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Entries by Contributor
There are a lot of things you can do with influencers, and the tips and tricks we are about to discuss in this article will help you utilize influencer marketing to create a bigger B2B marketing impact.
Those of you of a certain age will recall the great Y2K scare that gripped the world at the turn of the century. Now, as the European Union’s General Data Protection Regulation (GDPR) takes effect in a little over two weeks, many sources are calling it the “Y2K of B2B Marketing.”
Attracting customers is no longer as simple as creating a compelling billboard campaign, or even a series of PPC ads. More and more, marketing has become about connecting with potential customers. With the Internet at play, this kind of connection requires content that speaks to the needs and desires of your target audience. Using […]
In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Consider these statistics: 63% of marketers say generating traffic and leads is their top challenge (source). 80% of marketers say their lead generation efforts are only slightly or somewhat effective (source). Lack of resources such as staff, […]
Successful B2B marketers realize the importance of new marketing technologies, which is pretty evident in the fact that they invest more and more into those technologies. Marketing professionals do it because technology provides them with all the necessary tools that make their job easier. Another reason why they are so accepting of it is because […]
People think life is all about money, when in fact, life is all about time. If we have no time, we have nothing. You hear people complain about this constantly. “Oh, how I wish I had more time to study for the exam,” or “I have no time to learn a new language, although I […]
In case you haven’t noticed, coming up with engaging content isn’t easy. In fact, 3 out of 5 B2B marketers today say it’s the number one challenge they face. That’s why it’s important to follow a clear content creation workflow, since having one paves the path toward producing quality content at scale. But processes can only take […]
Email is indispensable in B2B sales. There’s just no substitute for the speed and precision that email brings. That’s why 3 in 4 companies think email provides excellent ROI. But let’s face it, crafting email messages isn’t exactly as exciting as getting on a sales phone call or meeting with a prospect. Emails don’t write themselves. […]
With things constantly evolving in marketing, keeping up with the latest developments can feel like a full-time responsibility. That’s why we publish materials and resources that help you navigate the ever-changing marketing landscape. We want you to gain insights needed to drive results. Here’s a list of our most popular eBooks. These serve as excellent […]
There are several ways to drive traffic to your websites, such as paid advertisements, social media, and search engine optimization (SEO). However, all of these will bring no results if your WordPress website lacks one thing: content. This is why it is extremely important that the content in your website are strategically created and positioned […]
For 13 straight years now, Singapore has consistently been ranked as Asia’s top destination for tradeshows and conferences–and for good reasons, too. Singapore has a lot of things going fit that make the city a favorite venue for business events: its international appeal, strategic location, and access to key Asian markets. In 2015, Singapore was […]