What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

In 2017, the annual Great Singapore Sale (GSS) snapped out of a three-year slump as retail revenues slightly picked up during the June-August period. Billed as a success, last year’s GSS owed much of its strong performance to digital channels playing a more crucial role in creating buzz and engagement for the months-long event.

There’s, of course, more to this improvement than the surprising uptick in retail sales. The 2017 Great Singapore Sale shows us how the right use of digital marketing strategies can make or break results, and the lessons go beyond the B2C space. The shopping event also provides plenty of key learning points for B2B marketers to take to heart. That’s what we’ll dive into in this post.

 

Why should B2B folks pay attention to B2C retail?

First, let’s take a closer look at the case for providing a B2C-like buying journey to a B2B audience. The consumerization of the B2B buying experience means that business buyers now behave a lot like retail shoppers at important points along their paths to purchase.

Much of this shift boils down to the changing B2B buyer profile which, according to Think With Google, is evident in the following trends:

  • B2B buyers are getting younger (Nearly half of B2B researchers are 18-34 years old).
  • Purchase decisions are becoming more decentralized (81% of non-C-suite employees influence B2B purchases, while 24% of non-C-suiters have the final say).
  • B2B researchers rely on traditionally B2C-oriented tools throughout the purchase process (90% use search engines; 42% use a mobile device; 70% watch videos throughout their buying journey).

As a result, writes Brian Gladstein, B2B buyers now resemble consumers in terms of how they go about with their purchases (even for complex products/services):

  • They talk to peers.
  • They look for unbiased recommendations.
  • They connect with people in the same situation as they’re in.
  • They first get a feel for a vendor.
  • They try before they buy.
  • They can turn into your biggest fan or your worst critic.

Related: How Coke Beats Pepsi: Top-Of-Mind-Awareness in Marketing

 

What can B2B marketers learn from the GSS?

The GSS turnaround story holds some valuable lessons for B2B marketers to better adapt to the changing buyer landscape. That’s because the shopping event was able to finally put together a digital strategy (something that it didn’t previously have) that helped it reverse years of subpar performance.

During its heyday, before the advent of digital ecommerce, the Great Singapore Sale attracted scores of domestic and foreign consumers as local stores, malls, and hotels offered steep discounts and deals, making the event the highlight of Singapore’s shopping season.

But with the rise of online retail, the (mainly) brick-and-mortar shopping event struggled to maintain a healthy pace of sales growth. In 2016, the GSS recorded its third consecutive year of sales declines, leaving many industry watchers to call the shopping event’s future into question.

In response, the event’s organizer, the Singapore Retailers Association (SRA), promptly refined their digital strategy and rolled out a number of digital marketing initiatives (including the GoSpree app) to promote the 2017 GSS.

The new strategy saw very promising results. Retail sales during the nine-week period (from June to August) rose by 4.1% compared to the same period in 2016, and was the biggest recorded increase since 2012.

The SRA credited much of last year’s GSS success to the GoSpree app, which recorded more than 34,000 downloads and showcased exclusive deals from over 200 participating brands. The app essentially remade the GSS and drove a huge chunk of shopper traffic into physical stores.

Here’s a few lessons to pick up from the GSS’s turnaround:

 

1. Sell the way your customers buy

With 60% of consumers making at least one online purchase each month, Singapore currently has the highest online spending per capita in Southeast Asia. It’s clear that this trend played a huge role in the GSS’s decline, since the shopping event mainly includes brick-and-mortar stores.

But with its new digital focus, the GSS is clearly taking a step in the right direction, embracing tools that enable (instead of competing with) the way its target audience actually makes their purchase.

Related: 5 Hyperlocal Marketing Tips for Singaporean Businesses

 

2. Invest in the customer experience

That’s according to Gartner, and here’s why that’s a useful piece of advice. As digitally-savvy customers continue making smarter buying choices through self-guided research and peer recommendations, the challenge for marketers now shifts toward capturing a longer section of the purchase process (for both B2B and B2C customers). This means making the buying experience as smooth and consistent as possible.

That’s exactly what the new GSS digital marketing initiative set out to accomplish with the GoSpree app. The app serves as the digital hub for all GSS-related offers, deals, attractions, etc., making the entire shopping event available to customers on a single platform.

Related: B2B Marketers’ Love-Hate Relationship With Marketing Technology

 

3. Always be connecting (ABC)

Another important reason why the GSS encountered a prolonged sales slump was the event’s late adoption of a GSS-focused mobile platform. It was only last year that the GSS finally established a visible mobile presence with its GoSpree app.

Reaching out and engaging your target customers in different channels help ensure that you connect with your audience where they are. This is especially true in today’s buying landscape where potential customers interact with a vendor via 6 different channels on average.

Related: Ways to Optimize your Marketing List for your Multi-Channel Campaigns

 

Conclusion:  At the time of writing, the Great Singapore Sale 2018 is in full swing, and it’s easy to see that the shopping event has learned from its experience and expanded on its lessons. Now that business customers start to look like consumers, B2B marketers need to take some cues from their B2C counterparts.

With 14+ years of experience helping Singapore companies exceed their revenue and growth targets, Callbox knows what works and what doesn’t when it comes to sales lead generation and booking qualified sales meetings. Talk to us today and find out how we can apply these valuable lessons to your current marketing initiatives.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

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6 Marketing Tips That Will Take Financial Businesses to the Next Level

6 Marketing Tips That Will Take Financial Businesses to the Next Level

6 Marketing Tips That Will Take Financial Businesses to the Next Level

The ‘want’ to have a business may be everyone’s dream while starting one, whether big or small, can be espoused by the courageous, but succeeding in it is for the wise.

Growing a financial business is not easy, but having the right attitude and strategies will definitely take your business to higher levels.

 

#1 Create A Viable Concept

What do you want to do? Which area of financials are you an expert on? How much capital can you shell out to start the business? You can’t start a business which you barely know anything about, so you’ve got to have knowledge and skills on the business you would like to run. Here’s are some of the financial ideas from Entrepreneur Asia you may ponder on:

  • Bookkeeping service. You must have accounting and financial experiences to run this.
  • Business broker. Match business buyers and sellers with a business brokerage
  • Business consultant. You help business owners grow their business.
  • Business for Sale Broker. Put a commercial realtor’s license to work in a business brokerage
  • Career and Personal Coach. Bring out the best in people
  • Charity Auction Service. Non-profit
  • Coins and Stamps. Collect, buy and trade collectible coins and stamps
  • Collection Agency. Collect payments on a business’ behalf

Related: Trends and Updates in the Singaporean Financial Services Sector

 

#2 Utilize Social Media

Aside from sharing information about your product or service, you need to post quality contents that can build discussions among target customers. If your budget allows, hire a social media administrator or manager to maintain the page or site to keep the momentum. You may also hire bloggers who’d write about their ideas and create stories that would raise awareness to target customers.

