Entries by Contributor

5 Out-of-the-Box Lead Generation Tactics [GUEST POST]

In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Consider these statistics: 63% of marketers say generating traffic and leads is their top challenge (source). 80% of marketers say their lead generation efforts are only slightly or somewhat effective (source). Lack of resources such as staff, […]

B2B Marketers’ Love-Hate Relationship With Marketing Technology [GUEST POST]

Successful B2B marketers realize the importance of new marketing technologies, which is pretty evident in the fact that they invest more and more into those technologies. Marketing professionals do it because technology provides them with all the necessary tools that make their job easier. Another reason why they are so accepting of it is because […]