B2B Marketing and Strategy Archives - B2B Lead Generation Singapore

How 2018’s Biggest B2B Stories Affect Marketing in 2019

January 15, 2019/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

The biggest B2B stories of 2018 have been told, and marketers concluded that it has been a well-delineated year for them, but what these stories have to do in the new year is yet to be revealed.

So, let’s take a peek on how these stories may develop and realize, as well as sight their possible after effects on the B2B marketing world in 2019.

Data Breach

The topnotch data breach of 2018 was Aadhar, which affected Indian residents’ 12-digit ID numbers and their private information including bank accounts.

Bear in mind that data breach threat could come from people you closely work with who have access to both your network and the people outside your organization, and use channels like email accounts, mobile devices, and cloud to gain data.

The aftermath could severely impact business reputation, contractual and legal obligations like notification requirements for affected customers and planned sale of the company.

(CloudMask)

Data Privacy and the GDPR

The Facebook-Cambridge Analytica debacle in 2016 was the most talked data privacy issue. Although both companies denied that a data breach was committed, Facebook still faced backlashes from investors and authorities and was summoned to answer and participate in further investigation.

However, the issue appeared to be a positive circumstance to data subjects instead, which drew data protection authorities and stakeholders, like the EU, to implement the GDPR (General Data Protection Regulation) last May 2018. The regulation ensures better control over data and forces companies to improve security.

Changes in Social Networks’ Algorithms

The big guys in the social network tweaked their games a bit – LinkedIn added an algorithm that would gauge how much a user will appreciate getting feedback from a certain viewer; meanwhile Facebook overhauled its News Feed by getting the most discussed posts rank better.

Everyone has gone social, almost, and 2019 will be paving the way to everything more interactive, transparent and fast like chatbots and artificial intelligence.

(Innovation Enterprise)

Digital Revolution

Digital connectivity has conquered almost half of the human populace. The hours spent by people online increases every year and mobile payments are becoming much easier to complete.

The digital rage will continue to intensify, rolling out 5G for mobile networks, more and greater chatbots and AI to replace human workforce, and connected clouds (public, private, hybrid) to meet the changing needs of companies.

(Forbes)

Marketing Technologies

Martech 5000 is Scott Brinker’s supergraphic of 6,829 marketing solutions from 6,242 unique marketing vendors. These numbers may either go up or down which may be greatly affected by factors like changes in marketing and planning strategies, search marketing trends, social media trends, email and automation, analytics and reporting, content marketing and paid and earned media.

(Smart Insights)

Marketers and Data

Many marketers are under the impression that having big data is a plus factor, but sometimes become too overwhelmed and mishandle their supposed prized technology possession.

Take this from Jaideep Pabhu, Professor of Marketing at Cambridge Judge Business School:

“Marketers must be able to work skillfully with data. They increasingly need to do qualitative, anthropological research to gain deep insights into why people buy what they buy. But they also meanwhile have a massive and growing need for marketers, or roles within marketing teams, with excellent data analytical skills. Chief Marketing Officers (CMOs) need to know what is happening with AI, big data, the proliferation of digital channels and social media – they must really understand it all and understand it deeply.”

(University of Cambridge)

2018 has been concluded well, while 2019 has just begun. Let’s see who would make another or big or new story at the end of the year.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data

BOOK A CONSULTATION

Dial +65 3159 1112

Grab a copy of our FREE EBOOK, By the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

How to Run a Successful Marketing Campaign (Lessons from KFC)

Database Solutions for Improving and Managing your Marketing List

Quiz: Which Music Genre Matches Your Selling Style?

Key Marketing Stats that Drive Top B2B Industries in 2019 [Free eBook]

December 26, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

In 2013, an Adobe report found that marketers felt marketing had changed more in the previous two years than in the past five decades. Today, over five years later, the pace of change has apparently accelerated even more.

Take, for instance, the number of marketing technology (MarTech) solutions available today. As of the last count, there are now 6,829 different MarTech products provided by 6,242 vendors spanning 55 categories. This represents a 27% increase from last year’s total, and there’s no sign that things will be slowing down any time soon.

The explosive growth in the number and diversity of MarTech tools is a good indicator of how fast things are evolving in B2B marketing. That’s because many of these tools emerged from marketers’ shifting needs as they keep up with how their customers actually buy.

But without even looking at the marketing world’s MarTech stockpile, every marketer knows we’re living through fast-changing times because of digital transformation. What’s less clear yet greatly more important is how this development impacts our strategies and results.

To help find out, the Callbox team recently published a free eBook that provides an in-depth analysis of how rapid digital transformation is reshaping marketing in nine (9) key B2B industries.

The eBook dissects the trends, stats, and data from a number of sources that tell the story of how marketing is evolving and how marketers are responding in each industry:

Cyber Security Software

In the eBook, we tackle cyber security vendors’ tendency to rely on FUD (fear, uncertainty, and doubt) as a messaging strategy and why this approach yields limited success with today’s more-informed software buyers. We then talk about some proven alternatives for vendors to follow instead.

FinTech

B2B FinTech continues its double-digit growth as payment platforms, lending solutions, and SaaS-enabled back office tools start seeing mainstream adoption. The challenge now for B2B FinTech firms is to find a sustainable strategy to influence decision-makers in a buyer-led, consensus-based purchase process.

Gain insights into the future of the Singapore FinTech industry as we take a look at what lies ahead for this industry for 2019 and beyond.

Read article

IT Storage

For more than half of the businesses surveyed in Interop ITX’s 2018 State of Infrastructure, the need for adequate storage is the biggest factor for their changing business IT systems. But buyers want more than just bigger storage space; they’re looking for a complete solution.

Cloud

Cloud solutions’ evolution from cost-saving measures to business-critical investments has created a more diverse ecosystem of buyers. In fact, there are now five broad types of cloud customers, each requiring a different marketing approach. Success in B2B cloud selling will depend on how vendors can identify and connect with these different buyer groups.