Related: Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

 

#3 Create Video Tutorials

The state of video marketing in 2018 shows that 81% of businesses use video as a marketing tool, and 65% of those who didn’t use it in 2017 said they will start using video in 2018. Marketers say video helps them in various aspects of their job: increase understanding of product and service, scale-up sales numbers, reduce support queries, increase traffic and customer dwell time on their website.

For ideas, you can check out our marketing tips series videos

 

#4 Utilize Search Engine Optimization

SEO can be both empowering and intimidating, but once you fully learn about it, you will enjoy its benefits without limits. Just do it the right way – don’t spam keywords when creating content, but more importantly, ensure that what you are writing is sage and adds value to the business.

Related: How to Maximize AdWords For Your B2B Marketing Strategy

 

#5 Leverage Influencers

Medium.com told that 70% of millennial customers’ buying decisions are influenced by peer recommendations. A survey showed that 30% of consumers buy products endorsed by non-celebrity bloggers, as these non-celebrity recommenders appear more relatable to consumers compared to celebrity influencers.

 

#6 Leverage On Email Marketing

Email marketing delivers

  • Targeted audiences, giving you control who sees it by segmenting your contacts list based on their lead status, demographics, location, and other data.
  • Increase brand awareness
  • Distribution at scale
  • Metrics
  • Cost-effective

Use email marketing to complete your sales funnel. This will help your business build relationship with customers by making the buying process easier both for you and them.

Related: Crafting the Perfect Personalized Email

 

One more thing, make sure to employ proper lead management to maximize your overall marketing strategy

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

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Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers
Ways to Optimize your Marketing List for your Multi-Channel Campaigns
Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline
Why You Should Join this Year’s CommunicAsia and Other Tech Events in Singapore

Why You Should Join this Year’s CommunicAsia and Other Tech Events in Singapore

Why You Should Join this Year’s CommunicAsia and Other Tech Events in Singapore

The thing about events such as conferences and trade shows is that they offer something new to the people that attend them. Of course, events are a vital component in industries where innovation is constant, so it doesn’t come as a surprise to see hundreds of tech events being held every year.

Beyond the free snacks and venue goodies, these events also function to spread knowledge and awareness about the most critical issues affecting the tech industry on the whole. For the tech sector, expos and conventions provide a great way to know the latest trends that could affect certain markets, and for B2B tech companies to link up with potential business partners and industry leaders.

In this sense, it is imperative for a tech company to join such events, knowing their value along the lines of brand building and marketing. For Singaporean tech firms, joining important industry events makes all the difference if they aim to compete with other brands and make themselves more visible to potential clients.

Fortunately, there’s CommunicAsia 2018 to look forward to. Read on to know why you should sign up as an exhibitor, in case you haven’t yet.

 

Defining the future of ICT

Dubbed as “Asia’s most established and relevant event for industry professionals in the telecommunications sector,” CommunicAsia 2018 aims to gather influencers and stakeholders in a three-day engagement to discuss new technologies and developments in the ICT industry.

Happening from June 26 to 28 at the Marina Bay Sands, the event features an exhibition covering key ICT areas such as broadband connectivity, wireless systems, fiber optics, as well as software and applications development. Through this exhibition, ICT companies can present innovative products and ideas to potential B2B buyers. Coverage by international media partners, on the other hand, can help you boost brand awareness, and enhance your reach and industry clout. This would give your audiences more than enough reason to have you as their solutions provider.

An important component of CommunicAsia is SatComm 2018, which sees prominent organisations and businesses involved in satellite communications come together and discuss new innovations in satellite-based technologies.

There’s so much more to experience in this year’s CommunicAsia 2018 that this article could barely cover everything. Unable to join? No matter. There are still equally significant tech events in Singapore that you might want to take part in.

Related: Up Next on Callbox’s Event Calendar: CommunicAsia 2018

 

Slush Singapore

September 1

There’s no doubting the fact that startups have become a driving force of innovation. Slush Singapore seeks aims to be an event that celebrates the start-up culture by gathering leaders of growing business to form a community “built by entrepreneurs for entrepreneurs.” If you have a new and outrageous idea to present to the world, Slush would be an ideal venue for it. With close to 5,000 attendees and 360 participating startups last year, Slush is touted as one of the biggest tech events in Singapore.

 

Also held at the Marina Bay Sands, this event provides businesses with an opportunity to connect with their audiences. Along the way, they can share their insights on the things that matter to their industry through the World Cafe sessions that take the form of one-on-one meetings. You can build linkages with over 400 decision makers and discuss the many challenges affecting data security and product innovation in the IT sector. Indeed you can discuss these and a lot more important things when you sign up for the Industry of Things World Asia today.

Related: Breaking Down Your Pre-Event and Post-Event Marketing

 

Big Data and AI Leaders Summit

September 12 to 13

Bringing together influencers and innovators in the field of data and network management, this event is definitely the right venue for tech companies to position themselves as leaders in their own respective niches. The summit features presentations on recent AI trends, highlighting the actual application and benefits of AI. Other than that, you can also join the summit to expand your network of industry affiliates and update skills and capacities in developing and applying AI technologies for a variety of purposes..No doubt, you will gain more than the usual stuff from a typical tech event since you will be treated to an extensive knowledge sharing session with major industry players coming from Asia and elsewhere.

 

Your Pre-event and Post-event Plan

The number of people who are present at the venue will determine the success of the event. Hitting your target number of attendees requires a top-to-toe effort from pre-show marketing, event day presentations, and channels utilization.

Pre-Event Marketing and Social Media

Make use of social media channels like Facebook, Twitter, Instagram, Snapchat, Pinterest, Buffer, Pocket, Email, and Whatsapp to announce and disseminate information about the upcoming event. Send out emails, create blog posts and link to your social media pages like Facebook.

Such tactic made the Singapore Fintech Festival last year a big success. It brought together fintech players, policy makers, financial industry leaders, venture capitalists, investors, tech entrepreneurs, and academics. The 2017 festival drew more than 13,000 participants from across 60 countries, became an excellent platform for key stakeholders of the global and regional fintech community to connect, learn from one another, and co-create new solutions to real problems.

Related: Invite Success: The Pre-Event Marketing Checklist

Publicize Before, During and Post Event

Trade shows must not simply amaze attendees with nice big booths and product demonstrations but should showcase something that would draw good lead traffic of interested customers. Organizers may create attractions like well-known persons in the industry or display LED screens that feature testimonials of successful individuals in the industry and previous events.

Highlight the event’s subject or product focus in all your media channels, and invite industry thought-leaders as speakers. Get a good publicity about your trade show before, during and after the event by partnering with top media agencies just as how the last Fintech Festival was headlined by Channel NewsAsia: Singapore FinTech Festival to have ASEAN, AI focus this year.

