Year of the Dog: Do Your Vendors Deserve Your Loyalty?

Year of the Dog: Do Your Vendors Deserve Your Loyalty?

Year of the Dog: Do Your Vendors Deserve Your Loyalty?

February 16 marks Chinese New Year, an important holiday in the Lunar Calendar and for those living in the mainland and elsewhere around the globe. It heralds a transition into another period of opportunities. And along with firecrackers and prayers at Taoist shrines, the holiday also puts a lot of emphasis on success as businessmen and professionals are looking forward to what they can achieve.

It’s the Year of the Dog. And that being said, businesses should brush up on the most important things to do in order to experience a more bountiful year.

Related: 5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

According to the Chinese zodiac, those who were born in the year of the dog are known for being loyal responsible, critical, honest and, above all, loyal. They are known for being warm towards others, which is a trait that is more often than not emphasized in the world of business. Without a doubt, those who possess that traits of this animal in the Chinese zodiac enjoy forging friendships with others on top of keeping very close friends. But just like any other animal, a dog is imperfect, with its own negative traits to boot.

In contrast to their being loyal and trustworthy, dogs have a tendency to feel cold towards others. In addition, they would always feel self-entitled and stubborn in a way that shuts down a potential business deal. We can also see this happen in a lot of negotiations between vendors and their clients. For vendors that have to deal with clients with the qualities of the dog, they should be able to adjust their offers in order to get into the good side of a potential customer.

On your part as the client, you should be able to know whether your supplier or service provider deserves your loyalty. If anything, a dog’s stubbornness can actually be a good thing as it allows you to be cautious of the businesses you are dealing with.

Start the Year of the Dog right by looking at the checklist below and see if you find something long-term with your current supplier.

 


5 Business Development Ideas for Singapore B2B Products


 

Time-tested engagements

Time-tested engagements

Having been with a vendor for so long indicates that you rely heavily on it. But while long-term engagements are a good thing, you still need to consider giving your current vendor the benefit of a doubt. It’s not as if there are no other enterprises just like it, so as much as possible, try to give your vendor a reason to keep pursuing you. This will eventually compel them to better their offers just so they can keep your loyalty.

 

Reliability

Reliability

If you have been with a vendor for so long, have you at some point kept track of the times it failed to deliver on certain commitments? Reliability, after all, is an important element in any business relationship, so it’s important to know if you can count a hundred and ten percent on your service provider. Consistent failures mean that the vendor is unable to improve on its services, thus providing you with a reason not to seek them again.


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Quality

Quality

This might go under reliability, but quality should be standing on its own. Besides, delivering a project on time doesn’t get any additional points if the work that has been put into it is lackluster. Quality is still an important gauge that should give you a reason whether to stay with a vendor or not. After all, as a client, you deserve to get your money’s worth; otherwise, you can look for better offers elsewhere.

 

Human engagement

Human engagement

Whatever sector you belong to, it’s always important to keep business ties as human as possible. With that said, it’s crucial for you to consider the way the vendor deals with your concerns. Does it have a prompt and responsive CRM? Does it provide you with ready customer support whenever things get sticky? Are your issues quickly resolved through a systematic and orderly process? Answering these questions should give you a reason to look into the human side of your relationship with the vendor. If they score low in any of these indicators, then it would be best to find service providers that see you more as a person in need than as an object of greed.

Related: Planning to Outsource? Consider these

 

 

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Top Strategies for Boosting Cloud Services Sales
B2B Marketers' Love-Hate Relationship With Marketing Technology

B2B Marketers’ Love-Hate Relationship With Marketing Technology [GUEST POST]

B2B Marketers' Love-Hate Relationship With Marketing Technology

Successful B2B marketers realize the importance of new marketing technologies, which is pretty evident in the fact that they invest more and more into those technologies. Marketing professionals do it because technology provides them with all the necessary tools that make their job easier. Another reason why they are so accepting of it is because modern technology has permeated every area of life, and is here to stay. But, new technologies do not come without their fair share of problems and growing pains. B2B marketers feel as if their jobs are becoming less creative because of it. They would rather come up with new and exciting campaigns than spend their time trying to make sense of all these new technologies.

And, despite marketers’ willingness to implement modern marketing technologies into their workflow, you will find the majority of B2B experts complaining about having to manage so many of them, much like college students when they are faced with assignment writing. In fact, according to research conducted by Leadspace, B2B marketers would rather spend their time focusing on the more traditional marketing endeavors, such as putting together new campaigns.

The research includes the findings of 32 B2B senior marketing experts, also known as the Martech Industry Council. It was done with a purpose of gaining an insight into how technology is affecting their work process, as well collecting their opinions on new marketing technologies. Marketing executives took part in the surveys in which they provided answers to the biggest challenges they face as B2B marketers.

Related: Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients

 

Marketers Have a Tough Time Making Use of Technology

Marketers Have a Tough Time Making Use of Technology

One of the reasons why this was done is because unlike their B2C colleagues, B2B marketers have very little to complain about when it comes to modern marketing technologies. However, even though they have all the data they need at their disposal, they are still struggling to use all that data to make their marketing efforts more effective. What can B2B marketers do to make their output better?