Advertising

An increasing number of potential advertising clients are moving campaigns in-house and are opting for project-based arrangements. This has led to a significant drop in new business revenue for creative agencies. As a result, agencies are now devising fresh ways to pitch and close new customers.

Here are the top 5 sales and marketing objections in agency selling and the ways you can deal with them effectively for improved results in your advertising lead generation campaign.

Read article

Healthcare

Marketers in the healthcare space today face unique challenges as they interact with risk-averse buying committees that follow different budget cycles. To thrive in this challenging landscape, healthcare marketers need more innovative ways to engage potential buyers.

Management Consulting

With intense competition from new and established firms, unconventional ways that clients choose consulting services, and continued disruptions to consultancies’ core business, it’s a very “turbulent” climate for management consulting companies.

Manufacturing

Marketers in manufacturing industries need to have deep familiarity with the way engineers and technical professionals research and evaluate potential purchases. Thanks to a number of recent industry reports, we now have a clearer picture of how technical buyers arrive at a purchase decision.

Here are the 5 lead generation tips that are proven effective for our clients in manufacturing and distribution industry.

Read article

Telecom

Like marketers in other industries, telecom vendors also face multiple stakeholders throughout the sales process. Recent research sheds some light on the roles that each decision maker plays and how each stakeholder impacts buying decisions.

To get an in-depth look at marketing trends in each of these industries, get your copy of the free eBook now.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

How to Run a Successful Marketing Campaign (Lessons from KFC)

Database Solutions for Improving and Managing your Marketing List

Quiz: Which Music Genre Matches Your Selling Style?

Trends Shaping the Singapore Merchant Industry in 2019

December 19, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

The first quarter of 2019 looms a massive launch of innovative payment schemes across industries in Singapore and around the globe.

Unified Payment Schemes

Enterprise Singapore, together with the Housing and Development Board (HDB), National Environment Agency (NEA) and JTC Corporation appointed NETS to unify an e-payment solution among coffee shops, hawker centers, and industrial canteens, which will be readily available for customers by August 2019. The initiative will provide merchant discount rates or MDR of 0.5% for monthly payment transactions, NETS to waive the terminal rental fee while the Singapore government to provide funding support for three years.

Partnership For Growth

A strategic partnership is happening between the two giant O2O platforms in Southeast Asia, Grab and Fave, as merchants from GrabFood and GrabPay in Malaysia will be on-boarded by Fave’s merchant sales team, thus further accelerate food delivery and mobile wallet services in these countries. Such a partnership will allow Fave merchants to benefit from Grab’s ASEAN-wide customer base of more than 110 million app downloads.

Here are some ways to make a name for your business in the extremely competitive merchant service industry

Read article

Payment via Biometrics

The new payment cards do not require the signature of the cardholder at the back of the card anymore, but a better way of confirming a customer’s identity is on its way – a biometric card. Though still running a trial stage, big card companies Visa and Mastercard are positive that biometric cards have greater certainty of genuine cardholder identity during transactions and will increase revenue from reduced false declines or forgotten PIN transactions.

Pay-as-you-go (in the car)

Yes, you read it right. Consumers will be able to process payments from their internet-connected cars. Visa Ready is will provide secure payment experiences for IOTs, like paying your gasoline load from the touch screen of your car, eliminating the hassle of getting out of your car and lining up to a pos in a convenience store to swipe.

Merchant Conferences

A series of conferences, exhibitions, and shows of payments industries worldwide were indexed by Payments Cards and Mobile: GSMA Mobile 360 MENA on November 26-27 in Dubai, MPE 2019 (Merchant Payment Ecosystems) on February 19-21 and Money 20/20 Asia on March 19-21 in Berlin. Watch out though for the one to happen in Singapore on April 9-11, Sea Asia 2019 (7th Edition) at Marina Bay Sands.

Learn how to run an impactful event marketing from pre-event planning to post-event nurturing using our guide.

Read article

The global convergence of payment schemes in the merchant industry will align several key value propositions: easy verification, payment assurance, and quick authorisation, which would enhance customer experience and streamline business processes.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

How to Run a Successful Marketing Campaign (Lessons from KFC)

Database Solutions for Improving and Managing your Marketing List

Quiz: Which Music Genre Matches Your Selling Style?

Industries That Will Make a Leap in Asia this 2019

November 27, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

Virtual Reality, Family Volunteer Vacations, Medical Marijuana, Green Energy, Drones, Mobility Technology, Biotechnology, Content Marketing were among the innovative industries predicted in 2017 to soar in 2018, and they did. So let’s look into what the coming year has in store for Asia, as well as, the globe.

4 Megatrends for 2019

Forbes came up with their prediction last October and picked on four soaring megatrends for the coming year:

Life-saving innovations in the Healthcare industry will be focused on by investors
Investing in Tech is a sure winner, though FAANG (Facebook, Apple, Amazon, Netflix, and Google) has weakened and may continue to be until next year
Though investing in the Energy industry was the right move in 2018, investors need to be careful in taking further steps through 2019
Content marketing strategy will become more essential next year and put customer success on the frontline.

Here’s a quick look at four of the hottest marketing trends that will have a huge impact on the Asian B2B space next year

Read article

The Healthcare Industry

IDC Community sees the following to happen in the Healthcare industry in 2019:

60% of Healthcare providers will make optimizing the digital patient experience a top 3 strategic imperative by 2020
A steady progress in AI technology adoption will directly impact 25% of business processes after 2019
30% of Fortune 500 will offer employer-direct healthcare by 2021, as such is driven by the cost of specialty drugs and the evolution of negotiated bundled procedures

Healthcare companies, especially those based in Asia-Pacific countries where technology is prevalent in diagnostics and treatment such as Singapore, will need to do more than to apply a few tweaks here and there. Here are ways on how B2B healthcare companies can improve their sales pipeline.

