Entries by Contributor

5 Out-of-the-Box Lead Generation Tactics [GUEST POST]

In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Consider these statistics: 63% of marketers say generating traffic and leads is their top challenge (source). 80% of marketers say their lead generation efforts are only slightly or somewhat effective (source). Lack of resources such as staff, […]

B2B Marketers’ Love-Hate Relationship With Marketing Technology [GUEST POST]

Successful B2B marketers realize the importance of new marketing technologies, which is pretty evident in the fact that they invest more and more into those technologies. Marketing professionals do it because technology provides them with all the necessary tools that make their job easier. Another reason why they are so accepting of it is because […]

Hot Reads: A List of FREE Marketing Ebooks in Singapore

With things constantly evolving in marketing, keeping up with the latest developments can feel like a full-time responsibility. That’s why we publish materials and resources that help you navigate the ever-changing marketing landscape. We want you to gain insights needed to drive results. Here’s a list of our most popular eBooks. These serve as excellent […]

Telemarketing Scripts That Will Get You Singapore Leads

What makes a movie script get spotlighted as best screenplay by award-giving bodies? A script that presents a story that can move an audience to a certain emotional aspect, with scenes and characters that stimulate imagination, which translate into verbal or gestured reaction. That’s how a Cold Calling Script should be. When writing a campaign […]

Marketing is from Mars, Sales is from Venus

Should there be any relationship that badly needs counseling this Valentine’s Day, it is the one between Marketing and Sales. These two separate branches have been going at each other as to who could provide more profit. Needless to say, both should remain equal despite what most people think that Marketing is from Mars and […]

Watch Out! Callbox will Invade Dreamforce 2016!

In a White House dinner for Nobel Laureates several decades back, JFK famously said, “I think this is the most extraordinary collection of talent, of human knowledge, that has ever been gathered together at the White House, with the possible exception of when Thomas Jefferson dined alone.”  No disrespect to JFK, but this year’s Dreamforce, […]