Also, it would be best if you could accomplish everything in your checklist a year or six months at the least before the event to draw a bigger crowd, jam-packed venue and showcase better and more exciting activities.

In fact, the upcoming 2018 Singapore Fintech Festival on 12 to 16 November is up and ready as of press time. You will see all the information about the show at Home – Singapore FinTech Festival 2018 like exact dates and venue, feature presentations of exhibitions and conferences, demonstrations and summit.

Lastly, create at least three CTA buttons for registration, and don’t forget to include links to more information about the event, attendees and event presentations and contact information.

Related: Planning Ahead to Maximize Your Post-Event Marketing Campaign

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

The Callbox team would love to meet you at CommunicAsia 2018.

 Click the banner below to schedule a meetup.

CommunicAsia 2018 - Sign Up to Meet Up

See you at CommunicAsia 2018!

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6 Marketing Tips That Will Take Financial Businesses to the Next Level
The Top Marketing Strategies For Tech Companies in Singapore
The Top Marketing Strategies For Tech Companies in Singapore

The Top Marketing Strategies For Tech Companies in Singapore

 

The Top Marketing Strategies For Tech Companies in Singapore

Tech products are often a hard sell, which is why the companies that sell them put a lot of work and love into marketing them. One thing’s for sure, these tech companies (especially in the B2B industry) face a lot of challenges along the way when it comes right down to promoting their offers to the right people.

Creating relevant content, tracking important marketing metrics, and coming up with better calls to action are part and parcel of every B2B marketer’s goal to achieve better sales conversions. Come to think of it, these activities are also being performed in other industries, which is to say that tech companies are not alone.

Still, marketing in the B2B tech industry revolves around a different set of dynamics. Addressing these issues involve the use of marketing strategies and tactics that are only applicable to the tech crowd.

It’s just a matter of maximizing these strategies to get the best results. With that being said, here are the most essential marketing tactics that work cogently well within tech circles.

 

Live event integration

No other industry takes events more seriously than tech. After all, as innovative products are being introduced regularly, industry events definitely provide greater opportunities for startups and veteran brands alike to promote fresh ideas to an ever hungry market.

Product unveilings, trade shows, and conventions are basically the best avenues that allow tech companies to get up close and personal with their audiences. With live event integration, they can easily improve brand awareness through effective strategies. Live streaming their participation during the event or providing content related to the conversations that are taking place are just some of the best methods they can use.

Related: Breaking Down Your Pre-Event and Post-Event Marketing

 

Free demos and trials

Who doesn’t like free stuff? Besides, if something were to be given away free of charge, what’s there to lose if we just take the offer.

For people to buy a tech product, you need to provide a compelling reason for them to do so. Effective telemarketing coupled with email blasts provide your audiences a narrow view of what to expect from your product or service. A conversion is more likely to happen when you let them experience the product at first-hand through a free demonstration or a limited trial offer. These offers enable potential customers to make well-informed decisions, making it easier for them to find a reason to purchase the full version of the product.

Other than freebies, you can also provide live demos of the product in action as well as video tutorials and other documentary materials that can help convince sales prospects to continue down the sales funnel.

Related: 5 Out-of-the-Box Lead Generation Tactics

 

Influencer marketing

Tech buyers are a hard cookie to crack. Because aside from free demos and engaging content, it would take a lot more influencing before they can even consider setting up an appointment with a sales rep.

It becomes even more difficult when buyers are still in the middle stages of the sales funnel.  In that case, tech marketers will have to go beyond content by getting the big guns. In other words, they will have to get support from influencers.

Influencer marketing is still a powerful strategy for tech companies to use, and this is because influencers have the authority and, well, influence to get people to take action. If you have a tech guru endorse your product or get a mention from a top tech critic, you can improve your position within your own niche.

What’s more, influencer marketing works so well in tech because people generally want to know if your product can do well in terms of delivering ROI. An influencer’s words, in this case, provide your brand with a good boost in getting the word out to the right prospects.

Related: Online and Offline Marketing Tactics to Position your Consulting Business in the APAC Market

 

Webinars

In the tech industry, it’s always important not to assume that your audience already has substantial knowledge about the kinds of products you are offering. In most cases, they still need to learn a lot more before considering a purchase.

If you are running a tech marketing campaign, education is always a principle you wouldn’t want to throw out of the equation. No doubt, the best avenue for teaching a relevant topic to your audience is through a webinar.
After all, people want to ask questions and participating in webinars along with other interested prospects allows them to acquire a substantial amount of information. Just be ready with what you are going to present through your webinar and anticipate possible questions from potential clients. That way, you will have better chances to improve your conversions.

Related: Lessons from Singapore’s Top Marketing Firms in Tech

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

My Industry Insights - Callbox Interactive Marketing Tool

Contact us 

Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers
Ways to Optimize your Marketing List for your Multi-Channel Campaigns
Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline
Breaking Down Your Pre-Event and Post-Event Marketing

Breaking Down Your Pre-Event and Post-Event Marketing

Breaking Down Your Pre-Event and Post-Event Marketing

The event you’ve been conceptualizing with your team for months is finally taking place. You know, however, that it is just the beginning – the real ‘battle’ is yet to come, and that is making the event a success, an event that will generate a strong ROI. To do that, you need to have a marketing strategy.

Using social media and other platforms to promote and advertise your event is just the surface. The best strategy involves following a timeline and a logical sequence where the next step builds the previous step making the whole marketing campaign stronger.

Although the ultimate marketing plan to capture every lead is just a myth, many tactics can give you big wins in every phase of your campaign.

Since every phase is different, as well as the lead time, your success rate increases if you create a plan for each stage. Here is a break down of each phase/section according to experts.

 

Pre-Event Marketing

Fail to plan, and you plan to fail. No matter how clichè it might sound, it’s excellent advice.  When you plan, don’t forget to define what your goals and objectives are.

How do you this? By asking the right questions!

  • Why did you organize the event?
  • Who is your target audience?
  • Do you want people to learn, to sell, or to network?
  • Where do you want to put up the event?

These questions will help you conceptualize the presentation and execution of the event.

Another factor that can help you define your goals and objectives is by bringing as many people as possible in the planning stage.

Remember what they say – two heads are better than one. The more people take part in your planning, the more ideas you can get. With many people working and putting their ideas together, the more bases you cover, ensuring that you don’t leave anything to chance.

Related: Invite Success: The Pre-Event Marketing Checklist

 

Social Media is Your Friend

Utilizing social media has become part of every company’s marketing strategy. However, you should know which channel will work to your advantage. That’s because people have become increasingly touchy to spam and sales content.

Think about it as a date where you observe the other person first on the first day. You don’t look too eager or disinterested so as not to scare the other person. If you want to make it work, you need to invest by giving value to the other person while trying to win them.

