The new website update brings a more seamless customer experience to the WhatsApp-savvy Singapore market.
Callbox enabled support for WhatsApp Click-to-Chat integration on the company website today. The recently-added feature offers up new ways for Singapore customers and site visitors to conveniently get in touch with the Callbox team using their favorite messaging app.
WhatsApp’s Click-to-Chat feature allows people to chat with someone who’s not saved as a contact in the phone’s address book. The chat opens via a link generated using that person’s phone number. More companies now deploy Click-to-Chat to boost their live chat capabilities by leveraging a platform that customers and prospects are actually using.
With WhatsApp users in Singapore making up 73% of the population, the Callbox team believes embedding Click-to-Chat functionality on the website is clearly a step in the right direction. WhatsApp ranks as the most popular instant messaging platform in more than half the world’s countries, and the Singapore market sees one of the app’s highest penetration and usage rates.
WhatsApp is also becoming a key B2B social media platform. In a HubSpot survey, nearly 3 in 10 respondents name messaging apps like WhatsApp or WeChat as their preferred business communication channel. The Facebook-owned messaging company also recently unveiled WhatsApp Business (a free Android app tailored for SMBs), which many industry observers consider as a clear signal of WhatsApp’s growing focus on the B2B segment.
The Click-to-Chat tool went live on the site earlier today. Visitors on callbox.com.sg can now start contacting the team’s marketing consultants. For mobile users, tapping on the Click-to-Chat widget automatically starts a chat conversation via WhatsApp:
For desktop users logged into WhatsApp, clicking on the widget opens a chat with a live operator via WhatsApp Web. Otherwise, the widget takes users to a page with instructions and a QR code to start a chat session.
WhatsApp’s Click-to-Chat tool provides better opportunities for people and businesses to reach out and connect. This neatly aligns with Callbox’s mission of helping businesses engage their target customers.