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The Future of the Singapore FinTech Industry

How B2B Marketers Can Leverage Micro-moments

5 Ways to Optimize Your Last Quarter Marketing Approach

Regional Marketing Strategies in Singapore (and APAC)

July 24, 2018/0 Comments/in B2B Marketing and Strategy, Lead Generation /by Katrina Chua

Big guys come strong. Here are three wise strategic marketing moves from the biggest brands in Singapore that you can pattern for your regional office.

Partnership

Singapore’s giant telco, SingTel Group, together with gaming hardware manufacturing leader, Razer and other supporting organizations, launched the PVP eSports Championship, a multi-title and regional league which aims to grow the gaming and digital content across the Asia Pacific. The strategy will pave the way for the group to re-organize e-sports activities and content, and leverage its mobile customer base. More so, capitalize on its telco assets and partnerships to gain a part of the e-sports industry.

Singtel International Group Ceo, Arthur Lang sees that e-sports is becoming more mainstream, and is set to be included in the upcoming Asian Games in 2018 in Jakarta as a demonstration sport, as well as considered to be a potential medal event in the 2024 Olympics in Paris.

Lang believes that with e-sports, Singtel will be able to generate new content for their subscribers via different channels like TV and OTT.

Expansion

Major digital advertising technology platform, OpenX, will launch its regional hub in Singapore in the third quarter of this year as it continues to experience international growth. The company is looking on making the necessary investments in talent to ensure success and growth by increasing headcount in the region and expansion into other markets, including Australia which is due to launch by the end of the year.

Good leadership really counts. The expansion move was resolved after OpenX made success tracks in Japan with 52% year-over-year growth revenue with the hiring of a new senior business leader and the doubling of publisher partnerships in the region.

The company’s expansion is supposed to boost OpenX’s presence in other Asian markets and open up even greater possibilities to drive consumer engagement at a scale.

Digitalization

GSS or the Great Singapore Sale is underway but the then looked out season sale by local and foreign consumers slipped behind the digital advent. GSS has become quieter in the past three years due to digital-savvy consumers like millennials, the biggest buying market in Singapore, who are making their buying decisions based on online research, social media and peer recommendations.

In order to address the challenge, the SRA or Singapore Retail Association made improvements to their GoSpree app, which was first launched last year, by using personalization technologies and connecting offline and online shopping experiences.

The GoSpree app is believed to bring effective digital marketing and omnichannel tactics, and lift the GSS back to being a premium-shopping event. By leveraging the digital channels to launch full-scale marketing campaign that could effectively draw potential local and foreign buyers.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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Take Your Business to The Next Level with Omnichannel Marketing

July 18, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

Omnichannel marketing is one of the most powerful ways that you can stimulate growth and cater to your customers.

However, not a lot of businesses are applying the remarkable benefits of omnichannel marketing.

In this short article, we’ll be discussing how you can seamlessly integrate the experience that your brand gives your customers through different channels.

So what are you waiting for? Growth awaits us!

Multichannel Marketing versus Omnichannel Marketing

People often confuse omnichannel marketing with multichannel marketing although they are entirely different concepts altogether. Multichannel marketing means allowing your brand to be available on different channels. On the other hand, omnichannel marketing refers to the process of integrating various channels into a singular experience for the customer.

Think of it this way, imagine your customer does some “window shopping” on their smartphone and decides to complete the purchase on their desktop. The way that you structure this shift to make it seamless for the customer is omnichannel marketing.

Consider these things:

Is the purchase experience different from a mobile device and on a desktop device?
Do shopping carts get saved from one cart to another?
Is the whole experience fluid?

How Do I Start Going About Omnichannel Marketing?

Put yourself in the customer’s shoes

Before you even begin adopting an omnichannel strategy, you have to look at your business from the point of view of your current and potential customers. Gather data and find out how your customers engage with your brand.

There are a lot of important questions that you can ask yourself at this point.

Where do they usually browse your products? Is it online or in-store?

After they have canvassed, how do they go about making a purchase? We’re talking about the different channels here.

If they are on social media, what particular platforms do they frequent and which ones can you tap? How do you integrate this with your overall marketing strategy?

Data will be essential at this point, and it is crucial that you also have a feedback system in place so that you can find out how you can improve the services that you are providing to your customers.