Creating value means creating high-quality content that does not just entertain or inform but educate them. That means your content addresses the pain point to everyone who sees or reads it, even the non-attendees.

The logic is simple – if your content can attract everyone, it has the potential to go viral.

Related: Facebook and Twitter Metrics to Track in 2018 [INFOGRAPHIC]

 

Post-Event Marketing

When your event ends, it does not mean your marketing campaign ends as well. You need to have last-push marketing using emails or blogs.

You can also reuse your event content and turn them into a podcast, YouTube videos, eBooks, or infographics and share them on your social media accounts. They will refresh and inspire the people who attended your event again and again.

Related: Planning Ahead to Maximize Your Post-Event Marketing Campaign

 

Don’t Be Afraid of Feedback

Gathering feedback after the event is vital so you can make an honest assessment whether it was a success or not, or whether the performance was extraordinary or average.

Feedback can also give you more data and insight to help you communicate more effectively with your target audience and make your brand much stronger.

Go back to your goals and objectives during your pre-planning stage – assess and measure them. How can you integrate these goals and objectives into your company’s long-term goals?

Related: How To Use Your Customer’s Voice To Create Powerful Content That Converts

 

How About In-Between

In between your pre and post-event marketing is the event itself, the most important element of your campaign. In fact, this is your marketing campaign in real-time where every moment counts.

It is the centerpiece of everything that you have planned for. At this point, focus on your purpose to create an engaging and immersive experience for your audience.

How?

  • Use visuals – They can be videos, photos, displays, or product demonstrations that help your audience understand your product more.
  • Interact – Create different activities that will make your product or service the star of the show. It could come through product testings and samples.
  • Connect – How can they use their devices on-site and interact/connect with your product?

As you engage your on-site audience, don’t take your online audience for granted. Make sure that they, too, are as engaged and immersed digitally. Utilize social media, so your online audience gets an update on what’s happening in your event.

 

When in Doubt

During your planning, it is normal to feel like you might get confused whether you are doing the right thing or not. Go back to the basics if that happens – What is your brand all about? What are your goals and objectives? Share your story in various ways, on different platforms, and to different kinds of audience. You can never go wrong with your story.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

My Industry Insights - Callbox Interactive Marketing Tool

Contact us 

Dial +65 3159.1112 | WhatsApp: +65 8232.2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

6 Marketing Tips That Will Take Financial Businesses to the Next Level
The Top Marketing Strategies For Tech Companies in Singapore
New Customers and Repeat Business: Leverage Both for Win-Win Results

New Customers and Repeat Business: Leverage Both for Win-Win Results

New Customers and Repeat Business: Leverage Both for Win-Win Results

There are two kinds of customers; old ones who give you repeat business and new customers who took forever to convert – well sometimes. However, as entrepreneurs and digital marketers, we try to love both as unconditionally as possible providing the best service that we can.

We also know that according to numerous findings – and practical experience – that it costs more money and energy get new customers, as opposed to getting your existing customer base to make repeat purchases. But, we still need to bring in new customers to maintain the growth of a business.

In this article, we will be exploring the benefits of leveraging both new customers and repeat business to maximize the growth potential of your entrepreneurial and marketing activities.

 

Customers for Life?

Once you get a new customer on board for some time, usually your next step is to get them to make repeat purchases. This is typically the case for most companies, if not all. However, there is no such thing as customers for life.

Let’s face it; you’ll have one-time customers who will just be trying out your product or service. They do not have the intention of buying anything from you ever again, and they’ll be there once.

Other customers will find a different product or service – although these might not technically be superior to yours – but will offer them the specific product or service for their particular needs.

Some will decide to stop purchasing altogether for no apparent reasons. So although having repeat sales from your customers is a great thing, they will not always be there for you. This is why new customers are essential.

Related: How to Make Current Customers in Singapore Renew Their Contract with Your Company

 

New Customers All Day Every Day

Your business has to be continuously growing; it’s one of the fundamental tenets of business. One of the ways that your company can continue to grow is to acquire new customers on a regular basis to drive revenue.

How often should we be acquiring new customers? The answer is always!

Getting new customers into your business also opens the door for your expansion as you start dealing with different markets that overlap, but more on that later.

 

The Real Cost of Getting New Customers

It’s a given that getting new customers is significantly more expensive than selling to customers that have been your customers already. So what do we do here? Here is where the math gets tricky, why would you want to spend valuable time and resources on something that is more expensive?

This is the time where you have to take a step back from the original equation and look at it as a whole. If your goal is to continually get new customers and to get your existing customers to keep buying from you, then start looking at this way, it’s okay to spend on new customers because you also aim to make them repeat customers in the future.

Don’t look at it as a difference in spending for these two different groups, but for customers in general. You will want to compute how much you will spend on one customer for him to make his first and repeat purchases.

Now doesn’t this drive down the price of getting customers in general? This will allow you to have the best of both worlds because you are allocating a specific budget for each customer the moment he makes a purchase plus the addition of their repeat purchases in the future.

Related: Ways to Cut Down on Prospecting and Increase Selling

 

What Happens When You Run Out of Customers?

Well as much as we would love to tell everyone that this will never happen, sometimes the feeling itself happens, and you could very well see yourself in a weird kind of rut.

This is where you can use your previous customers and leverage a new market out of them; you can do this by either analyzing nuances in the attitudes or characteristics of your former customers, leading you to explore new niches. You could also create another product or service altogether for this.

Sometimes you can create new products or services by taking apart your current ones. Say you have a fully-fledged service that costs a thousand dollars per month to subscribe to, why don’t you trim it down and offer a basic package for less or vice-versa. The opportunities are limitless in this department.

Related: 5 Out-of-the-Box Lead Generation Tactics

 

Your USP matters

Remember that at the end of the day your unique selling proposition matters to everyone that you are trying to appeal to, and this is the only way you can attract new customers and generate repeat business.

You have to provide something that people need or want to have and make sure that there is always a “reason” for them to keep coming back for more, whether they’re new or they want to go back for the hundredth time.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

How do you leverage both new customers and repeat business?

Share your story in the comments below! 🙂

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

My Industry Insights - Callbox Interactive Marketing Tool

Contact us 

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Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers
Ways to Optimize your Marketing List for your Multi-Channel Campaigns
Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline
Ways to Cut Down on Prospecting and Increase Selling

Ways to Cut Down on Prospecting and Increase Selling

Ways to Cut Down on Prospecting and Increase Selling

B2B businesses can never succeed without having a clear and well-defined strategy for generating high-quality leads. Resources are allocated towards optimizing different tactics and identifying possible approaches in engaging target demographics.

No doubt, finding the right people for your product and service takes a great deal of valuable time and money that should have otherwise been allocated to revenue-generating activities. Lead prospecting is vital to your overall marketing efforts, but if you spend too much time looking for potential customers, you will lose more than what you can actually spend.

