumbprint — something about you, your approach, and your content that no one else has.

No matter how crowded and cluttered your topic is, there’s always a way to differentiate. But you need to put the work in. It can take time, and thought, and a lot of words written. But there is always a way.

Read the full post at http://www.copyblogger.com/content-promotion/

Promoting your SEO Content? Here are 4 Things to Consider

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Promoting your SEO Content - Here are 4 Things to Consider

If you’re an SEO marketer, you’re more than likely inclined to give your content an extra push. You probably don’t want to settle with using great content that can be used for natural link-building. If B2B lead generation is in your blood, you would want to broaden your horizons a bit more.

To do that, you need to promote your content more effectively. Here are four simple tips:

1. Target the right audience

As a B2B lead generation marketer, you would want to create content that is attention-grabbing and relevant, but you also want to come up with something that will interest as wide an audience as possible within your target market. And it goes without saying that the broader the interest, the more links you can create. Of course, those links are likely to be good in quality if your content is relevant to your website and your business.

2. Publish it properly

One of the easiest opportunities is getting people who are already visiting and engaged with your website to share your content. Make sure you give your content the best ‘push’ possible by promoting and publishing it in the right places:

  • Via your blog.
  • Via an existing page the SEO performance of which you want to improve.
  • Via a new page created specifically for it.

3. Use social media

Social media shouldn’t even be a discussion; it’s an essential tool if your objective is to gain a good amount of publicity and exposure. It’s as easy as tying up all your content efforts with all the popular social networking sites available, particularly the giants: Facebook, Twitter, LinkedIn and Google+. Don’t worry about measuring the ROI or getting a firm grasp on results; just focus on maintaining an active online presence and the fruits will bear itself.

4. Reach out to influencers

A business’s power to use influencers to reach its target market ties in with social media. All you need to do is identify who’s influential in your subject area (usually those with lots of followers and friends) and get in touch. If they share your content, you’ll be able to reach more people, simple as that.

The good thing about influencers is that once they ‘tag’ you along, you’ll be temporarily using their influence as a means to reach a wide market, but the credibility and trust that go along with it are permanent.

Your B2B Content should be Audience-Centered and here’s why

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Your B2B Content should be Audience-Centered and here’s why

Conjuring, developing, and creating high-quality content is a lot of work, and most of the time, the difficult part lies on making sure it will be compelling enough to elicit an audience response. That’s how lead generation works; but the machine will not run without kick-starting it first.

And in content lies the key.

But looking at it closely, isn’t it that the answer to this problem a bit obvious? If the purpose of content is to draw a response from the audience, then content should be focused on them – and them alone. In setting a rat trap, you use cheese, because rats love cheese.

Who is your audience, anyway?

To be able to cater to their needs you must first draw a clear picture of who your target market would be. Using modern marketing tools and basing it from your own lead generation experience, you should be able to define your audience and incorporate that into a strategy.

But aside from knowing who they are, you should also know what they want and what they do about it.  What is their buying behavior? What kind of information would they want to get from a content piece? What factors help them in making a commitment or a purchase?

Next, you have to know where they are. Before, marketers just develop content and wait for people to stumble upon it, but now, technology has given us ways to track their online activities. Which sites do they usually hang out at? What social networking site is popular among them? Where do they go for reviews? Where do they voice out their questions and opinions?

Expand your reach

Distribution channels help marketers spread the word and specifically target an audience. It could be a major hub like Huffington Post or a small niche blog that regularly hosts a multitude of prospects. Choose one that fits your content writing style, coverage and intent.

Enhancing your reach capabilities may take some time, especially for bloggers who have just started to go out of their cocoons. For a strong momentum builder, experts suggest a healthy venture with paid efforts, and sometimes even contributing content can take you places.

With Google’s new Hummingbird update, the emphasis on strong content has become stronger than ever. Marketers who refuse to create audience-centered content will eventually find themselves in cyber oblivion.

