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4 Key Points in Increasing B2B Sales Leads Conversions

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4 Key Points in Increasing B2B Sales Leads Conversions

Sometimes marketers would get to thinking that a prospect’s decision to perform an action – say, make a purchase or subscribe to a newsletter – solely depends on that person. The notion is that marketers could only go as far as presenting options and information to prospects, and the rest is up to them.

On the contrary, there are things B2B marketers could do to help increase their chances in converting ordinary prospects into sales leads. The very core of lead generation is in the ability to persuade people to commit to something, and this mission entails deep understanding and methodical approaches.

Vann Morris, Director of Buying Behavior Studies with MLT Creative, shares a post at mltcreative.com on what 4 controlled steps marketers need to take in order to boost B2B sales conversions. She calls it B2B Marketing Science:

Step 1: B2B Buyer Persona

Sure we all want a free iPad, but that may not be the thing that will persuade your prospects to convert to a lead on your website.  You have to know what their pain points are, what their needs are, what can help them, etc., and buyer persona interviews are the key to finding all those things. So before you do anything, you simply must develop your buyer personas.

Step 2: Use That Info Immediately

Once you develop your b2b buyer persona, immediately begin using those buyer personas to guide your CTAs and other marketing promotion. You must keep the momentum going – do not put them down, or like so many others before you they will simply end up on a shelf.

Step 3: Keep it Simple

Research shows that when people receive multiple persuasive attempts at once – sometimes as little as 2! – it can significantly lower their chance of conversion.  So know what they want to hear, and say it in a persuasive manner – but only say it using one persuasive method.

Step 4: Use Emotion

We all like to think of ourselves as rational human beings, but research has found that the majority of our decision-making is subconscious and emotional.  So when you are strategizing how to persuade them, consider using an emotional appeal in order to reach the most salient factor that could affect their conversion.  (And again – you will find out what could appeal to their emotions through your buyer persona interviews.)

Read the entire post at http://blog.mltcreative.com/blog/4-steps-to-conversion-b2b-marketing-science-

Let Your Instincts Help In Generating Sales Leads In Singapore

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Let Your Instincts Help In Generating Sales Leads In Singapore

When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. In that case, you must nurture your instincts well. Let it become a useful aid in your decision making. In any case, you should cultivate it. To do that, you might want to take note of the following tips:

  1. Heed your interests – your instincts are hard-wired to what interests you. If you feel like singing, and you really are driven to sing, this is your instincts telling you that you are on to something. Your instinct is actually passion, in another form. What you love to do will define what your instincts will tell you to do.
  2. Give your everything – every instinct, in order to be effective, requires that you fully dedicate your efforts to make things happen. Basically speaking, you have to put in a lot of work. Well, this is a good thing, come to think of it. If you want to follow what you feel is right, like some new B2B lead generation tactic, you will find a way to get it done, no matter what obstacles or challenges lay in your way.
  3. Be involved with your idea – as mentioned previously, your instincts are defined by what you love to do the most. By getting immersed in the world around of our ideas and dreams, we get to gather knowledge and plans that can help us, either now or later. What is nice about this is that others cannot say you have no idea how your plan works. You are actually living it already.
  4. Go against the rules – while this advice is definitely not for everyone, it does hold some merit for the ones that need it. Remember that the business environment changes over time, maybe even faster now. This means that whatever rules you follow today are following the trends of the past. If you want to make a difference, you have to create rules that are applicable today. For example, using social media and B2B telemarketing together to make things happen.
  5. Be ready to change – the only thing that never changes in this world is change itself. Your business ideas and plans will also change, depending on how the market sees this. What may seem to be a winning product or service may not be so interesting now. All you can do is to be ready to meet with the change. That is how you survive in today’s business environment.

As marketers in Singapore, you should also count on your instincts to tell you what to do. Sure, this might be hard to believe, but your instincts can really help you in your B2B lead generation efforts.

 

Take Your Time And Win More Sales Leads

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Take Your Time And Win More Sales Leads

In this fast-paced business world, especially in the Asian region, being fast seems to be the name of the B2B lead generation game. If you are too slow in looking for sales leads, then you would be beaten by the competition. But here is the thing about being fast: you might be going too fast. If you are unable to meet the expectations of your customers, especially if they are so many of them, then you would be in a pretty tight spot. That is the reason why a lot of businesses are forced to close down these days. It is all about reaching balance, of getting the right connection to your business prospects. How you do that will depend on a lot of things, but the most important point is this – restraint.

Yes, you may have a really good product or service to offer the market, so you might be very excited to advertise it to your customers. And in your rush to promote it through your B2B appointment setting process, you might actually be causing more grief to your company in the long run. Think about it this way: when you get more B2B leads, the demand for the products and services you offer would increase. This increase in demand would then pressure you to meet the quantities being ordered. Now, this increase in quantity has a limit in terms of quality and manpower needed. What if you do not have enough people to produce it? What if, in your desire to increase quantity, you end up compromising on quality?

