B2B MARKETING AND STRATEGY

7 Lessons B2B Marketers Can (and Should) Learn from Retailers

7 Lessons B2B Marketers Can (and Should) Learn from Retailers

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In today's article, we present 7 important sales and marketing lessons B2B marketers can learn from the retail industry.
25_Must-Track_Tradeshow_KPIs_to_Make_your_B2B_Events_Count

25 Must-Track Tradeshow KPIs to Make your Events Count [INFOGRAPHIC]

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Check out this visual guide to all the B2B tradeshow KPIs you need to track. Learn how to optimize your events for each metric.
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Asia's Top Digital Marketing Events in 2019

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Let’s find out what’s hot and new in the digital world by peeping through the list of the upcoming top digital marketing events in Asia this 2019.
5-Biggest-Roadblocks-to-B2B-Marketing-Prosperity-this-Year-of-the-Pig

5 Biggest Roadblocks to B2B Marketing Prosperity this Year of the Pig

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Welcome the Year of the Pig with a solid plan to achieve greater marketing prosperity and good sales fortune. Read this guide and learn to make your marketing more robust and effective.
How-2018_s-Biggest-B2B-Stories-Affect-Marketing-in-2019

How 2018's Biggest B2B Stories Affect Marketing in 2019

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Let’s take a peek on how 2018's biggest B2B stories may develop and realize their possible after effects on the B2B marketing world in 2019.
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019

Key Marketing Stats that Drive Top B2B Industries in 2019 [Free eBook]

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This free eBook provides an in-depth analysis of how rapid digital transformation is reshaping marketing in nine (9) key B2B industries.
Trends Shaping the Singapore Merchant Industry in 2019 (Blog Image)

Trends Shaping the Singapore Merchant Industry in 2019

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The first quarter of 2019 looms a massive launch of innovative payment schemes. Let's look at the trends shaping up the Singapore merchant industry in 2019.
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Industries That Will Make a Leap in Asia this 2019

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Gain insights into next year's market trends as we take a look at the top industries that will make a leap in Asia (and globally) this coming 2019.
How to Optimize your B2B Mobile Marketing Strategy

How to Optimize your B2B Mobile Marketing Strategy

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What’s the current state of your current B2B mobile marketing strategy? In this article, we provide some insights to help you optimize your B2B mobile marketing strategy.
4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

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Future-proof your 2019 strategy by taking into account these four key marketing trends in Asia hand-picked from the latest research and industry studies.
How To Sell Your ERP Solution to the Modern Tech Buyer

How To Sell Your ERP Solution to the Modern Tech Buyer

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Develop a solid selling game plan for your ERP solution and start closing deals as we look at some tips that will help you engage effectively with the modern tech buyer.
Regional Marketing Strategies in Singapore (and APAC)

Regional Marketing Strategies in Singapore (and APAC)

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Scale up your regional marketing strategies in Singapore (and APAC) by learning from the approach of some of the biggest brands in Singapore.
Take Your Business to The Next Level with Omnichannel Marketing

Take Your Business to The Next Level with Omnichannel Marketing

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Learn about omnichannel marketing and how you can seamlessly integrate the experience that your brand gives your customers through different channels.
What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

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Find out how the Great Singapore Sale leveraged digital channels to rekindle shoppers’ interest and learn how to apply these lessons to your own B2B marketing initiatives.
6 Marketing Tips That Will Take Financial Businesses to the Next Level

6 Marketing Tips That Will Take Financial Businesses to the Next Level

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Take your financial business to higher levels with these 6 practical marketing tips that will bring in a steady flow of financial sales opportunities.
Why You Should Join this Year’s CommunicAsia and Other Tech Events in Singapore

Why You Should Join this Year’s CommunicAsia and Other Tech Events in Singapore

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Get to know CommunicAsia and the other tech events in Singapore this 2018 and learn how you can optimise your brand by joining important industry events.
The Top Marketing Strategies For Tech Companies in Singapore

The Top Marketing Strategies For Tech Companies in Singapore

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Learn about the most essential marketing strategies for tech companies - tactics that work cogently well within tech circles, helping them maximize the results.
Breaking Down Your Pre-Event and Post-Event Marketing

Breaking Down Your Pre-Event and Post-Event Marketing

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The event you've been conceptualizing with your team for months is finally taking place. You know, however, that it is just the beginning - the real 'battle' is yet to come, and that is making the event a success, an event that will generate a strong ROI.
New Customers and Repeat Business: Leverage Both for Win-Win Results

New Customers and Repeat Business: Leverage Both for Win-Win Results

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There are two kinds of customers; old ones who give you repeat business and new customers who took forever to convert – well sometimes.
Ways to Cut Down on Prospecting and Increase Selling

Ways to Cut Down on Prospecting and Increase Selling

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The important thing right now is for B2B enterprises to shorten the time it takes to prospect for leads and generate ROI  for businesses continuity and growth. Here are just some of the most essential tips to maximize your prospecting efforts, shorten the sales process, and secure better revenue numbers.