The important thing right now is for B2B enterprises to shorten the time it takes to prospect for leads and generate ROI  for businesses continuity and growth.

Here are just some of the most essential tips to maximize your prospecting efforts, shorten the sales process, and secure better revenue numbers.

 

Define what your organization calls a lead

For sure, different businesses have differing ideas on what passes off as a lead. Sometimes, these ideas contradict each other, making it even more difficult to arrive at an accurate description of a B2B lead.

Apparently, there is no single definition of a lead, and it is up to the marketing team itself to set its own benchmarks and parameters.

A focused lead generation campaign involves creating an ideal customer profile which includes the type of industry, location, and size. That way, you can narrow down your activities to tap only those very likely opportunities. After all, it is better to have a few potential leads with a high willingness to buy your product than to have large volumes of leads that wouldn’t stay long in the sales funnel.

Related: Five Quick and Easy Ways to Score your Leads

 

Scrub and cleanse your database

A lot of B2B companies emphasize the need to handle large amounts of data. It’s always good to have a lot of names in your database. The more names, bigger the chances of gaining better revenue!

Well, that’s not always the case with startups and brands with aggressive B2B lead generation campaigns. Regardless of the amount of data that enters the database, inaccuracies and errors are unavoidable., In this sense, it is highly crucial for you to regularly cleanse your database of redundant information and wrong addresses that could get in the way of finding possible leads.

For this, you can invest in lead management tools with data cleansing features to help you out in eliminating obstructions to getting high-quality leads. In this case, marketing automation is vital to seek out opportunities and avoid unnecessary costs in pursuing unresponsive contacts.

Related: The Importance of Updated Database When Targeting IT C-Level in Singapore

 

Optimize  your website and SEO campaign

Your website basically functions as a lead capturing device. Visitors come in, explore, find a solution they like, and (if they like what they are seeing) ask you for more information that could help them make a purchase later on.

It’s actually easier said than done since higher web traffic doesn’t translate to higher sales. In fact, it takes a lot more to get people to sign up for your newsletter or download whitepapers and other available content.

To improve your site conversion rate, you will have to consider giving your site a fresher look. Ask yourself, “What elements should I include to make my site more engaging and attractive to potential buyers?”

For that, you should look towards the type of content you are publishing on your site. Make an audit of the articles, infographics, videos and downloadable content and determine which of these tactics perform well. What’s more, you should be able to review your current keyword strategy and think of better ways to keep visitors within your site.

If everything goes smoothly, just sit back, relax, and watch your site cultivate as many B2B prospects as your database could handle.

Related: The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

 

Build an effective social media presence

Social media might be an unusual marketing channel for B2B companies to leverage, but the numbers are not going to lie. A good number of B2B executives, in fact, utilize Facebook, Twitter and LinkedIn for various reasons, and one of which is to search for solutions to the issues that matter the most to them.

With that being said, it’s always important to have a robust social media presence across the platforms frequented by your audience. By spending an ample amount of time and resources on intensive social research, you can eventually generate better opportunities and, in the long run, improve your overall sales performance.

Related: Your Guide to a Successful International Social Media Campaign

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

Share other ways on how you increase selling in the comments below! 🙂

 

 

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

Try out our new My Industry Insights Tool

Ready to get started? Contact us 

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers
Ways to Optimize your Marketing List for your Multi-Channel Campaigns
Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline
Top Lessons from Singapore’s Top Marketing Firms in Tech

Lessons from Singapore’s Top Marketing Firms in Tech

Top Lessons from Singapore’s Top Marketing Firms in Tech

B2B marketing is all about creating opportunities, but a lot of times, it is about investing in relationships with your client base. Lead generation is just one vital step to getting people to purchase a product or service, so a lot of effort and resources has to be involved in guiding them towards making a decision that could impact the bottom line.

It’s a complex process, to begin with, but we can all agree on the fact that established brands have gone through all the complexities before making it on top. For sure, there are things that they did right which enabled them to improve their message and widen their reach.

In Singapore where there has always been strong competition in the IT, software and financial services sectors, it does pay to adopt the right processes and transforming plans into applicable strategies. To do that, you will have to learn from the experiences of veteran marketing firms in the island-nation.

Related: 150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

 

Carbon Interactive

Build brands, not just websites

Any B2B marketer worth his salt knows that content is still king and that a little extra effort in the way content is made makes all the difference.

For Carbon Interactive, a website already counts as content and it is vital to underscore quality work. From the way the banner is structured to its overall functionality, a website basically achieves the brand-building efforts of any company. Carbon is able to take this principle to heart in tandem with clients from various industries such as defense, entertainment, education and, of course, technology.

For Carbon, creativity is everything, but more than that, having a clear creative plan to outline a company’s strengths can do wonders for a brand’s reputation and desirability. It all boils down to creating an identity that tugs at the heartstrings of one’s target audience.

Related: The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

 

iFoundries

Create a culture of collaboration

In the modern workplace, communication is undoubtedly vital to progress. Each member of a team and each department in the organization should strive to understand each other’s needs and work towards satisfying these needs in the long run.

This is one area where iFoundries excels in. By fostering a collaborative work environment for its employees, the firm is able to deliver quality outputs to its clients based on the values of positive relationships, passion, and a drive for self-improvement. By allowing communication to stay open, the firm is able to generate fresh ideas on addressing the concerns of its clients’  audiences.

With these values in mind, no wonder the teams of iFoundries were as able to nurture a loyal client base which includes large brands such as Wacom, Canon and Certis CISCO.

The opportunities for expanding the learning experiences of employees are something that companies need to outline if they need to strengthen their brands and gain better results in their marketing efforts.

Related: How to Lose Singaporean Employees in 10 Ways

 

Nugit

Innovate and motivate

Storytelling is not just writing a dozen blogs a week in an effort to get as much traffic as possible. It’s all about the STORY and how it can relate your clients’ concerns about your product or service.

With a scalable marketing platform and several other nifty tools, Singapore-based marketing firm Nugit has continuously provided its clients with a product that allows them to improve the way they drive information and enhance their brands. Using data to tell stories is vital, and Nugit’s storytelling platforms came just in time when brands in the tech industry are vying to dominate their target markets. Creating stories based on relevant information and making it accessible to everybody can motivate potential clients to engage.

In this age where accuracy and authenticity define success, it is always important to find new ways of doing things and urging clients to take action by bridging analytical gaps and fostering a more collaborative drive towards effective information.

Related: 5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

 

What these marketing firms show is the possibility of enhancing a message and getting people to engage across the board. But more than that, they also outline a crucial need to meet clients’ expectations and creating experiences that work out for the best in the long run.