The research mentioned in the paragraph above included over 270 B2B companies. On average, these companies used around 16 marketing technologies in order to improve their workflow. However, the marketers in those firms pointed out that only 3% of those technologies were easy to implement. But, another problem is that 80% of all marketers don’t really like to spend time learning or using new marketing technologies, as can be seen in this infographic. 90% of them have stated that the thing they least like doing is managing data, and 84% of them don’t like developing campaign flows As much as 77% of them would prefer to focus their efforts on creating new marketing campaigns. 70% of them would prefer to work on new marketing programs.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

 

Marketers Prefer the Creative Aspect of Their Jobs

Marketers Prefer the Creative Aspect of Their Jobs

On the other end of the spectrum is their dislike for data management, because about 90% of B2B marketers would rather do something else. The situation is not much different when it comes to developing or executing campaign flows, which is disliked by 84% of the marketers. 80% of them have described learning and/or using new marketing technologies as their least favorite aspect of B2B marketing.

After looking at these numbers, it is pretty easy to conclude that B2B marketers have a love-hate relationship with new marketing technologies. On one hand, they are aware of the fact that it makes their job easier and that it automates some of the processes. But, on the other, they don’t like to spend their time using them or learning how to use them.

Related: Creativity Vs. Big Data – Which Brings In More Sales Leads?

 

Marketing Technologies Do Produce Results

Marketing Technologies Do Produce Results

With that in mind, let’s look at some of the crucial stats which explains this relationship a little bit deeper:

It is a well-known fact that all marketing, and that includes B2B, is driven by sales, and hence the need for technology which should improve those sales. Furthermore, the main goal for most marketers is better lead quality, as well as an increase in growth of finding new customers, and retaining old ones. As much as 70% percent of marketers agreed this was their top goal. 53% of them also pointed out that their sales teams’ top request was more qualified leads.

According to the result of the same survey, 45 % of B2B marketers labeled CRM as the essential technology which they rely on in their line of work. Not far behind were the Marketing Automation systems, which were labeled as essential by 37% of B2B marketers. However, these are only two technologies. The result of the survey also showed that there is a vast difference in the number of marketing technologies used across companies.

 


5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]


 

Too Many Technologies

Too Many Technologies

16 is the average number of technologies used by marketing companies, by there are large companies out there which use as much 98 different marketing technologies to boost their marketing efforts. However, the higher the number of technologies, the greater the frustration of marketers working for those companies. 50% of all marketers pointed out that having too many technologies at their disposal is their main source of frustration in the workplace. Also, coming in second was the integration of those marketing technologies, according to 49% of the marketers.

Another interesting finding of this survey was that marketers recognize the helpfulness of technology, but that they would rather focus on the more creative aspects of their jobs. 77% of them love putting together new campaigns. 70% of marketers love creating a new marketing program. Planning a major marketing event was their third favorite thing to do at 38%.

On the other hand, 80% of marketers labeled learning and using new marketing technology as their least favorite thing, despite its effectiveness. Developing and executing a new campaign flow was second on their list with 84%. Also, 89% of marketing experts labeled managing prospect data as the third thing they don’t enjoy about the job.

Related: 20 FREE Marketing Tools to Get your Brand Out There

 

Conclusion

Whether marketers like it or not, new technologies are here to stay, because they do produce outstanding results. Technology has changed the job landscape forever, and there is no going back. Sure, marketing is a creative profession, but all these tools, apps, and data help make it effective in equal measure. It is no longer a shot in the dark. However, the designers need to do their part, as well, and make these solutions easy to integrate and use. Otherwise, they’re going to be more of a problem than a solution.

 

Author’s Bio:

After success as a senior marketing technology advisor for numerous international corporations, Hillary Hope became a freelance writer in Assignment masters to share her knowledge.

 

 

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Top Strategies for Boosting Cloud Services Sales
Top Strategies for Boosting Cloud Services Sales

Top Strategies for Boosting Cloud Services Sales

Top Strategies for Boosting Cloud Services Sales

For 2017, a Forbes article provided very crucial numbers that would define the cloud services market in the coming years. From $67 billion in 2015, the market for the technology will reach a whopping $162 billion by 2020. Like everything in the known universe, there are also reasons that explain why this is so. And these reasons are basically too obvious, to begin with.

One thing to consider is the fact that businesses will adopt the cloud as an important step in modernizing their operations. Salesforce has also made it clear that cloud services are here to stay by pointing out its benefits in terms of data security and recovery as well as allowing businesses to operate beyond office spaces.

Clearly, the cloud will be a mainstay and an innovative feature that enterprises should (no, scratch that, must!) tap into. For IT companies that are developing their own cloud services, it has become a challenge for them to market their offers in an arena of increasing competition. For that reason, companies that have their own adaptations of the cloud are putting a lot of resources into developing strategies that are sure to impact the bottom line.

But before we get into the business of coming up such strategies, it would be useful for IT companies to consider some crucial facts about the cloud in the context of marketing it to businesses.

Related: How to Make it easy for Customers to Buy Cloud?

