Jayden Chu

Marketing automation has grown tremendously over the past five to ten years and is no longer only for large enterprise companies. As small and mid-size businesses implement marketing automation solutions, there are common issues they encounter. In my early experience with marketing automation, these are the lessons I’ve learned. Integration with CRM and the sales […]

Before you decide to invest and automate your marketing just like any of your competitors. Here are some of the guides for you to evaluate…

Many companies are using marketing automation as part of their marketing strategy. However, they aren’t changing their marketing strategy. Instead, they…

Selling software services is different. It requires specific targeting. Here are 7 steps to guide you in software solutions marketing.

Michael Groszek takes a closer look at “native advertising” as the buzz that surrounds it just seems to get louder. He asks, and answers, 5 questions that every decent marketer should ask about this “new tactic”, breaking down “native advertising” to demystified, digestible chunks. B2B Content Marketing: 5 questions every marketer should ask themselves when […]

It’s been losing its magic in more recent years, but the classic ones – they just never die. All the same, we all have our favorite Disney movies, the ones we saw when we were too young to understand, or the ones we saw when we were already old enough but needed to be young […]

One of the qualities of a successful marketing campaign pretty much depends on the ability of the marketer to do the work required. And here is the fun part, how do you choose your marketers, then? For companies hiring new ones, what qualifications are you looking for in a lead generation representative? Will an interview […]

Generating sales leads is easy if you know what to ask. Read on to know what kind of questions you should ask.

Before you begin your lead generation campaign, be sure that you have a brand that will back up your business. After all, in today’s highly brand-conscious market, how you describe your business, as well as the name you choose, could very well spell a bonanza of B2B leads, or probably make your appointment setting team’s […]

When you prospect for new B2B leads, you are looking for new business opportunities.

If prospects were unsatisfied with how you deal with them, expect to hear an earful of complaints. Here are the 5 types of complainers you’re going to meet.

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