Besides, a great deal of digital marketing involves understanding what your clients want and knowing how best to address vital concerns and impact the way their companies grow.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

 

Got other marketing firms in tech that you’d like to share?
Comment them down below! 🙂

 

 

Ready to talk? Book a call with our consultant

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers
Ways to Optimize your Marketing List for your Multi-Channel Campaigns
Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline
30 Must-Know Resources for Your Last-Minute GDPR Preparations

30 Must-Know Resources for Your Last-Minute GDPR Preparations

30 Must-Know Resources for Your Last-Minute GDPR Preparations

Those of you of a certain age will recall the great Y2K scare that gripped the world at the turn of the century. Now, as the European Union’s General Data Protection Regulation (GDPR) takes effect in a little over two weeks, many sources are calling it the “Y2K of B2B Marketing.”

But beyond the hype and fanfare, the GDPR is an opportunity for you to improve the way your organization collects, handles, and uses customer/prospect data.

While the GDPR is widely considered to be the most complex piece of legislation the EU has ever produced, it all boils down to making sure that personal data is kept and used in a transparent manner.

That’s why you should be making the final touches to your GDPR preparations by now. This post rounds up the top-rated resources to help you go over your last-minute GDPR checklist. Keep in mind this article only includes marketing tips. At no point should it be taken as legal advice.

 

GDPR: Prepare, Don’t Panic

In the late 1990s, people feared that the world’s computer systems (and everything that depended on it) would fail when the calendar turned over into January 1, 2000, due to a glaring vulnerability present in most computer architectures at that time.

In response to dire warnings and predictions on the Y2K bug’s possible impact, businesses and governments across the world reviewed and upgraded their IT infrastructures, collectively spending at least $300 billion (in year 2000 dollars) on Y2K fixes.

The new millennium finally arrived with minimal Y2K-related disruptions, except for a few relatively minor incidents (temporary power outages, disconnected phone lines, etc.) in some scattered places across the globe. It looked like a worldwide catastrophe had been averted.

While still being debated until today, some sources argue that it was the frenzied pace of preparations by companies and governments that saved the world. Others, meanwhile, think the entire Y2K problem had been blown out of proportion, and that organizations that geared up for it were simply overreacting.

But despite these opposing views, businesses that took the step toward Y2K-readiness actually got something more from their efforts than just being spared from potential disaster. The Y2K problem forced companies to sort out and streamline all the various overlapping IT components in their organization. In other words, businesses modernized and strengthened their IT systems by trying to fix the Y2K bug.

The same can be said of the GDPR. If you’ve been following nothing but headlines on the topic, it’s easy to get carried away by all the talk of gloom and doom. In reality, although the implementation date draws closer, the GDPR’s exact implications have yet to be determined—a fact which even the European Commission admits.

It doesn’t really matter whether the GDPR’s anticipated impact on marketing turns out to be spot on or overblown. Working toward GDPR compliance will benefit your organization on so many levels, not only in avoiding the steep penalties associated with violations.

GDPR-readiness actually helps you develop more robust and effective data management processes. By setting standards that ensure your data assets are accurate and in order, the GDPR gets your data in the right shape for gleaning useful information and actionable insights.

That’s on top of other organizational benefits like boosting your cybersecurity posture and protecting your company against data breaches and theft.

This is why preparing for GDPR is a step in the right direction.

 

Some Last-Minute Resources for Your GDPR To-Do List

With just two more weeks left, most businesses are working round the clock to get everything ready before the May 25 deadline. At the current rate that things are going, however, it’s clear that only a few will actually be able to become GDPR-compliant once the law takes effect.

In fact, recent surveys find that between a third to 60% of companies won’t reach GDPR-readiness on time. Even within EU-member states, only a very small number of businesses think they’re prepared or up to speed with the upcoming regulation.

That’s despite having had a two-year window to prepare for the GDPR and thousands upon thousands of materials dedicated to the topic. The road to GDPR compliance still remains as winding as ever with detours and dead ends along the way. It’s no wonder why 89% of companies worldwide admit they’re still confused with key elements of the new law.

Whatever your level of preparation, the May 25 deadline will soon be arriving. As you wrap up or ramp up compliance measures, you need to make sure you’ve got the essentials all covered.

We’ve hand-picked the top resources (articles, whitepapers, infographics, etc.) from trusted sources to help you go over each step of your GDPR compliance to-do list. These are grouped according to the typical items in a GDPR-readiness checklist as follows:

 

Understanding the Legislation

By now, you probably have a pretty decent grasp of what the GDPR is all about. The GDPR significantly enhances data privacy protection for anyone in the EU (including both citizens and non-citizens) which the law calls “data subjects”, giving people greater control over their personal data while also increasing the duties and responsibilities of organizations that collect or process personal data.

The new law not only impacts businesses directly operating in the EU but also applies to any non-EU company that targets or tracks any individual residing in the EU. In other words, your company is subject to the GDPR if it processes or handles the personal data of EU citizens or residents.

To understand exactly what responsibilities the GDPR imposes and which types of data it aims to protect, you need to be familiar with the GDPR’s legislation. Here’s a list of resources to help you get acquainted with the letter of the GDPR law:

 

Doing a Data Processing Inventory

The GDPR specifies several reporting requirements, including “records of processing activities” indicated under Article 30. Records of processing activities provide information on how and why personal data is being processed. This report allows you to show regulators your organization is complying with the GDPR.

Unlike traditional data inventory/mapping, a data processing inventory looks at how data moves through each of your business processes, not just account for various data assets or where they’re being stored.

To implement this requirement, you first need to identify and locate all pieces of personal data in your organization and then indicate where they come from, how they’re being processed, and where they’re going.

The following resources offer up some very useful information on carrying out a data processing inventory for GDPR compliance:

Related: The Importance of Updated Database When Targeting IT C-Level in Singapore

 

Updating Your Opt-In and Privacy Policies

Under Article 6, the GDPR mentions that data subjects must provide consent to the processing of their personal data before you can legally collect their information. Consent requires a positive opt-in (not pre-ticked boxes or any kind of consent by default).

All your opt-in forms must clearly state why you’re collecting the personal info, how you’re going to store and use it, and what you’re going to send. Your marketing database should contain only contacts who have explicitly and clearly provided their consent.

In addition, the GDPR provides rules on giving privacy notices to data subjects, specifically under Articles 12, 13, and 14. You need to thoroughly review your privacy notices and make sure they’re clear, concise, and easy-to-understand.

Several sources cite that making consent and privacy notices GDPR-compliant can be a little tricky. Here are a few useful guides to ensure you take the proper steps:

 

Rethinking Your Marketing Processes

We’ve already seen some possible ways GDPR can impact your opt-in tactics and list management strategies. In some cases, working toward GDPR compliance may require a substantial rethink of many of your traditional and digital marketing processes.

For example, the new law makes it clear you must obtain positive opt-in (not implied or default opt-in) in order to legally collect personal data, which means some lead capture tactics may potentially run afoul of the GDPR.

