What is Outbound Marketing?
Outbound marketing is a kind of marketing where you reach out and deliver your message to your target customers through radio and tv ads, social media ads, direct mailing, telemarketing, trade shows, etc.
Why do businesses need it?
To many businesses in Singapore, outbound marketing is still considered effective in spreading awareness, increasing exposure and attracting customers. According to inc.com, more than 88% of prospects search online to find out more about a company. And because there are a lot of online agencies in the internet claiming they can boost your business by building your online presence and provide better services, as a business owner, you know you need to stand out from your competitors. This is where outbound marketing comes in.
But do outbound marketing really works for online advertising firms?
Here’s why you should use it for your business.
Your competitors are still using it.
If your competitors are still doing it, it means it works. And I bet it will have the same result on you. Many online advertising firms use outbound marketing to reach out to their audience. For instance, reaching out to your prospects through paid online advertising on Facebook and other social media platforms works. There are over 1.4 billion Facebook active users in Singapore and with the number still growing you might want to take advantage of it by getting your message across.
It is the fastest way to generate leads.
Letting your prospects know about your product or services or any promotions you may have through email or cold call is the best way to spread awareness and can get the quickest response. Not to mention you don’t need to waste your time sending an email or calling prospects if you know there isn’t any opportunity.
You don’t need to be an expert to make it work.
Many businesses are having a hard time developing a good outbound marketing plan. That is why many successful companies consider outsourcing in order to make their outbound lead generation marketing work. You have to be careful though as many lead generation companies are claiming they are the experts in their field. It is always best to do your research first in order to avoid wasting your money and effort.
Let’s face it. Regardless of what industry you’re into, outbound marketing is intended to bring in more leads and drive interest in your products or services. If others are willing to invest in it to generate more leads for their business. I think you should too.