Katrina Chua

The Client helps SMEs better manage their fleet of land transport vehicles with its cloud-based logistics operations platform.

Get to know CommunicAsia and the other tech events in Singapore this 2018 and learn how you can optimise your brand by joining important industry events.

Learn about the most essential marketing strategies for tech companies – tactics that work cogently well within tech circles, helping them maximize the results.

Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them.

Asia’s leading ICT industry event looks set to draw scores of telecom professionals from across the globe for a three-day convention this June at the Marina Bay Sands Singapore—and the Callbox team will be there.

The Callbox team recently launched a new feature on its website called ‘My Industry Insights’, an interactive tool that helps users gauge and explore the targeted marketing potential for their industry. Released as a follow-up to Callbox’s data preview tool unveiled in March, My Industry Insights adds to the company’s growing suite of capabilities tailored for data-driven B2B marketers.

Aim high and hit the mark! That’s exactly and literally what MailOnLine did and achieved when they held a dinner party on Mt. Everest.

Planning ahead for your marketing event is not enough, but careful planning is. Here are surefire tips in planning ahead to maximize your post-event marketing campaign:

There is still an increasing demand for financial services. This is driven by the fact that many organizations, particularly in Singapore, are opting to streamline processes that have been complicating administrative and operational activities.

Hyperlocal marketing is an approach that Singaporean businesses with long-term goals should adopt. For one, it allows them to cater towards the interests of certain groups, thereby enabling their messages to be disseminated faster within a single location.

It’s clear that to engage recipients, you need the right mix of marketing and transactional emails. While these two types of emails serve different uses, combining both can boost marketing results through: More ways to connect with prospects and customers…

As technology becomes much more sophisticated and business structures are undergoing constant changes, consulting services have become utterly crucial to successes in any industry. Whether it be healthcare and financial services, consulting firms are needed whenever there are management issues…

The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing (customers, buying process, channels, and message), as well as detailed checklists and actionable worksheets to put these concepts into action.