Start Selected Targeting

Potential customers are looking for products and services that are tailored to them. In a study, it was found that 71 percent of customers want personalized ads. A lot of companies have started focusing on providing products or services that are custom built for the end user.

The data that you gather will help you create content that makes sense to your target audience.

If a majority of your market reacts positively to a certain that you market your products, then you should be focusing on those points.

A single campaign is good for the overall vision, but it is through smaller micro-campaigns within your whole campaign that you can create a better experience for the people who want to purchase your products.

Understand the Switch

Some people understand conversion rate optimization for desktops, some optimize for mobile and some only focus on desktops, but you have to realize that people might be switching from one device to the next.

Think about it this way, when was the last time that you sat down with your product team to discuss how seamless the applications, browser experience on both mobile and desktop, and overall experience is?

Your goal in omnichannel marketing is to understand that you have to make your customer’s life easier so that they will be willing to purchase often.

Whichever device they switch to, the experience must be completely seamless. Whether it be starting off with mobile and completing the purchase on a tablet, you have to be prepared for them.

Integrating Your Brick and Mortar Establishment Digitally

People check their phones when they’re in your establishment. Sometimes they try to pull up information about specific products, and some are even enticed to buy when you offer some promotional offer.

Some stores even offer free WiFi just in case their customers do not have a proper Internet connection to browse through and to find appropriate information about the products in the store.

This is another thing that you have to keep in mind when you start moving towards establishing an omnichannel marketing plan for your company.

Speak Their Language

If most of your customers are on Facebook, then you have to interact and engage with them on Facebook. Find ways of integrating the purchase process on that particular platform.

You can only get through to your customers if you are on the same level as they are.

In conclusion, an omnichannel approach makes things easier for your customers. There are plenty of ways to create a more effective sales pipeline, and that will all be dependent on how you integrate everything together.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

The Future of the Singapore FinTech Industry

How B2B Marketers Can Leverage Micro-moments

5 Ways to Optimize Your Last Quarter Marketing Approach

What the Great Singapore Sale’s Turnaround Can Teach B2B Marketers

July 17, 2018/0 Comments/in B2B Marketing and Strategy, Lead Generation /by Katrina Chua

In 2017, the annual Great Singapore Sale (GSS) snapped out of a three-year slump as retail revenues slightly picked up during the June-August period. Billed as a success, last year’s GSS owed much of its strong performance to digital channels playing a more crucial role in creating buzz and engagement for the months-long event.

There’s, of course, more to this improvement than the surprising uptick in retail sales. The 2017 Great Singapore Sale shows us how the right use of digital marketing strategies can make or break results, and the lessons go beyond the B2C space. The shopping event also provides plenty of key learning points for B2B marketers to take to heart. That’s what we’ll dive into in this post.

Why should B2B folks pay attention to B2C retail?

First, let’s take a closer look at the case for providing a B2C-like buying journey to a B2B audience. The consumerization of the B2B buying experience means that business buyers now behave a lot like retail shoppers at important points along their paths to purchase.

Much of this shift boils down to the changing B2B buyer profile which, according to Think With Google, is evident in the following trends:

B2B buyers are getting younger (Nearly half of B2B researchers are 18-34 years old).
Purchase decisions are becoming more decentralized (81% of non-C-suite employees influence B2B purchases, while 24% of non-C-suiters have the final say).
B2B researchers rely on traditionally B2C-oriented tools throughout the purchase process (90% use search engines; 42% use a mobile device; 70% watch videos throughout their buying journey).

As a result, writes Brian Gladstein, B2B buyers now resemble consumers in terms of how they go about with their purchases (even for complex products/services):

They talk to peers.
They look for unbiased recommendations.
They connect with people in the same situation as they’re in.
They first get a feel for a vendor.
They try before they buy.
They can turn into your biggest fan or your worst critic.

What can B2B marketers learn from the GSS?

The GSS turnaround story holds some valuable lessons for B2B marketers to better adapt to the changing buyer landscape. That’s because the shopping event was able to finally put together a digital strategy (something that it didn’t previously have) that helped it reverse years of subpar performance.

During its heyday, before the advent of digital ecommerce, the Great Singapore Sale attracted scores of domestic and foreign consumers as local stores, malls, and hotels offered steep discounts and deals, making the event the highlight of Singapore’s shopping season.

