Multi-channel marketing is a way to reach out and interact with potential customers through voice, email, social, chat, website and mobile.
Why Multi-Channel Marketing?
Companies do this type of marketing so it’ll be easier for prospects to find their product in all possible marketing channels and eventually turn them into sales-ready leads. But how can asian companies reach their prospects and get better results with Multi-Channel Marketing?
#1 Set and Focus on your end goals
Ask yourself, “What do you want to accomplish?”.
Do you want to:
- Increase Targeted Traffic?
- Increase Inquiries?
- Increase Sales
- Become an Authority?
- Establish your Brand?
Related: Reaching Marketing Goals in Malaysia in the First Month of 2017
#2 Create Your Own Measurement Standard Before Implementing a Campaign
You won’t know how effective your campaign is unless you have set a measurable standard. Before implementing a campaign, develop and set your metrics even if you can’t decide how to measure actual results yet.
Related: Business Astrology: What to Expect in Asia in the Year of the Rooster
#3 Use a Tracking Tool To Monitor Your Success
Keep track of your daily or weekly progress to measure the effectiveness of your marketing campaigns.
- But why do you need a tracking tool?
- To know what works for your business
- To increase efficiency
- For higher customer retention
Check out The Three-Step Guide to Better Customer Retention in Singapore
#4 Leverage Industry Influencers
They have decades of experience and a handful of information that you can use to help you reach your goal. Follow and engage with them on their social media account/page. They have lots of followers that will surely help boost awareness for your brand and eventually — gain you leads.
#5 Develop Good Customer Relationship
Building relationship with your customers will help you achieve customer satisfaction.
Why customer satisfaction is important?
- It shows if your products or services meet the customer’s expectation.
- It provides companies with metrics to manage and improve their business.
- It earns customer’s loyalty and word of mouth marketing.
So to truly get the word out to prospects with less effort on your marketing strategies, don’t just rely on a single channel. Instead, reach your Asian prospects and get 3x results with these multi-channel marketing techniques.