There is no doubt that social media is where many people get all of their news and advertisements. Younger viewers have an even higher rate of social media use than older. Here are some tips for conducting a successful social media campaign across the world:
Get the translation right
Social media campaigns in multiple languages can be tricky. Do not waste time with bad translations. It is well worth the extra cost to make sure that your message is being portrayed accurately. English is largely considered the international language of business, so it is strongly advised that any marketing campaign that truly wants to be international needs to be in English.
Create engaging content for your chosen demographic
No one wants to read a long-winded sales pitch. Content needs to promote, but also inform, educate, and engage. An occasional ad is one thing, but if all you are doing is trying to sell then you need to rethink your strategy. Many businesses choose to hire marketing agencies to help them with a social media campaign. These services are quite affordable and can help you really reach the audience you want.
It is hard for many small businesses to find the time to conduct their own marketing on a regular basis. This is unfortunate, because to gain a loyal readership on Facebook, Twitter, or your company blog, you need to constantly refresh the content you have on those accounts. If you don’t have the time to update regularly with engaging content then you should look into hiring a marketing agency that can do this for you.
Send your message across the board
It is important to not limit your social media campaign to just one or two platforms. While Facebook and Twitter are very important, every person at your company should have a LinkedIn profile. The concept is simple, really – the more people at your firm with social media accounts that link back to your business, the greater your firm’s exposure. Be sure to visit Shahram Shirkhani on slideshare for access to great financial advice. Shahram has long been a user of popular social media platforms, so his clients can gain access to free insight and advice from a top financial professional.
Successful examples of great international campaigns
Red Bull is one example of a very successful international social marketing platform. Red Bull found success by sponsoring many sports events. By promoting these events through social media, they gained many customers. Dunkin Donuts found success by considering their customers’ needs on a country-by-country basis. In China, for example, they heavily promoted donuts containing seaweed. In the United States, this would not have been a popular item.
Know your target demographic
One of the most important aspects of any marketing campaign is knowing your target demographic. Without this, you don’t have a baseline in order to adapt your marketing campaign. A bit of research into your target demographic can go a long way towards developing an ideal marketing operation.
Author Bio: Aimee Young a freelance writer who is interested in business and how social media has transformed the way companies interact with consumers.