But with the rise of online retail, the (mainly) brick-and-mortar shopping event struggled to maintain a healthy pace of sales growth. In 2016, the GSS recorded its third consecutive year of sales declines, leaving many industry watchers to call the shopping event’s future into question.

In response, the event’s organizer, the Singapore Retailers Association (SRA), promptly refined their digital strategy and rolled out a number of digital marketing initiatives (including the GoSpree app) to promote the 2017 GSS.

The new strategy saw very promising results. Retail sales during the nine-week period (from June to August) rose by 4.1% compared to the same period in 2016, and was the biggest recorded increase since 2012.

The SRA credited much of last year’s GSS success to the GoSpree app, which recorded more than 34,000 downloads and showcased exclusive deals from over 200 participating brands. The app essentially remade the GSS and drove a huge chunk of shopper traffic into physical stores.

Here’s a few lessons to pick up from the GSS’s turnaround:

1. Sell the way your customers buy

With 60% of consumers making at least one online purchase each month, Singapore currently has the highest online spending per capita in Southeast Asia. It’s clear that this trend played a huge role in the GSS’s decline, since the shopping event mainly includes brick-and-mortar stores.

But with its new digital focus, the GSS is clearly taking a step in the right direction, embracing tools that enable (instead of competing with) the way its target audience actually makes their purchase.

2. Invest in the customer experience

That’s according to Gartner, and here’s why that’s a useful piece of advice. As digitally-savvy customers continue making smarter buying choices through self-guided research and peer recommendations, the challenge for marketers now shifts toward capturing a longer section of the purchase process (for both B2B and B2C customers). This means making the buying experience as smooth and consistent as possible.

That’s exactly what the new GSS digital marketing initiative set out to accomplish with the GoSpree app. The app serves as the digital hub for all GSS-related offers, deals, attractions, etc., making the entire shopping event available to customers on a single platform.

3. Always be connecting (ABC)

Another important reason why the GSS encountered a prolonged sales slump was the event’s late adoption of a GSS-focused mobile platform. It was only last year that the GSS finally established a visible mobile presence with its GoSpree app.

Reaching out and engaging your target customers in different channels help ensure that you connect with your audience where they are. This is especially true in today’s buying landscape where potential customers interact with a vendor via 6 different channels on average.

Conclusion: At the time of writing, the Great Singapore Sale 2018 is in full swing, and it’s easy to see that the shopping event has learned from its experience and expanded on its lessons. Now that business customers start to look like consumers, B2B marketers need to take some cues from their B2C counterparts.

With 14+ years of experience helping Singapore companies exceed their revenue and growth targets, Callbox knows what works and what doesn’t when it comes to sales lead generation and booking qualified sales meetings. Talk to us today and find out how we can apply these valuable lessons to your current marketing initiatives.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +65 3159.1112 | Chat on WhatsApp +65 8232 2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

How B2B Marketers Can Leverage Micro-moments

5 Ways to Optimize Your Last Quarter Marketing Approach

The 6-Day Lead Management Bootcamp [Free Email Course]

6 Marketing Tips That Will Take Financial Businesses to the Next Level

July 10, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

The ‘want’ to have a business may be everyone’s dream while starting one, whether big or small, can be espoused by the courageous, but succeeding in it is for the wise.

Growing a financial business is not easy, but having the right attitude and strategies will definitely take your business to higher levels.

#1 Create A Viable Concept

What do you want to do? Which area of financials are you an expert on? How much capital can you shell out to start the business? You can’t start a business which you barely know anything about, so you’ve got to have knowledge and skills on the business you would like to run. Here’s are some of the financial ideas from Entrepreneur Asia you may ponder on:

Bookkeeping service. You must have accounting and financial experiences to run this.
Business broker. Match business buyers and sellers with a business brokerage
Business consultant. You help business owners grow their business.
Business for Sale Broker. Put a commercial realtor’s license to work in a business brokerage
Career and Personal Coach. Bring out the best in people
Charity Auction Service. Non-profit
Coins and Stamps. Collect, buy and trade collectible coins and stamps
Collection Agency. Collect payments on a business’ behalf

#2 Utilize Social Media

Aside from sharing information about your product or service, you need to post quality contents that can build discussions among target customers. If your budget allows, hire a social media administrator or manager to maintain the page or site to keep the momentum. You may also hire bloggers who’d write about their ideas and create stories that would raise awareness to target customers.

