Trends and Updates in the Singaporean Financial Services Sector

Trends and Updates in the Singaporean Financial Services Sector

Trends and Updates in the Singaporean Financial Services Sector

There is still an increasing demand for financial services. This is driven by the fact that many organizations, particularly in Singapore, are opting to streamline processes that have been complicating administrative and operational activities.

One thing’s for sure, innovation will continue to impact the way FinTech companies deliver their products and services to their target audiences. On the other side of things, companies that specialize in B2B financial services will also see an increasing need to enhance their products as well as improve the way they build their brands and acquire more customers through lead generation and appointment setting.

In fact, Deloitte has found several developments in the financial services sector in 2018 that could influence the way financial services firms address crucial issues and concerns in the market.

 

Banking

There is a need for banks to address several challenges such as cyber threats, disruptive technological models, and saturation brought about by new players in the field.

 

Commercial real estate

As property values have gone up over the years, innovations in real estate selling and development will essentially drive the demands for the improved adoption of better business models against a volatile backdrop.

 

Investment management

More focus will be put on asset management and operational streamlining. For sure, technology will play a key role in delivering better experiences for financial services clients.

 

Insurance

The insurance industry remains robust, although technological disruptions, as well as newcomers to this arena, will pose as considerable challenges to the bottom lines of insurers.

These observations will no doubt impact the strong financial services markets across the globe, and Singapore, of course, is no exception. Home to at least 200 banks and recognized as a premier insurance and wealth management hub, Singapore will no doubt play a significant role beyond regional lines.

Indeed, the challenges to score higher in terms of global competitiveness are few, but it is still important for service providers, insurers, banking institutions and financial consulting firms to have their fill of present status of the financial markets in this progressive city-state at the heart of Asia.

 

The domination of cryptocurrencies

Despite cynical opinions, cryptocurrencies will continue to thrive this year and the next, and this is due to the high levels of trust that people place on products such as BitCoin.

But considering their uncertain nature, cryptocurrencies remain to be alternative investments that people should be more cautious of. We only know for sure that governments are looking towards regulating the ecosystem for BitCoin and other cryptocurrencies, and we could expect that these regulations would level the playing field in favor of systems outside the realms of blockchain technology.

 

Adoption of digital platforms

Globally, there is a prevailing trend which sees financial institutions utilizing digital platforms to drive engagements and change business modes altogether. In fact, digital platforms remain to be the dominant business model for financial organizations. The ease that they provide in enabling banks and financial institutions to engage their audiences will surely drive business growth and revenue.

As decision-makers depend more and more on social media in forging professional networks and exploring efficient business solutions, service providers will eventually see themselves spending more time and resources on LinkedIn as well as Facebook. Singaporean financial services firms will eventually realize the importance of maintaining a presence across these platforms.

Related: Your Guide to a Successful International Social Media Campaign

 

The rise of automation and big data

Firms in Singapore will also see a need to enhance their operations through the use of scalable IT and software products.

In particular, these firms have made it their mission to adapt to automation software and cloud computing. Big data and complicated operational activities pose a significant challenge for companies to overcome. This is the reason why most of them are investing a bulk of their time and resources in setting up effective database management systems, business automation, and robotics. Repetitive tasks will be handled seamlessly, increasing the efficiency of Singaporean financial companies in the process.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

 

Concentration on risk management

Volatile political situations will continue to change the business landscape and financial service providers will have to put more focus on strengthening their financial risk management products.

In Singapore, top companies will have to highlight the use of predictive analytics and AI to better improve their services and meet client demands for business continuity and security in the face of a highly uneasy business climate.

Related: What Are the Main Challenges for Financial Services Industry 2017?

 

Share your insights on the Singapore Financial Services Sector.

Comment below! 🙂

 

 

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Invite Success: The Pre-Event Marketing Checklist

Invite Success: The Pre-Event Marketing Checklist

Invite Success: The Pre-Event Marketing Checklist

Events or trade fairs or product exhibitions offer unique and vast opportunities for both entrepreneurs and consumers by showcasing and demonstrating their brand. This can also open doors for meeting with industry partners and finding new ones, learning about the competitors and recent market trends.

Events are held mainly for awareness campaign – the goal is to let your market know the latest about your product or service; sales just come second. However, events, whether big or small require careful planning otherwise no goal will be achieved.

Here’s a cunning pre-event marketing checklist which may include timeline and tactics that you may refer to.

 

Create a pre-event marketing page

Capture early interest from your target attendees by creating a pre-event marketing page and making it live. This can also build up your SEO authority in Google.

Related: The Anatomy of an Effective Landing Page for APAC Businesses [INFOGRAPHIC]

 

Create a blog post

Blog posts will inform your target attendees what is the event all about and why are you organising it. The blog post should contain an explanation of why they need to come to the event and such must convince them to do so. What’s in it for me (WIFM) for the target attendees must be answered in the blog post. 

