Entries by Katrina Chua

5 Distinct Qualities of a B2B Lead Generation Expert

There’s more to being a B2B lead generation expert than having the capacity to carry out a system that “works”. A business should be able to adapt to a growing environment, either structurally or technologically, and that entails a deeper thirst for understanding and proficiency. Also, a lot of guts. It’s what sets experts apart […]

More Reasons Why You Need To Outsourcing Your Lead Generation (Infographic)

Outsourcing lead generation helps businesses focus on improving their product and services while the b2b lead generation provider works for their marketing campaign. The main reason why most companies in IT and Software industry choose to outsourced rather than train and build themselves their in-house marketing staff. Aside from the obvious there are more reasons […]

How To Make Your Call-To-Invite Campaign In Singapore Work

  All right, you have to admit that call-to-invite campaigns is a necessity for your business, especially if you are organizing some big event or occasion that either your customers or sales leads prospects should be taking attending. The problem here is ensuring that what you do is really working, that what you are aiming […]