 

It requires understanding

It requires understanding

MarketingProfs aptly points out the supposed volatile nature of the market for cloud services. Even if we have come realize that adoption among various sectors is inevitable in the foreseeable future, it is still important to package the cloud to the enterprises that might need them. As much as we want to point out the high points of having a cloud system for one’s enterprise, we still need to address a lack of understanding of what the technology is capable of. This is one aspect of the marketing side that IT companies should spend more time on.


5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]


Security as top priority

Security as top priority

As a data management tool, the cloud is strictly a powerful tool for streamlining business activities and avoiding added costs in maintaining a large data bank. But what has struck most businesses right now is that skepticism over whether or not cloud services are secure from unwanted access. Data protection is a much crucial concern as data convenience, which makes cloud services all the more a hard-sell, especially when one’s target market is the financial services sector. To convince clients that the cloud is as safe as titanium vault would require coming up with effective proposals.

Related: How to make Prospect Realize They Need your Product or Services

 

Leveraging the right channels and strategies

Leveraging the right channels and strategies

A more crucial concern in marketing cloud services is the need to determine the most appropriate venues for promotion. While online platforms and outbound marketing methods are obviously on the table, it is implementing an effective marketing strategy that secures a shorter sales cycle and enables engagements with cloud leads to end up in sales.

Related: The Increasing Importance of Multi-Channel Marketing in Asia

If you opt for your cloud services to get ahead of the competition, here are some of the most important strategies to consider.

Personalized messages

Chatbots and the like are cool in their own right. But you have to admit that putting a personal touch on your cloud offers is still irreplaceable. After all, the only way to allay concerns over security is to talk to potential clients and ask them relevant questions about such issues.

Related: Understand your Singapore Market by Dissecting It

Secure thought leadership

In order to articulate your service’s value even further, you can share your thoughts about this amazing technology on reputable websites. Potential buyers for cloud services want only one thing, and it’s the assurance that such services can help them address concerns over business efficiency. Writing a guest post or producing a video aimed at educating would-be buyers about the cloud is one way to go.

Related: 5 ways to Create Demand for Document Management Software Products

Using a multi-channel lead generation

You need to be familiar with multi-channel marketing as a much-needed partner for your promotional efforts. At any rate, outreach is an essential component in most of your efforts, so you have to expend a lot of your resources in maintaining channels aimed at getting the attention of your target audience. Having a healthy balance between inbound and outbound marketing will do the trick in getting your message across.

Related: C-Level Blind Spot: Not Incorporating Multi-Channel Marketing

 

 

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Top Strategies for Boosting Cloud Services Sales
How Healthcare Companies Can Improve their Sales Pipelines

How Healthcare Companies Can Improve their Sales Pipelines

How Healthcare Companies Can Improve their Sales Pipelines

There is no doubt that the healthcare industry is a relevant sector. The obvious reason for this is that healthcare is essential, and there’s always a demand for particular products and services. And taking into account the incessant evolution of these offerings, we can expect the industry to grow significantly in the coming years.

Deloitte, for instance, has pointed to several key trends that will define how major players in the healthcare industry craft their strategies to better grab a greater share of the market. Foremost is the expected shift from volume to value. Patients and medical institutions have, in recent years, focused primarily on quality. This scenario has eventually pushed healthcare marketers to improve the way they engage their target audiences. This and the fact that there have been steady advances in the technological aspect of the medical field paints a more positive future for the healthcare industry. In fact, ResearchAndMarkets.com has just released its Global Healthcare Industry Outlook, 2018. The report points out that the industry will experience an impressive 4.82 percent growth rate by the end of 2018. It also shows several observances, most notably the fact that “Asia-Pacific countries taking the lead on Smart’ hospital projects” and that “Virtual and remote clinical trials adoption increasing with the focus shifting to efficiency and patient-centricity.”

Related: Healthcare Marketing: Selling Products and Services, Creating Awareness

However, as in the case of other industries in Singapore, businesses engaged in providing medical technology or supplying pharmaceutical products will need to address several challenges that are putting a great deal of pressure on their competitiveness. Another trend to watch out for is the possibility to implement cost-reduction measures at a time when healthcare products and even basic services are becoming more expensive. This, in effect, has put healthcare margins on unstable ground. With that said, it has become highly crucial for healthcare providers to devise plans for offering affordable and competitive products on the market. This would mean looking for new investment areas and scouting for other means of expansion.

Healthcare companies, especially those based in Asia-Pacific countries where technology is prevalent in diagnostics and treatment such as Singapore, will need to do more than to apply a few tweaks here and there. That the main goal has always been to strengthen one’s position in the market requires focusing on one aspect that actually does the ever complex process of turning healthcare leads into customers.

Related: 6 Marketing Ideas in Selling a Medical Software

 

Enter the sales pipeline

Enter the sales pipeline

Healthcare is without a doubt an important part of society. But just like other resource-intensive venture, healthcare needs to thrive on a solid income generating base. After all, important advances in healthcare would not be possible if companies settle with their current margins. Expansion, growth, and (above all) the ability to cater to the needs of the healthcare market calls for a more intensive look at the sales pipeline.

