Many people achieve better results when working with partners. They draw support and confidence from working with someone whom they can dive in the same depth and speak the same language. Take Batman & Robin, for example, Lennon & McCartney, Pumbaa & Timone, and, you and your outsourced sales and marketing provider.
Statistics show that 78% of businesses feel positive about their relationship with their outsourcing company. Despite the impressive stats, there are still others who remain skeptical about the idea. These are people who choose to keep all business functions secluded on an employer-employee relationship and prefer working on their own because of fears of cost, losing control and getting bad results. But, all these fears are just myths – misconceptions that hold them back from supposedly discovering new tactics to help their business grow.
This article will help you find out the truth behind the seven most common myths about marketing and sales outsourcing.
Business gets out of hand
Since you are hiring a contractor and not an employee, you are left to just assumptions of how your campaign is managed because you do not have a physical oversight of how your outsourced marketing firm works.
Fear not physically overseeing your campaign as your outsourced marketing and sales provider will give you access to a CRM where you can track all campaign activities in realtime. And just like any other companies, they are bound with in-house rules which regulate every workflow in your campaign and align all other aspects of the business that resonate with your standards.
Although you can directly discuss quality, most outsourcing providers come after quantity. Chances are, they would submit even half-baked leads just to show performance numbers.
Quality Assurance is one significant process in sales and marketing. Leads go through a qualification process which is based on your campaign specification and passes through a lead nurturing scheme to ensure that only the most qualified and high converting leads proceeds to the bottom of the sales funnel.
It’s just a band-aid solution
You can’t really expect a solid and consistent application of solutions.
Outsourced providers are consistently gearing up for the future by incorporating automation and other technological innovations to keep up with market demands. And as the industry continues to grow, leveraging smart marketing technology, you are also ensured that the best tools are used to run your campaign to draw measurable results.
For major players only
Providers would present several apps and processes to use that sum up to an overwhelming proposal which looks too pricey.
There isn’t a one size fits all approach in sales and marketing. Providers tailor-fit solutions based on your business needs and targets, and the tools they use and the processes they do for big-time players are the same set package they can provide for your business. More so, they have a single foresight for all client types and sizes they serve – to help them achieve business growth.
Can get your wires crossed
Communication is one of the major cons of outsourcing which may be caused by several reasons like the provider’s location or time zone, SDR’s language competitiveness, and product knowledge, resulting in misinformation.
The sales and marketing duo have gone a long way and practically evolved into one essential communication tool between you and your customers. It keeps your customers informed of what’s new and what’s the best in the market, while it gives you an idea of what your customers need, their choices and their buying behaviour.
With the help of content marketing tools, automation and nurturing platforms, outsourcing allows you to deliver your message to your target buyer personas through a multi-touch, multi-channel approach via phone, mobile, email, web, chat and social.
It costs a fortune
This is a major play in outsourcing. Providers will promise you a team composed of an account manager, agent, database staff, team leader and quality assurance specialist, who for all you know, also handles several accounts for other clients. This could impact work quality due to split focus which is not worth the cost.
A dedicated team will be assigned to your campaign which if you completely hire in-house, won’t give you the same cost cut that outsourcing does – 59% savings on overhead, infrastructure, hardware, data and technology costs, and shortened time on hiring, training, onboarding and turnover processes.
A cry for help
When your in-house practices are not working anymore, outsourcing comes as the next option, but may not always be the best.
It could be a cause, but business downtime is only one of the many good reasons to outsource and explore options outside your turf. Break into new markets, target a new customer group or launch a new product are much inspiring CTAs that can help you stay ahead in the competition.
So, bid those myths goodbye and see what outsourcing has to offer. A provider who has rich working experience with various industries and who uses smart marketing technology will make a perfect partner and shun all your misconceptions about marketing and sales outsourcing.