Ways to Cut Down on Prospecting and Increase Selling

Ways to Cut Down on Prospecting and Increase Selling

Ways to Cut Down on Prospecting and Increase Selling

B2B businesses can never succeed without having a clear and well-defined strategy for generating high-quality leads. Resources are allocated towards optimizing different tactics and identifying possible approaches in engaging target demographics.

No doubt, finding the right people for your product and service takes a great deal of valuable time and money that should have otherwise been allocated to revenue-generating activities. Lead prospecting is vital to your overall marketing efforts, but if you spend too much time looking for potential customers, you will lose more than what you can actually spend.

The important thing right now is for B2B enterprises to shorten the time it takes to prospect for leads and generate ROI  for businesses continuity and growth.

Here are just some of the most essential tips to maximize your prospecting efforts, shorten the sales process, and secure better revenue numbers.

 

Define what your organization calls a lead

For sure, different businesses have differing ideas on what passes off as a lead. Sometimes, these ideas contradict each other, making it even more difficult to arrive at an accurate description of a B2B lead.

Apparently, there is no single definition of a lead, and it is up to the marketing team itself to set its own benchmarks and parameters.

A focused lead generation campaign involves creating an ideal customer profile which includes the type of industry, location, and size. That way, you can narrow down your activities to tap only those very likely opportunities. After all, it is better to have a few potential leads with a high willingness to buy your product than to have large volumes of leads that wouldn’t stay long in the sales funnel.

Related: Five Quick and Easy Ways to Score your Leads

 

Scrub and cleanse your database

A lot of B2B companies emphasize the need to handle large amounts of data. It’s always good to have a lot of names in your database. The more names, bigger the chances of gaining better revenue!

Well, that’s not always the case with startups and brands with aggressive B2B lead generation campaigns. Regardless of the amount of data that enters the database, inaccuracies and errors are unavoidable., In this sense, it is highly crucial for you to regularly cleanse your database of redundant information and wrong addresses that could get in the way of finding possible leads.

For this, you can invest in lead management tools with data cleansing features to help you out in eliminating obstructions to getting high-quality leads. In this case, marketing automation is vital to seek out opportunities and avoid unnecessary costs in pursuing unresponsive contacts.

Related: The Importance of Updated Database When Targeting IT C-Level in Singapore

 

Optimize  your website and SEO campaign

Your website basically functions as a lead capturing device. Visitors come in, explore, find a solution they like, and (if they like what they are seeing) ask you for more information that could help them make a purchase later on.

It’s actually easier said than done since higher web traffic doesn’t translate to higher sales. In fact, it takes a lot more to get people to sign up for your newsletter or download whitepapers and other available content.

To improve your site conversion rate, you will have to consider giving your site a fresher look. Ask yourself, “What elements should I include to make my site more engaging and attractive to potential buyers?”

For that, you should look towards the type of content you are publishing on your site. Make an audit of the articles, infographics, videos and downloadable content and determine which of these tactics perform well. What’s more, you should be able to review your current keyword strategy and think of better ways to keep visitors within your site.

If everything goes smoothly, just sit back, relax, and watch your site cultivate as many B2B prospects as your database could handle.

Related: The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

 

Build an effective social media presence

Social media might be an unusual marketing channel for B2B companies to leverage, but the numbers are not going to lie. A good number of B2B executives, in fact, utilize Facebook, Twitter and LinkedIn for various reasons, and one of which is to search for solutions to the issues that matter the most to them.

With that being said, it’s always important to have a robust social media presence across the platforms frequented by your audience. By spending an ample amount of time and resources on intensive social research, you can eventually generate better opportunities and, in the long run, improve your overall sales performance.

Related: Your Guide to a Successful International Social Media Campaign

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

Share other ways on how you increase selling in the comments below! 🙂

 

 

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Try out our new My Industry Insights Tool

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Top Lessons from Singapore’s Top Marketing Firms in Tech

Lessons from Singapore’s Top Marketing Firms in Tech

Top Lessons from Singapore’s Top Marketing Firms in Tech

B2B marketing is all about creating opportunities, but a lot of times, it is about investing in relationships with your client base. Lead generation is just one vital step to getting people to purchase a product or service, so a lot of effort and resources has to be involved in guiding them towards making a decision that could impact the bottom line.

It’s a complex process, to begin with, but we can all agree on the fact that established brands have gone through all the complexities before making it on top. For sure, there are things that they did right which enabled them to improve their message and widen their reach.

In Singapore where there has always been strong competition in the IT, software and financial services sectors, it does pay to adopt the right processes and transforming plans into applicable strategies. To do that, you will have to learn from the experiences of veteran marketing firms in the island-nation.

Related: 150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

 

Carbon Interactive

Build brands, not just websites

Any B2B marketer worth his salt knows that content is still king and that a little extra effort in the way content is made makes all the difference.

For Carbon Interactive, a website already counts as content and it is vital to underscore quality work. From the way the banner is structured to its overall functionality, a website basically achieves the brand-building efforts of any company. Carbon is able to take this principle to heart in tandem with clients from various industries such as defense, entertainment, education and, of course, technology.

For Carbon, creativity is everything, but more than that, having a clear creative plan to outline a company’s strengths can do wonders for a brand’s reputation and desirability. It all boils down to creating an identity that tugs at the heartstrings of one’s target audience.

Related: The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

 

iFoundries

Create a culture of collaboration

In the modern workplace, communication is undoubtedly vital to progress. Each member of a team and each department in the organization should strive to understand each other’s needs and work towards satisfying these needs in the long run.

This is one area where iFoundries excels in. By fostering a collaborative work environment for its employees, the firm is able to deliver quality outputs to its clients based on the values of positive relationships, passion, and a drive for self-improvement. By allowing communication to stay open, the firm is able to generate fresh ideas on addressing the concerns of its clients’  audiences.

With these values in mind, no wonder the teams of iFoundries were as able to nurture a loyal client base which includes large brands such as Wacom, Canon and Certis CISCO.

The opportunities for expanding the learning experiences of employees are something that companies need to outline if they need to strengthen their brands and gain better results in their marketing efforts.

