The Callbox Sales Prospecting Masterclass for Information and Communications Technology workshop last June 21, 2019, at JustCo, Marina Square, Singapore, was concluded, a success.
All the 50 attendees arrived on time, some even came with their colleagues, and filled every seat at the cozy venue as the Callbox team warmly welcomed them and accommodated their every need which kept them focused from start to finish.
Event speakers, Charmaine Española, Creative Director for Marketing, and Carmi Lañada, Account Manager, unleashed Callbox’s long-held secret tactics on effective sales prospecting for ICT industry which were shared via the following topics:
- Pinpointing Ideal ICT Buyers
- Capturing Crucial Prospect Information
- Segmenting and Personalization
- Ranking and Prioritizing Prospects
- Nurturing and Converting Prospects
- Case Studies on Effective Sales Prospecting
As the discussion progressed, the audience became very engrossed and took pictures of the slide presentation. They were also very interactive during the question and answer part. Such interest shown by the workshop attendees on the topics discussed uncovered a gap, an understated need, and questions which they have been searching for answers. Callbox’s complete, coherent and consistent prospecting program imparted to them the knowledge to fill the gap, address their needs and answered their questions.
At the end of the info-packed workshop, ICT sales and marketing leaders told that they gained a solid understanding of the modern B2B IT sales process, components in the IT Sales cycle inside out and the various ICT prospecting strategies.
In fact, FACT Software International Pte Ltd quoted
It was very informative, especially for someone who is new to sales. It provided a great crash course on the basics. The duration was just right and the speakers were well-informed on what they were talking about.
While Techzone.sg said that
they would recommend our next events to colleagues and friends. Overall, the attendees shared that the sales prospecting masterclass met their expectations. Indeed, event objectives were achieved.
The positive feedback drives Callbox to hold another workshop. And definitely, it is going to be another insightful, knowledge-enriching event which sales and marketing decision makers can leverage in adapting to today’s rapidly evolving buying landscape.
So keep a regular visit to our website for updates on the upcoming event which may happen sometime this August.
Let Callbox help you gain expert knowledge on sales and marketing in your field, and find fresh opportunities through networking with industry peers.