ABM Telemarketing Scripts for Cold Calling Key Software Personas

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ABM Telemarketing Scripts for Cold Calling Key Software Personas

ABM is built on personalized, one-on-one connections with the right stakeholders. That’s exactly what telemarketing lets you do, at scale. This is why targeted phone calls form a vital component of a successful ABM program.

This free resource helps you leverage telemarketing in your ABM efforts by providing you with a practical reference guide using:

  • Detailed sample buyer persona templates for key software buyer roles
  • Actual cold calling scripts tailored for each buyer persona
  • In-depth focus on four buyer personas: Champion, Influencer, Ratifier, and Economic Buyer
  • Clear instructions, explanations, and accompanying notes

In short, this is a must-have resource for anyone looking to take their ABM strategy to the next level.

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