Related: How to Lose Singaporean Employees in 10 Ways

 

Nugit

Innovate and motivate

Storytelling is not just writing a dozen blogs a week in an effort to get as much traffic as possible. It’s all about the STORY and how it can relate your clients’ concerns about your product or service.

With a scalable marketing platform and several other nifty tools, Singapore-based marketing firm Nugit has continuously provided its clients with a product that allows them to improve the way they drive information and enhance their brands. Using data to tell stories is vital, and Nugit’s storytelling platforms came just in time when brands in the tech industry are vying to dominate their target markets. Creating stories based on relevant information and making it accessible to everybody can motivate potential clients to engage.

In this age where accuracy and authenticity define success, it is always important to find new ways of doing things and urging clients to take action by bridging analytical gaps and fostering a more collaborative drive towards effective information.

Related: 5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

 

What these marketing firms show is the possibility of enhancing a message and getting people to engage across the board. But more than that, they also outline a crucial need to meet clients’ expectations and creating experiences that work out for the best in the long run.

Besides, a great deal of digital marketing involves understanding what your clients want and knowing how best to address vital concerns and impact the way their companies grow.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

Got other marketing firms in tech that you’d like to share?
Comment them down below! 🙂

 

 

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30 Must-Know Resources for Your Last-Minute GDPR Preparations

30 Must-Know Resources for Your Last-Minute GDPR Preparations

30 Must-Know Resources for Your Last-Minute GDPR Preparations

Those of you of a certain age will recall the great Y2K scare that gripped the world at the turn of the century. Now, as the European Union’s General Data Protection Regulation (GDPR) takes effect in a little over two weeks, many sources are calling it the “Y2K of B2B Marketing.”

But beyond the hype and fanfare, the GDPR is an opportunity for you to improve the way your organization collects, handles, and uses customer/prospect data.

While the GDPR is widely considered to be the most complex piece of legislation the EU has ever produced, it all boils down to making sure that personal data is kept and used in a transparent manner.

That’s why you should be making the final touches to your GDPR preparations by now. This post rounds up the top-rated resources to help you go over your last-minute GDPR checklist. Keep in mind this article only includes marketing tips. At no point should it be taken as legal advice.

 

GDPR: Prepare, Don’t Panic

In the late 1990s, people feared that the world’s computer systems (and everything that depended on it) would fail when the calendar turned over into January 1, 2000, due to a glaring vulnerability present in most computer architectures at that time.

In response to dire warnings and predictions on the Y2K bug’s possible impact, businesses and governments across the world reviewed and upgraded their IT infrastructures, collectively spending at least $300 billion (in year 2000 dollars) on Y2K fixes.

The new millennium finally arrived with minimal Y2K-related disruptions, except for a few relatively minor incidents (temporary power outages, disconnected phone lines, etc.) in some scattered places across the globe. It looked like a worldwide catastrophe had been averted.

While still being debated until today, some sources argue that it was the frenzied pace of preparations by companies and governments that saved the world. Others, meanwhile, think the entire Y2K problem had been blown out of proportion, and that organizations that geared up for it were simply overreacting.

But despite these opposing views, businesses that took the step toward Y2K-readiness actually got something more from their efforts than just being spared from potential disaster. The Y2K problem forced companies to sort out and streamline all the various overlapping IT components in their organization. In other words, businesses modernized and strengthened their IT systems by trying to fix the Y2K bug.

The same can be said of the GDPR. If you’ve been following nothing but headlines on the topic, it’s easy to get carried away by all the talk of gloom and doom. In reality, although the implementation date draws closer, the GDPR’s exact implications have yet to be determined—a fact which even the European Commission admits.

It doesn’t really matter whether the GDPR’s anticipated impact on marketing turns out to be spot on or overblown. Working toward GDPR compliance will benefit your organization on so many levels, not only in avoiding the steep penalties associated with violations.

GDPR-readiness actually helps you develop more robust and effective data management processes. By setting standards that ensure your data assets are accurate and in order, the GDPR gets your data in the right shape for gleaning useful information and actionable insights.

That’s on top of other organizational benefits like boosting your cybersecurity posture and protecting your company against data breaches and theft.

This is why preparing for GDPR is a step in the right direction.

 

Some Last-Minute Resources for Your GDPR To-Do List

With just two more weeks left, most businesses are working round the clock to get everything ready before the May 25 deadline. At the current rate that things are going, however, it’s clear that only a few will actually be able to become GDPR-compliant once the law takes effect.

In fact, recent surveys find that between a third to 60% of companies won’t reach GDPR-readiness on time. Even within EU-member states, only a very small number of businesses think they’re prepared or up to speed with the upcoming regulation.

That’s despite having had a two-year window to prepare for the GDPR and thousands upon thousands of materials dedicated to the topic. The road to GDPR compliance still remains as winding as ever with detours and dead ends along the way. It’s no wonder why 89% of companies worldwide admit they’re still confused with key elements of the new law.

Whatever your level of preparation, the May 25 deadline will soon be arriving. As you wrap up or ramp up compliance measures, you need to make sure you’ve got the essentials all covered.

We’ve hand-picked the top resources (articles, whitepapers, infographics, etc.) from trusted sources to help you go over each step of your GDPR compliance to-do list. These are grouped according to the typical items in a GDPR-readiness checklist as follows:

 

Understanding the Legislation

By now, you probably have a pretty decent grasp of what the GDPR is all about. The GDPR significantly enhances data privacy protection for anyone in the EU (including both citizens and non-citizens) which the law calls “data subjects”, giving people greater control over their personal data while also increasing the duties and responsibilities of organizations that collect or process personal data.

The new law not only impacts businesses directly operating in the EU but also applies to any non-EU company that targets or tracks any individual residing in the EU. In other words, your company is subject to the GDPR if it processes or handles the personal data of EU citizens or residents.

To understand exactly what responsibilities the GDPR imposes and which types of data it aims to protect, you need to be familiar with the GDPR’s legislation. Here’s a list of resources to help you get acquainted with the letter of the GDPR law:

 

Doing a Data Processing Inventory

The GDPR specifies several reporting requirements, including “records of processing activities” indicated under Article 30. Records of processing activities provide information on how and why personal data is being processed. This report allows you to show regulators your organization is complying with the GDPR.