Related: How to use Eventbrite and Content Marketing in getting Event Leads

 

Get on social media

Utilize the power of social media mainly Facebook and Twitter, also Instagram, Snapchat, Pinterest, Youtube, Tumblr, Medium, Reddit, Quora and others, and get on it early so as to create impact for your event promotion. Your event’s social media page will be a channel to build a community and spreading the mission you wrote in your blog post. Don’t forget the event hashtag.

Related: Your Guide to a Successful International Social Media Campaign

 

Partner tie-up

Event tie-ups or partner collaboration is very important and you must reach out to event collaborators, complementary brands and media partners at the earliest time possible before the official launch of your event, thus helping you spread the news and information.

 

Also be on top of everything as how big-time event planners do. See this complete event planning guide for a successful event launch.  

  • Establish goals and objectives
  • Select target date
  • Identify the venue and negotiation details
  • Create an event master plan
  • Come up with cost estimates and budget plan (venue rental, food, beverage, equipment, AVP, travel, etc.)
  • Recruit event committee, event manager and establish sub-committee POC’s
  • Create and launch publicity plan and brand the event (ensure staff and volunteers are well oriented with their specific tasks like VIP coordination, signage, media relations, printed material design and printing coordination, online administration).
  • Identify and confirm event speakers and entertainers
  • Identify and confirm event sponsors

 

Once all these are either done or working in progress, get ready for your event day and don’t miss to do accomplish your post-event plan.

Related: Singapore Events: Reduce Event No-shows in 3 ways

 

What’s on your pre-event marketing checklist?

Share your insights in the comments below! 🙂

 

 

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The Top Consultancy Sector Challenges and How to Handle Them

The Top Consultancy Sector Challenges and How to Handle Them

The Top Consultancy Sector Challenges and How to Handle Them

As technology becomes much more sophisticated and business structures are undergoing constant changes, consulting services have become utterly crucial to successes in any industry. Whether it be healthcare and financial services, consulting firms are needed whenever there are management issues that organizations will have to address.

For sure, hiring such a firm opens up a company to various opportunities that would have otherwise gone under the radar. For instance, in a Forbes article by Tim Worstall, companies hire management consultants to break the deadlocks between CEOs and their subordinates. Enacting changes requires the support of a consulting professional who can provide workable solutions that will break down barriers to success.

For small businesses, consultants are highly valuable in keeping things in tip-top shape. For RobertHalf.com, consulting services for SMEs can pave the way to better growth in the future. By taking in advice from seasoned professionals in the consulting industry, small businesses can lay the groundwork for long-term plans.

The world needs consultants, and businesses will have to realize just how crucial it is to hire firms that can help them succeed. The demands for consulting services in healthcare, financial services and IT are growing larger every year, compelling firms to improve their operations.

But just like the industries that they help out, consulting firms will also have to do battle with their own dragons. Forgone, getting ahead of the competition is one goal every firm in this industry will have to underscore. But there’s more to the challenges in business consulting than meets the eye.

For that reason, we have identified the most critical of these challenges and the activities needed to address them.

 

Adapting to technological changes

Social media is one train that won’t stop for anybody, not even Superman! In other words, adapting to new technology has become a requirement for businesses to stay competitive, and it applies to consulting firms as well. Indeed, client demands have changed in the course of a decade and are for this reason that firms should have a well-defined digital strategy to get things going. More importantly, this challenge also

Action plan:

Work with IT to determine the services that you need to change and modify your business model to make it well-suited for your clients’ demands. On the marketing side, you can adopt database management systems to better handle client information and optimize your audience outreach activities.

 

Marketing the brand

As always, marketing is one challenge that is always seen as getting in the way. It honestly doesn’t work that. In fact, marketing is the activity that’s needed to translate your vision into tangible results. Rather than seeing it as a problem, firms should instead determine how to reinforce their marketing strategies.

Action plan:

Communicate value through multi-channel marketing. Focus on your audience’s pain points and structure your messages based on how you are going to address their problems.

Related: How to Get Consulting Leads without Hassle: A Guide for Singaporean Firms

 

Hiring talented individuals

You can never go wrong with the team that you currently have. They are the ones who are on the frontlines, and they are also the ones who are responsible for bringing the firm closer to its revenue goals. And now that clients are demanding for new types of services, firms will have to invest in skills that align with new offers. Current staff should be further strengthened by hiring supervisors with the most crucial leadership skills or have them undergo retraining to update their skills and capacities.

Action plan:

Focus your hiring campaigns on sites such as LinkedIn. Also, have HR and frontline collaborate and agree on the proficiencies needed by your firm.

 

Brand building

In a 2017 online report, Statista lists “maintaining a positive public image” as the least of worries for any consulting firm. In fact, only 24 percent of all respondents in the report have noted that their reputations are more important than adopting the right technologies or hiring the right skills for their businesses. This is not to say that brand-building should stay on the sidelines. In fact, consulting services will still need to improve their brands to open up more opportunities for growth.

Action plan:

Use client referrals and testimonials to improve your credibility. You also need to provide thought leadership through such strategies as guest posting and influencer marketing.

