Ten Cold Calling Mistakes You Should Avoid


Singapore has a lot of potentials for your company, if you know how to take advantage of it. You know that generating B2B leads can be hard, but you are also aware that this is a necessity. Otherwise, how would you be able to get any customers coming your way? You have to work on your B2B lead generation campaign well, particularly if you are cold calling business prospects. Despite your best efforts, you might still end up committing some marketing errors that you just cannot afford to make. As a marketer, you should be aware of what these errors are, and make the effort in avoiding them. And what could these be?

  1. Talking rapidly – yes, you might want to say everything during your B2B appointment setting campaign, but talking too fast will just irritate your prospects. Besides, who wants to listen to a fast talker? Try talking a little bit slower.
  2. Calling while in the wrong mood – try smiling before you make that telemarketing call. This can help improve your mood, as well as voice, when you make that call. Be friendly and conversational during the call.
  3. Reaching the wrong person – not only would this be embarrassing, it would also be a complete waste of your time and efforts, it also wastes the time of the other person. Your aim should be the main decision-maker, this should be your sole purpose.
  4. Calling for the wrong reasons – remember, every call that you make should be focused on conveying your business message. Calling for no reason would imply your unprofessionalism, as well as lack of skills in the marketing side of things.
  5. Sharing too much information – while it may be good that you share information with your business prospects, telling them too much might not be a good idea. There is only so much that sales leads prospects can handle in one day.
  6. You turn them off – a good rule of thumb in the telemarketing business is that you only have forty-five seconds to get the attention of your prospects. Beyond that, they either hang up or fall asleep.
  7. Failing to ask deeply – probing questions is essential for a good B2B appointment setting process. You need to understand what is really wrong before you can suggest solutions for your prospects.
  8. Assuming that you know them – take note, in a B2B telemarketing call, your aim is to know your prospects better. Assuming that you know what they need, and you did not ask more about them.
  9. Assuming that you are understood – this is a really bad mistake, since most misunderstandings during contract signing or delivery of goods or services stems from this point. You need to clarify everything before you end that call.
  10. Not properly scheduling – similar to point eight and nine, where the misunderstanding causes you to miss appointments, or arrive in meetings where the prospects is unavailable. This would be a complete waste of time and effort on your part.

Really, if you can avoid these major cold calling gaffes, then you might get yourself that deal easier.