Unlike traditional data inventory/mapping, a data processing inventory looks at how data moves through each of your business processes, not just account for various data assets or where they’re being stored.

To implement this requirement, you first need to identify and locate all pieces of personal data in your organization and then indicate where they come from, how they’re being processed, and where they’re going.

The following resources offer up some very useful information on carrying out a data processing inventory for GDPR compliance:

Related: The Importance of Updated Database When Targeting IT C-Level in Singapore

 

Updating Your Opt-In and Privacy Policies

Under Article 6, the GDPR mentions that data subjects must provide consent to the processing of their personal data before you can legally collect their information. Consent requires a positive opt-in (not pre-ticked boxes or any kind of consent by default).

All your opt-in forms must clearly state why you’re collecting the personal info, how you’re going to store and use it, and what you’re going to send. Your marketing database should contain only contacts who have explicitly and clearly provided their consent.

In addition, the GDPR provides rules on giving privacy notices to data subjects, specifically under Articles 12, 13, and 14. You need to thoroughly review your privacy notices and make sure they’re clear, concise, and easy-to-understand.

Several sources cite that making consent and privacy notices GDPR-compliant can be a little tricky. Here are a few useful guides to ensure you take the proper steps:

 

Rethinking Your Marketing Processes

We’ve already seen some possible ways GDPR can impact your opt-in tactics and list management strategies. In some cases, working toward GDPR compliance may require a substantial rethink of many of your traditional and digital marketing processes.

For example, the new law makes it clear you must obtain positive opt-in (not implied or default opt-in) in order to legally collect personal data, which means some lead capture tactics may potentially run afoul of the GDPR.

Also, you may need to take a look at your website cookie policy and consider providing the option for site visitors to disable cookies before browsing your site.

Another crucial area to recheck for GDPR compliance is your marketing automation platform or CRM. This is most likely where the bulk of personal data resides, so it’s an important item in your data processing inventory.

There are definitely more components in your marketing process that need to be looked into. Check out the following resources to help prepare your marketing strategy for GDPR compliance:

Related: 5 Business Development Ideas for Singapore B2B Products

 

Conducting a Cybersecurity Review

Article 32 requires companies to put in place “technical and organizational measures to ensure a level of security appropriate to the risk”, and provides practical guidelines for handling personal data in a secure manner.

The Article further stipulates that in order to securely handle personal information, companies must use the latest available tools, keep only the minimum amount of data possible for performing a task and adjust their security measures to match the risk and impact of a breach.

Violations of Article 32 carry hectic fines of up to €10 million or 2% of your previous financial year’s worldwide revenues (whichever is higher). So, you should complete a comprehensive review of your cybersecurity posture. Here’s a couple of resources to help you do this:

 

Auditing Third-Party Data

One common question that gets asked a lot in relation to the GDPR is whether the new regulation allows the use of purchased or rented third-party data. The UK’s Information Commissioner’s Office (ICO) lays out guidelines for businesses to properly use third-party data once the GDPR takes effect:

Before Buying/Renting:

  • Check if the vendor has provided contacts clear, concise, and accurate privacy notices
  • Did all the contacts in the bought/rented database give consent as defined in the GDPR
  • Make sure that the contacts explicitly allowed their personal data to be shared and indicated in what manner
  • Assess the vendor in terms of reputation, complaints, data collection processes, etc.
  • Require the vendor to put all the above information in writing

After Buying/Renting:

  • Test samples of the data for accuracy and validity
  • Remove unnecessary data; keep only what you need
  • Provide contacts with your own GDPR-compliant privacy notices
  • Ensure that contacts give you explicit and clear consent
  • Give contacts the choice to opt-out

Different sources warn that using third-party data always carries some level of risk. Once you buy or rent third-party data, you need to fully understand your responsibilities and must be ready to handle any complaints or legal actions as a result of using it. Here are a few helpful materials on this subject that you should definitely pay attention to:

 

Assigning Data Protection Responsibilities

Under Article 37, the GDPR requires an organization to appoint a data protection officer if it meets any of the following three conditions:

  1. it is a public agency,
  2. it’s engaged in the regular or systematic large-scale monitoring of people, or
  3. it processes sensitive data on a large scale.

A data protection officer (DPO) acts as the “independent advocate” for the proper treatment of data subjects’ personal information in a company, similar to an internal auditor. It’s clear under Article 37 that only specific organizations must designate a DPO, but most experts contend that the language is wide open to interpretation.

So, if you’re still unsure whether your company needs a DPO, the following resources should help you decide:

 

Getting Professional Help

With nearly 9 in 10 companies still unable to get a good grasp of some GDPR basics, it makes sense that most businesses seek outside help when navigating the uncharted waters of GDPR compliance. The demand for GDPR expertise is so strong, an entire cottage industry has now sprung up around GDPR consulting.

Despite all the valuable resources available out there, we strongly recommend against DIY GDPR compliance. There’s just no substitute for expert opinion on the many legal and technical questions involved. Here’s a couple of guides on finding and getting the right GDPR advisory services:

 

The Takeaway:  The countdown to the May 25 deadline grows smaller and smaller. As you work toward GDPR readiness, it’s important to look at the new regulation as an opportunity to improve how you manage your data assets. If you move past the FUD, the GDPR looks more like a way to strengthen your core business as a data-driven organization, and less like an expensive mistake waiting to happen.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Google plus and Twitter.

 

 

 

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Top Lessons from Singapore’s Top Marketing Firms in Tech
30 Must-Know Resources for Your Last-Minute GDPR Preparations
Planning Ahead to Maximize Your Post-Event Marketing Campaign
Planning Ahead to Maximize Your Post-Event Marketing Campaign

Planning Ahead to Maximize Your Post-Event Marketing Campaign

Planning Ahead to Maximize Your Post-Event Marketing Campaign

Aim high and hit the mark! That’s exactly and literally what MailOnLine did and achieved when they held a dinner party on Mt. Everest.