The 4 E’s of a Holistic B2B Content Piece

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In today’s age of accessible information, there’s really no such thing as bad content. That is to say, the meat of the content is not the problem itself, it’s just that there are certain elements that are not present, things that could have otherwise made it more complete – in other words, holistic.

It’s important that your content delivers a complete package for it to be able to compel readers to view your business as a source of quality insight, as well as for them to think about doing business with you. For your content to achieve that level of completeness, it should be:

Educational

After reading your post, watching your video, or interacting with your surveys, polls and other engagements, your audience must be able to say that they have learned something, not only about facts and figures, but also about concepts, realities, commentaries and reactions. The worst thing they could ask themselves after spending time with your content is “What was that all about?”

Empowering

Content should be actionable. This does not only pertain to your prospects being motivated to summon enough trust and allow your business to be part of theirs. Empowerment should also be endowed in a way that they begin to realize things they couldn’t have envisioned before, and that they become willing to take more risks than they’ve ever imagined. Your content should be able to provide them that inspiration.

Entertaining

Okay, so you don’t have a lot of facts to share or figures to analyze. But you have a great story to tell. That alone, should be enough to spark interest, if you know how to present it effectively. Entertainment in content is knowing how to touch a reader’s soft spots and leaving an impression after the experience. Wouldn’t you want your reader to enjoy your content and comment something like “That was fun”?

Encompassing

Once you’ve secured that the previous elements are present in your content, now it’s time to do a reality check: is your content relevant? Sometimes, no matter how educational, empowering, or entertaining a piece is, it still wouldn’t satisfy people because of its lack of applicability to their current situations. They must be able to absorb your message in the context that is relevant to them at the present time, and that’s the only way they could regard your content as “significant”. That element will seal the deal and compel your readers to proceed to the next level.

Why Invest In Snackable Content For Appointment Setting?

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Why Invest In Snackable Content For Appointment Setting?

There are a lot of talks these days about creating snackable content to anchor your appointment setting campaign on, but there is always that issue about what exactly should be a ‘snack-sized’ content. Why go for smaller content? How can that improve our ability to generate B2B leads?

To tell you the truth, the average memory span of a human being is just 2.8 seconds, much lower than even a goldfish. And while most of us would bemoan the deterioration of the human mind, marketers like us would have to make do with what we have and adjust our appointment setting efforts accordingly. We want to increase our market’s awareness of our business, so we should be able to craft content that is not just good enough to attract their attention, but also compelling enough to keep their sales leads audience beyond their 2.8 second-long attention span.

It is not that difficult. As long as you know the needed keyword used by your audience, then utilize it in a fresh, informative, and attractive content, it would be your win. You could even use your snackable content as a compelling call-to-action for your prospects. Have them sign up to your offer, or probably leave their number so that your telemarketing team could follow them up. There are loads of things you can do with shorter content.

Just make sure that you know who you audience is, the products or services you want to offer, as well as the content you are creating for your lead generation campaign.

Better Lead Generation Through Better Content Marketing

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Let us put it this way – content will always be king. This is especially true where lead generation is involved. I mean, if you do not have a compelling, informative, as well as attractive content, you will not be able to attract enough prospective sales leads. That is why creating the best content should be part of your lead generation efforts. Now here lies the challenge: how will you create better content? Here is how to start:

  1. Analyze data – by now, you might have collected sufficient information about your audience. From the data you have obtained, you can probably come up with a content strategy that will maximize impact, as well as ease up your appointment setting efforts.
  2. Analyze the competition – looking beyond the confines of your business (basically, checking your competition) will help you determine what kind of audience they have and if they have blind spots that you can enter. Creating a niche market out of your competition’s general audience can give you a better business edge.
  3. Analyze value – be it in your competition’s or your own, you need to know how your audience values the content you share. A lackluster interaction might be an indication of poor content creation. Once you realize that, you can then proceed in formulating a proper marketing plan.
  4. Analyze your promotions – be it through social media, blogging, email, or even telemarketing, you need to analyze whether the content you share reaches the right audience in the right manner. You might want to use certain metrics like conversion ratios and the like for that.

