Conducting a successful B2B telemarketing campaign in Singapore will be dependent upon two things: one, the business list or calling list that you have; and two, the skills of the B2B lead generation personnel that are responsible in getting in touch with these prospects. Ideally speaking, this would be enough to bring in the B2B leads that you need. Unfortunately, we are in a less than ideal world. In one way or another, your business is heading for failure. But that is if you cannot address these marketing challenges fast, challenges that are so old-school, that you might be surprised that these are big issues even until now. If you cannot resolve them fast, then you will not be going anywhere at any time.
First, we need to discuss about the lack of empathy. How many times have we heard our marketing managers to always ‘show empathy’ to us before we make our telemarketing call? Yes, that may seem like such an easy issue, but even veterans marketers often fall into this trap. The success of your appointment setting efforts is dependent on your ability to establish rapport with your prospects. And you cannot do that if you do not express the right empathy with them. More likely than not, you will just lose their connection with you. Why not put yourself in their shoes? Try to understand what they are going through? It will not take you much effort, but this is a good start in your marketing efforts.
Second, there is that glaring lack of authenticity that so many of us marketers are still guilty of. You want to make a good first impression with your prospects? You tell them so many things that you can do. Yes, these may sound so promising but, in truth, what you said are nothing more than tall tales. Really, when you say something, when you make a claim in front of your sales leads prospects, always make it a point to show them proof. This is the only way for you to create credibility with your business. Be concerned over your prospect’s business situation. Seek the best solution. Remember, the goodwill you create here will be your strongest card in future lead generation campaigns.
Lastly, but no less important, is that disturbing lack of time awareness that marketers (and even some prospects) fail to notice. Time is gold, so to speak, and if you can find a way to increase the number of sales leads that you get, at the least possible amount of time required, is a good measure of efficiency. On the side of your prospects, they simply do not have all the time in the world. They have other things to attend to. To be honest, they are actually doing you a favor by entertaining your call. Go straight to the point. Lay out your business and what you can do for them. Do that and they will be more receptive.
It is all about being aware of what is going on. That is what will get you the B2B leads that you are looking for.