Read article

The ones gaining traction

USNews looks further to the last quarter of 2019 and onto 2020 with the following industries to boom:

Data Crunching will not just be about getting hefty numbers, but gaining useful insights that can be translated into a business edge, and will leverage on two growing fields where data use is exploding, Marketing and Market Research.
Counseling and Therapy on mental health is likely to increase demand for professionals in the field and is expected to grow by 41% by 2020
Scientific Research will continue to bring breakthroughs in medicine, manufacturing, transportation
Computer Engineering will gain more demand from big companies, specifically in Finance and Investing industries, to tie systems together for faster, more seamless and more secure processes

The Most Innovative

FAST COMPANY hails the 2018 World’s 50 Most Innovative Companies to continue to soar in 2019. Here’s half of the pack:

Apple
Netflix
Square
Tencent
Amazon
Patagonia
CVS Health
The Washington Post
Spotify

NBA
Marvel Studios
Instagram
Stitch Fix
SpaceX
Walmart
Bytedance
Reliance Jio

Nintendo
Social Capital
AliveCor
Novartis
OneOme
Thumbtack
Ford Foundation
Peloton

2019 for SMBs

However, The Balance Small Business named the best small business to engage with this year and potentially soar in 2019 are Fulfillment By Amazon (FBA), Skilled Trades, Software Engineering And Development, Meal Kut Sales And Delivery, Virtual Reality, Self Storage Units, Home Renovations, Bike Sales Service And Rentals and Senior Care Services.

B2B SMBs in Singapore face unique opportunities and challenges that impact sales results. Learn more about our lead generation apporach specifically tailored for SMBs.

More info

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

How to Run a Successful Marketing Campaign (Lessons from KFC)

Database Solutions for Improving and Managing your Marketing List

Quiz: Which Music Genre Matches Your Selling Style?

How to Optimize your B2B Mobile Marketing Strategy

October 11, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

What’s the current state of your current B2B mobile marketing strategy? If you think you’re not hitting target results yet despite much effort you exert, think over by asking yourself these questions: do you completely understand your customers’ mobile needs and expectation, are you using the right app and do you get enough support processes to make your mobile usage beneficial.

There’s a looming wide range of mobile interactions, mobile marketing, and customer support capabilities, that’s why it is important to be keen with customer behaviours to be able to select the right combination of functionality that will fit your industry and meet your processes requirements.

Here are some insights to help you optimize your B2B mobile marketing strategy:

Scheme out a complete customer engagement strategy

Gather all your business teams to scheme out a holistic customer engagement strategy from mobile marketing to customer services. Marketing and customer service teams must fully work together, but must also engage other parts of the business to achieve balance and intensity of interaction type (inbound, outbound or event).

You customer engagement scheme must be well regulated. Determine how you often you should get in touch with customers, proper channel or app to use and what needs to be communicated to them, and what business value and customer experience to be drawn from these actions.

Be keen on customers as well as competitors

Learn what the best customer engagement strategies in your industry are and know what other industries have and come up with a good strategy customization. The telecommunications industry is a good example by not limiting its capabilities to just usage but getting its customers engaged through end-user functionalities like notifications and warnings.

Also, make improvements and added customer experience known. However, avoid throwing at them too many developments at a time to rid ‘app fatigue’ or overwhelming feeling. But in case they do re-engage customers via notification and alerts.

Take mobile analytics as a must-have

It takes in-app and customer journey analytics to be able to gauge user engagement from different channels, mobile websites, and apps such as the time customers spend on your app, the average number of visits as well as customer behavior based on live usage.

Make sure that your mobile app is easy to read, navigate and link to other processes. Key performance metrics are important tools to track to know how your business is doing and where it is going. Analytics plays a very important role in examining user design and overall user experience.

Social media messaging plays a huge role in mobile marketing. For starters, learn about the Facebook and Twitter metrics to track with the help of our neat infographic.

View infographic

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

How to Run a Successful Marketing Campaign (Lessons from KFC)

Database Solutions for Improving and Managing your Marketing List

Quiz: Which Music Genre Matches Your Selling Style?

4 B2B Marketing Trends in Asia for 2019 (That Aren’t AI or Blockchain)

August 14, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

It’s almost time for planning season, and that means we should now start bracing ourselves for the annual tsunami of marketing predictions and forecasts that are bound to hit the Internet very soon.

In fact, we at Callbox are kicking off this yearly ritual a little earlier than most folks with our own pick of the biggest marketing trends in Asia to watch out for in 2019.

First off, though, you should know upfront that you won’t find anything about AI or the blockchain in this blog post. While we remain big fans of these two critical marketing capabilities, we think that other important developments also deserve to shine in the spotlight, without being overshadowed by AI or the blockchain.

With that said, here’s a quick look at four of the hottest marketing trends that will have a huge impact on the Asian B2B space next year:

1. Video becomes B2B marketers’ preferred format.

According to a recent survey carried out by LinkedIn, video is the preferred format for B2B marketers in the Asia-Pacific region, with nearly half of them using online videos to drive leads. The survey polled 309 respondents from Australia, Hong Kong, India, New Zealand, and Singapore, and found that APAC marketers leveraged videos for:

Brand awareness (74%)
Product/Service promotion (49%)
Lead generation (41%)

The study also finds that B2B marketers in the Asia-Pacific region rely on the following metrics to measure video success:

View rate (58%)
Reach and impressions (52%)
Webpage traffic (52%)

Given that around 41% of APAC B2B marketers make use of videos for lead generation, this trend indicates that videos now increasingly impact sales. For example, Kate Mallard (APAC content marketing manager at LinkedIn) points out that videos at the bottom of the funnel (such as case studies or a product/service walkthrough) can help B2B companies increase the likelihood of winning a deal.

2. Digital channels contribute to bigger share of revenues.

Deloitte’s recent Asia-Pacific Commerce Report shows an interesting correlation between digital’s share of revenues and revenue growth. Deloitte’s analysis draws on the findings of a survey of more than 1,000 businesses located throughout various APAC countries including Australia, New Zealand, Japan, China, India, and Singapore.

