If there is one market segment that a lot of marketers would love to reach, be it as clients or probably suppliers, then it has to be the 30-something segment, basically the ones we call millennial. They are certainly the type that is hard to reach in lead generation, especially if your message is not that geared to their tastes. A little more work on their market might be needed before you can turn them into qualified B2B leads. To do that, you need to follow these important pointers;
- Alignment of message – you have to make sure that the message and the product you are offering are consistent with each other. Basically speaking, you have to let your offer speak for itself. That is the best proof that you can present in your appointment setting
- Give a ready ear – millennial can be really sensitive, especially when it comes to perceiving a person’s attentiveness. You do not need to do some guesswork to figure out the mind of millennial. As long as you listen carefully, you will get the information you need.
- Humanize your message– when you give millennial a telemarketing call, never sound scripted. That is the last thing they want to hear from you, and is pretty much the biggest factor why they reject your offer.
- Express possibilities – with the advancements in products and services delivered, it becomes easy for people to expect a lot. Millennial have seen a lot of possibilities, so they have big expectations.
Meeting these expectations makes it possible for you to generate good sales leads.