What metrics do you use to determine the number of visitors converted into clients? Are you generating the required number of leads to increase your margins?

Such questions and more are crucial to the health of a company whose business is health. But to be able to answer these, companies will need to apply the right way to improve their sales pipeline and secure a steady stream of income from it.

Related: 5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

Define your sales process

Define your sales process

What is involved in qualifying leads and setting them up for a sales appointment?  You won’t know for sure until you get to determine the various stages through which potential clients will go through. A clearly defined sales process is what’s all needed to produce hard-hitting results. Of course, the only way to do this is to simply allot a great deal of resources in managing your sales pipeline. This brings us to the second point.

Related: The Perfect Sales Process to Surefire Business Success [INFOGRAPHIC] 

Have someone with the right skills

Have someone with the right skills

Sales pipelines, most especially those in the healthcare industry, are rather tricky because it involves having considerable knowledge of what your product or service can do for potential clients. Your inbound and outbound marketing campaigns should, therefore, be handled by people who truly know everything there is about what they are talking about.

Related: The Three People You Need In Sales Leads Marketing

Increase your opportunities by updating your pipeline

Increase your opportunities by updating your pipelineNot all prospects will end up purchasing a product or service. What is sure, though, is the fact that you can always look for quality leads to replace those who have declined your proposals. As much as possible, do not linger on failed opportunities. Focus instead on those presenting greater potential for a sale.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

 

 

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Top Strategies for Boosting Cloud Services Sales
Maintain a Steady Array of Clients for the Singapore Recruitment Sector

Maintain a Steady Array of Clients for the Singapore Recruitment Sector

Maintain a Steady Array of Clients for the Singapore Recruitment Sector

I love cats, but with the kind of job that I have, limiting my time at home to just a couple of hours a day but traveling for like a lifetime keeps me to own one. So when the first feline café, Cat Flower Garden, opened in Taipei in 1998, I frequented the place not just to cosy up a cup of tea but at the same time spend a lazy Saturday with some furry friends. The pet café industry has grown and an array of pet restos can now be found in countries like Japan, Philippines, and the United Kingdom. I am glad that my pet issues were addressed.

It’s easy to convince a friend to take a stray cat home, but knowing your friend’s pet-nursing capabilities may be a different story, just as swiftly finding clients to get interested to outsource a third party recruitment with keeping a steady array of them. One may employ a seamless lead generation process and run a successful campaign but keeping these clients clinging to your data list may require a doubled effort.

Related: The Three-Step Guide to Better Customer Retention 

Entrepreneur suggests making your clients happy. It’s the key to keep them for a lifetime. Here are simple ways to create happy smiles on your customers face:

 

Pay attention and anticipate your clients’ needs.

Get to know their work patterns.

For example, if the client prefers to keep a daily update via email rather than a summative weekly conference, get your notes ready at the end of the day and send it on time.

Consider the client’s day.

A missed appointment could be a lost sale. Adhere to your client’s preferred schedule for meetings and promptly reply to queries.

Prep and Plan.

Your project design should include alternatives and feasible options to avoid losing track of your workflow.

These simple work routines will ease project run. However, the stressing part comes when your customers come to a point where they have to decide whether to continue working with you or not. As the business cliche goes, “it’s easy to find new customers but hard to keep one”.

Related: 7 Tips on How to Manage Time More Effectively

 

So how do we keep customers for a lifetime? Forbes has these to say:

Know Your Content.

Create a genuine relationship with your clients and enable them to connect with their market, making yourself a strong foundation amongst them. This is one way of telling them that you share their values. It is important that your customers would know that you stand on the same ground with them. Knowing that you have the same goals and represent a single brand will certainly build their trust and confidence.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

Know Your Company’s Character.

This pertains to a deeper connection between you and your clients by building a business identity and conducting business in such a way that is congruent with how you want to be seen, perceived and understood by your clients. Speak their language by understanding their intellectual, social and professional concepts as this will make your clients see you as a solid part of their group   

Know Your Company’s Community.

Take advantage of every channel available for you to connect with your clients. The internet is one of the best platforms that can drive loyalty among people in the community – business to consumer or business to business. Also, a good rapport over the phone is not enough to keep your clients clinging to you but doing things beyond their expectations like taking extra effort on giving them updates on project status or reminders for upcoming events without them asking will open bigger doors of opportunities for a lifetime partnership.

Related: Building an Engaged Social Media Community to Boost Lead Generation

With the utilization of different marketing tactical tools available in the market today, customers can now be easily acquired like drawing kittens with catnip to follow you home, but knowing your content, your company’s character and your community will surely keep them in a steady array like lounging moggies in cat cafes.

 

 

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Top Strategies for Boosting Cloud Services Sales
5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack

5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

By February, 80% of New Year’s resolutions will have failed. That’s a lot of abandoned goals in such a short span of time. What’s more is that only about 9.2% of individuals feel they’re successful in achieving their New Year’s resolutions.

Related: The New Year Resolution of A Singaporean Businessman

In today’s post, we’ll go over a handful of practical ideas to help you leverage your marketing analytics stack to its full potential. We’ll take a look at areas in a typical marketing analytics pipeline most marketers can improve on. We’ll then conclude with a quick rundown of a four-step process to really make your data analytics Chinese New Year’s resolutions stick.

