Callbox ABM Outreach Drives Growth for Managed IT Firm
Sales-Qualified Leads
44
Marketing-Qualified Leads
128
New LinkedIn Connections
102
Industry
Information Technology
Location
Singapore
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore
Target Industries
Financial services, Professional services, Logistics and Supply Chain, Technology, SaaS
Target Contacts
CIOs, CTOs, Heads of IT, IT Directors, Infrastructure, Security Managers
The Client
The Client is a Singapore-based managed IT services provider delivering reliable network infrastructure, IT support, cloud solutions, and cybersecurity services to growing organisations. The company partners with businesses that require scalable, secure, and well-managed IT environments to support day-to-day operations and long-term growth.
The Challenge
As competition intensified in Singapore’s managed IT services market, The Client needed a more consistent way to reach qualified decision-makers within mid-market and enterprise accounts. Their in-house team relied heavily on referrals and inbound enquiries, which limited pipeline predictability and slowed expansion into new verticals.
