Client Success Story
Callbox Case Study for South Korean Company featured image

Callbox SG Campaign Expands Potential Merchant Partners for Mobile Platform

Completed Leads
302
Qualified Appointments
129
Industry
Software, IT, Merchant Services
Location
Singapore
Headquarters
South Korea
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore
Target Industries
Retailers, Food and Drinking Places
Target Contacts
Owner, Restaurant Manager, Marketing Manager, General Manager

The Client

The Client is a Singapore-based office of a South Korean Internet platform developer specializing in e-commerce, digital marketing, and online-to-offline solutions. It operates as a fully-owned subsidiary of a Fortune Global 500 firm, with offices in eight countries and over 2,300 employees. The Singapore office is crucial for the company’s expansion plans in the Asia-Pacific region, particularly in the O2O solutions space.

The Challenge

The South Korea-based Client opened its Singapore office in 2012, offering a series of integrated marketplace platforms customized for both online and mobile local commerce markets.

Among these platforms was their flagship social discovery app which was launched in 2013. This app allowed users to share and recommend places of interest in Singapore. It effectively increased brand visibility and engagement by allowing customers to converse with merchants in real time. This resulted in valuable customer insights and contextual marketing information.

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