5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

 

Transcript:

 


Resolutions for Marketing Analytics


#1 Strengthen the fundamentals

97% of companies use data to capture business opportunities but only 44% actually trust the numbers flashing on their dashboards. If you’re only looking to keep one New Year’s resolution, it would be to make sure your marketing analytics stay grounded on the goals and decisions that people at different levels in your organization actually make.

#2 Invest more in automation

Gartner says analytics make up the biggest slice (9.2%) of marketing spend in 2017. Two main areas stand out when it comes to marketing analytics spending: customer data and marketing attribution.

In most marketing analytics workflows, a lot of activities are best handled by machines. It’s not hard to imagine how much better life would be with tools like automated dashboards around.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing?

#3 Do more of the exciting stuff

Harvard Business Review explains four ways AI boosts marketer’ productivity when working with data and analytics:

  1. Analyzing huge datasets quickly
  2. Finding and fixing errors in your dataset
  3. Providing real-time feedback, especially for streaming data
  4. Enabling text-based insight extraction

#4 Prescribe, don’t just predict

Analytics typically fall into four types: descriptive (what happened), diagnostic (what went wrong), predictive (what may happen), and prescriptive (what to do). Leveraging prescriptive analytics in your stack speeds up the decision-making process.

The nascent prescriptive analytics market is projected to grow into a $1.6-billion segment by 2022.

#5 Make your data work harder

This year, make sure that the data flowing into your marketing analytics pipeline meets the five dimensions of quality:

  1. Accuracy (Does my data tell me what’s really going on?)
  2. Completeness (Do I have all the data I need to make a decision?)
  3. Cleanliness (Is my data error-free?)
  4. Timeliness (Does my data allow me to respond right away?)
  5. Consistency (Do I have a single version of a given piece of data?)

 


Steps to Make Your Resolutions Stick


Actually make a resolution

Make sure you’re setting specific, measurable, realistic (SMART) goals for your marketing analytics stack.

Consider adding gamification to your action plan

Make attaining your resolutions enjoyable for everyone involved. Consider gamifying parts of your marketing analytics process. Put the right rewards and incentives in place to motivate your team.

Surround yourself with people who support you

Whether it’s your boss’s nod of approval or your team’s genuine commitment, you want more than just buy-in for your plan. You need help and encouragement from the right people. When times get tough, sometimes all you need is a helping hand to keep going.

Related: How the Callbox Team Spends the Holiday Season [INFOGRAPHIC]

Document your progress

Each component of a modern marketing program produces a unique set of metrics and KPIs, often distracting marketers from the things that really matter to the business. The key, according to IBM, is to have a sound understanding of how every marketing activity (and by extension, every set of metrics) contribute to the overall business goal.

 

 

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Top Strategies for Boosting Cloud Services Sales
7 Tips on How to Manage Time More Effectively

7 Tips on How to Manage Time More Effectively [GUEST POST]

7 Tips on How to Manage Time More Effectively

People think life is all about money, when in fact, life is all about time. If we have no time, we have nothing. You hear people complain about this constantly. “Oh, how I wish I had more time to study for the exam,” or “I have no time to learn a new language, although I really want to.” It pops out in every conversation, and it messes with our heads. In the end, no time to do what we enjoy means no time to live life. But you do want to live, don’t you?

Since I believe the answer to the last question is “yes,” you are probably here because you feel like you don’t manage your time properly. So many tasks, yet so little time for yourself. That has to change if you want productive results coming your way. Taking time for yourself is crucial for your productivity. Good thing time is in our hands.

Check out the following tips on how to manage your time properly and effectively.

#1 Set Goals

Setting goals is the essential part of every process. By knowing what you aim at, you can determine what your priorities in life are. Let’s say your primer goal is to ace the LSAT with a score of 170 out of 180. When your friend asks you to go out, drink and party while you were supposed to be studying, you will have to say “pass.”

What I wish to underline here is how important it is to stick to your ultimate goal. If you know what you wish for, you know what actions to take and what actions to avoid. That will help you reach your goal even faster, and make you even more productive.

Related: How Successful Singaporeans in Financial Industry Spend their Mornings

#2 To-Do and Not-To-Do

To keep you focused on your goal, make two lists: a to-do list, which will keep you on top of your tasks, and a not-to-do list, which will help you avoid bad decisions. Doing this will increase your productivity rate by at least 25%. It will also save precious time since now you know what you allow yourself to do and what you don’t.

Write down your to-do’s and your not-to-do’s every morning, or use an app to do it. Don’t be too harsh on yourself though. Give yourself a break when you feel like it – never include breaks on your not-to-do list, you need them.

Related: The New Year Resolution of A Singaporean Businessman

#3 Schedule Ahead

Every night before you go to bed, schedule your next day. Make sure you leave time for yourself on the schedule. If you work 8 hours per day, don’t schedule an intensive workout right after that. Go to a yoga session or meditate! You can plan a challenging workout for the weekend, when you’ll have enough energy and a plenty of good disposition.

