February 16 marks Chinese New Year, an important holiday in the Lunar Calendar and for those living in the mainland and elsewhere around the globe. It heralds a transition into another period of opportunities. And along with firecrackers and prayers at Taoist shrines, the holiday also puts a lot of emphasis on success as businessmen and professionals are looking forward to what they can achieve.
It’s the Year of the Dog. And that being said, businesses should brush up on the most important things to do in order to experience a more bountiful year.
According to the Chinese zodiac, those who were born in the year of the dog are known for being loyal responsible, critical, honest and, above all, loyal. They are known for being warm towards others, which is a trait that is more often than not emphasized in the world of business. Without a doubt, those who possess that traits of this animal in the Chinese zodiac enjoy forging friendships with others on top of keeping very close friends. But just like any other animal, a dog is imperfect, with its own negative traits to boot.
In contrast to their being loyal and trustworthy, dogs have a tendency to feel cold towards others. In addition, they would always feel self-entitled and stubborn in a way that shuts down a potential business deal. We can also see this happen in a lot of negotiations between vendors and their clients. For vendors that have to deal with clients with the qualities of the dog, they should be able to adjust their offers in order to get into the good side of a potential customer.
On your part as the client, you should be able to know whether your supplier or service provider deserves your loyalty. If anything, a dog’s stubbornness can actually be a good thing as it allows you to be cautious of the businesses you are dealing with.
Start the Year of the Dog right by looking at the checklist below and see if you find something long-term with your current supplier.
Having been with a vendor for so long indicates that you rely heavily on it. But while long-term engagements are a good thing, you still need to consider giving your current vendor the benefit of a doubt. It’s not as if there are no other enterprises just like it, so as much as possible, try to give your vendor a reason to keep pursuing you. This will eventually compel them to better their offers just so they can keep your loyalty.
If you have been with a vendor for so long, have you at some point kept track of the times it failed to deliver on certain commitments? Reliability, after all, is an important element in any business relationship, so it’s important to know if you can count a hundred and ten percent on your service provider. Consistent failures mean that the vendor is unable to improve on its services, thus providing you with a reason not to seek them again.
This might go under reliability, but quality should be standing on its own. Besides, delivering a project on time doesn’t get any additional points if the work that has been put into it is lackluster. Quality is still an important gauge that should give you a reason whether to stay with a vendor or not. After all, as a client, you deserve to get your money’s worth; otherwise, you can look for better offers elsewhere.
Whatever sector you belong to, it’s always important to keep business ties as human as possible. With that said, it’s crucial for you to consider the way the vendor deals with your concerns. Does it have a prompt and responsive CRM? Does it provide you with ready customer support whenever things get sticky? Are your issues quickly resolved through a systematic and orderly process? Answering these questions should give you a reason to look into the human side of your relationship with the vendor. If they score low in any of these indicators, then it would be best to find service providers that see you more as a person in need than as an object of greed.
and get more Singapore B2B Marketing Tips & Strategies
Dial +65 3159 1112
Add us on WhatsApp +65 8232 2417
Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business