A key finding in the report suggests that a 5% increase in the share of customer purchases made digitally is associated with a 3.5% increase in revenue growth. This translates to roughly $525,000 in additional revenues for a company with a $15 million turnover. Moreover, the study also finds that, among the respondents:

96% use emails and websites
90% rely on word-of-mouth
89% leverage social media
77% make use of mobile apps

With digital channels playing an ever-expanding role in revenue generation, it’s no wonder that APAC business have outpaced their counterparts in other regions of the world in terms of digital marketing spend. Zenith’s ad expenditure forecast shows that:

45% of APAC ad spend is on digital, compared to 40% in other markets
APAC companies’ digital ad spend is projected to grow 6.2% in 2018

3. The Google-Facebook duopoly continues to dominate the digital ad space.

Quarterly reports filed by Google and Facebook earlier this year indicate a strong growth trend for both tech giants in terms of market share in the APAC digital ad space. Data compiled by Tom Simpson of AdColony show that:

Facebook’s and Google’s Q1 2018 ad revenues across APAC grew by 40% year-on-year, while ad revenues of other companies actually decreased by 20% for the same period
The net increase in digital ad revenues for APAC markets is $850 million (but this actually represents a $1.63 billion combined increase for Google and Facebook, and a $780 million decrease for everyone else)
The Google-Facebook duopoly accounts for 65% of all digital ad revenues in the APAC market, up from 51% in the same period in 2017

Putting these numbers into context, there’s still ample room for the Google-Facebook duopoly to grow in the APAC digital ad market. That’s because compared to the US and European markets (where Google and Facebook control 80% of the digital ad space), the duopoly’s APAC market share still sees rapid increases year-in, year-out.

4. Every marketer will need to be in the “micro-moment”.

The rise of “micro-moments” as a marketing touch point continues to gain traction as more and more marketers realize the need to stay top-of-mind throughout the non-linear, buyer-directed path to purchase. Micro-moments are instances where a potential customer needs to learn, discover, watch, find, or buy something, then turns to the nearest available device to act on that need.

Writing for Think With Google, Karim Temsamani argues that micro-moments now matter more to APAC marketers than their counterparts in other regions. That’s because Asia has a wide lead over the rest of the world as a “mobile-first” area:

Asia has 5 of the top 10 markets in terms of smartphone adoption
11 of the 21 countries in the world where smartphone is higher than desktop adoption are located in Asia
The percentage of smartphone owners that experience micro-moments in Asia is higher than in other regions

During these micro-moments, potential customers have higher expectation for timeliness and relevance. They’re drawn to brands and companies that best fulfill their need in the moment.

Conclusion: As most of us now start looking ahead to 2019, keeping these four Asia marketing trends in mind will help us put together a more robust marketing plan for the next year.

Expand your digital presence, capture the right kind of traffic, and engage potential customers with the help of Callbox’s integrated Digital Marketing Solutions.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

How to Run a Successful Marketing Campaign (Lessons from KFC)

Database Solutions for Improving and Managing your Marketing List

Quiz: Which Music Genre Matches Your Selling Style?

How To Sell Your ERP Solution to the Modern Tech Buyer

August 2, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

The modern tech buyer may be a tricky market to sell to, but it seems as if they function the same as any market. In any case, you might think that your Enterprise Resource Planning solutions might sell itself, but there are still a few tweaks that you can do to make sure you get the best wins.

In this article, we’ll show you how you can pull off quick wins in any market!

Enterprise Resource Planning

Developing a Selling Game Plan

When it comes to Enterprise Resource Planning (ERP) solutions, clients always look for the following characteristics:

Functionality
Cost
Reliability or quality
Manageability

As an ERP solution provider, you either want to sell to someone who has yet to experience the benefits of owning one or convince a business operator to replace old software. Either way, minimizing your risks and strategizing your selling techniques will save you a lot of time, energy, and resources.

Being on top of your game requires that you use our present technology available today to reach modern tech buyers globally. Create a presence for your company on various social media platforms and make sure you rank effectively in search engines.

Of course, achieving these goals goes side by side with making sure that your product is saleable.

Consider the following tips in selling your ERP solution to modern tech buyers:

1. Give them what they need.

The truth is, a lot of business owners do not fully realize what kind of software solutions they need until it is introduced to them. Traditional business people, for instance, also tend to go for conventional software systems involving accounting, inventory, and sales without realizing that there are more groundbreaking programs available out there.

Your challenge is to convince them that they need your product. Make them realize that you provide a solution that is very valuable to them.

You, on the other hand, need to make sure that you have a top-tier product. The integrity of your product will make or break your business. Its quality must be your utmost priority. Providing a reliable and efficient ERP solution will guarantee that you will be able to establish strong partnerships and professional working relationships with your customers.

2. Educate your potential clients

You most likely know by now that as a matter of general observation, potential customers tend to shy away from or ignore products or services they do not fully understand.

This, of course, is understandable. Why would you even consider spending on something that you do not fully grasp? Most customers will struggle with questions like, “Do I need this for my business?” and “How will this benefit me long term?”

The good news is, ERP software programs are not just add-ons you can do without. Having a program that acts as the central nervous system of a business structure is undeniably very crucial for a growing company and modern tech buyers who intend to take their business to the next level.

It does not only unify certain parts of an existing business such as inventory, planning, finance, purchasing, sales, and marketing; it also makes operations a lot easier. Additionally, a robust ERP program that binds together several computer systems in a massive organization can collect information from the various departments assimilating into a singular system enabling managers to access real-time data anytime they need it.

As a result, business leaders are equipped to make quick and reliable decisions when situations call for such. Gone are the long hours of waiting for crucial information to be consolidated just because they are still being generated manually.

These are the primary benefits that business operators can enjoy when they invest in your ERP solutions. Now it is just a matter of presenting the information to your clients. Simplify technical jargons and make it very comprehensible for your clients. Show them the big picture and where you would be willing to take them in the coming years.