Use the to-do-list for planning out the following day. Keep your schedule realistic, and do not overwhelm yourself with tons of unrealizable activities. Having a schedule saves time and energy thinking about what you have to do next, so use it wisely, but don’t obsess about it.

Related:

#4 Do not Procrastinate

Procrastinating is very tempting. Everybody does it from time to time, and that is all right. If procrastinating becomes a routine though, that’s when you need to worry about it. Waiting for things to happen by themselves, or being too lazy to start your tasks is damaging. Your productivity rate decreases dramatically,

Think about it – if you procrastinate, you don’t do anything productive while waiting to begin your task. You probably think about it too, and feel guilty. That is why getting that task out of your way first is smart. After finishing your work, you will have time to enjoy other activities, and hey! You can do that without feeling guilty about it.

Related: 3 Ways to Increase Business Productivity and Management In Asia Pacific

#5 Get Rid of Distractions

Talking to your best friend or checking out Facebook notifications while trying to work is foolish. It is a waste of your time, and you know it. There is no way you are able to fully concentrate on your work if you keep being distracted. So before you start working, get rid of everything you find distractive.  For instance, in order to be able to concentrate on writing this article, I locked my dog in the living room. My desire to play with her would keep me from doing my job – and who would help you achieve productivity then, huh?

Sometimes, the small things distract us the most. My best friend cannot concentrate if she eats. Chewing and focusing on her work is close to impossible. So she knows that in order to be more productive, the smart thing to do is eat first, and work after. If she tries to do both at the same time, it will only take her longer to finish, and leave less time to enjoy her personal time.

#6 Complete Important Tasks First

Getting rid of the important tasks first is a clever method of increasing productivity. When you begin working, you have that feeling of empowerment. You feel fresh and ready to conquer whatever comes your way. That is why completing challenging tasks first is intelligent.

If you start with the easier ones, you will feel tired by the time you reach the important tasks – and that will actually decrease your productivity.

#7 Do Not Multitask

Genicelle Kelly, professional freelancer at RushMyEssay, shares her thoughts on multitasking. “My company’s guidebook clearly states ‘No multitasking in here.’ When I first read it, I was confused. I thought multitasking was an efficient way to get things done faster. After spending more than 12 hours per day trying to accomplish everything at once, I realized I was very wrong. Multitasking is actually a false friend. It gives you the impression that you’re faster, when in fact, it makes you slower. Don’t get fooled by it!”

There is no point in trying to accomplish more than you can. Stay calm about it, and solve the problems unhurriedly. Take it step by step, and make it to the top. God did not create this world in one day, so you are not going to be able to accomplish everything in 24 hours either. Breathe, and let yourself relax during the process. Enjoy it, and live life!

 

Conclusion

Setting goals and scheduling ahead are two essential methods of improving your time management skills. Remember to get rid of distractions, and to stay firm in your decisions. The not-to-do list will help you decide when to say no, so use it constantly. Also, stop procrastinating if you want quicker, better results, and stop multitasking – it will only hurt you more. Good luck on becoming more efficient!

 

Author Bio:

Brandon Stanley is a professional independent journalist-freelancer. He is interested in writing articles concerning marketing, advertising and self-development. Apart from that, Brandon loves traveling and playing the piano. Follow him on Facebook and Twitter.

 

 

 

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5 Business Development Ideas for Singapore B2B Products

5 Business Development Ideas for Singapore B2B Products

5 Business Development Ideas for Singapore B2B Products

Every B2B marketers and business owners are always looking for ways to grow their business. When you talk about business growth, the 2 things to focus on are your product and your customers. Successful businesses in Singapore such as TSC, Groupmarks and Tradegecko always experiment to improve their products and services and not settle for what has worked in the past.

So if you are considering on putting up your own B2B business, here are 5 B2B business development ideas that can help you grow your business.

 

#1 Focus on the User Experience

 

When looking for something online, prospects value customer experience. So when thinking on how to improve your product or service, always make sure to think of the convenience of your prospects. For example, you are a software company, help your prospect from the evaluating stage up to the last step where they decide to purchase from you.

Related: Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Singapore

How to do this?

Analyze and test how you can provide an experience your prospects can never forget. Also, personalization is the key. Regardless what stage of their buying cycle they are, you should always provide the best service possible.

It may sound like a longer process but this will not only help you attract more prospects, but convert them into customers and keep them as your loyal customers.

#2 Add Inbound Marketing in your strategy

 

Inbound marketing helps drive traffic to your website. Giving away free content with relevant information with advice and tips your audience can relate to is a good way to find your target prospects and walk them through the last stage of their buying journey.

Related: The Greatest Marketing Strategy Question: Inbound or Outbound?

How to do this?

You can start by creating a piece of content such as ebooks, infographics, slideshares for people to download or subscribe into in exchange for their emails. Upload it to your website, send it through email or share it on social media.

Related: Hot Reads: A List of FREE Marketing Ebooks in Singapore

You can then do a follow up email or call those who provide their information to check if there’s an opportunity to do business together.

#3 Share success stories on your social media page/ Add testimonial page on your website.