Planning ahead for your marketing event is not enough, but careful planning is. Here are surefire tips in planning ahead to maximize your post-event marketing campaign:

 

Set realistic and targeted goals

Physical or offline events are a lot costly than online or virtual events, and ROI is a major consideration. Limit your goal to registration and attendance pattern, making sure that your event is well-attended by the right people. The pattern will show that the percentage of qualified attendees is a high indicator of success.

You may also include possible scenarios in the pattern like best case, worst case and risks, which by the way must be identified and managed up front.

Related: Invite Success: The Pre-Event Marketing Checklist

 

Have a strong and creative theme

A dinner party at 23,000ft on Everest and wearing a suit or a gown despite the -25c weather may be the silliest idea for an event, but what made it successful was the impossibility, uniqueness, and creativity which drew interest for people to join and support the quest.

Your event must have the cohesive look and feel to your target attendees to create a perfect brand experience. How your booth looks, your collaterals presented and the kind of gimmicks you incorporate during the event must have a lasting impression on your attendees.

 

Use multiple channels in event promotion

We can’t deny the fact that technology has become an integral part of our everyday living, and most especially how we do business. In order to generate the highest amount of registrants, you’ve got to put so much time and energy in planning your event and make sure do the promotion correctly. Make use of all available resources like email, social media, public relations and media tie-ups. Also, touch base with your target attendees at the earliest time possible.

Related: Using Multi-Channel Marketing to Promote Your Next Event in Singapore

 

Post-event marketing campaign continues

Your post event-marketing must drive three things: maintain momentum for your next event, encourage registrants to move down the sales funnel and provide you with better and bigger ideas for the next event. But things don’t end here, after the event you will need to gather feedback (maybe via NPS survey) and measure ROI.

Related: How to Calculate the Success of your Events in Singapore

 

MailOnLine’s Mt. Everest expedition was difficult and risky but careful planning and having the right people in the team made the trek easy, raised funds for mountaineering charity Community Action Nepal as the event’s ROI, and the dinner party, the tastiest success.

 

Got some post-event marketing tips that you’d like to share?

Put them in the comments below! 🙂

 

 

Turn those event leads into customers with Callbox Post-Event Marketing Campaign

Schedule a consultation to learn more

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Top Lessons from Singapore’s Top Marketing Firms in Tech
30 Must-Know Resources for Your Last-Minute GDPR Preparations
Planning Ahead to Maximize Your Post-Event Marketing Campaign
Trends and Updates in the Singaporean Financial Services Sector

Trends and Updates in the Singaporean Financial Services Sector

Trends and Updates in the Singaporean Financial Services Sector

There is still an increasing demand for financial services. This is driven by the fact that many organizations, particularly in Singapore, are opting to streamline processes that have been complicating administrative and operational activities.

One thing’s for sure, innovation will continue to impact the way FinTech companies deliver their products and services to their target audiences. On the other side of things, companies that specialize in B2B financial services will also see an increasing need to enhance their products as well as improve the way they build their brands and acquire more customers through lead generation and appointment setting.

In fact, Deloitte has found several developments in the financial services sector in 2018 that could influence the way financial services firms address crucial issues and concerns in the market.

 

Banking

There is a need for banks to address several challenges such as cyber threats, disruptive technological models, and saturation brought about by new players in the field.

 

Commercial real estate

As property values have gone up over the years, innovations in real estate selling and development will essentially drive the demands for the improved adoption of better business models against a volatile backdrop.

 

Investment management

More focus will be put on asset management and operational streamlining. For sure, technology will play a key role in delivering better experiences for financial services clients.

 

Insurance

The insurance industry remains robust, although technological disruptions, as well as newcomers to this arena, will pose as considerable challenges to the bottom lines of insurers.

These observations will no doubt impact the strong financial services markets across the globe, and Singapore, of course, is no exception. Home to at least 200 banks and recognized as a premier insurance and wealth management hub, Singapore will no doubt play a significant role beyond regional lines.

Indeed, the challenges to score higher in terms of global competitiveness are few, but it is still important for service providers, insurers, banking institutions and financial consulting firms to have their fill of present status of the financial markets in this progressive city-state at the heart of Asia.

 

The domination of cryptocurrencies

Despite cynical opinions, cryptocurrencies will continue to thrive this year and the next, and this is due to the high levels of trust that people place on products such as BitCoin.

But considering their uncertain nature, cryptocurrencies remain to be alternative investments that people should be more cautious of. We only know for sure that governments are looking towards regulating the ecosystem for BitCoin and other cryptocurrencies, and we could expect that these regulations would level the playing field in favor of systems outside the realms of blockchain technology.

 

Adoption of digital platforms

Globally, there is a prevailing trend which sees financial institutions utilizing digital platforms to drive engagements and change business modes altogether. In fact, digital platforms remain to be the dominant business model for financial organizations. The ease that they provide in enabling banks and financial institutions to engage their audiences will surely drive business growth and revenue.

As decision-makers depend more and more on social media in forging professional networks and exploring efficient business solutions, service providers will eventually see themselves spending more time and resources on LinkedIn as well as Facebook. Singaporean financial services firms will eventually realize the importance of maintaining a presence across these platforms.

Related: Your Guide to a Successful International Social Media Campaign

 

The rise of automation and big data

Firms in Singapore will also see a need to enhance their operations through the use of scalable IT and software products.

In particular, these firms have made it their mission to adapt to automation software and cloud computing. Big data and complicated operational activities pose a significant challenge for companies to overcome. This is the reason why most of them are investing a bulk of their time and resources in setting up effective database management systems, business automation, and robotics. Repetitive tasks will be handled seamlessly, increasing the efficiency of Singaporean financial companies in the process.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

 

Concentration on risk management

Volatile political situations will continue to change the business landscape and financial service providers will have to put more focus on strengthening their financial risk management products.

In Singapore, top companies will have to highlight the use of predictive analytics and AI to better improve their services and meet client demands for business continuity and security in the face of a highly uneasy business climate.

Related: What Are the Main Challenges for Financial Services Industry 2017?

 

Share your insights on the Singapore Financial Services Sector.

