Microsoft Partner Expands APAC Pipeline with AI-Powered Multi-Channel Outreach
Sales Appointments
96
Marketing-qualified Leads
310
Reactivation Success Rate
35%
Industry
Information Technology / Microsoft Solutions
Location
Singapore & APAC
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore (primary); Malaysia, Indonesia, Philippines (expansion)
Target Industries
Financial Services; Healthcare; Manufacturing & Logistics; Professional Services; Technology
Target Contacts
CIO, CTO, CFO, Heads of IT/Operations, Compliance/Risk Leaders, Transformation Directors, Business Unit Heads
The Client
A Singapore-based Microsoft Partner delivering enterprise solutions across Dynamics 365, Azure, Microsoft 365, Power Platform, and Security/Compliance to mid-market and enterprise organizations in regulated and high-growth sectors. Outreach, data handling, and messaging were aligned to accepted compliance practices for commercial outreach and privacy (PDPA/GDPR/CAN-SPAM).
The Challenge
The in-house team excelled at late-stage consultative selling but struggled to keep a consistent top-of-funnel across several APAC countries.
