Software Company’s Lead Gen Boosts with Callbox Partnership
The Client
The Client, which is founded in 2010, is a software company that specializes in providing enterprise customers with real-time analytics and operational intelligence.
The Challenge
Prior to working with Callbox, the client had a number of sales representatives working for them with the aim of expanding their business. Unfortunately, due to poor lead quality and a lack of probing attempts to understand prospects’ needs, many of the leads generated by those employees resulted in low conversion.