Comment below! 🙂

 

 

Reach more financial services customers with Callbox Lead Generation for Financial Services

Ready to talk? Schedule a consultation 

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Quick Telemarketing and Email Campaign Fixes You Need to Know
8 Factors that Influence Payroll & Accounting Software Buyers
5 Hyperlocal Marketing Tips for Singaporean Businesses
Invite Success: The Pre-Event Marketing Checklist

Invite Success: The Pre-Event Marketing Checklist

Invite Success: The Pre-Event Marketing Checklist

Events or trade fairs or product exhibitions offer unique and vast opportunities for both entrepreneurs and consumers by showcasing and demonstrating their brand. This can also open doors for meeting with industry partners and finding new ones, learning about the competitors and recent market trends.

Events are held mainly for awareness campaign – the goal is to let your market know the latest about your product or service; sales just come second. However, events, whether big or small require careful planning otherwise no goal will be achieved.

Here’s a cunning pre-event marketing checklist which may include timeline and tactics that you may refer to.

 

Create a pre-event marketing page

Capture early interest from your target attendees by creating a pre-event marketing page and making it live. This can also build up your SEO authority in Google.

Related: The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

 

Create a blog post

Blog posts will inform your target attendees what is the event all about and why are you organising it. The blog post should contain an explanation of why they need to come to the event and such must convince them to do so. What’s in it for me (WIFM) for the target attendees must be answered in the blog post. 

Related: How to use Eventbrite and Content Marketing in getting Event Leads

 

Get on social media

Utilize the power of social media mainly Facebook and Twitter, also Instagram, Snapchat, Pinterest, Youtube, Tumblr, Medium, Reddit, Quora and others, and get on it early so as to create impact for your event promotion. Your event’s social media page will be a channel to build a community and spreading the mission you wrote in your blog post. Don’t forget the event hashtag.

Related: Your Guide to a Successful International Social Media Campaign

 

Partner tie-up

Event tie-ups or partner collaboration is very important and you must reach out to event collaborators, complementary brands and media partners at the earliest time possible before the official launch of your event, thus helping you spread the news and information.

 

Also be on top of everything as how big-time event planners do. See this complete event planning guide for a successful event launch.  

  • Establish goals and objectives
  • Select target date
  • Identify the venue and negotiation details
  • Create an event master plan
  • Come up with cost estimates and budget plan (venue rental, food, beverage, equipment, AVP, travel, etc.)
  • Recruit event committee, event manager and establish sub-committee POC’s
  • Create and launch publicity plan and brand the event (ensure staff and volunteers are well oriented with their specific tasks like VIP coordination, signage, media relations, printed material design and printing coordination, online administration).
  • Identify and confirm event speakers and entertainers
  • Identify and confirm event sponsors

 

Once all these are either done or working in progress, get ready for your event day and don’t miss to do accomplish your post-event plan.

Related: Singapore Events: Reduce Event No-shows in 3 ways

 

What’s on your pre-event marketing checklist?

Share your insights in the comments below! 🙂

 

 

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The Top Consultancy Sector Challenges and How to Handle Them

The Top Consultancy Sector Challenges and How to Handle Them

The Top Consultancy Sector Challenges and How to Handle Them

As technology becomes much more sophisticated and business structures are undergoing constant changes, consulting services have become utterly crucial to successes in any industry. Whether it be healthcare and financial services, consulting firms are needed whenever there are management issues that organizations will have to address.

For sure, hiring such a firm opens up a company to various opportunities that would have otherwise gone under the radar. For instance, in a Forbes article by Tim Worstall, companies hire management consultants to break the deadlocks between CEOs and their subordinates. Enacting changes requires the support of a consulting professional who can provide workable solutions that will break down barriers to success.

For small businesses, consultants are highly valuable in keeping things in tip-top shape. For RobertHalf.com, consulting services for SMEs can pave the way to better growth in the future. By taking in advice from seasoned professionals in the consulting industry, small businesses can lay the groundwork for long-term plans.

The world needs consultants, and businesses will have to realize just how crucial it is to hire firms that can help them succeed. The demands for consulting services in healthcare, financial services and IT are growing larger every year, compelling firms to improve their operations.

But just like the industries that they help out, consulting firms will also have to do battle with their own dragons. Forgone, getting ahead of the competition is one goal every firm in this industry will have to underscore. But there’s more to the challenges in business consulting than meets the eye.

For that reason, we have identified the most critical of these challenges and the activities needed to address them.

 

Adapting to technological changes

Social media is one train that won’t stop for anybody, not even Superman! In other words, adapting to new technology has become a requirement for businesses to stay competitive, and it applies to consulting firms as well. Indeed, client demands have changed in the course of a decade and are for this reason that firms should have a well-defined digital strategy to get things going. More importantly, this challenge also

Action plan:

Work with IT to determine the services that you need to change and modify your business model to make it well-suited for your clients’ demands. On the marketing side, you can adopt database management systems to better handle client information and optimize your audience outreach activities.

 

Marketing the brand

As always, marketing is one challenge that is always seen as getting in the way. It honestly doesn’t work that. In fact, marketing is the activity that’s needed to translate your vision into tangible results. Rather than seeing it as a problem, firms should instead determine how to reinforce their marketing strategies.

Action plan:

Communicate value through multi-channel marketing. Focus on your audience’s pain points and structure your messages based on how you are going to address their problems.

Related: How to Get Consulting Leads without Hassle: A Guide for Singaporean Firms

 

Hiring talented individuals

You can never go wrong with the team that you currently have. They are the ones who are on the frontlines, and they are also the ones who are responsible for bringing the firm closer to its revenue goals. And now that clients are demanding for new types of services, firms will have to invest in skills that align with new offers. Current staff should be further strengthened by hiring supervisors with the most crucial leadership skills or have them undergo retraining to update their skills and capacities.

Action plan:

Focus your hiring campaigns on sites such as LinkedIn. Also, have HR and frontline collaborate and agree on the proficiencies needed by your firm.

 

Brand building

In a 2017 online report, Statista lists “maintaining a positive public image” as the least of worries for any consulting firm. In fact, only 24 percent of all respondents in the report have noted that their reputations are more important than adopting the right technologies or hiring the right skills for their businesses. This is not to say that brand-building should stay on the sidelines. In fact, consulting services will still need to improve their brands to open up more opportunities for growth.

