Employing lead generation strategies are only as good as your execution. No matter how good your sales leads plans are, nothing will happen if you cannot manage it properly. As a business owner or manager, you have to have a plan of action on this. It need not be that elaborate. To tell you the truth, you only need to familiarize yourself with only four basic steps:
- Develop a framework of execution – this is basically your guidelines on what to do and what to expect in your appointment setting process. There are a lot of theoretical models thought up by economists and marketers that can help you define your critical values and succeed in planning.
- Decide on the proper metrics – no B2B leads generation campaign is complete without some metrics put in place. Remember, marketing has expenditures, and your expenses need to be validated by the success of your campaign. You need some way to measure that, right?
- Diligently follow the plan – you can deviate a bit from your plan, but you need to stay focused on the general direction of your plans. Deviating too far from your goals will only add confusion.
- Determine your success record – and it has to be regularly done. Be it social media marketing or telemarketing, you need to measure the number of sales leads you generate against the cost and time incurred in your campaign. This will tell you whether you have succeeded or not.
Try following these basic steps and your lead generation campaign will be all right.