3. Invest in a reliable lead generation program.

When targeting the modern tech buyer, you need to be very strategic with your marketing approaches. The fastest and most efficient way to identify and reach them is through the help of a reliable and effective lead generation program that will narrow down your targets. You will save yourself a lot of time and effort by doing this.

You can either buy your software or outsource lead generation services. Quite often, it is a lot easier to hire a team to do this for you. At the end of the day, whatever data you need concerning existing companies who can potentially be your clients will be made available to you and your marketing team the fastest way possible.

Make the investment today, it will be worth it in leads and conversions in the future.

If you follow these quick tips, you’ll surely be on your way to increasing your market share and ensuring brand awareness!

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Talk to an Expert

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

How to Run a Successful Marketing Campaign (Lessons from KFC)

Database Solutions for Improving and Managing your Marketing List

Quiz: Which Music Genre Matches Your Selling Style?

Regional Marketing Strategies in Singapore (and APAC)

July 24, 2018/0 Comments/in B2B Marketing and Strategy, Lead Generation /by Katrina Chua

Big guys come strong. Here are three wise strategic marketing moves from the biggest brands in Singapore that you can pattern for your regional office.

Partnership

Singapore’s giant telco, SingTel Group, together with gaming hardware manufacturing leader, Razer and other supporting organizations, launched the PVP eSports Championship, a multi-title and regional league which aims to grow the gaming and digital content across the Asia Pacific. The strategy will pave the way for the group to re-organize e-sports activities and content, and leverage its mobile customer base. More so, capitalize on its telco assets and partnerships to gain a part of the e-sports industry.

Singtel International Group Ceo, Arthur Lang sees that e-sports is becoming more mainstream, and is set to be included in the upcoming Asian Games in 2018 in Jakarta as a demonstration sport, as well as considered to be a potential medal event in the 2024 Olympics in Paris.

Lang believes that with e-sports, Singtel will be able to generate new content for their subscribers via different channels like TV and OTT.

Expansion

Major digital advertising technology platform, OpenX, will launch its regional hub in Singapore in the third quarter of this year as it continues to experience international growth. The company is looking on making the necessary investments in talent to ensure success and growth by increasing headcount in the region and expansion into other markets, including Australia which is due to launch by the end of the year.

Good leadership really counts. The expansion move was resolved after OpenX made success tracks in Japan with 52% year-over-year growth revenue with the hiring of a new senior business leader and the doubling of publisher partnerships in the region.

The company’s expansion is supposed to boost OpenX’s presence in other Asian markets and open up even greater possibilities to drive consumer engagement at a scale.

Digitalization

GSS or the Great Singapore Sale is underway but the then looked out season sale by local and foreign consumers slipped behind the digital advent. GSS has become quieter in the past three years due to digital-savvy consumers like millennials, the biggest buying market in Singapore, who are making their buying decisions based on online research, social media and peer recommendations.

In order to address the challenge, the SRA or Singapore Retail Association made improvements to their GoSpree app, which was first launched last year, by using personalization technologies and connecting offline and online shopping experiences.

The GoSpree app is believed to bring effective digital marketing and omnichannel tactics, and lift the GSS back to being a premium-shopping event. By leveraging the digital channels to launch full-scale marketing campaign that could effectively draw potential local and foreign buyers.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Talk to an Expert

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

What Telemarketing Has Taught Me and How It Improved My Sales Approach

The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO]

3 SMART Calling Strategies to Get More Appointments

Take Your Business to The Next Level with Omnichannel Marketing

July 18, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

Omnichannel marketing is one of the most powerful ways that you can stimulate growth and cater to your customers.

However, not a lot of businesses are applying the remarkable benefits of omnichannel marketing.

In this short article, we’ll be discussing how you can seamlessly integrate the experience that your brand gives your customers through different channels.

So what are you waiting for? Growth awaits us!

Multichannel Marketing versus Omnichannel Marketing

People often confuse omnichannel marketing with multichannel marketing although they are entirely different concepts altogether. Multichannel marketing means allowing your brand to be available on different channels. On the other hand, omnichannel marketing refers to the process of integrating various channels into a singular experience for the customer.

Think of it this way, imagine your customer does some “window shopping” on their smartphone and decides to complete the purchase on their desktop. The way that you structure this shift to make it seamless for the customer is omnichannel marketing.

Consider these things:

Is the purchase experience different from a mobile device and on a desktop device?
Do shopping carts get saved from one cart to another?
Is the whole experience fluid?

How Do I Start Going About Omnichannel Marketing?

Put yourself in the customer’s shoes

Before you even begin adopting an omnichannel strategy, you have to look at your business from the point of view of your current and potential customers. Gather data and find out how your customers engage with your brand.

There are a lot of important questions that you can ask yourself at this point.

Where do they usually browse your products? Is it online or in-store?

After they have canvassed, how do they go about making a purchase? We’re talking about the different channels here.

If they are on social media, what particular platforms do they frequent and which ones can you tap? How do you integrate this with your overall marketing strategy?

Data will be essential at this point, and it is crucial that you also have a feedback system in place so that you can find out how you can improve the services that you are providing to your customers.

Start Selected Targeting

Potential customers are looking for products and services that are tailored to them. In a study, it was found that 71 percent of customers want personalized ads. A lot of companies have started focusing on providing products or services that are custom built for the end user.

The data that you gather will help you create content that makes sense to your target audience.

If a majority of your market reacts positively to a certain that you market your products, then you should be focusing on those points.

A single campaign is good for the overall vision, but it is through smaller micro-campaigns within your whole campaign that you can create a better experience for the people who want to purchase your products.

Understand the Switch

Some people understand conversion rate optimization for desktops, some optimize for mobile and some only focus on desktops, but you have to realize that people might be switching from one device to the next.

Think about it this way, when was the last time that you sat down with your product team to discuss how seamless the applications, browser experience on both mobile and desktop, and overall experience is?

Your goal in omnichannel marketing is to understand that you have to make your customer’s life easier so that they will be willing to purchase often.

