Entries by Contributor

Marketing is from Mars, Sales is from Venus

Should there be any relationship that badly needs counseling this Valentine’s Day, it is the one between Marketing and Sales. These two separate branches have been going at each other as to who could provide more profit. Needless to say, both should remain equal despite what most people think that Marketing is from Mars and […]

Watch Out! Callbox will Invade Dreamforce 2016!

In a White House dinner for Nobel Laureates several decades back, JFK famously said, “I think this is the most extraordinary collection of talent, of human knowledge, that has ever been gathered together at the White House, with the possible exception of when Thomas Jefferson dined alone.”  No disrespect to JFK, but this year’s Dreamforce, […]

10 Fresh Email Marketing Ideas You Should Try Today

Email marketing is not dead, but over the years, a few unsavory email marketing behaviors have soured a lot of recipients to the email messages that were filling up their inboxes. On the other hand, consumers jump for joy when they actually get an email that is interesting, helpful or innovative. There’s an art on […]