A productive lead generation campaign is necessary to keep your business healthy and profitable.
The only problem with this kind of aim is that it tends to push everyone to their limits. Having everyone working hard to generate qualified sales leads is normal, but keeping at it for extended periods of time will only cause problems in the long-run. Long hours, late nights, and stressful workplaces are guaranteed to affect your campaigns. You have to find more B2B leads, that is true, but you have to do it without sacrificing the quality of life your employees need.
Here is how you do it:
- Prioritize – believe it or not, a good chunk of work that you make your employees do may not actually be important to the overall productivity of your business. Spreading your employees to thinly will not only impact production, but will also increase the stress of your employees.
- Objectives – having a goal every week can be a powerful motivator for your team, pushing them to give their best and giving them a sense of success once you reach it. Set a number of calls that your appointment setting team needs to make, work with them on it, and see the numbers (not to mention morale) improve.
- Outsource – some of the work your sales team do may not be what they need to concentrate on (but you just cannot do away with them). In cases like these, it would be better to have it outsourced to a professional telemarketing agency. In this way, you can have your team concentrate more on turning these sales leads into actual sales or deals.
Integrate these into your business network, and you will have a less stressful lead generation campaign.