Action plan:

Use client referrals and testimonials to improve your credibility. You also need to provide thought leadership through such strategies as guest posting and influencer marketing.

Related: 20 FREE Marketing Tools to Get your Brand Out There

 

 

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How to Maximize AdWords For Your B2B Marketing Strategy

How to Maximize AdWords For Your B2B Marketing Strategy

How to Maximize AdWords For Your B2B Marketing Strategy

B2B marketers are always aiming for higher traffic. It’s not that difficult to figure out why. Being able to generate higher site visits means opening up to numerous opportunities for growth. What this means is that higher traffic numbers can lead to higher sales numbers, so it becomes a priority for B2B brands to go the extra mile in terms of implementing a lead generation strategy. This is exactly where Google’s AdWords fits in.

For sure, there are countless methods and tactics that can help marketers achieve their goals. And while adopting a social media campaign is a no-brainer, marketers will need to diversify their strategy by incorporating other tools and platforms that focus on other important approaches such as retargeting.

No doubt, we can count AdWords as among the most powerful implements a B2B brand should have in its arsenal. The benefits it brings to companies struggling with their marketing campaigns are just too important to ignore.

 

The Merits of AdWords

Writing for Forbes, John Rampton is able to underline the essential benefits that only AdWords can provide. One such benefit, according to Rampton, is that the service allows for a higher click-through-rate compared with other online strategies such as SEO.

With that in mind, Google has been incessant in improving the service, giving B2B companies a potential window through which high-quality leads can enter. What’s more, it also comes useful in remarketing your products and offers to visitors who declined during the first engagement. AdWords locates them online and makes sure that they are continually exposed to your message.

Another important reason is its value in targeted marketing. Accuracy is everything in the world of B2B and it becomes essential to create content that’s relevant to a certain demographic. In this case, the service allows for effective behavioral marketing. Companies can define their target audiences better and deliver content that pulls at their heartstrings.

The fact that it is “faster than SEO” in delivering results and that it is easier to track makes the platform that much popular to both large and smaller companies. It’s only a matter of practice and using the right approach to be able to bring out the best that this nifty marketing tool has to offer.

 

Tips and Tricks

Know your goals

Just like any other B2B marketing strategy, using AdWords should start from square one – defining your goals. Before you can embark on using the service, you will need to identify what you want to achieve first. This is vital as it allows you to create clearer approaches. If your main focus is to generate high-quality leads, then you might as well focus on keyword matching. And speaking of keywords…

Conduct keyword research

Ah, yes, keywords. The fuel that powers many a digital campaign and also a difficult resource to master. Google has become a lot stricter in regulating the number of online ads being promoted through its search pages. The situation has compelled marketers to take up keyword research more seriously. Using a combination of broad and phrase matching can certainly get things going, but to be sure you’re on the right track, you will need to use the Keyword Planner to determine the best search queries and phrases to use in crafting your messages.

Use negative keywords

You can’t always expect the right user to click on your ad. More often than not, PPC campaigns can also generate a ton of unqualified traffic. You can effectively get around this issue through the use of negative matching. This works by simply telling Google to ignore certain keywords that would target the wrong people and by promoting your message to the right people.

Know your numbers

To know the extent of your successes, it’s always important to look at your numbers and see whether your campaign is delivering the expected results. For this reason, you need to make use of analytical tools that can aid you in planning future PPC campaigns. Accurate reporting can lead you in the right direction in your efforts to generate higher quality B2B leads. By knowing which keywords to use and which to drop, you can improve your messaging and eventually improve your online traffic. More importantly, analyzing the successes of your campaign allows better control over ad spending, ensuring that your bottom line remains unscathed.

 

 

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Asia’s Top Markets: A Rundown of the Best of the Best

Asia’s Top Markets: A Rundown of the Best of the Best

Asia’s Top Markets: A Rundown of the Best of the Best

The Asia Pacific region is on the roll despite numerous setbacks caused by political unrest and natural disasters. And we can owe it all to several factors that contribute to its steadfast position as a major global economic driver.

For sure, the region is expected to grow significantly for the year 2018. Writing for E-Consultancy, Research Analyst Jeff Rajeck is seeing a potential for greater growth in the countries that comprise the Asia Pacific sector. He is able to point this out based on several developments, one of which is Amazon’s expansion into the Australian and Singaporean markets. That being said, the online retail giant’s venture into new territory will certainly impact the way major brands in the region will handle their marketing campaigns.

Dubbed the Amazon effect, this situation will surely see major companies on Singapore, Malaysia, and the Philippines to up their game in an effort to secure their positions from a looming “land grab” by Amazon. For Rajeck, such a situation is both a threat and a benefit. But a lot of emphasis has to be put on the latter since brand will consider overhauling their strategies and find better ways to market their products and services. It’s only a matter of taking into account the following approaches:

  1. “Consider whether it is still worth pursuing their own e-commerce sites, or whether they should outsource the online customer experience to the marketplaces.”
  2. Rethink current marketing strategies and consider whether to sell their products and services exclusively through their sites.
  3. Hiring the right skill sets and talents to better address marketplace concerns.

Without a doubt, this situation will require brands to become more aggressive in the face of a large of influx of foreign capital into the region. But what does this have to do with international B2B enterprises that want in on the action?

Well, it’s still a question of strategy. Local enterprises will certainly equip themselves to protect their hold on the local market, so international companies will have to focus on strengthening their brand’s appeal to compete effectively. On the other hand, it’s also a question of knowing where to invest. The Asia Pacific region pretty much covers a wide area, encompassing countries that have their own norms and attitudes towards business.

That being said, B2B companies will need to place their foot on areas where there is a high potential for growth.Luckily, we have prepared a list of the top markets for the international B2B crowd. If you feel the need to expand your products and services to include the Asia Pacific sector, here are best places where you can establish a beachhead.