That would be really troublesome to a lot of business, especially those who are still in the growing stages. Yes, you should get more customer coming in, but you must know when and where to put the stopper on. You cannot serve everyone at the same time. A wise business owner and marketer would reign in their excitement for more orders, control the market their telemarketing team is working on, taking in only those customers they can surely serve, and respectfully turn down or reject prospects when current production has reached the ceiling. That is how a business works, and is precisely what you should be doing to protect your business from undue expansion.

Of course, it is understandable if you want to do more for your business. This is natural. But, then again, you must know how to practice restraint. Know just where your company is at the moment. Can it handle an increase in orders? Can it expand quickly to meet demand? Can it maintain the level of quality that made it successful in the first place, even when production is raised several notches higher? These are just some questions that you ought to answer for your B2B lead generation plans. You do not want to make the mistake of ‘biting off more than you can chew’. Business is all about balance, of practicing some restraint. Without it, then you will not last long out there.

Reasons Why Sales Leads Leave Your Business

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Reasons Why Sales Leads Leave Your Business

Marketing is no reassuring profession. Basically, you can do a lot of things here in order to generate sales leads, but there is no assurance that what you do will get you the results you want. Even when you already have a face-to-face meeting with prospects during a B2B appointment setting campaign, this does not mean that you will have the deal. A lot of things can go wrong along the way, and of these, maybe the most to blame could be you. Yes, YOU. You are the one variable in marketing that can mess up everything in your campaign. And do you know where you can make a mistake? It is in customer service.

Three Signs Your Customers In Singapore Are Leaving You

Truly, customer service plays a key role in business, be it in marketing or in after-sales. You see, when you make your customers happy, they become more receptive to whatever business you are bringing them. They are pleased with the service, so they expect that whatever you bring their way will also make them equally pleased. This is the nature of customer service, and this is the one that you cannot make a mistake in your B2B lead generation efforts. Do it wrong, and they will leave your company. But really, what will make your customers leave you, anyway?

  1. Deception – lies and dishonest practices may be able to bring you the results you want in the short-term, but this will certainly not do well with you in the end. Better be honest when you are going to sell to them, especially when it is through a telemarketing campaign. You have to protect your reputation and image, so you be honest.
  2. Rudeness – customer service is all about making your customers happy and respected. If you are rude to them, they will feel like that you do not value them. When they feel that, they are more likely to move to the next company that can provide them that.
  3. Incompetence – ever experience going back, again and again, to customer service, for the same problem? When that keeps happening to your customers, they become less satisfied with the level of service that you are providing. Remember, you are there to help make their lives easier, not more complicated.
  4. Inflexibility – overly rigid management rules, poor warranty terms, unchangeable old sales policies, etc. are just some instances of inflexibility that can cause customers to leave you. Now, we know that the customer may not be always be right, but you should know that you ought to heed their needs, to the best of your ability. Sometimes, bending the rules a little bit can help you bring the B2B leads that you need.
  5. Tardiness – be it in the delivery of products or service, or even arriving late in a meeting, can be a reason for your customers to leave you. You see, time is gold, and your customers value their time very much. Do not waste it.

As you can see, these are what you should be fixing if you want your sales leads to stay with you.

Generating Sales Leads: Why Questions need to be Open-Ended

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Generating Sales Leads Why Questions need to be Open-Ended

One of the most basic tasks of professional telemarketers is to uncover information from prospective clients that may lead into business opportunities- in short, sales leads. But along with that task of lead generation is to also maintain an atmosphere of openness and trust, which deviates from the usual, transactional and heartless survey-esque style of telemarketing. Leading them into a cyclone of inquiries and not letting them talk much may have them lose attention and eventually lose interest with the call.

The opening spiels and introductions are usually harmless. What could be detrimental to the success of the telemarketing call are the questions that follow. Asking wrong (or too many) questions may force  clients to end the conversation. If they do decide not to end it, oftentimes they’d just refuse to give out anything.

So the goal is clear: Earn their trust. Avoid the survey style of questioning.

And how do surveys usually sound? A barrage of yes-or-no questions.

Business-to-business (B2B) Outbound Telemarketing and Lead Generation require skills in questioning and extracting information. The way to make them perceive the call as a normal conversation is to engage them to do the talking. Obviously, close-ended questions won’t give them much liberty to expound on specific aspects of the answer they would have. To make them respond predictably and systematically only eliminates the “personal” touch of the dialogue and kills the momentum that’s needed to sustain the life of the conversation. Instead, ask open-ended questions, like “How does your current IT operation work?” or “What services do you need in your next campaign?” Sometimes, even non-questions could work, as long as they allow the prospect to elaborate certain details, like “Tell me about the challenges you’ve had in your department.”