Whichever device they switch to, the experience must be completely seamless. Whether it be starting off with mobile and completing the purchase on a tablet, you have to be prepared for them.

Integrating Your Brick and Mortar Establishment Digitally

People check their phones when they’re in your establishment. Sometimes they try to pull up information about specific products, and some are even enticed to buy when you offer some promotional offer.

Some stores even offer free WiFi just in case their customers do not have a proper Internet connection to browse through and to find appropriate information about the products in the store.

This is another thing that you have to keep in mind when you start moving towards establishing an omnichannel marketing plan for your company.

Speak Their Language

If most of your customers are on Facebook, then you have to interact and engage with them on Facebook. Find ways of integrating the purchase process on that particular platform.

You can only get through to your customers if you are on the same level as they are.

In conclusion, an omnichannel approach makes things easier for your customers. There are plenty of ways to create a more effective sales pipeline, and that will all be dependent on how you integrate everything together.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Talk to an Expert

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

How to Run a Successful Marketing Campaign (Lessons from KFC)

Database Solutions for Improving and Managing your Marketing List

Quiz: Which Music Genre Matches Your Selling Style?

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

July 17, 2018/0 Comments/in B2B Marketing and Strategy, Lead Generation /by Katrina Chua

In 2017, the annual Great Singapore Sale (GSS) snapped out of a three-year slump as retail revenues slightly picked up during the June-August period. Billed as a success, last year’s GSS owed much of its strong performance to digital channels playing a more crucial role in creating buzz and engagement for the months-long event.

There’s, of course, more to this improvement than the surprising uptick in retail sales. The 2017 Great Singapore Sale shows us how the right use of digital marketing strategies can make or break results, and the lessons go beyond the B2C space. The shopping event also provides plenty of key learning points for B2B marketers to take to heart. That’s what we’ll dive into in this post.

Why should B2B folks pay attention to B2C retail?

First, let’s take a closer look at the case for providing a B2C-like buying journey to a B2B audience. The consumerization of the B2B buying experience means that business buyers now behave a lot like retail shoppers at important points along their paths to purchase.

Much of this shift boils down to the changing B2B buyer profile which, according to Think With Google, is evident in the following trends:

B2B buyers are getting younger (Nearly half of B2B researchers are 18-34 years old).
Purchase decisions are becoming more decentralized (81% of non-C-suite employees influence B2B purchases, while 24% of non-C-suiters have the final say).
B2B researchers rely on traditionally B2C-oriented tools throughout the purchase process (90% use search engines; 42% use a mobile device; 70% watch videos throughout their buying journey).

As a result, writes Brian Gladstein, B2B buyers now resemble consumers in terms of how they go about with their purchases (even for complex products/services):

They talk to peers.
They look for unbiased recommendations.
They connect with people in the same situation as they’re in.
They first get a feel for a vendor.
They try before they buy.
They can turn into your biggest fan or your worst critic.

What can B2B marketers learn from the GSS?

The GSS turnaround story holds some valuable lessons for B2B marketers to better adapt to the changing buyer landscape. That’s because the shopping event was able to finally put together a digital strategy (something that it didn’t previously have) that helped it reverse years of subpar performance.

During its heyday, before the advent of digital ecommerce, the Great Singapore Sale attracted scores of domestic and foreign consumers as local stores, malls, and hotels offered steep discounts and deals, making the event the highlight of Singapore’s shopping season.

But with the rise of online retail, the (mainly) brick-and-mortar shopping event struggled to maintain a healthy pace of sales growth. In 2016, the GSS recorded its third consecutive year of sales declines, leaving many industry watchers to call the shopping event’s future into question.

In response, the event’s organizer, the Singapore Retailers Association (SRA), promptly refined their digital strategy and rolled out a number of digital marketing initiatives (including the GoSpree app) to promote the 2017 GSS.

The new strategy saw very promising results. Retail sales during the nine-week period (from June to August) rose by 4.1% compared to the same period in 2016, and was the biggest recorded increase since 2012.

The SRA credited much of last year’s GSS success to the GoSpree app, which recorded more than 34,000 downloads and showcased exclusive deals from over 200 participating brands. The app essentially remade the GSS and drove a huge chunk of shopper traffic into physical stores.

Here’s a few lessons to pick up from the GSS’s turnaround:

1. Sell the way your customers buy

With 60% of consumers making at least one online purchase each month, Singapore currently has the highest online spending per capita in Southeast Asia. It’s clear that this trend played a huge role in the GSS’s decline, since the shopping event mainly includes brick-and-mortar stores.

But with its new digital focus, the GSS is clearly taking a step in the right direction, embracing tools that enable (instead of competing with) the way its target audience actually makes their purchase.

2. Invest in the customer experience

That’s according to Gartner, and here’s why that’s a useful piece of advice. As digitally-savvy customers continue making smarter buying choices through self-guided research and peer recommendations, the challenge for marketers now shifts toward capturing a longer section of the purchase process (for both B2B and B2C customers). This means making the buying experience as smooth and consistent as possible.

That’s exactly what the new GSS digital marketing initiative set out to accomplish with the GoSpree app. The app serves as the digital hub for all GSS-related offers, deals, attractions, etc., making the entire shopping event available to customers on a single platform.

3. Always be connecting (ABC)

Another important reason why the GSS encountered a prolonged sales slump was the event’s late adoption of a GSS-focused mobile platform. It was only last year that the GSS finally established a visible mobile presence with its GoSpree app.

Reaching out and engaging your target customers in different channels help ensure that you connect with your audience where they are. This is especially true in today’s buying landscape where potential customers interact with a vendor via 6 different channels on average.

Conclusion: At the time of writing, the Great Singapore Sale 2018 is in full swing, and it’s easy to see that the shopping event has learned from its experience and expanded on its lessons. Now that business customers start to look like consumers, B2B marketers need to take some cues from their B2C counterparts.

