Entries by Jayden

How to Farm for Leads and Harvest Hefty Conversions

Too many articles liken B2B lead generation to maintaining a patch of farmland. Perhaps, no better metaphor could be conjured, since farming and marketing have characteristics planted on the common ground. This is more so because leads are like seeds that need incessant care and a good deal of nurturing for them to provide succulent […]

How to Fail at Fill Forms for Lead Generation

If your business wants to succeed in yielding qualified leads, trust that your fill forms will do just that. However, online marketers often ignore the fact that making efficient fill forms are as important in lead generation as having them in a landing page. It is thus wise to nurture your fill forms, make them […]

Make People Click: Tips to make your web content interesting

Everyday there are more than 2 million blog posts published, 294 Billion emails sent, 250 million photos uploaded, and 860,000 hours of YouTube videos uploaded. Think of these godlike statistics of interactions happening in the Web everyday as you write down your own blog or upload a picture and video, probably you’ll start wondering how […]

Why talking on the phone is better than sending an email

The conveniences offered by the internet are boundless. Email has become the main channel for B2B marketing, allowing lead generation campaigns to engage prospects across different locations. We can always vouch on the internet for having the ability to get people closer together in spite of geography. But the question remains: Is direct mail really […]

The 4 Things That Make up a First-Rate B2B Telemarketer

We’ve heard people say that a telemarketing call’s success is 50% chance (i.e. the prospect’s level of need, his availability, his temperament during the call, etc) and 50% skill (telemarketer’s aptitude in appointment setting). That is actually not true. While there are indeed some aspects that are beyond control, a telemarketer’s skill definitely constitutes more […]

Shorten your Sales Cycle through Efficient B2B Telemarketing

When telemarketers start calling prospects on their lists, the core operation of marketing begins. This is the part where everything is put on the line; the fate of the entire B2B lead generation campaign will ultimately be decided on whether a call is successful or not. But aside from that, telemarketing calls also serve another […]

The Big Three of Online Lead Conversion

Conversion is the ultimate goal of B2B lead generation through the use of content. Whether you’re using websites, blogs, landing pages, social media profiles or email, success can only be measured by the number of prospects who are eventually converted into paying customers. Unlike telemarketing or appointment setting campaigns, online marketing takes more time and strategy […]

B2B Lead Engagement: How to get more Website Response

Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process. If those prospects end up on your website, how confident are you that you have enough content, visual presentation, […]

4 Stumbling Blocks to Lead Generation through Content Marketing

What could stop a marketing team from gaining success in posting content online as a means of generating leads for their business? Well, there are tons of barriers that could determine the fate of a content marketing campaign. It may seem very simple to carry out from the surface, but it actually entails a team […]