 

Before a prospect makes a decision to purchase, they gather reviews and feedback from other people. Success stories shared on your social media page and client testimonials on your website are proof that your company can provide a good product or service. It is also a great way to establish credibility and build trust.

How to do this?

Ask at least 5 clients if they can provide a good feedback on your product and service. Don’t forget to ask permission if you can put their picture or use their company logo to represent them.

Related: Why B2B Companies Should Prioritize Case Studies

#4 Try hosting a networking event

 

Organizing an event that brings people together is a great way to drive new business opportunities. This is a good way to let your target customers know you exist. At the same time, events allow you to display your products and let your prospects have a first-hand experience of what it is like to use your product.

Related: How to Calculate the Success of your Events in Singapore

#5 Give them a taste of your product or service for free.

 

Give your prospects a free taste of your product or service, 1-month use of your product for free or a free upgrade to the latest version of your software or asking someone to test your product out for free can be a good marketing strategy. This is a good way to let your prospects experience and see the benefits of your product they are more than happy to go premium.

Related: Get Started: Effective Telemarketing Scripts for All Industries [FREE TEMPLATES]

2018 is fast approaching. Get your B2B business off to a good start with these business ideas.

 

 

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150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

In a few short weeks, we’ll be wrapping up another year. So now’s a good a time as any to look back at where we’ve been with our marketing efforts and, more importantly, to plan where we’re going. To help you refine your 2018 marketing strategy, the Callbox team is releasing an extensive compilation of key software/tech marketing stats as a free eBook.

We dug into more than 60 reputable published sources and pulled out over 150 data points every data-driven tech marketer should include in their planning assumptions. But we didn’t stop at simply listing the numbers out. We’ve also grouped the stats into 35 actionable insights gleaned from the data.

Let’s take a sneak peek.

Insights on Overall Strategy

Forrester expects digital disruption to shake things up in 2018 and become the new normal for B2B marketing. Most other research into B2B software/tech marketing seem to bear this out. Among the essential overall marketing insights the numbers point to are:

  • Tech buyers are evolving along with the purchase cycle. Millennials now comprise a significant chunk of the tech buying committee, while baby boomers and Gen Xers are starting to take a backseat.
  • A growing number of marketers in complex-sale B2B products (especially tech marketers) now embrace account-based marketing (ABM). Case studies and industry reports show that ABM strategies outperform other traditional methods in several key criteria.
  • MarTech and marketing automation platforms remain a critical component of tech marketers’ toolkit, although several studies point to both opportunities and challenges for marketers in this space.
  • For a number of tech marketers, AI has evolved from a shiny new thing to something they can’t do without. More and more marketers plan to invest in AI for various practical applications, from predictive lead scoring to big data mining.
  • While MarTech continues to improve, data quality still bothers a huge percentage of tech marketers. In fact, they point to data as a major obstacle that’s keeping them from getting the most out of their tech stacks and campaigns. Up to the present time, tech marketers encounter difficulty gauging performance and returns.

Almost 9 in 10 tech marketers rank improving the ability to measure and analyze marketing impact as a top priority.


  • This is why a majority of marketers still think their budgets won’t be enough to hit their marketing objectives, even though most of them will see a bigger budget next year.
  • From the top three campaign priorities of B2B marketers (reaching audiences at the right time, matching strategy to audience behavior, and identifying the best channels to use), tech marketers encounter the most difficulty in connecting with prospects at the right time.

Channel-Specific Insights

The eBook also delves into current and future trends shaping content marketing, email marketing, social media, organic/paid search, and other tech marketing channels. Some highlights include:

  • Content retains its throne as king of the software/tech marketing world. IDG explains that tech marketers are now seeing the benefits of pioneering “brand as publisher” strategies. The next priorities revolve around precise measurement and diversifying the content portfolio.
  • Email remains very much alive. That’s because study after study reveals tech buyers prefer emails both for business communications and for sourcing information. No other channel comes close to the spectacular ROI emails offer, especially if emails are used to reinforce engagement and conversion in other channels. Read  The Great Email vs. Social Media Bakeoff (2018 Edition) if you’re not convinced yet.
  • Almost all software/tech marketers use some form of social media marketing. That’s despite a huge number of tech marketers claiming social media is their least effective lead generation channel, and only 1 in 4 tech buyers turn to social media to learn about new products.
  • Software/Tech marketers are big fans of SEO and PPC. That’s because an overwhelming portion of their target audience relies on online search when evaluating potential solutions.
  • Traditional initiatives like tradeshows and free trials still occupy an important place in the tech marketing mix, while newer strategies such as cross-border marketing are gaining traction among tech marketers.

The Takeaway

It’s an exciting time to be a tech marketer today, and things are bound to get even more interesting next year. This post only scratches the surface of what you’ll learn from the eBook, so get your free copy right now.

 

 

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This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. Beef up your 2018 marketing plan, click here.150+ Software/Tech Marketing Stats to Help You Plan for 2018

A Must-Try Strategy to Generate Fintech Leads in Singapore

 

Why Holidays Could Hurt your B2B Business in Singapore

Why Holidays Could Hurt your B2B Business in Singapore

Why Holidays Could Hurt your B2B Business in Singapore

Holidays can be the busiest or the slowest time of the year for businesses depending on the industry that you’re into. But how can it affect your business? Can it do good or hurt your business?