Related: Making B2B Lead Generation Work for Consulting Firms in APAC

 

India

India

With a robust services sector, this subcontinent is expected to enjoy massive growth by 2020 – if it is able to come up with the proper economic reforms. For a country that has so much potential due to its population, India has seen dismal numbers in the better part of 2010, according to a 2013 article published in the EuroMonitor International. Nevertheless, we can expect important sectors such as retail to rise on the strength of disposable household incomes. And with the demand for consumer electronics rising along with social media penetration, the country will certainly keep up with its neighbors in due time.

Singapore

Singapore

There’s no doubting Singapore’s strong grip in the electronics and manufacturing sectors in Southeast Asia. And as this tiny city-state continues to progress well into the next decade, we can anticipate a more internationalized market by 2020. Besides, the World Bank has ranked Singapore as “the second easiest place to do business,” and this is surely enough to keep foreign investors interested in establishing a presence there, particularly in the healthcare and telecommunications industries.

Related: 5 Business Development Ideas for Singapore B2B Products

The Philippines

The Philippines

Political issues have hardly affected the services sector for which this country owes much of its growth. One thing’s for sure, the Philippine still enjoys an ever-increasing consumer spending index, which comparatively higher than global averages. This along with policies that allow the smooth entry of foreign capital will continue to contribute to the country’s strong showing as an important player in the region. The business process outsourcing environment it is known for will continue to entice B2B players into expanding their reach in Southeast Asia.

Related: Callbox on Money Mind Singapore: What a CEO Had Known About the Philippines

 

 

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Why Online Advertising Firms Need Outbound Marketing

Why Online Advertising Firms Need Outbound Marketing

Why Online Advertising Firms Need Outbound Marketing

What is Outbound Marketing?

Outbound marketing is a kind of marketing where you reach out and deliver your message to your target customers through radio and tv ads, social media ads, direct mailing, telemarketing, trade shows, etc.

Related: Outbound Marketing: Reaching out to your Target Market

Why do businesses need it?

To many businesses in Singapore, outbound marketing is still considered effective in spreading awareness, increasing exposure and attracting customers. According to inc.com, more than 88% of prospects search online to find out more about a company. And because there are a lot of online agencies in the internet claiming they can boost your business by building your online presence and provide better services, as a business owner, you know you need to stand out from your competitors. This is where outbound marketing comes in.

But do outbound marketing really works for online advertising firms?

Yes!

Here’s why you should use it for your business.

 

Your competitors are still using it.

If your competitors are still doing it, it means it works. And I bet it will have the same result on you. Many online advertising firms use outbound marketing to reach out to their audience. For instance, reaching out to your prospects through paid online advertising on Facebook and other social media platforms works. There are over 1.4 billion Facebook active users in Singapore and with the number still growing you might want to take advantage of it by getting your message across.

It is the fastest way to generate leads.

Letting your prospects know about your product or services or any promotions you may have through email or cold call is the best way to spread awareness and can get the quickest response. Not to mention you don’t need to waste your time sending an email or calling prospects if you know there isn’t any opportunity.

Related: Can’t Wait for Leads to Come In? Use Outbound Marketing Effort in Singapore!

You don’t need to be an expert to make it work.

Many businesses are having a hard time developing a good outbound marketing plan. That is why many successful companies consider outsourcing in order to make their outbound lead generation marketing work. You have to be careful though as many lead generation companies are claiming they are the experts in their field.  It is always best to do your research first in order to avoid wasting your money and effort.


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Let’s face it. Regardless of what industry you’re into, outbound marketing is intended to bring in more leads and drive interest in your products or services. If others are willing to invest in it to generate more leads for their business. I think you should too.

 

 

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Year of the Dog: Do Your Vendors Deserve Your Loyalty?

Year of the Dog: Do Your Vendors Deserve Your Loyalty?

Year of the Dog: Do Your Vendors Deserve Your Loyalty?

February 16 marks Chinese New Year, an important holiday in the Lunar Calendar and for those living in the mainland and elsewhere around the globe. It heralds a transition into another period of opportunities. And along with firecrackers and prayers at Taoist shrines, the holiday also puts a lot of emphasis on success as businessmen and professionals are looking forward to what they can achieve.

It’s the Year of the Dog. And that being said, businesses should brush up on the most important things to do in order to experience a more bountiful year.

Related: 5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

According to the Chinese zodiac, those who were born in the year of the dog are known for being loyal responsible, critical, honest and, above all, loyal. They are known for being warm towards others, which is a trait that is more often than not emphasized in the world of business. Without a doubt, those who possess that traits of this animal in the Chinese zodiac enjoy forging friendships with others on top of keeping very close friends. But just like any other animal, a dog is imperfect, with its own negative traits to boot.

In contrast to their being loyal and trustworthy, dogs have a tendency to feel cold towards others. In addition, they would always feel self-entitled and stubborn in a way that shuts down a potential business deal. We can also see this happen in a lot of negotiations between vendors and their clients. For vendors that have to deal with clients with the qualities of the dog, they should be able to adjust their offers in order to get into the good side of a potential customer.

On your part as the client, you should be able to know whether your supplier or service provider deserves your loyalty. If anything, a dog’s stubbornness can actually be a good thing as it allows you to be cautious of the businesses you are dealing with.

Start the Year of the Dog right by looking at the checklist below and see if you find something long-term with your current supplier.

 


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Time-tested engagements

Time-tested engagements

Having been with a vendor for so long indicates that you rely heavily on it. But while long-term engagements are a good thing, you still need to consider giving your current vendor the benefit of a doubt. It’s not as if there are no other enterprises just like it, so as much as possible, try to give your vendor a reason to keep pursuing you. This will eventually compel them to better their offers just so they can keep your loyalty.

 

Reliability

Reliability

If you have been with a vendor for so long, have you at some point kept track of the times it failed to deliver on certain commitments? Reliability, after all, is an important element in any business relationship, so it’s important to know if you can count a hundred and ten percent on your service provider. Consistent failures mean that the vendor is unable to improve on its services, thus providing you with a reason not to seek them again.


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Quality

Quality

This might go under reliability, but quality should be standing on its own. Besides, delivering a project on time doesn’t get any additional points if the work that has been put into it is lackluster. Quality is still an important gauge that should give you a reason whether to stay with a vendor or not. After all, as a client, you deserve to get your money’s worth; otherwise, you can look for better offers elsewhere.

