Entries by Jayden Chu

Why B2B Companies Should Prioritize Case Studies

A recent report has cited case studies as the most effective content format. Findings from the Content Marketing Benchmarking Report published in B2BMarketing.net reveal that 66 percent of B2B marketers from a sample of 122 say producing case studies are the most effective means of attracting their target audiences. While 32 percent say that case […]

Important B2B Telemarketing Metrics to Take Note

Call it an ineffective observation, but many of us will point to mathematics as our least favorite subject. There is something in the world of constants and variables that intimidates us. Then again, we cannot scoff at the fact that nearly everything is subject to statistical inquiry. In B2B telemarketing, businesses depend on mathematical functions […]