With 14+ years of experience helping Singapore companies exceed their revenue and growth targets, Callbox knows what works and what doesn’t when it comes to sales lead generation and booking qualified sales meetings. Talk to us today and find out how we can apply these valuable lessons to your current marketing initiatives.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Talk to an Expert

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Database Solutions for Improving and Managing your Marketing List

Quiz: Which Music Genre Matches Your Selling Style?

The Future of the Singapore FinTech Industry

6 Marketing Tips That Will Take Financial Businesses to the Next Level

July 10, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

The ‘want’ to have a business may be everyone’s dream while starting one, whether big or small, can be espoused by the courageous, but succeeding in it is for the wise.

Growing a financial business is not easy, but having the right attitude and strategies will definitely take your business to higher levels.

#1 Create A Viable Concept

What do you want to do? Which area of financials are you an expert on? How much capital can you shell out to start the business? You can’t start a business which you barely know anything about, so you’ve got to have knowledge and skills on the business you would like to run. Here’s are some of the financial ideas from Entrepreneur Asia you may ponder on:

Bookkeeping service. You must have accounting and financial experiences to run this.
Business broker. Match business buyers and sellers with a business brokerage
Business consultant. You help business owners grow their business.
Business for Sale Broker. Put a commercial realtor’s license to work in a business brokerage
Career and Personal Coach. Bring out the best in people
Charity Auction Service. Non-profit
Coins and Stamps. Collect, buy and trade collectible coins and stamps
Collection Agency. Collect payments on a business’ behalf

#2 Utilize Social Media

Aside from sharing information about your product or service, you need to post quality contents that can build discussions among target customers. If your budget allows, hire a social media administrator or manager to maintain the page or site to keep the momentum. You may also hire bloggers who’d write about their ideas and create stories that would raise awareness to target customers.

#3 Create Video Tutorials

The state of video marketing in 2018 shows that 81% of businesses use video as a marketing tool, and 65% of those who didn’t use it in 2017 said they will start using video in 2018. Marketers say video helps them in various aspects of their job: increase understanding of product and service, scale-up sales numbers, reduce support queries, increase traffic and customer dwell time on their website.

For ideas, you can check out our marketing tips series videos

#4 Utilize Search Engine Optimization

SEO can be both empowering and intimidating, but once you fully learn about it, you will enjoy its benefits without limits. Just do it the right way – don’t spam keywords when creating content, but more importantly, ensure that what you are writing is sage and adds value to the business.

#5 Leverage Influencers

Medium.com told that 70% of millennial customers’ buying decisions are influenced by peer recommendations. A survey showed that 30% of consumers buy products endorsed by non-celebrity bloggers, as these non-celebrity recommenders appear more relatable to consumers compared to celebrity influencers.

#6 Leverage On Email Marketing

Email marketing delivers

Targeted audiences, giving you control who sees it by segmenting your contacts list based on their lead status, demographics, location, and other data.
Increase brand awareness
Distribution at scale
Metrics
Cost-effective

Use email marketing to complete your sales funnel. This will help your business build relationship with customers by making the buying process easier both for you and them.

One more thing, make sure to employ proper lead management to maximize your overall marketing strategy

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Request a Proposal. Talk to an Expert.

Dial +65 3159.1112

Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

How to Run a Successful Marketing Campaign (Lessons from KFC)

0 Comments

/

January 8, 2019

Database Solutions for Improving and Managing your Marketing List

0 Comments

/

December 4, 2018

Quiz: Which Music Genre Matches Your Selling Style?

0 Comments

/

November 29, 2018

Why You Should Join this Year’s CommunicAsia and Other Tech Events in Singapore

June 18, 2018/0 Comments/in B2B Marketing and Strategy, Call-To-Invite /by Katrina Chua

The thing about events such as conferences and trade shows is that they offer something new to the people that attend them. Of course, events are a vital component in industries where innovation is constant, so it doesn’t come as a surprise to see hundreds of tech events being held every year.

Beyond the free snacks and venue goodies, these events also function to spread knowledge and awareness about the most critical issues affecting the tech industry on the whole. For the tech sector, expos and conventions provide a great way to know the latest trends that could affect certain markets, and for B2B tech companies to link up with potential business partners and industry leaders.

In this sense, it is imperative for a tech company to join such events, knowing their value along the lines of brand building and marketing. For Singaporean tech firms, joining important industry events makes all the difference if they aim to compete with other brands and make themselves more visible to potential clients.

Fortunately, there’s CommunicAsia 2018 to look forward to. Read on to know why you should sign up as an exhibitor, in case you haven’t yet.

Defining the future of ICT

Dubbed as “Asia’s most established and relevant event for industry professionals in the telecommunications sector,” CommunicAsia 2018 aims to gather influencers and stakeholders in a three-day engagement to discuss new technologies and developments in the ICT industry.

Happening from June 26 to 28 at the Marina Bay Sands, the event features an exhibition covering key ICT areas such as broadband connectivity, wireless systems, fiber optics, as well as software and applications development. Through this exhibition, ICT companies can present innovative products and ideas to potential B2B buyers. Coverage by international media partners, on the other hand, can help you boost brand awareness, and enhance your reach and industry clout. This would give your audiences more than enough reason to have you as their solutions provider.

An important component of CommunicAsia is SatComm 2018, which sees prominent organisations and businesses involved in satellite communications come together and discuss new innovations in satellite-based technologies.

There’s so much more to experience in this year’s CommunicAsia 2018 that this article could barely cover everything. Unable to join? No matter. There are still equally significant tech events in Singapore that you might want to take part in.

Slush Singapore

September 1

There’s no doubting the fact that startups have become a driving force of innovation. Slush Singapore seeks aims to be an event that celebrates the start-up culture by gathering leaders of growing business to form a community “built by entrepreneurs for entrepreneurs.” If you have a new and outrageous idea to present to the world, Slush would be an ideal venue for it. With close to 5,000 attendees and 360 participating startups last year, Slush is touted as one of the biggest tech events in Singapore.