Singapore has 11 days of public holidays celebrated every year.


Source: www.straitstimes.com

 

To B2C businesses such as shops, restaurants, and supermarkets, holidays mean an increase in sales. For example, for real estate business, realtors take longer holidays during the lunar new year which means they will stop working for a week or 2 as workers travel back home to be with their families.

Related: How to make Prospect Realize They Need your Product or Services

But for B2B organizations, it means a decrease in your sales figure because of most of the time, people take the day off or go on a vacation to be with their families.


For instance, during Chinese new year, manufacturing companies with almost 50% of their workers wish to take the day off are forced to hire and train new employees to avoid delays in orders from wholesalers. However, a drop in quality is at risk.


Also, companies that offer lead generation services will experience a decrease in sales. Why? There’s no point in calling because many businesses are closed on holidays. Even if they are open for business, all calls are still prohibited on holidays, according to the telemarketing laws and regulations in Singapore.   

How to manage the impact of public holidays on your business

According to Christo Botes, the Executive Director of Business Partners Limited highlighted that even though it has been reported that the effect of one public holiday can cost the country more than R1 billion, the number of public holidays may not be the issue in terms of productivity.

Why?

The impact of holidays can be managed and planned in advance. Minimize downtime by planning the production, staffing, and cash flow. For example, during holidays some business don’t need all of their employees because of less work, you can have your contractual employees take the day off to lessen the cash flow.

As a business owner, you should be flexible and look at how you can benefit from public holidays in order to generate sales and drive more revenue to your business.

Related: Telemarketing: Why Singaporean Prospects Turn You Down

For example, during holidays, your prospects are either at home or on a vacation. Which means, they are in the mood to check and post pictures on their social media account. B2B business should make use of the holiday by being creative and post contents about the holidays or make use of the social media to reach out to prospects.

Holidays wouldn’t hurt your business if you know how to use it to your advantage.

 

 

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Qualified Leads with Multi-Channel Marketing in Asia | Callbox Singapore!

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Halloween Special: Marketing Lessons from Sixth Sense

Halloween Special: Marketing Lessons from Sixth Sense

Trick or treat? It’s Halloween once again and I’m sure you’ve been very busy preparing for your costumes for some of the best halloween events this year.

Traditionally, Halloween is the time when ghosts and witches can be seen. But now, Halloween is celebrated by trick or treating, masquerades, Halloween parties or a horror night with family or friends.

Movies such as Scream, The Exorcist, The Eye, Scary Movie and The Sixth Sense are some of the movies I’ve watched on a Halloween. Among these movies, “The Sixth Sense” has a big impact on me.

As a Marketing Manager, I’ve learned that you need to have a sixth sense to tell whether you’re going to have a problem so it’ll be easier for you to look for a solution before it’s too late. Here are the 3 lessons “The Sixth Sense” movie taught me about marketing.

#1) Building a good relationship with your customers is important.

Dr. Malcolm Crowe (Bruce Willis), a Psychologist, learned from his previous patients that his patients’ trust is important in order for them to open up with him. So when he met Cole Sear (Haley Joel Osment), he made sure to be there for him and would sometimes go out of his way to help him with his problems. In marketing, in order to have a better relationship with your customers, you need to go out of your way to reach out and help them solve even the simplest issue they have. By providing good customer experience and knowing you have your prospect’s back will make them appreciate you more and would consider doing business with you than your competitors.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

#2) Listen to your customers before you start talking.

In the movie, Cole is frightened because he is visited by ghosts. He is too afraid to tell anyone, including his mom. But because of Dr. Crowse’s patience and his willingness to listen to Cole’s problems, he managed to gain his trust and eventually helped him manage his skills. He teaches him to use his skill to help all the ghosts resolve their unresolved problems. One of the biggest mistakes every marketer is making is not listening to what their prospects have to say and focus more on marketing their products and services. When talking to prospects, it is important to listen to their needs so you’ll know what strategy to use to convert them into leads. Here’s Why Some Singapore Leads Fail to Convert

Working as a team will help you achieve your goal faster.

As a Psychiatrist, Dr. Crowe’s goal is to connect with his patients and help them cope up with their problems by listening to them. Same goes with marketing, working towards achieving your team’s goal allows you to be connected as a team. Every member must work hand in hand to achieve their goals. Each one has an important responsibility that would help the team reach their goals faster.

RelatedThe Strategic Marketing of Using Events to Improve Customer Loyalty

In marketing, connecting, communicating, understanding and trusting your prospects is a good way to start a possible relationship. Same as what Dr. Crowe did to Cole, he gained Cole’s trust by helping him overcome his fear. In return, he helped him communicate with his wife and they became friends in the end.

 

 

Learn how to increase the numbers of your 

Qualified Leads with Multi-Channel Marketing in Asia | Callbox Singapore!

 Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

A Must-Try Strategy to Generate Fintech Leads in Singapore