Laura Angiela Salazar

In one of the most popular, intriguing, and sometimes, personal product rivalries since product rivalries were documented, Coca Cola and Pepsi Cola.

Even knowing the perfect time to call a prospect is essential in lead prospecting in Singapore. So technically, when would be the best time?

Businesses need qualified leads that converts. How would you know if that lead is qualified or not? Answer these 4W’s and 1H to know.

Here’s a little-known fact: Telemarketing began in the 1960s when housewives started calling potential buyers to sell homemade cookies. What started as a simple outreach method soon became a vital marketing strategy that eventually inspired approaches like digital marketing. Over the years, telemarketing has evolved and lost its reputation for intrusive cold calls and scripted […]

Warm leads are the key for a successful sales campaign. B2B telemarketing is the driver to help businesses get those leads.

There is an ongoing debate on whether pay-per-appointment is better than the conventional telemarketing. Read here why the latter is best.

It cannot be denied that email marketing is still one of the most effective marketing strategy. The trick for its success is to know when to send it.