Events or trade fairs or product exhibitions offer unique and vast opportunities for both entrepreneurs and consumers by showcasing and demonstrating their brand. This can also open doors for meeting with industry partners and finding new ones, learning about the competitors and recent market trends.
Events are held mainly for awareness campaign – the goal is to let your market know the latest about your product or service; sales just come second. However, events, whether big or small require careful planning otherwise no goal will be achieved.
Here’s a cunning pre-event marketing checklist which may include timeline and tactics that you may refer to.
Create a pre-event marketing page
Capture early interest from your target attendees by creating a pre-event marketing page and making it live. This can also build up your SEO authority in Google.
Related: The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]
Create a blog post
Blog posts will inform your target attendees what is the event all about and why are you organising it. The blog post should contain an explanation of why they need to come to the event and such must convince them to do so. What’s in it for me (WIFM) for the target attendees must be answered in the blog post.
Related: How to use Eventbrite and Content Marketing in getting Event Leads
Get on social media
Utilize the power of social media mainly Facebook and Twitter, also Instagram, Snapchat, Pinterest, Youtube, Tumblr, Medium, Reddit, Quora and others, and get on it early so as to create impact for your event promotion. Your event’s social media page will be a channel to build a community and spreading the mission you wrote in your blog post. Don’t forget the event hashtag.
Related: Your Guide to a Successful International Social Media Campaign
Event tie-ups or partner collaboration is very important and you must reach out to event collaborators, complementary brands and media partners at the earliest time possible before the official launch of your event, thus helping you spread the news and information.
Also be on top of everything as how big-time event planners do. See this complete event planning guide for a successful event launch.
- Establish goals and objectives
- Select target date
- Identify the venue and negotiation details
- Create an event master plan
- Come up with cost estimates and budget plan (venue rental, food, beverage, equipment, AVP, travel, etc.)
- Recruit event committee, event manager and establish sub-committee POC’s
- Create and launch publicity plan and brand the event (ensure staff and volunteers are well oriented with their specific tasks like VIP coordination, signage, media relations, printed material design and printing coordination, online administration).
- Identify and confirm event speakers and entertainers
- Identify and confirm event sponsors
Once all these are either done or working in progress, get ready for your event day and don’t miss to do accomplish your post-event plan.
Related: Singapore Events: Reduce Event No-shows in 3 ways