Industry of Things World Asia

July 15 to 17

Also held at the Marina Bay Sands, this event provides businesses with an opportunity to connect with their audiences. Along the way, they can share their insights on the things that matter to their industry through the World Cafe sessions that take the form of one-on-one meetings. You can build linkages with over 400 decision makers and discuss the many challenges affecting data security and product innovation in the IT sector. Indeed you can discuss these and a lot more important things when you sign up for the Industry of Things World Asia today.

Big Data and AI Leaders Summit

September 12 to 13

Bringing together influencers and innovators in the field of data and network management, this event is definitely the right venue for tech companies to position themselves as leaders in their own respective niches. The summit features presentations on recent AI trends, highlighting the actual application and benefits of AI. Other than that, you can also join the summit to expand your network of industry affiliates and update skills and capacities in developing and applying AI technologies for a variety of purposes..No doubt, you will gain more than the usual stuff from a typical tech event since you will be treated to an extensive knowledge sharing session with major industry players coming from Asia and elsewhere.

Your Pre-event and Post-event Plan

The number of people who are present at the venue will determine the success of the event. Hitting your target number of attendees requires a top-to-toe effort from pre-show marketing, event day presentations, and channels utilization.

Pre-Event Marketing and Social Media

Make use of social media channels like Facebook, Twitter, Instagram, Snapchat, Pinterest, Buffer, Pocket, Email, and Whatsapp to announce and disseminate information about the upcoming event. Send out emails, create blog posts and link to your social media pages like Facebook.

Such tactic made the Singapore Fintech Festival last year a big success. It brought together fintech players, policy makers, financial industry leaders, venture capitalists, investors, tech entrepreneurs, and academics. The 2017 festival drew more than 13,000 participants from across 60 countries, became an excellent platform for key stakeholders of the global and regional fintech community to connect, learn from one another, and co-create new solutions to real problems.

Publicize Before, During and Post Event

Trade shows must not simply amaze attendees with nice big booths and product demonstrations but should showcase something that would draw good lead traffic of interested customers. Organizers may create attractions like well-known persons in the industry or display LED screens that feature testimonials of successful individuals in the industry and previous events.

Highlight the event’s subject or product focus in all your media channels, and invite industry thought-leaders as speakers. Get a good publicity about your trade show before, during and after the event by partnering with top media agencies just as how the last Fintech Festival was headlined by Channel NewsAsia: Singapore FinTech Festival to have ASEAN, AI focus this year.

Also, it would be best if you could accomplish everything in your checklist a year or six months at the least before the event to draw a bigger crowd, jam-packed venue and showcase better and more exciting activities.

In fact, the upcoming 2018 Singapore Fintech Festival on 12 to 16 November is up and ready as of press time. You will see all the information about the show at Home – Singapore FinTech Festival 2018 like exact dates and venue, feature presentations of exhibitions and conferences, demonstrations and summit.

Lastly, create at least three CTA buttons for registration, and don’t forget to include links to more information about the event, attendees and event presentations and contact information.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

The Callbox team would love to meet you at CommunicAsia 2018.

Click the banner below to schedule a meetup.

See you at CommunicAsia 2018!

Contact us

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Key Marketing Stats that Drive Top B2B Industries in 2019 [Free eBook]

0 Comments

/

December 26, 2018

Trends Shaping the Singapore Merchant Industry in 2019

0 Comments

/

December 19, 2018

Data Breach

Data Privacy and the GDPR

Changes in Social Networks’ Algorithms

Digital Revolution

Marketing Technologies

Marketers and Data

Drive your sales with more leads, meetings and data

Cyber Security Software

FinTech

IT Storage

Cloud

Advertising

Healthcare

Management Consulting

Manufacturing

Telecom

Unified Payment Schemes

Partnership For Growth

Payment via Biometrics

Pay-as-you-go (in the car)

Merchant Conferences

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

4 Megatrends for 2019

The Healthcare Industry

The ones gaining traction

The Most Innovative

2019 for SMBs

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

Here are some insights to help you optimize your B2B mobile marketing strategy:

Scheme out a complete customer engagement strategy

Be keen on customers as well as competitors

Take mobile analytics as a must-have

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

1. Video becomes B2B marketers’ preferred format.

2. Digital channels contribute to bigger share of revenues.

3. The Google-Facebook duopoly continues to dominate the digital ad space.

4. Every marketer will need to be in the “micro-moment”.

Expand your digital presence, capture the right kind of traffic, and engage potential customers with the help of Callbox’s integrated Digital Marketing Solutions.

Master lead management in 6 easy lessons delivered straight to your inbox!

Take our FREE Lead Management Bootcamp today.

Enterprise Resource Planning

1. Give them what they need.

2. Educate your potential clients

3. Invest in a reliable lead generation program.

Do you want more leads?

Partnership

Expansion

Digitalization

Do you want more leads?

Multichannel Marketing versus Omnichannel Marketing

How Do I Start Going About Omnichannel Marketing?

Put yourself in the customer’s shoes

Start Selected Targeting

Understand the Switch

Integrating Your Brick and Mortar Establishment Digitally

Speak Their Language

In conclusion, an omnichannel approach makes things easier for your customers. There are plenty of ways to create a more effective sales pipeline, and that will all be dependent on how you integrate everything together.

Do you want more leads?

Why should B2B folks pay attention to B2C retail?

What can B2B marketers learn from the GSS?

1. Sell the way your customers buy

2. Invest in the customer experience

3. Always be connecting (ABC)

Do you want more leads?

#1 Create A Viable Concept

#2 Utilize Social Media

#3 Create Video Tutorials

#4 Utilize Search Engine Optimization

#5 Leverage Influencers

#6 Leverage On Email Marketing

One more thing, make sure to employ proper lead management to maximize your overall marketing strategy

Defining the future of ICT

Your Pre-event and Post-event Plan

Pre-Event Marketing and Social Media

Publicize Before, During and Post Event

Talk to us right now

LATEST BLOG