Even with the advent of inbound marketing which aims to ‘attract’ audiences instead of chasing them, there’s still a significant need for outbound activities. After all, deliberately reaching out to prospects isn’t just about hard selling; sometimes, outbound efforts help maintain the fluidity of other marketing campaigns.
Well, we can’t just wait for leads to come in. That’s a lot of opportunities to waste.
We all know that the product or services we are offering is not for everyone. How to target an audience is the main question before launching our product or service. But how do we clearly define who our target market is? And how do we reach out to them? Through this post, let’s identify and understand how to reach your target market.
According to a very insightful post at DuctTapeMarketing.com, outbound marketing can be used in different ways to spell success for a business. :
#1: Find a Guest Blogging Partner To Assist You
Finding a guest blogger to get instant PR and advertisement for your company is profitable. Having a guest blogging partner can grow your online efforts by publishing your article, infographics or any form of content to spread awareness to your target prospect. Find blogging partners with the same interest and who has similar niche topic as yours. Connect with them by highlight their post on Twitter, which will eventually make them return the favor by sharing your posts or simply reach out to them through email about you amazing written piece.
Aside from branding, this will also send traffic back to your site and grow your search engine rank. Here’s a great way to start your venture on content marketing.
#2: Capture Your Target Audience Through Email
Utilizing a targeted list is the key to get results when using email for outbound marketing. Emails are cost-effective, traceable and can ensure higher response rate. According to some survey, customers spend 84% of their time online to check on their emails. So sending out emails to your target audience is the best way to reach out to busy prospects.
However, the most important thing when sending out emails to reach your target prospects is the interaction between you and the reader. So make sure to have an interesting subject and create a template that’s appealing and will make them feel the need for your product or service.
#3: Use Social Media To Attract Customers
Customers spend most of their time on social network. And one way of reaching out to your target market is to ensure you are there when they are looking for your product and service. Social media is a cost effective and a direct way to engage to people online. Utilize LinkedIn, Twitter, Google+, Pinterest and Facebook. Among these social media sites, you can start with Facebook as it is considered as the biggest in terms of monthly active users.
#4: Use Pay-Per-Click Campaign
Pay-per-click advertising is one way to create traffic to your site. It is also a way for customers to visit your website to see what products or service do you have that might be of interest to them. The key to success for this type of advertising is by finding the right keywords that your audience are using and that is also relevant to your product or services.
According to www.wordstream.com, PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
You may use Google Adwords Keyword Planner tool to check the average monthly searches of the keyword, it’s competition and suggested bid.
So instead of waiting for your website to rank on search results, PPC is just a wise option to generate leads right away. It only takes strategic keyword targeting. Good news is Google has made some favorable changes with the PPC ads position, aligning them with organic search results.
#5: Through Calling
Calling your target prospect is the fastest way to reach out to your customers. However, in calling, you must have the right data for you to have an idea who makes the decision within an organization. You can also follow up those who inquire on your social media sites as well as those who leave comments and expressed interest on your website.
Being visible to your target prospects is important. Find out where they usually look for products online, whether through social media sites, websites or through blogs. Use different ways to reach out to them and don’t just focus on one as every customer is different. The key is you have to be where they are.