How an AI/ML Vendor Built a Pipeline Fast with Outsourced SDRs
The Client
The client is a growth-stage AI/ML software company headquartered in Singapore, operating post-Series A. They offer an enterprise platform covering decision intelligence, predictive analytics, NLP applications, computer vision solutions, and MLOps infrastructure—serving enterprise organisations across financial services, manufacturing, retail, and government-linked sectors.
The Challenge
A Singapore-based AI/ML software vendor had built a differentiated enterprise platform with proven production deployments at several reference accounts. However, their go-to-market infrastructure had not kept pace with product maturity. Post-Series A, the founding team faced a structural sales challenge: scaling their outbound sales motion quickly enough to meet investor growth targets, without the time or capital to build an internal SDR team from scratch—a process that would take six to nine months of hiring, onboarding, and ramp time.