Ultimately, better content marketing can certainly bring you better results in your lead generation efforts.

Need More Sales Leads? Dispose Of Garbage Content

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Need More Sales Leads_Dispose Of Garbage Content_DONE

Yes, you read the title right. Despite what pundits are saying all the time (now, I wonder what happened to them?), content still plays a key role in generating sales leads for your business in Singapore. It can come in many forms, like a simple tweet, Facebook post, a video, a webinar, or a blog article. There are great ones, as well as really bad ones, but as for the best of these lead generation tools, you will notice a similarity in all of them: the best ones have the best content. Now, more than ever, you need to keep your content fresh, helpful, and direct to the point. And here are the reasons why:

  1. More and more marketers understand the power of content – yes, be it the information written on an email or the main points enumerated during a telemarketing call, if you use the right kind of content, then you will attract more B2B leads. That is the truth.
  2. More marketers are competing now in terms of content – since they now understand the power of content, a lot of marketers will be fighting each other to release their content first. If one succeeds, you can be sure that others are not far behind.
  3. More content is needed – if last year, a press release or white paper is enough to last a year, then expect that this will not be enough today. In fact, if you want to stay on the same level of productivity last year, you need to release a whitepaper every month. For every persona that your company has.
  4. More marketing tools are becoming content-powered – email, web advertising, search, social media, all these disciplines have to depend on the quality of their content if they want to cultivate interest during their appointment setting campaigns. This is the first step they need to generate more B2B leads.
  5. More efficiency is being made in terms of information dissemination – with the development of new technologies and platforms in which to share and disseminate information, a lot of marketers today can send more content with the same budget.

What does this say about content marketing and its future? Perhaps one word can best explain it: flood. Yes, it will be a deluge of content. Maybe it is happening now, what with the virtual information overload we have now. So, what should we do about it? How can we get an edge over the competition?

The keyword here is quality. You need to create and share quality content. It is no longer enough to just share the latest market figures to your business prospects. You now need to present it in an engaging and entertaining manner. True, the data is still the same, but you need to make it more interesting. Cultivating interest is crucial in your lead generation campaign in Singapore.  Without it, you will not get anywhere near generating any sales leads.

Quality is important, there is no doubt about that. Not just in the products or services you offer, it also includes the content you share with others.

 

The 5 Most Common Problems With Content Marketing For Lead Generation

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Using content marketing to have a good b2b lead generation is clearly on the rise globally, with the increasing demand for more valuable content driven by the b2b sales leads themselves. B2B companies in Singapore are seeing the positive results of this method and are making the most of it. However, this great demand has also brought to light the common problems associated with the content marketing. Here they are, in no particular order:

  • Creating engaging content – with so many distractions to take the attention of your Singapore business leads away from you, creating truly engaging content becomes all the more important. When your b2b sales leads have hundreds of other sources on the internet, you need to be able to capture their attention completely to make your lead generation campaigns more successful.
  • Maintaining content quality – as your need for more content increases, there will surely be sacrifices in keeping up with this demand. The first to suffer is almost always content quality. This may be due to lack of talent, or the lack of marketing budget to hire additional talent.
  • Creating enough content for each campaign – your existing content creators can only produce so much content. This isn’t a matter of giving the right incentives; often, time and skills limit the amount of content your creators can produce, and unless you’re willing to add more talent, you’ll have to get used to feeding your business leads the same content over and over again.
  • Developing a content creation and distribution strategy – without an effective strategy for creating and distributing content, your content marketing campaign might end up as a complete waste of time and effort. However, without proper guidance and knowledge, creating your own content marketing strategy can be a daunting and complicated task. A professional BPO company with enough experience in content marketing lead generation for Singapore can help you create a solid strategy for your business.
  • Measuring campaign results – there are a lot of factors to consider when measuring the effectiveness of content marketing for lead generation purposes. Traffic, conversions, client feedback, inquiries, and such are among the most often measured.