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The Increasing Importance of Multi-Channel Marketing in Asia

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The Increasing Importance of Multi-Channel Marketing in Asia

According to Digital Trends 2015 report, multi-channel campaign appeared to be at the bottom with only 7% in APAC said that multi-channel was the most exciting opportunity.

This 2017, many marketers in Asia saw the importance of multi-channel marketing because of the increase in multi-channel interaction of customers. Marketers need to be where their prospects are – email, voice, social media, web, mobile and chat in order to become visible and increase their customer engagement.

In this article, I will discuss the reasons why more and more marketers in Asia saw the importance of multi-channel marketing.

The evolving nature of marketing

Although many businesses who implement lead generation campaigns internally, the main channel of communication with prospects is through voice. However, more and more B2B lead generation companies are looking for more ways to reach out and interact with prospects on their preferred medium of communication.

Related: The Follow-up Strategies in Cold Calling to Counter the Five “NOs”

The growing need to nurture prospects

Prospect’s buying journey is longer than before. Some take weeks or even months. Nowadays, people researched online or ask for a recommendation from family and friends before they make a decision to buy anything.

Having someone who expresses interest is not enough to close the deal. Turning them into customers need nurturing until such time they’ve reached the final stage of their buying process.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

To reach out and get prospects attention using different channels

Be it through email, social media, voice, chat, web, and mobile as a marketer you want to be where your prospects are in order to become visible and create brand awareness. Every channel has its own advantages but you’ll get a better result if each channel works for hand in hand rather than compete with each other.

Related: Use Multi-channel Marketing to Keep You Ahead of the Competition

Higher ROI from multi-channel campaigns

According to an infographic from business2community.com, “Multichannel shoppers spend 3 times more than single-channel shopper. How can it increase your ROI? Multichannel marketing allows you to:

  • Connect and engage with your prospects using their preferred channel.
  • Reach out to prospects especially the on-the-go ones.
  • Nurture and build lasting relationship with your prospects. Check out this lead nurture tools!
  • Send a relevant message that can provide solutions to your prospect’s problems on their chosen channel.

Related: Using Multi-Channel Marketing to Promote Your Next Event in Singapore

To stay in line with the current marketing trends

You need to be visible in order to survive and stay ahead of your competitors. Let’s face it, marketing also generate leads and grow your business. So it is important for you to keep up with what’s new especially in your industry. However, it doesn’t necessarily mean if it’s new it can do good to your business. It’s still best to focus on what is important and what’s working for your business.

Related: Marketing Trends in Asia: What to Look Forward

However, many marketers still fail to implement multi-channel marketing as part of their marketing strategy for reasons such as;

  • Not enough resources to do it.
  • Lack of time
  • No budget to invest on tools
  • Lack of knowledge and understanding on how to implement it.

People nowadays don’t just watch TV or read newspapers anymore. Instead, they use email, social media and web too to research for products online. And almost everyone is doing it using their mobile phones. That is why more and more marketers are starting to see the importance of multi-channel marketing.

 

 

Learn how to increase the numbers of your 

Qualified Leads with Multi-Channel Marketing in Asia | Callbox Singapore!

 Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

The Increasing Importance of Multi-Channel Marketing in Asia

/in /0 Comments/by:

The Increasing Importance of Multi-Channel Marketing in Asia

According to Digital Trends 2015 report, multi-channel campaign appeared to be at the bottom with only 7% in APAC said that multi-channel was the most exciting opportunity.

This 2017, many marketers in Asia saw the importance of multi-channel marketing because of the increase in multi-channel interaction of customers. Marketers need to be where their prospects are – email, voice, social media, web, mobile and chat in order to become visible and increase their customer engagement.

In this article, I will discuss the reasons why more and more marketers in Asia saw the importance of multi-channel marketing.

The evolving nature of marketing

Although many businesses who implement lead generation campaigns internally, the main channel of communication with prospects is through voice. However, more and more B2B lead generation companies are looking for more ways to reach out and interact with prospects on their preferred medium of communication.

Related: The Follow-up Strategies in Cold Calling to Counter the Five “NOs”

The growing need to nurture prospects

Prospect’s buying journey is longer than before. Some take weeks or even months. Nowadays, people researched online or ask for a recommendation from family and friends before they make a decision to buy anything.