#3 Create Video Tutorials

The state of video marketing in 2018 shows that 81% of businesses use video as a marketing tool, and 65% of those who didn’t use it in 2017 said they will start using video in 2018. Marketers say video helps them in various aspects of their job: increase understanding of product and service, scale-up sales numbers, reduce support queries, increase traffic and customer dwell time on their website.

For ideas, you can check out our marketing tips series videos

#4 Utilize Search Engine Optimization

SEO can be both empowering and intimidating, but once you fully learn about it, you will enjoy its benefits without limits. Just do it the right way – don’t spam keywords when creating content, but more importantly, ensure that what you are writing is sage and adds value to the business.

#5 Leverage Influencers

Medium.com told that 70% of millennial customers’ buying decisions are influenced by peer recommendations. A survey showed that 30% of consumers buy products endorsed by non-celebrity bloggers, as these non-celebrity recommenders appear more relatable to consumers compared to celebrity influencers.

#6 Leverage On Email Marketing

Email marketing delivers

Targeted audiences, giving you control who sees it by segmenting your contacts list based on their lead status, demographics, location, and other data.
Increase brand awareness
Distribution at scale
Metrics
Cost-effective

Use email marketing to complete your sales funnel. This will help your business build relationship with customers by making the buying process easier both for you and them.

One more thing, make sure to employ proper lead management to maximize your overall marketing strategy

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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The Future of the Singapore FinTech Industry

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November 14, 2018

How B2B Marketers Can Leverage Micro-moments

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October 31, 2018

5 Ways to Optimize Your Last Quarter Marketing Approach

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October 23, 2018

Why You Should Join this Year’s CommunicAsia and Other Tech Events in Singapore

June 18, 2018/0 Comments/in B2B Marketing and Strategy, Call-To-Invite /by Katrina Chua

The thing about events such as conferences and trade shows is that they offer something new to the people that attend them. Of course, events are a vital component in industries where innovation is constant, so it doesn’t come as a surprise to see hundreds of tech events being held every year.

Beyond the free snacks and venue goodies, these events also function to spread knowledge and awareness about the most critical issues affecting the tech industry on the whole. For the tech sector, expos and conventions provide a great way to know the latest trends that could affect certain markets, and for B2B tech companies to link up with potential business partners and industry leaders.

In this sense, it is imperative for a tech company to join such events, knowing their value along the lines of brand building and marketing. For Singaporean tech firms, joining important industry events makes all the difference if they aim to compete with other brands and make themselves more visible to potential clients.

Fortunately, there’s CommunicAsia 2018 to look forward to. Read on to know why you should sign up as an exhibitor, in case you haven’t yet.

Defining the future of ICT

Dubbed as “Asia’s most established and relevant event for industry professionals in the telecommunications sector,” CommunicAsia 2018 aims to gather influencers and stakeholders in a three-day engagement to discuss new technologies and developments in the ICT industry.

Happening from June 26 to 28 at the Marina Bay Sands, the event features an exhibition covering key ICT areas such as broadband connectivity, wireless systems, fiber optics, as well as software and applications development. Through this exhibition, ICT companies can present innovative products and ideas to potential B2B buyers. Coverage by international media partners, on the other hand, can help you boost brand awareness, and enhance your reach and industry clout. This would give your audiences more than enough reason to have you as their solutions provider.

An important component of CommunicAsia is SatComm 2018, which sees prominent organisations and businesses involved in satellite communications come together and discuss new innovations in satellite-based technologies.

There’s so much more to experience in this year’s CommunicAsia 2018 that this article could barely cover everything. Unable to join? No matter. There are still equally significant tech events in Singapore that you might want to take part in.

Slush Singapore

September 1

There’s no doubting the fact that startups have become a driving force of innovation. Slush Singapore seeks aims to be an event that celebrates the start-up culture by gathering leaders of growing business to form a community “built by entrepreneurs for entrepreneurs.” If you have a new and outrageous idea to present to the world, Slush would be an ideal venue for it. With close to 5,000 attendees and 360 participating startups last year, Slush is touted as one of the biggest tech events in Singapore.

Industry of Things World Asia

July 15 to 17

Also held at the Marina Bay Sands, this event provides businesses with an opportunity to connect with their audiences. Along the way, they can share their insights on the things that matter to their industry through the World Cafe sessions that take the form of one-on-one meetings. You can build linkages with over 400 decision makers and discuss the many challenges affecting data security and product innovation in the IT sector. Indeed you can discuss these and a lot more important things when you sign up for the Industry of Things World Asia today.

