B2B MARKETING AND STRATEGY

Why You Should Join this Year’s CommunicAsia and Other Tech Events in Singapore

Why You Should Join this Year’s CommunicAsia and Other Tech Events in Singapore

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Get to know CommunicAsia and the other tech events in Singapore this 2018 and learn how you can optimise your brand by joining important industry events.
The Top Marketing Strategies For Tech Companies in Singapore

The Top Marketing Strategies For Tech Companies in Singapore

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Learn about the most essential marketing strategies for tech companies - tactics that work cogently well within tech circles, helping them maximize the results.
Breaking Down Your Pre-Event and Post-Event Marketing

Breaking Down Your Pre-Event and Post-Event Marketing

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The event you've been conceptualizing with your team for months is finally taking place. You know, however, that it is just the beginning - the real 'battle' is yet to come, and that is making the event a success, an event that will generate a strong ROI.
New Customers and Repeat Business: Leverage Both for Win-Win Results

New Customers and Repeat Business: Leverage Both for Win-Win Results

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There are two kinds of customers; old ones who give you repeat business and new customers who took forever to convert – well sometimes.
Ways to Cut Down on Prospecting and Increase Selling

Ways to Cut Down on Prospecting and Increase Selling

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The important thing right now is for B2B enterprises to shorten the time it takes to prospect for leads and generate ROI  for businesses continuity and growth. Here are just some of the most essential tips to maximize your prospecting efforts, shorten the sales process, and secure better revenue numbers.
Top Lessons from Singapore’s Top Marketing Firms in Tech

Lessons from Singapore’s Top Marketing Firms in Tech

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In Singapore where there has always been strong competition in the IT, software and financial services sectors, it does pay to adopt the right processes and transforming plans into applicable strategies. To do that, you will have to learn from the experiences of veteran marketing firms in the island-nation.
30 Must-Know Resources for Your Last-Minute GDPR Preparations

30 Must-Know Resources for Your Last-Minute GDPR Preparations

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Those of you of a certain age will recall the great Y2K scare that gripped the world at the turn of the century. Now, as the European Union’s General Data Protection Regulation (GDPR) takes effect in a little over two weeks, many sources are calling it the “Y2K of B2B Marketing.”
Planning Ahead to Maximize Your Post-Event Marketing Campaign

Planning Ahead to Maximize Your Post-Event Marketing Campaign

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Aim high and hit the mark! That’s exactly and literally what MailOnLine did and achieved when they held a dinner party on Mt. Everest. Planning ahead for your marketing event is not enough, but careful planning is. Here are surefire tips in planning ahead to maximize your post-event marketing campaign:
Trends and Updates in the Singaporean Financial Services Sector

Trends and Updates in the Singaporean Financial Services Sector

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There is still an increasing demand for financial services. This is driven by the fact that many organizations, particularly in Singapore, are opting to streamline processes that have been complicating administrative and operational activities.
Invite Success: The Pre-Event Marketing Checklist

Invite Success: The Pre-Event Marketing Checklist

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Events or trade fairs or product exhibitions offer unique and vast opportunities for both entrepreneurs and consumers by showcasing and demonstrating their brand. This can also open doors for meeting with industry partners and finding new ones, learning about the competitors and recent market trends.
The Top Consultancy Sector Challenges and How to Handle Them

The Top Consultancy Sector Challenges and How to Handle Them

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As technology becomes much more sophisticated and business structures are undergoing constant changes, consulting services have become utterly crucial to successes in any industry. Whether it be healthcare and financial services, consulting firms are needed whenever there are management issues...
How to Maximize AdWords For Your B2B Marketing Strategy

How to Maximize AdWords For Your B2B Marketing Strategy

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B2B marketers are always aiming for higher traffic. It’s…
Asia’s Top Markets: A Rundown of the Best of the Best

Asia’s Top Markets: A Rundown of the Best of the Best

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The Asia Pacific region is on the roll despite numerous setbacks…
Why Online Advertising Firms Need Outbound Marketing

Why Online Advertising Firms Need Outbound Marketing

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What is Outbound Marketing? Outbound marketing is a kind of…
Year of the Dog: Do Your Vendors Deserve Your Loyalty?

Year of the Dog: Do Your Vendors Deserve Your Loyalty?

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February 16 marks Chinese New Year, an important holiday…
B2B Marketers' Love-Hate Relationship With Marketing Technology

B2B Marketers' Love-Hate Relationship With Marketing Technology [GUEST POST]

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Successful B2B marketers realize the importance of new marketing…
Top Strategies for Boosting Cloud Services Sales

Top Strategies for Boosting Cloud Services Sales

For 2017, a Forbes article provided very crucial numbers…
How Healthcare Companies Can Improve their Sales Pipelines

How Healthcare Companies Can Improve their Sales Pipelines

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There is no doubt that the healthcare industry is a relevant…
Maintain a Steady Array of Clients for the Singapore Recruitment Sector

Maintain a Steady Array of Clients for the Singapore Recruitment Sector

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I love cats, but with the kind of job that I have, limiting…
5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack

5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

By February, 80% of New Year’s resolutions will have failed.…