Having someone who expresses interest is not enough to close the deal. Turning them into customers need nurturing until such time they’ve reached the final stage of their buying process.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

To reach out and get prospects attention using different channels

Be it through email, social media, voice, chat, web, and mobile as a marketer you want to be where your prospects are in order to become visible and create brand awareness. Every channel has its own advantages but you’ll get a better result if each channel works for hand in hand rather than compete with each other.

Related: Use Multi-channel Marketing to Keep You Ahead of the Competition

Higher ROI from multi-channel campaigns

According to an infographic from business2community.com, “Multichannel shoppers spend 3 times more than single-channel shopper. How can it increase your ROI? Multichannel marketing allows you to:

  • Connect and engage with your prospects using their preferred channel.
  • Reach out to prospects especially the on-the-go ones.
  • Nurture and build lasting relationship with your prospects. Check out this lead nurture tools!
  • Send a relevant message that can provide solutions to your prospect’s problems on their chosen channel.

Related: Using Multi-Channel Marketing to Promote Your Next Event in Singapore

To stay in line with the current marketing trends

You need to be visible in order to survive and stay ahead of your competitors. Let’s face it, marketing also generate leads and grow your business. So it is important for you to keep up with what’s new especially in your industry. However, it doesn’t necessarily mean if it’s new it can do good to your business. It’s still best to focus on what is important and what’s working for your business.

Related: Marketing Trends in Asia: What to Look Forward

However, many marketers still fail to implement multi-channel marketing as part of their marketing strategy for reasons such as;

  • Not enough resources to do it.
  • Lack of time
  • No budget to invest on tools
  • Lack of knowledge and understanding on how to implement it.

People nowadays don’t just watch TV or read newspapers anymore. Instead, they use email, social media and web too to research for products online. And almost everyone is doing it using their mobile phones. That is why more and more marketers are starting to see the importance of multi-channel marketing.

 

 

Learn how to increase the numbers of your 

Qualified Leads with Multi-Channel Marketing in Asia | Callbox Singapore!

 Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

Reach Prospects in Asia with Less Effort and 3x Results [VIDEO]

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Transcript:

Multi-channel marketing is a way to reach out and interact with potential customers through voice, email, social, chat, website and mobile.

Why Multi-Channel Marketing?

Companies do this type of marketing so it’ll be easier for prospects to find their product in all possible marketing channels and eventually turn them into sales-ready leads. But how can asian companies reach their prospects and get better results with Multi-Channel Marketing?

#1 Set and Focus on your end goals

Ask yourself, “What do you want to accomplish?”.

Do you want to:

  • Increase Targeted Traffic?
  • Increase Inquiries?
  • Increase Sales
  • Become an Authority?
  • Establish your Brand?

Related: Reaching Marketing Goals in Malaysia in the First Month of 2017

#2 Create Your Own Measurement Standard Before Implementing a Campaign

You won’t know how effective your campaign is unless you have set a measurable standard. Before implementing a campaign, develop and set your metrics even if you can’t decide how to measure actual results yet.

Related: Business Astrology: What to Expect in Asia in the Year of the Rooster

#3 Use a Tracking Tool To Monitor Your Success

Keep track of your daily or weekly progress to measure the effectiveness of your marketing campaigns.

  • But why do you need a tracking tool?
  • To know what works for your business
  • To increase efficiency
  • For higher customer retention

Check out The Three-Step Guide to Better Customer Retention in Singapore

#4 Leverage Industry Influencers

They have decades of experience and a handful of information that you can use to help you reach your goal. Follow and engage with them on their social media account/page. They have lots of followers that will surely help boost awareness for your brand and eventually — gain you leads.

Related: Top 10 Thought Leaders in Sales and Marketing in Asia

#5 Develop Good Customer Relationship

Building relationship with your customers will help you achieve customer satisfaction.

Why customer satisfaction is important?

  • It shows if your products or services meet the customer’s expectation.

Related: Make Prospects Feel Satisfied in Purchasing your Software Products

  • It provides companies with metrics to manage and improve their business.
  • It earns customer’s loyalty and word of mouth marketing.

So to truly get the word out to prospects with less effort on your marketing strategies, don’t just rely on a single channel. Instead, reach your asian prospects and get 3x results with these multi-channel marketing techniques.

 

 

 Incorporate Multi-Channel Marketing to your Campaign

and double the Number of your Sales Leads in Singapore

Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns

Read this! Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns

Dial +65 6248.5023 or +65 3159.1112