Big Data and AI Leaders Summit

September 12 to 13

Bringing together influencers and innovators in the field of data and network management, this event is definitely the right venue for tech companies to position themselves as leaders in their own respective niches. The summit features presentations on recent AI trends, highlighting the actual application and benefits of AI. Other than that, you can also join the summit to expand your network of industry affiliates and update skills and capacities in developing and applying AI technologies for a variety of purposes..No doubt, you will gain more than the usual stuff from a typical tech event since you will be treated to an extensive knowledge sharing session with major industry players coming from Asia and elsewhere.

Your Pre-event and Post-event Plan

The number of people who are present at the venue will determine the success of the event. Hitting your target number of attendees requires a top-to-toe effort from pre-show marketing, event day presentations, and channels utilization.

Pre-Event Marketing and Social Media

Make use of social media channels like Facebook, Twitter, Instagram, Snapchat, Pinterest, Buffer, Pocket, Email, and Whatsapp to announce and disseminate information about the upcoming event. Send out emails, create blog posts and link to your social media pages like Facebook.

Such tactic made the Singapore Fintech Festival last year a big success. It brought together fintech players, policy makers, financial industry leaders, venture capitalists, investors, tech entrepreneurs, and academics. The 2017 festival drew more than 13,000 participants from across 60 countries, became an excellent platform for key stakeholders of the global and regional fintech community to connect, learn from one another, and co-create new solutions to real problems.

Publicize Before, During and Post Event

Trade shows must not simply amaze attendees with nice big booths and product demonstrations but should showcase something that would draw good lead traffic of interested customers. Organizers may create attractions like well-known persons in the industry or display LED screens that feature testimonials of successful individuals in the industry and previous events.

Highlight the event’s subject or product focus in all your media channels, and invite industry thought-leaders as speakers. Get a good publicity about your trade show before, during and after the event by partnering with top media agencies just as how the last Fintech Festival was headlined by Channel NewsAsia: Singapore FinTech Festival to have ASEAN, AI focus this year.

Also, it would be best if you could accomplish everything in your checklist a year or six months at the least before the event to draw a bigger crowd, jam-packed venue and showcase better and more exciting activities.

In fact, the upcoming 2018 Singapore Fintech Festival on 12 to 16 November is up and ready as of press time. You will see all the information about the show at Home – Singapore FinTech Festival 2018 like exact dates and venue, feature presentations of exhibitions and conferences, demonstrations and summit.

Lastly, create at least three CTA buttons for registration, and don’t forget to include links to more information about the event, attendees and event presentations and contact information.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

The Callbox team would love to meet you at CommunicAsia 2018.

Click the banner below to schedule a meetup.

See you at CommunicAsia 2018!

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Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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The Top Marketing Strategies For Tech Companies in Singapore

June 13, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

Tech products are often a hard sell, which is why the companies that sell them put a lot of work and love into marketing them. One thing’s for sure, these tech companies (especially in the B2B industry) face a lot of challenges along the way when it comes right down to promoting their offers to the right people.

Creating relevant content, tracking important marketing metrics, and coming up with better calls to action are part and parcel of every B2B marketer’s goal to achieve better sales conversions. Come to think of it, these activities are also being performed in other industries, which is to say that tech companies are not alone.

Still, marketing in the B2B tech industry revolves around a different set of dynamics. Addressing these issues involve the use of marketing strategies and tactics that are only applicable to the tech crowd.

It’s just a matter of maximizing these strategies to get the best results. With that being said, here are the most essential marketing tactics that work cogently well within tech circles.

Live event integration

No other industry takes events more seriously than tech. After all, as innovative products are being introduced regularly, industry events definitely provide greater opportunities for startups and veteran brands alike to promote fresh ideas to an ever hungry market.

Product unveilings, trade shows, and conventions are basically the best avenues that allow tech companies to get up close and personal with their audiences. With live event integration, they can easily improve brand awareness through effective strategies. Live streaming their participation during the event or providing content related to the conversations that are taking place are just some of the best methods they can use.

Free demos and trials

Who doesn’t like free stuff? Besides, if something were to be given away free of charge, what’s there to lose if we just take the offer.

