Jayden Chu

Apparently, the marketing strategy issue “which marketing strategy works best: inbound or outbound?” is no different from the cola war. Each has its own…

Leads are like seeds that need incessant care and a good deal of nurturing for them to provide succulent fruits in the form of sales closes.

The conveniences offered by the internet are boundless. Email has become the main channel for B2B marketing, allowing lead generation campaigns to engage prospects across different locations. We can always vouch on the internet for having the ability to get people closer together in spite of geography. But the question remains: Is direct mail really […]

He could be anyone you wish him to be. But he was always good at what he loved: entertaining people.

Conversion is the ultimate goal of B2B lead generation through the use of content. Here’s how you do it get more online lead.

You know how they say that in business, any kind of publicity – good or bad – is still good publicity? Well, that’s not always true. When a business name is smeared with a negative image, it can become a permanent mark, depending on the gravity of the issue. So it’s not always wise to […]

The highest grossing animated film of all time has all the reasons for its success, not only in the realm of cinema but also in the minds of Disney fans – both young and young at heart. The unprecedented popularity of the feature film, not to mention that epidemic theme song that has made the […]

In the B2B landscape, remarketing emerges as a powerful tool to re-engage potential customers who have previously shown interest but didn’t complete the conversion process. Remarketing involves targeting individuals who have interacted with your brand or website but have not yet made a purchase or converted. By utilizing cookies or pixel tracking, advertising companies can […]

What do you get when you combine old telemarketing and internet marketing? A successful marketing campaign.

Whether you’re part of an internal marketing team tasked to perform cold-calling prospects or you’re the team leader of an outsourced telemarketing services company, the agenda is constant: lead generation. However, this process doesn’t just involve a handful of telemarketers poring over a list of decision-makers. The overall campaign is typically orchestrated by a number […]

Getting executive to talk to you is one challenge in telemarketing. Learn these tips on how to handle telemarketing calls with business executives.

Marketing automation has grown tremendously over the past five to ten years and is no longer only for large enterprise companies. As small and mid-size businesses implement marketing automation solutions, there are common issues they encounter. In my early experience with marketing automation, these are the lessons I’ve learned. Integration with CRM and the sales […]