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There are a lot of things you can do with influencers, and the tips and tricks we are about to discuss in this article will help you utilize influencer marketing to create a bigger B2B marketing impact.

Those of you of a certain age will recall the great Y2K scare that gripped the world at the turn of the century. Now, as the European Union’s General Data Protection Regulation (GDPR) takes effect in a little over two weeks, many sources are calling it the “Y2K of B2B Marketing.”

Attracting customers is no longer as simple as creating a compelling billboard campaign, or even a series of PPC ads. More and more, marketing has become about connecting with potential customers. With the Internet at play, this kind of connection requires content that speaks to the needs and desires of your target audience. Using this […]

The truth is, lead generation is often easier said than done. And, to make matters worse, the more traditional lead generation tactics of the past just…

Successful B2B marketers realize the importance of new marketing technologies, which is pretty evident in the fact that they invest more and more into…

Taking time for yourself is crucial for your productivity. Check out the following tips on how to manage your time properly and effectively.

These tools help you more efficiently carry out the usual sets of tasks involved in the content production.

We’ve hand-picked forty email templates from different sources and compiled them all in a free PDF file you can download and print out for quick reference.

Here’s a list of our most popular eBooks. These serve as excellent references on various areas of modern B2B marketing—from how-to guides and best…

There are several ways to drive traffic to your websites, such as paid advertisements, social media, and search engine optimization (SEO). However, all of these will bring no results if your WordPress website lacks one thing: content. This is why it is extremely important that the content in your website are strategically created and positioned […]

Here are five tried-and-tested tips to help ensure your upcoming Singapore tradeshow becomes a resounding success.