For people to buy a tech product, you need to provide a compelling reason for them to do so. Effective telemarketing coupled with email blasts provide your audiences a narrow view of what to expect from your product or service. A conversion is more likely to happen when you let them experience the product at first-hand through a free demonstration or a limited trial offer. These offers enable potential customers to make well-informed decisions, making it easier for them to find a reason to purchase the full version of the product.

Other than freebies, you can also provide live demos of the product in action as well as video tutorials and other documentary materials that can help convince sales prospects to continue down the sales funnel.

Influencer marketing

Tech buyers are a hard cookie to crack. Because aside from free demos and engaging content, it would take a lot more influencing before they can even consider setting up an appointment with a sales rep.

It becomes even more difficult when buyers are still in the middle stages of the sales funnel. In that case, tech marketers will have to go beyond content by getting the big guns. In other words, they will have to get support from influencers.

Influencer marketing is still a powerful strategy for tech companies to use, and this is because influencers have the authority and, well, influence to get people to take action. If you have a tech guru endorse your product or get a mention from a top tech critic, you can improve your position within your own niche.

What’s more, influencer marketing works so well in tech because people generally want to know if your product can do well in terms of delivering ROI. An influencer’s words, in this case, provide your brand with a good boost in getting the word out to the right prospects.

Webinars

In the tech industry, it’s always important not to assume that your audience already has substantial knowledge about the kinds of products you are offering. In most cases, they still need to learn a lot more before considering a purchase.

If you are running a tech marketing campaign, education is always a principle you wouldn’t want to throw out of the equation. No doubt, the best avenue for teaching a relevant topic to your audience is through a webinar.
After all, people want to ask questions and participating in webinars along with other interested prospects allows them to acquire a substantial amount of information. Just be ready with what you are going to present through your webinar and anticipate possible questions from potential clients. That way, you will have better chances to improve your conversions.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

Dial +65 3159.1112 | WhatsApp: +65 8232.2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

The Future of the Singapore FinTech Industry

/

November 14, 2018

How B2B Marketers Can Leverage Micro-moments

/

October 31, 2018

5 Ways to Optimize Your Last Quarter Marketing Approach

/

October 23, 2018

Breaking Down Your Pre-Event and Post-Event Marketing

June 5, 2018/0 Comments/in B2B Marketing and Strategy, Call-To-Invite /by Katrina Chua

The event you’ve been conceptualizing with your team for months is finally taking place. You know, however, that it is just the beginning – the real ‘battle’ is yet to come, and that is making the event a success, an event that will generate a strong ROI. To do that, you need to have a marketing strategy.

Using social media and other platforms to promote and advertise your event is just the surface. The best strategy involves following a timeline and a logical sequence where the next step builds the previous step making the whole marketing campaign stronger.

Although the ultimate marketing plan to capture every lead is just a myth, many tactics can give you big wins in every phase of your campaign.

Since every phase is different, as well as the lead time, your success rate increases if you create a plan for each stage. Here is a break down of each phase/section according to experts.

Pre-Event Marketing

Fail to plan, and you plan to fail. No matter how clichè it might sound, it’s excellent advice. When you plan, don’t forget to define what your goals and objectives are.

How do you this? By asking the right questions!

Why did you organize the event?
Who is your target audience?
Do you want people to learn, to sell, or to network?
Where do you want to put up the event?

These questions will help you conceptualize the presentation and execution of the event.

Another factor that can help you define your goals and objectives is by bringing as many people as possible in the planning stage.

Remember what they say – two heads are better than one. The more people take part in your planning, the more ideas you can get. With many people working and putting their ideas together, the more bases you cover, ensuring that you don’t leave anything to chance.

Social Media is Your Friend

Utilizing social media has become part of every company’s marketing strategy. However, you should know which channel will work to your advantage. That’s because people have become increasingly touchy to spam and sales content.

Think about it as a date where you observe the other person first on the first day. You don’t look too eager or disinterested so as not to scare the other person. If you want to make it work, you need to invest by giving value to the other person while trying to win them.

Creating value means creating high-quality content that does not just entertain or inform but educate them. That means your content addresses the pain point to everyone who sees or reads it, even the non-attendees.

The logic is simple – if your content can attract everyone, it has the potential to go viral.

Post-Event Marketing

When your event ends, it does not mean your marketing campaign ends as well. You need to have last-push marketing using emails or blogs.

