Selling IT products, services and software to companies is exciting and frustrating at the same time. Although the target market is broad, not all companies need new hardware and software all the time. The specific needs of each of the prospective companies differ and may sometimes be limited – so limited that only a particular set of products or services can be marketed to a certain area or industry.
Change is constant, especially if you’re talking about anything that has something to do with technology. Software marketing is never easy. If starting software marketing campaigns is a bit of a struggle for you, here’s an action plan to consider:
Step 1: Define your audience.
Before you even develop a new product or do a market launch, you first identify to whom you’re selling to. Who they are and why would they want to buy from you.
TIP: You may also want to check out your competition. Use these to look for common characteristics and interests. These people could benefit from your software and are more likely to buy from you.
- Who are their target audience?
- Who are their customers?
Step 2: Research about your market.
List down trending opportunities in terms of marketing styles, popular channels, buyer preferences, demographic statistics and everything you think might be useful to help you market your product.
Step 3: Build a community through social media and blogging.
Build a community of interested users while creating a pre-launch buzz to optimize your sales. Social media and blogging are great ways to reach out to potential customers and nurture them even after your software launch.
Step 4: Utilize landing pages.
After letting people know about your software through social media and blog posts, it is important to promote it via landing pages highlighting the features of your software in different ways. This will help drive traffic to your site from your social media and blog posts.
Step 5: Implement “Smarketing”
Sales and marketing should be aligned in order to achieve one goal – to increase the revenue of your business. The marketing team will promote your product through different channels and will pass on potential customers to the sales team to close the lead. Each of them plays an important role in the success of your business.
Step 6: Measure your success.
It is necessary to measure your efforts. Identify which part of your marketing plan is working and which one isn’t. This way, failures will be given a solution ahead of time.
Step 7: Provide Customer Support.
Finally, offer technical support. Customers can encounter technical problems and have a customer service team to answer all of their inquiries and provide solutions to all of their inquiries is the best way to provide good customer service.
Host or Attend Business Events.
Event marketing is an essential part of your marketing plan. Businesses participate in events to;
- Build relationship
- Promote brand awareness
- Know more about the software industry and the competition
- Generate more revenue
Software marketing can cost you time, effort and money. But the success achieved from having the right marketing strategy is the best feeling you’ll ever get.