Entries by jayden

Marketing Trends in Asia That Will Still Work in 2016

‘A bow, handshake, smile, eye to eye contact are just as important as the business itself’ said Judy Caroll in an article Expanding Business in Asia 2016. Asia has always been known for their rich culture and tradition that never get carried away by trends even in business they are very particular in their beliefs and […]

What to do when recession strikes in Singapore

According to The Straits Times, there have been signs of a weak economy. Private sector business activity growth is at its lowest for the past 4 months as of February this year. However, based on the latest survey by the Singapore Commercial Credit Bureau which was released last March 1, businesses in Singapore are becoming […]

Underperforming Lead Generation? Here are the Suspects

Ensuring consistent gains in your B2B lead generation also means identifying certain scenarios that raise a red flag on your marketing efforts. For Louis Foong, CEO of the ALTEA Group Incorporated, the main reasons for a failing lead generation strategy are as follows: WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a […]

Telemarketing for Financial Leads: Don’t Sound too Technical

  Product knowledge means more sales. We all know that as a salesperson, you should be familiar with the features and benefits of your product. However, it is always not a good idea to show off how much you know about your financial software. Sure, you can talk to someone from the Information Technology department. […]

B2B Appointment Setting Done Right in Singapore

In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their […]

Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Singapore

Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development. The challenge has always been to keep up with the changing times, especially with how technology evolves in exponential fashion even just in the […]

What B2B Marketers MUST know about Honesty

For B2B marketers wanting to improve their demand generation efforts, listen up. There’s a lot to consider in the recent controversy involving NBC’s Brian Williams. The 55-year-old poster boy for debonair journalism has come under fire after an episode of Nightly News where he said he fabricated an on-location Iraq War report. This was later […]

Business Leadership Lessons for the Year of the Goat

What image do we conjure of the goat? A meek, miserable animal that eats anything it steps on? Or, taking cues from the Chinese zodiac, a creature that represents mild-mannerisms, artistic boldness and charming personality? As we celebrate the arrival of the Year of the Goat, we are just as eager to know what’s in […]