Although telemarketers need to obtain specific information from prospects (statistics, dates, technical details), engaging them in a meaningful exchange of words is still worth the distance and can benefit on the bigger picture. For one, prospects would feel comfortable and not feel harassed. Letting them vent their opinions and grievances can make them feel appreciated and important. This established relationship may be very useful in the future, especially in Appointment Setting. Also, one would find that a thorough discussion may elicit more information than expected, because it involves personal perspective and emotions. By earning their trust, they will often offer the information that was targeted in the first place, and it will have been done without sounding like an interrogating robot.

That is why these days, Outsourced Telemarketing service providers now focus on “humanizing” the telemarketing experience. Companies assign the task to external professional companies to do their telemarketing for them, which are dedicated to generate quality leads and appointments. Aside from training their agents to be product-competent and articulate, they also make sure that they know howto “talk like human beings” and go as far as befriending prospective clients. And open-ended questions are the first step to revolutionizing the telemarketer’s tarnished facade. By now putting more emphasis on the person rather than on the business, they’re not that bad to talk to.

The Three People You Need In Sales Leads Marketing

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As a business owner, you certainly want make a presence in all aspects of your operations. You have the energy and the determination to make your marketing and lead generation processes succeed. Still, there will come the time that you lose steam, feel sluggish, or simply run out of ideas to propel your firm forward. When this happens, it can pose as a serious stumbling block in the continued success of your company in generating qualified sales leads. But it does not have to be a serious handicap. If you have done your homework right, then you would know that your business will need at least three people to keep things going even when you are no longer around. And these are:

  1. The visionary – this is a person who can visualize the direction of the company 5-10 years from now. Well, they may not be able to foresee what to do the next day, but you do need someone with long-term plans.
  2. The strategist – a visionary sees where your business can go, but it takes a strategist to plan that path out. This is also the person responsible in communicating the vision to those below the business ladder.
  3. The tactician – basically, this person stands in the frontlines, putting the strategist’s plans into effect. If the plan does not pan out right, then it is the tactician’s job to make the necessary deviations to reach the desired goal. They can use various marketing tools like social media or even telemarketing, ensuring the success of their campaign.

The success of your business and its appointment setting processes depends largely on these three people. If make the right hires, then generating B2B leads will not be that hard anymore. Of course, it helps if you can alternate between yourself and them, just to make sure everything is on the right track.

Improve Your Appointment Setting Call Handling

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In any appointment setting campaign, calling B2B leads prospects on the phone is a normal activity. After all, identifying business leads and nurturing them for future conversion is not something you can do simply online. Either you talk directly to your prospects or, if not possible, use direct communication tools for it, like telemarketing, as an example. But since we are talking about calling prospects, we need to be good in handling it. So, how will you go about it, then?

First, you should plan your campaign carefully. All lead generation campaigns that fail lack the proper planning in their processes. If you want to be effective in attracting the attention of prospects, you need to prioritize learning what makes them tick. And that requires lots of planning.

Second, build rapport. Banter with them, if you know them already. If not, show them the necessary courtesy and go straight to the point.

Third, inform them of your call. Either by email or another business call, you need to tell them beforehand why you are calling in the first place.

Fourth, ask good questions. You need to know what exactly your prospects are looking for in the first place. Asking them good questions will give you clues about what you can actually offer them.

Lastly, do not waste their time. Time is precious, and you as a marketer should understand that. It is the same thing with your prospects. As a rule, the less time you need to spend in order to tell them your purpose, the better.

ese are just some tips that you can follow in order to be more effective in handling calls for sales leads. Will there be anything else you can add?

 

Keep Happy Sales Leads In Three Ways

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Keep Happy Sales Leads In Three Ways

Be it customers or suppliers, you are always in need of new B2B leads. How else would you be able to handle the competition in today’s market? This is a challenge that a lot of marketers are concerned about whenever they conduct a lead generation campaign. It can be even trickier if you have to deal with both the supplier and buyer ends of your business. So, how do you manage it? How can you ease up the pressure on your appointment setting team, letting them focus more on winning more prospects?

It can all be summed under one word: happiness.

To put it simply: you have to make buyers and suppliers happy. And this is how you do it:

    1. Your suppliers can be partners – when you value the relationship with your suppliers, it becomes easier for you to negotiate with them. They will feel vested in your success, since a successful business would mean a repeat customer for them.

 

    1. Follow industry standards – no matter how much you want to reach your sales leads bottom line, you have to make sure that you are following the standards of your industry. This will not only ensure consistent quality, even your customer service will be better.

 

  1. Empower your team – giving your telemarketing team the freedom to deal with prospects as they see fit will help you gain better results. As long as they follow your general guidelines, you will be fine.

