Callbox’s Delivery of Quality Leads Charts Success for Logistics Firm’s APAC Expansion

The Client

With the mission to revolutionize logistics and maintain industry leadership, the Singapore-based logistics and express delivery company provides seamless door-to-door services to customers across diverse sectors. Their commitment to innovation and simplification has propelled them to the forefront of the logistics industry.

Aiming to optimize their services, strengthen their connections, and ensure balanced growth, the Client’s dedication to quality customer service is displayed through a comprehensive set of services. including door-to-door delivery, same-day services, real-time tracking, after-hours pickup, customs support, dangerous goods handling, insurance, and premium packaging.

The Challenge

The APAC region’s diversity has left the Client struggling to adapt their marketing approaches to different languages, business practices, and regulations. To address this challenge, they acknowledged the importance of
conducting thorough market research for each APAC country, localizing their marketing materials, establishing local partnerships, implementing lead scoring and automation, and closely monitoring performance metrics.
These strategies are instrumental in adapting to local preferences and efficiently generating leads in a diverse market, thereby facilitating their expansion efforts.

However, delegating these multifaceted tasks to their in-house team posed significant difficulties. The Client sought the expertise of a reputable lead generation services provider with a strong presence and profound
knowledge of the APAC market.