Also, you may need to take a look at your website cookie policy and consider providing the option for site visitors to disable cookies before browsing your site.

Another crucial area to recheck for GDPR compliance is your marketing automation platform or CRM. This is most likely where the bulk of personal data resides, so it’s an important item in your data processing inventory.

There are definitely more components in your marketing process that need to be looked into. Check out the following resources to help prepare your marketing strategy for GDPR compliance:

Related: 5 Business Development Ideas for Singapore B2B Products

 

Conducting a Cybersecurity Review

Article 32 requires companies to put in place “technical and organizational measures to ensure a level of security appropriate to the risk”, and provides practical guidelines for handling personal data in a secure manner.

The Article further stipulates that in order to securely handle personal information, companies must use the latest available tools, keep only the minimum amount of data possible for performing a task and adjust their security measures to match the risk and impact of a breach.

Violations of Article 32 carry hectic fines of up to €10 million or 2% of your previous financial year’s worldwide revenues (whichever is higher). So, you should complete a comprehensive review of your cybersecurity posture. Here’s a couple of resources to help you do this:

 

Auditing Third-Party Data

One common question that gets asked a lot in relation to the GDPR is whether the new regulation allows the use of purchased or rented third-party data. The UK’s Information Commissioner’s Office (ICO) lays out guidelines for businesses to properly use third-party data once the GDPR takes effect:

Before Buying/Renting:

  • Check if the vendor has provided contacts clear, concise, and accurate privacy notices
  • Did all the contacts in the bought/rented database give consent as defined in the GDPR
  • Make sure that the contacts explicitly allowed their personal data to be shared and indicated in what manner
  • Assess the vendor in terms of reputation, complaints, data collection processes, etc.
  • Require the vendor to put all the above information in writing

After Buying/Renting:

  • Test samples of the data for accuracy and validity
  • Remove unnecessary data; keep only what you need
  • Provide contacts with your own GDPR-compliant privacy notices
  • Ensure that contacts give you explicit and clear consent
  • Give contacts the choice to opt-out

Different sources warn that using third-party data always carries some level of risk. Once you buy or rent third-party data, you need to fully understand your responsibilities and must be ready to handle any complaints or legal actions as a result of using it. Here are a few helpful materials on this subject that you should definitely pay attention to:

 

Assigning Data Protection Responsibilities

Under Article 37, the GDPR requires an organization to appoint a data protection officer if it meets any of the following three conditions:

  1. it is a public agency,
  2. it’s engaged in the regular or systematic large-scale monitoring of people, or
  3. it processes sensitive data on a large scale.

A data protection officer (DPO) acts as the “independent advocate” for the proper treatment of data subjects’ personal information in a company, similar to an internal auditor. It’s clear under Article 37 that only specific organizations must designate a DPO, but most experts contend that the language is wide open to interpretation.

So, if you’re still unsure whether your company needs a DPO, the following resources should help you decide:

 

Getting Professional Help

With nearly 9 in 10 companies still unable to get a good grasp of some GDPR basics, it makes sense that most businesses seek outside help when navigating the uncharted waters of GDPR compliance. The demand for GDPR expertise is so strong, an entire cottage industry has now sprung up around GDPR consulting.

Despite all the valuable resources available out there, we strongly recommend against DIY GDPR compliance. There’s just no substitute for expert opinion on the many legal and technical questions involved. Here’s a couple of guides on finding and getting the right GDPR advisory services:

 

The Takeaway:  The countdown to the May 25 deadline grows smaller and smaller. As you work toward GDPR readiness, it’s important to look at the new regulation as an opportunity to improve how you manage your data assets. If you move past the FUD, the GDPR looks more like a way to strengthen your core business as a data-driven organization, and less like an expensive mistake waiting to happen.

 

Author Bio:

Rebecca Matias

Rebecca Matias is a Business Development Manager at Callbox. She is a proactive marketer who is willing to share her passion, leadership principles and craft in marketing. Follow Rebecca on Google plus and Twitter.

 

 

 

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6 Marketing Tips That Will Take Financial Businesses to the Next Level
The Top Marketing Strategies For Tech Companies in Singapore
Planning Ahead to Maximize Your Post-Event Marketing Campaign

Planning Ahead to Maximize Your Post-Event Marketing Campaign

Planning Ahead to Maximize Your Post-Event Marketing Campaign

Aim high and hit the mark! That’s exactly and literally what MailOnLine did and achieved when they held a dinner party on Mt. Everest.

Planning ahead for your marketing event is not enough, but careful planning is. Here are surefire tips in planning ahead to maximize your post-event marketing campaign:

 

Set realistic and targeted goals

Physical or offline events are a lot costly than online or virtual events, and ROI is a major consideration. Limit your goal to registration and attendance pattern, making sure that your event is well-attended by the right people. The pattern will show that the percentage of qualified attendees is a high indicator of success.

You may also include possible scenarios in the pattern like best case, worst case and risks, which by the way must be identified and managed up front.

Related: Invite Success: The Pre-Event Marketing Checklist

 

Have a strong and creative theme

A dinner party at 23,000ft on Everest and wearing a suit or a gown despite the -25c weather may be the silliest idea for an event, but what made it successful was the impossibility, uniqueness, and creativity which drew interest for people to join and support the quest.

Your event must have the cohesive look and feel to your target attendees to create a perfect brand experience. How your booth looks, your collaterals presented and the kind of gimmicks you incorporate during the event must have a lasting impression on your attendees.

 

Use multiple channels in event promotion

We can’t deny the fact that technology has become an integral part of our everyday living, and most especially how we do business. In order to generate the highest amount of registrants, you’ve got to put so much time and energy in planning your event and make sure do the promotion correctly. Make use of all available resources like email, social media, public relations and media tie-ups. Also, touch base with your target attendees at the earliest time possible.

Related: Using Multi-Channel Marketing to Promote Your Next Event in Singapore

 

Post-event marketing campaign continues

Your post event-marketing must drive three things: maintain momentum for your next event, encourage registrants to move down the sales funnel and provide you with better and bigger ideas for the next event. But things don’t end here, after the event you will need to gather feedback (maybe via NPS survey) and measure ROI.

Related: How to Calculate the Success of your Events in Singapore

 

MailOnLine’s Mt. Everest expedition was difficult and risky but careful planning and having the right people in the team made the trek easy, raised funds for mountaineering charity Community Action Nepal as the event’s ROI, and the dinner party, the tastiest success.

 

Got some post-event marketing tips that you’d like to share?