Take note of these pointers, and you will achieve a happier and more successful lead generation process.

First Call Resolution In A Telemarketing Campaign

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First Call Resolution In A Telemarketing Campaign

First-call resolution (FCR) is the immortal mantra of inbound marketing campaigns. If you cannot satisfy a customer’s questions on the first call, then your marketing campaign is not doing enough. While this is clearly applicable in the inbound marketing business, will it also apply to outbound lead generation processes? The answer is actually a ‘yes’. You can employ FCR strategies when looking for qualified sales leads.

The premise is actually simple: we want to resolve everything in just one call. This will save everyone the time, money, and effort involved in entertaining each call. The less repeat calls you make on a single person, the more people that can be contacted in a single day. In terms of marketing and appointment setting, qualifying leads with a single call can mean a big thing. But for this set-up to work in a lead generation campaign, you need to have initiative.

It is not bad to follow your sales script, especially if it comes from your client. In fact, you should follow it to the letter. But if you want to do better, then you have to take some initiatives and decide on your own if you should add more qualifying questions during the call. This will require some experience for you to do it right (not to mention a few experimentation), but in the end, this might be just what you need to generate more B2B leads. Such a judgment call may not be that bad to make, you just have to try

 

The Three Steps To Communicate Well In Lead Generation

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The Three Steps To Communicate Well In Lead Generation

Communications is essential in business, particularly where lead generation is involved. But you have to make sure that the way you communicate with others is correct. Miscommunication is a real enemy of appointment setting, and getting your details wrong could seriously derail any effort to generate sufficient sales leads for your business. To solve that, you will need to deal with a few details about your methods. It is not that hard, to be honest. All you need is to remember these three important steps:

 

  1. Know your objectives – remember, your marketing efforts should be a means to an end. If you are employing telemarketing as a communication medium, you have to be sure that your goals are clear enough to guide you through. This will help you maintain some perspective.
  2. Create a plan – once you know what you want, it is a simple matter to come up with a plan to reach it. All you have to do is to consider all the details before you proceed to the planning stage.
  3. Execute the plan – now, this is the toughest part. Remember, the success of your plans depends on the way you carry them all out. Make a small mistake, and you will end up right back in the drawing board. That would be a big loss in terms of the B2B leads that you could have gained.

 

These tips are really useful for effective communication during your lead generation campaign. What more do you think you can add?

Maximize Sales Leads Generation In Three Ways

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Maximize Sales Leads Generation In Three Ways

Selling can be a pain, especially for people not used to this kind of work. Well, even veterans still find this profession a challenge. With the way markets move and trends change, adapting constantly can be a daunting chore. Even so, there are plenty of strategies that you can use to consistently stay at the top of the lead generation business. Generating sufficient sales leads is not that hard at all, as long as you keep in mind the following three tips:

  1. Set you bar too high – yes, this is unrealistic, but if you constantly push yourself to reach impossible goals, especially ones that exceed the average of your appointment setting colleagues, then you will find yourself improving way better.
  2. Keep yourself motivated – basically speaking, have an end in sight. Once you have reached that end, try creating another goal. Maintaining a proper motivation will help you reach your B2B leads goals much better.
  3. Believe in yourself – this can be a real game-changer. How can you make people believe in what you are offering if you do not believe in it yourself? Before you go marketing your product to prospective sales leads, you should market to yourself first.

Another thing you should remember would probably be the content. Regardless of whatever marketing tool you use, be it social media or telemarketing, you need to stay consistent in your message. This would be the first thing your prospects would be looking for. As for the other three, well, now you know them, it would be easier to do it.

How To Ensure Your Lead Generation Strategy Succeeds

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How To Ensure Your Lead Generation Strategy Succeeds

Employing lead generation strategies are only as good as your execution. No matter how good your sales leads plans are, nothing will happen if you cannot manage it properly. As a business owner or manager, you have to have a plan of action on this. It need not be that elaborate. To tell you the truth, you only need to familiarize yourself with only four basic steps:

 

  1. Develop a framework of execution – this is basically your guidelines on what to do and what to expect in your appointment setting process. There are a lot of theoretical models thought up by economists and marketers that can help you define your critical values and succeed in planning.
  2. Decide on the proper metrics – no B2B leads generation campaign is complete without some metrics put in place. Remember, marketing has expenditures, and your expenses need to be validated by the success of your campaign. You need some way to measure that, right?
  3. Diligently follow the plan – you can deviate a bit from your plan, but you need to stay focused on the general direction of your plans. Deviating too far from your goals will only add confusion.
  4. Determine your success record – and it has to be regularly done. Be it social media marketing or telemarketing, you need to measure the number of sales leads you generate against the cost and time incurred in your campaign. This will tell you whether you have succeeded or not.

 

Try following these basic steps and your lead generation campaign will be all right.