You can also reuse your event content and turn them into a podcast, YouTube videos, eBooks, or infographics and share them on your social media accounts. They will refresh and inspire the people who attended your event again and again.

Don’t Be Afraid of Feedback

Gathering feedback after the event is vital so you can make an honest assessment whether it was a success or not, or whether the performance was extraordinary or average.

Feedback can also give you more data and insight to help you communicate more effectively with your target audience and make your brand much stronger.

Go back to your goals and objectives during your pre-planning stage – assess and measure them. How can you integrate these goals and objectives into your company’s long-term goals?

How About In-Between

In between your pre and post-event marketing is the event itself, the most important element of your campaign. In fact, this is your marketing campaign in real-time where every moment counts.

It is the centerpiece of everything that you have planned for. At this point, focus on your purpose to create an engaging and immersive experience for your audience.

How?

Use visuals – They can be videos, photos, displays, or product demonstrations that help your audience understand your product more.
Interact – Create different activities that will make your product or service the star of the show. It could come through product testings and samples.
Connect – How can they use their devices on-site and interact/connect with your product?

As you engage your on-site audience, don’t take your online audience for granted. Make sure that they, too, are as engaged and immersed digitally. Utilize social media, so your online audience gets an update on what’s happening in your event.

When in Doubt

During your planning, it is normal to feel like you might get confused whether you are doing the right thing or not. Go back to the basics if that happens – What is your brand all about? What are your goals and objectives? Share your story in various ways, on different platforms, and to different kinds of audience. You can never go wrong with your story.

Boost turnout and conversions for your live events with Callbox’s targeted, end-to-end event marketing solutions.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

Dial +65 3159.1112 | WhatsApp: +65 8232.2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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New Customers and Repeat Business: Leverage Both for Win-Win Results

May 30, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

There are two kinds of customers; old ones who give you repeat business and new customers who took forever to convert – well sometimes. However, as entrepreneurs and digital marketers, we try to love both as unconditionally as possible providing the best service that we can.

We also know that according to numerous findings – and practical experience – that it costs more money and energy get new customers, as opposed to getting your existing customer base to make repeat purchases. But, we still need to bring in new customers to maintain the growth of a business.

In this article, we will be exploring the benefits of leveraging both new customers and repeat business to maximize the growth potential of your entrepreneurial and marketing activities.

Customers for Life?

Once you get a new customer on board for some time, usually your next step is to get them to make repeat purchases. This is typically the case for most companies, if not all. However, there is no such thing as customers for life.

Let’s face it; you’ll have one-time customers who will just be trying out your product or service. They do not have the intention of buying anything from you ever again, and they’ll be there once.

Other customers will find a different product or service – although these might not technically be superior to yours – but will offer them the specific product or service for their particular needs.

Some will decide to stop purchasing altogether for no apparent reasons. So although having repeat sales from your customers is a great thing, they will not always be there for you. This is why new customers are essential.

New Customers All Day Every Day

Your business has to be continuously growing; it’s one of the fundamental tenets of business. One of the ways that your company can continue to grow is to acquire new customers on a regular basis to drive revenue.

How often should we be acquiring new customers? The answer is always!

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Getting new customers into your business also opens the door for your expansion as you start dealing with different markets that overlap, but more on that later.

The Real Cost of Getting New Customers

It’s a given that getting new customers is significantly more expensive than selling to customers that have been your customers already. So what do we do here? Here is where the math gets tricky, why would you want to spend valuable time and resources on something that is more expensive?

This is the time where you have to take a step back from the original equation and look at it as a whole. If your goal is to continually get new customers and to get your existing customers to keep buying from you, then start looking at this way, it’s okay to spend on new customers because you also aim to make them repeat customers in the future.

Don’t look at it as a difference in spending for these two different groups, but for customers in general. You will want to compute how much you will spend on one customer for him to make his first and repeat purchases.

Now doesn’t this drive down the price of getting customers in general? This will allow you to have the best of both worlds because you are allocating a specific budget for each customer the moment he makes a purchase plus the addition of their repeat purchases in the future.

What Happens When You Run Out of Customers?

Well as much as we would love to tell everyone that this will never happen, sometimes the feeling itself happens, and you could very well see yourself in a weird kind of rut.

This is where you can use your previous customers and leverage a new market out of them; you can do this by either analyzing nuances in the attitudes or characteristics of your former customers, leading you to explore new niches. You could also create another product or service altogether for this.