Put them in the comments below! 🙂

 

 

Turn those event leads into customers with Callbox Post-Event Marketing Campaign

Schedule a consultation to learn more

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

6 Marketing Tips That Will Take Financial Businesses to the Next Level
The Top Marketing Strategies For Tech Companies in Singapore
Trends and Updates in the Singaporean Financial Services Sector

Trends and Updates in the Singaporean Financial Services Sector

Trends and Updates in the Singaporean Financial Services Sector

There is still an increasing demand for financial services. This is driven by the fact that many organizations, particularly in Singapore, are opting to streamline processes that have been complicating administrative and operational activities.

One thing’s for sure, innovation will continue to impact the way FinTech companies deliver their products and services to their target audiences. On the other side of things, companies that specialize in B2B financial services will also see an increasing need to enhance their products as well as improve the way they build their brands and acquire more customers through lead generation and appointment setting.

In fact, Deloitte has found several developments in the financial services sector in 2018 that could influence the way financial services firms address crucial issues and concerns in the market.

 

Banking

There is a need for banks to address several challenges such as cyber threats, disruptive technological models, and saturation brought about by new players in the field.

 

Commercial real estate

As property values have gone up over the years, innovations in real estate selling and development will essentially drive the demands for the improved adoption of better business models against a volatile backdrop.

 

Investment management

More focus will be put on asset management and operational streamlining. For sure, technology will play a key role in delivering better experiences for financial services clients.

 

Insurance

The insurance industry remains robust, although technological disruptions, as well as newcomers to this arena, will pose as considerable challenges to the bottom lines of insurers.

These observations will no doubt impact the strong financial services markets across the globe, and Singapore, of course, is no exception. Home to at least 200 banks and recognized as a premier insurance and wealth management hub, Singapore will no doubt play a significant role beyond regional lines.

Indeed, the challenges to score higher in terms of global competitiveness are few, but it is still important for service providers, insurers, banking institutions and financial consulting firms to have their fill of present status of the financial markets in this progressive city-state at the heart of Asia.

 

The domination of cryptocurrencies

Despite cynical opinions, cryptocurrencies will continue to thrive this year and the next, and this is due to the high levels of trust that people place on products such as BitCoin.

But considering their uncertain nature, cryptocurrencies remain to be alternative investments that people should be more cautious of. We only know for sure that governments are looking towards regulating the ecosystem for BitCoin and other cryptocurrencies, and we could expect that these regulations would level the playing field in favor of systems outside the realms of blockchain technology.

 

Adoption of digital platforms

Globally, there is a prevailing trend which sees financial institutions utilizing digital platforms to drive engagements and change business modes altogether. In fact, digital platforms remain to be the dominant business model for financial organizations. The ease that they provide in enabling banks and financial institutions to engage their audiences will surely drive business growth and revenue.

As decision-makers depend more and more on social media in forging professional networks and exploring efficient business solutions, service providers will eventually see themselves spending more time and resources on LinkedIn as well as Facebook. Singaporean financial services firms will eventually realize the importance of maintaining a presence across these platforms.

Related: Your Guide to a Successful International Social Media Campaign

 

The rise of automation and big data

Firms in Singapore will also see a need to enhance their operations through the use of scalable IT and software products.

In particular, these firms have made it their mission to adapt to automation software and cloud computing. Big data and complicated operational activities pose a significant challenge for companies to overcome. This is the reason why most of them are investing a bulk of their time and resources in setting up effective database management systems, business automation, and robotics. Repetitive tasks will be handled seamlessly, increasing the efficiency of Singaporean financial companies in the process.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

 

Concentration on risk management

Volatile political situations will continue to change the business landscape and financial service providers will have to put more focus on strengthening their financial risk management products.

In Singapore, top companies will have to highlight the use of predictive analytics and AI to better improve their services and meet client demands for business continuity and security in the face of a highly uneasy business climate.

Related: What Are the Main Challenges for Financial Services Industry 2017?

 

Share your insights on the Singapore Financial Services Sector.

Comment below! 🙂

 

 

Reach more financial services customers with Callbox Lead Generation for Financial Services

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or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

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What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers
Ways to Optimize your Marketing List for your Multi-Channel Campaigns
Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline
Invite Success: The Pre-Event Marketing Checklist

Invite Success: The Pre-Event Marketing Checklist

Invite Success: The Pre-Event Marketing Checklist

Events or trade fairs or product exhibitions offer unique and vast opportunities for both entrepreneurs and consumers by showcasing and demonstrating their brand. This can also open doors for meeting with industry partners and finding new ones, learning about the competitors and recent market trends.

Events are held mainly for awareness campaign – the goal is to let your market know the latest about your product or service; sales just come second. However, events, whether big or small require careful planning otherwise no goal will be achieved.

Here’s a cunning pre-event marketing checklist which may include timeline and tactics that you may refer to.

 

Create a pre-event marketing page

Capture early interest from your target attendees by creating a pre-event marketing page and making it live. This can also build up your SEO authority in Google.

Related: The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

 

Create a blog post

Blog posts will inform your target attendees what is the event all about and why are you organising it. The blog post should contain an explanation of why they need to come to the event and such must convince them to do so. What’s in it for me (WIFM) for the target attendees must be answered in the blog post. 

Related: How to use Eventbrite and Content Marketing in getting Event Leads

 

Get on social media

Utilize the power of social media mainly Facebook and Twitter, also Instagram, Snapchat, Pinterest, Youtube, Tumblr, Medium, Reddit, Quora and others, and get on it early so as to create impact for your event promotion. Your event’s social media page will be a channel to build a community and spreading the mission you wrote in your blog post. Don’t forget the event hashtag.

Related: Your Guide to a Successful International Social Media Campaign

 

Partner tie-up

Event tie-ups or partner collaboration is very important and you must reach out to event collaborators, complementary brands and media partners at the earliest time possible before the official launch of your event, thus helping you spread the news and information.

 

Also be on top of everything as how big-time event planners do. See this complete event planning guide for a successful event launch.  

  • Establish goals and objectives
  • Select target date
  • Identify the venue and negotiation details
  • Create an event master plan
  • Come up with cost estimates and budget plan (venue rental, food, beverage, equipment, AVP, travel, etc.)
  • Recruit event committee, event manager and establish sub-committee POC’s
  • Create and launch publicity plan and brand the event (ensure staff and volunteers are well oriented with their specific tasks like VIP coordination, signage, media relations, printed material design and printing coordination, online administration).
  • Identify and confirm event speakers and entertainers
  • Identify and confirm event sponsors

 

Once all these are either done or working in progress, get ready for your event day and don’t miss to do accomplish your post-event plan.

Related: Singapore Events: Reduce Event No-shows in 3 ways

 

What’s on your pre-event marketing checklist?

Share your insights in the comments below! 🙂

 

 

Secure your event leads and appointments with Callbox Event Marketing Campaign

Ready to talk? Schedule a consultation 

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers
Ways to Optimize your Marketing List for your Multi-Channel Campaigns
Lead Management: Put Lapsed Leads Back Into Your Sales Pipeline