Every B2B marketers and business owners are always looking for ways to grow their business. When you talk about business growth, the 2 things to focus on are your product and your customers. Successful businesses in Singapore such as TSC, Groupmarks and Tradegecko always experiment to improve their products and services and not settle for what has worked in the past.
So if you are considering on putting up your own B2B business, here are 5 B2B business development ideas that can help you grow your business.
#1 Focus on the User Experience
When looking for something online, prospects value customer experience. So when thinking on how to improve your product or service, always make sure to think of the convenience of your prospects. For example, you are a software company, help your prospect from the evaluating stage up to the last step where they decide to purchase from you.
How to do this?
Analyze and test how you can provide an experience your prospects can never forget. Also, personalization is the key. Regardless what stage of their buying cycle they are, you should always provide the best service possible.
It may sound like a longer process but this will not only help you attract more prospects, but convert them into customers and keep them as your loyal customers.
#2 Add Inbound Marketing in your strategy
Inbound marketing helps drive traffic to your website. Giving away free content with relevant information with advice and tips your audience can relate to is a good way to find your target prospects and walk them through the last stage of their buying journey.
How to do this?
You can start by creating a piece of content such as ebooks, infographics, slideshares for people to download or subscribe into in exchange for their emails. Upload it to your website, send it through email or share it on social media.
You can then do a follow up email or call those who provide their information to check if there’s an opportunity to do business together.
#3 Share success stories on your social media page/ Add testimonial page on your website.
Before a prospect makes a decision to purchase, they gather reviews and feedback from other people. Success stories shared on your social media page and client testimonials on your website are proof that your company can provide a good product or service. It is also a great way to establish credibility and build trust.
How to do this?
Ask at least 5 clients if they can provide a good feedback on your product and service. Don’t forget to ask permission if you can put their picture or use their company logo to represent them.
#4 Hosting Events and Webinars
We live in an age where event budgets are being cut and broadband internet access is rising. By organizing online events, especially webinars, you’re opening yourself up to great opportunities to be seen by your target audience. Give your prospects the chance to engage with you all while you educate them about your services/products, and present them with the best solutions to their pain points.
#5 Give them a taste of your product or service for free.
Give your prospects a free taste of your product or service, 1-month use of your product for free or a free upgrade to the latest version of your software or asking someone to test your product out for free can be a good marketing strategy. This is a good way to let your prospects experience and see the benefits of your product they are more than happy to go premium.
2018 is fast approaching. Get your B2B business off to a good start with these business ideas.