 

Human engagement

Human engagement

Whatever sector you belong to, it’s always important to keep business ties as human as possible. With that said, it’s crucial for you to consider the way the vendor deals with your concerns. Does it have a prompt and responsive CRM? Does it provide you with ready customer support whenever things get sticky? Are your issues quickly resolved through a systematic and orderly process? Answering these questions should give you a reason to look into the human side of your relationship with the vendor. If they score low in any of these indicators, then it would be best to find service providers that see you more as a person in need than as an object of greed.

Related: Planning to Outsource? Consider these

 

 

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B2B Marketers' Love-Hate Relationship With Marketing Technology

B2B Marketers’ Love-Hate Relationship With Marketing Technology [GUEST POST]

B2B Marketers' Love-Hate Relationship With Marketing Technology

Successful B2B marketers realize the importance of new marketing technologies, which is pretty evident in the fact that they invest more and more into those technologies. Marketing professionals do it because technology provides them with all the necessary tools that make their job easier. Another reason why they are so accepting of it is because modern technology has permeated every area of life, and is here to stay. But, new technologies do not come without their fair share of problems and growing pains. B2B marketers feel as if their jobs are becoming less creative because of it. They would rather come up with new and exciting campaigns than spend their time trying to make sense of all these new technologies.

And, despite marketers’ willingness to implement modern marketing technologies into their workflow, you will find the majority of B2B experts complaining about having to manage so many of them, much like college students when they are faced with assignment writing. In fact, according to research conducted by Leadspace, B2B marketers would rather spend their time focusing on the more traditional marketing endeavors, such as putting together new campaigns.

The research includes the findings of 32 B2B senior marketing experts, also known as the Martech Industry Council. It was done with a purpose of gaining an insight into how technology is affecting their work process, as well collecting their opinions on new marketing technologies. Marketing executives took part in the surveys in which they provided answers to the biggest challenges they face as B2B marketers.

Related: Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients

 

Marketers Have a Tough Time Making Use of Technology

Marketers Have a Tough Time Making Use of Technology

One of the reasons why this was done is because unlike their B2C colleagues, B2B marketers have very little to complain about when it comes to modern marketing technologies. However, even though they have all the data they need at their disposal, they are still struggling to use all that data to make their marketing efforts more effective. What can B2B marketers do to make their output better?

The research mentioned in the paragraph above included over 270 B2B companies. On average, these companies used around 16 marketing technologies in order to improve their workflow. However, the marketers in those firms pointed out that only 3% of those technologies were easy to implement. But, another problem is that 80% of all marketers don’t really like to spend time learning or using new marketing technologies, as can be seen in this infographic. 90% of them have stated that the thing they least like doing is managing data, and 84% of them don’t like developing campaign flows As much as 77% of them would prefer to focus their efforts on creating new marketing campaigns. 70% of them would prefer to work on new marketing programs.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

 

Marketers Prefer the Creative Aspect of Their Jobs

Marketers Prefer the Creative Aspect of Their Jobs

On the other end of the spectrum is their dislike for data management, because about 90% of B2B marketers would rather do something else. The situation is not much different when it comes to developing or executing campaign flows, which is disliked by 84% of the marketers. 80% of them have described learning and/or using new marketing technologies as their least favorite aspect of B2B marketing.

After looking at these numbers, it is pretty easy to conclude that B2B marketers have a love-hate relationship with new marketing technologies. On one hand, they are aware of the fact that it makes their job easier and that it automates some of the processes. But, on the other, they don’t like to spend their time using them or learning how to use them.

Related: Creativity Vs. Big Data – Which Brings In More Sales Leads?

 

Marketing Technologies Do Produce Results

Marketing Technologies Do Produce Results

With that in mind, let’s look at some of the crucial stats which explains this relationship a little bit deeper:

It is a well-known fact that all marketing, and that includes B2B, is driven by sales, and hence the need for technology which should improve those sales. Furthermore, the main goal for most marketers is better lead quality, as well as an increase in growth of finding new customers, and retaining old ones. As much as 70% percent of marketers agreed this was their top goal. 53% of them also pointed out that their sales teams’ top request was more qualified leads.

According to the result of the same survey, 45 % of B2B marketers labeled CRM as the essential technology which they rely on in their line of work. Not far behind were the Marketing Automation systems, which were labeled as essential by 37% of B2B marketers. However, these are only two technologies. The result of the survey also showed that there is a vast difference in the number of marketing technologies used across companies.

 


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Too Many Technologies

Too Many Technologies

16 is the average number of technologies used by marketing companies, by there are large companies out there which use as much 98 different marketing technologies to boost their marketing efforts. However, the higher the number of technologies, the greater the frustration of marketers working for those companies. 50% of all marketers pointed out that having too many technologies at their disposal is their main source of frustration in the workplace. Also, coming in second was the integration of those marketing technologies, according to 49% of the marketers.

Another interesting finding of this survey was that marketers recognize the helpfulness of technology, but that they would rather focus on the more creative aspects of their jobs. 77% of them love putting together new campaigns. 70% of marketers love creating a new marketing program. Planning a major marketing event was their third favorite thing to do at 38%.

On the other hand, 80% of marketers labeled learning and using new marketing technology as their least favorite thing, despite its effectiveness. Developing and executing a new campaign flow was second on their list with 84%. Also, 89% of marketing experts labeled managing prospect data as the third thing they don’t enjoy about the job.

Related: 20 FREE Marketing Tools to Get your Brand Out There

 

Conclusion

Whether marketers like it or not, new technologies are here to stay, because they do produce outstanding results. Technology has changed the job landscape forever, and there is no going back. Sure, marketing is a creative profession, but all these tools, apps, and data help make it effective in equal measure. It is no longer a shot in the dark. However, the designers need to do their part, as well, and make these solutions easy to integrate and use. Otherwise, they’re going to be more of a problem than a solution.

 

Author’s Bio:

After success as a senior marketing technology advisor for numerous international corporations, Hillary Hope became a freelance writer in Assignment masters to share her knowledge.

 

 

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