Sometimes you can create new products or services by taking apart your current ones. Say you have a fully-fledged service that costs a thousand dollars per month to subscribe to, why don’t you trim it down and offer a basic package for less or vice-versa. The opportunities are limitless in this department.

Your USP matters

Remember that at the end of the day your unique selling proposition matters to everyone that you are trying to appeal to, and this is the only way you can attract new customers and generate repeat business.

You have to provide something that people need or want to have and make sure that there is always a “reason” for them to keep coming back for more, whether they’re new or they want to go back for the hundredth time.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

How do you leverage both new customers and repeat business?

Share your story in the comments below! 🙂

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

Dial +65 3159.1112 | WhatsApp: +65 8232.2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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Ways to Cut Down on Prospecting and Increase Selling

May 22, 2018/0 Comments/in B2B Marketing and Strategy /by Katrina Chua

B2B businesses can never succeed without having a clear and well-defined strategy for generating high-quality leads. Resources are allocated towards optimizing different tactics and identifying possible approaches in engaging target demographics.

No doubt, finding the right people for your product and service takes a great deal of valuable time and money that should have otherwise been allocated to revenue-generating activities. Lead prospecting is vital to your overall marketing efforts, but if you spend too much time looking for potential customers, you will lose more than what you can actually spend.

The important thing right now is for B2B enterprises to shorten the time it takes to prospect for leads and generate ROI for businesses continuity and growth.

Here are just some of the most essential tips to maximize your prospecting efforts, shorten the sales process, and secure better revenue numbers.

Define what your organization calls a lead

For sure, different businesses have differing ideas on what passes off as a lead. Sometimes, these ideas contradict each other, making it even more difficult to arrive at an accurate description of a B2B lead.

Apparently, there is no single definition of a lead, and it is up to the marketing team itself to set its own benchmarks and parameters.

A focused lead generation campaign involves creating an ideal customer profile which includes the type of industry, location, and size. That way, you can narrow down your activities to tap only those very likely opportunities. After all, it is better to have a few potential leads with a high willingness to buy your product than to have large volumes of leads that wouldn’t stay long in the sales funnel.

Scrub and cleanse your database

A lot of B2B companies emphasize the need to handle large amounts of data. It’s always good to have a lot of names in your database. The more names, bigger the chances of gaining better revenue!

Well, that’s not always the case with startups and brands with aggressive B2B lead generation campaigns. Regardless of the amount of data that enters the database, inaccuracies and errors are unavoidable., In this sense, it is highly crucial for you to regularly cleanse your database of redundant information and wrong addresses that could get in the way of finding possible leads.

For this, you can invest in lead management tools with data cleansing features to help you out in eliminating obstructions to getting high-quality leads. In this case, marketing automation is vital to seek out opportunities and avoid unnecessary costs in pursuing unresponsive contacts.

Optimize your website and SEO campaign

Your website basically functions as a lead capturing device. Visitors come in, explore, find a solution they like, and (if they like what they are seeing) ask you for more information that could help them make a purchase later on.

It’s actually easier said than done since higher web traffic doesn’t translate to higher sales. In fact, it takes a lot more to get people to sign up for your newsletter or download whitepapers and other available content.

To improve your site conversion rate, you will have to consider giving your site a fresher look. Ask yourself, “What elements should I include to make my site more engaging and attractive to potential buyers?”

For that, you should look towards the type of content you are publishing on your site. Make an audit of the articles, infographics, videos and downloadable content and determine which of these tactics perform well. What’s more, you should be able to review your current keyword strategy and think of better ways to keep visitors within your site.

If everything goes smoothly, just sit back, relax, and watch your site cultivate as many B2B prospects as your database could handle.

Build an effective social media presence

Social media might be an unusual marketing channel for B2B companies to leverage, but the numbers are not going to lie. A good number of B2B executives, in fact, utilize Facebook, Twitter and LinkedIn for various reasons, and one of which is to search for solutions to the issues that matter the most to them.

With that being said, it’s always important to have a robust social media presence across the platforms frequented by your audience. By spending an ample amount of time and resources on intensive social research, you can eventually generate better opportunities and, in the long run, improve your overall sales performance.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Share other ways on how you increase selling in the comments below! 🙂

Gain insight into information drawn from Callbox past campaigns

Try out our new My Industry Insights tool

Ready to get started? Contact us

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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