Entries by Melody Esteban

Tips to Scale your FinTech Firm in APAC

Asia-Pacific is home to some of the most developed FinTech markets around the globe, and tough competition may help keep things that way. First thing first, anyway. FinTech (Financial Technology) is an umbrella term pertaining to software, mobile applications, and other innovations aimed at enhancing and automating traditional forms of finance for businesses and consumers. […]

Proven Approaches of Lead Generation for Manufacturers in APAC

Manufacturers have distinctive marketing challenges, whether it’s generating leads, driving traffic, or increasing brand exposure. The buying cycle in the said sector is longer, the price points are relatively higher, and the buying process involves numerous decision-makers, which makes lead generation different and quite challenging for manufacturers. Check the following factors that have a profound influence on how manufacturers attract leads

Benefits of outsourcing lead generation when expanding to Asia

For every firm, lead creation is crucial. In essence, it involves manually identifying, prospecting, and contacting potential leads in order to attract new clients into your sales funnel. A company will have to rely only on organic traffic if lead generation is not done,  meaning they are not increasing their chances of making sales and […]