Related: 20 FREE Marketing Tools to Get your Brand Out There

 

 

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How to Maximize AdWords For Your B2B Marketing Strategy

How to Maximize AdWords For Your B2B Marketing Strategy

How to Maximize AdWords For Your B2B Marketing Strategy

B2B marketers are always aiming for higher traffic. It’s not that difficult to figure out why. Being able to generate higher site visits means opening up to numerous opportunities for growth. What this means is that higher traffic numbers can lead to higher sales numbers, so it becomes a priority for B2B brands to go the extra mile in terms of implementing a lead generation strategy. This is exactly where Google’s AdWords fits in.

For sure, there are countless methods and tactics that can help marketers achieve their goals. And while adopting a social media campaign is a no-brainer, marketers will need to diversify their strategy by incorporating other tools and platforms that focus on other important approaches such as retargeting.

No doubt, we can count AdWords as among the most powerful implements a B2B brand should have in its arsenal. The benefits it brings to companies struggling with their marketing campaigns are just too important to ignore.

 

The Merits of AdWords

Writing for Forbes, John Rampton is able to underline the essential benefits that only AdWords can provide. One such benefit, according to Rampton, is that the service allows for a higher click-through-rate compared with other online strategies such as SEO.

With that in mind, Google has been incessant in improving the service, giving B2B companies a potential window through which high-quality leads can enter. What’s more, it also comes useful in remarketing your products and offers to visitors who declined during the first engagement. AdWords locates them online and makes sure that they are continually exposed to your message.

Another important reason is its value in targeted marketing. Accuracy is everything in the world of B2B and it becomes essential to create content that’s relevant to a certain demographic. In this case, the service allows for effective behavioral marketing. Companies can define their target audiences better and deliver content that pulls at their heartstrings.

The fact that it is “faster than SEO” in delivering results and that it is easier to track makes the platform that much popular to both large and smaller companies. It’s only a matter of practice and using the right approach to be able to bring out the best that this nifty marketing tool has to offer.

 

Tips and Tricks

Know your goals

Just like any other B2B marketing strategy, using AdWords should start from square one – defining your goals. Before you can embark on using the service, you will need to identify what you want to achieve first. This is vital as it allows you to create clearer approaches. If your main focus is to generate high-quality leads, then you might as well focus on keyword matching. And speaking of keywords…

Conduct keyword research

Ah, yes, keywords. The fuel that powers many a digital campaign and also a difficult resource to master. Google has become a lot stricter in regulating the number of online ads being promoted through its search pages. The situation has compelled marketers to take up keyword research more seriously. Using a combination of broad and phrase matching can certainly get things going, but to be sure you’re on the right track, you will need to use the Keyword Planner to determine the best search queries and phrases to use in crafting your messages.

Use negative keywords

You can’t always expect the right user to click on your ad. More often than not, PPC campaigns can also generate a ton of unqualified traffic. You can effectively get around this issue through the use of negative matching. This works by simply telling Google to ignore certain keywords that would target the wrong people and by promoting your message to the right people.

Know your numbers

To know the extent of your successes, it’s always important to look at your numbers and see whether your campaign is delivering the expected results. For this reason, you need to make use of analytical tools that can aid you in planning future PPC campaigns. Accurate reporting can lead you in the right direction in your efforts to generate higher quality B2B leads. By knowing which keywords to use and which to drop, you can improve your messaging and eventually improve your online traffic. More importantly, analyzing the successes of your campaign allows better control over ad spending, ensuring that your bottom line remains unscathed.

 

 

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Asia’s Top Markets: A Rundown of the Best of the Best

Asia’s Top Markets: A Rundown of the Best of the Best

Asia’s Top Markets: A Rundown of the Best of the Best

The Asia Pacific region is on the roll despite numerous setbacks caused by political unrest and natural disasters. And we can owe it all to several factors that contribute to its steadfast position as a major global economic driver.

For sure, the region is expected to grow significantly for the year 2018. Writing for E-Consultancy, Research Analyst Jeff Rajeck is seeing a potential for greater growth in the countries that comprise the Asia Pacific sector. He is able to point this out based on several developments, one of which is Amazon’s expansion into the Australian and Singaporean markets. That being said, the online retail giant’s venture into new territory will certainly impact the way major brands in the region will handle their marketing campaigns.

Dubbed the Amazon effect, this situation will surely see major companies on Singapore, Malaysia, and the Philippines to up their game in an effort to secure their positions from a looming “land grab” by Amazon. For Rajeck, such a situation is both a threat and a benefit. But a lot of emphasis has to be put on the latter since brand will consider overhauling their strategies and find better ways to market their products and services. It’s only a matter of taking into account the following approaches:

  1. “Consider whether it is still worth pursuing their own e-commerce sites, or whether they should outsource the online customer experience to the marketplaces.”
  2. Rethink current marketing strategies and consider whether to sell their products and services exclusively through their sites.
  3. Hiring the right skill sets and talents to better address marketplace concerns.

Without a doubt, this situation will require brands to become more aggressive in the face of a large of influx of foreign capital into the region. But what does this have to do with international B2B enterprises that want in on the action?

Well, it’s still a question of strategy. Local enterprises will certainly equip themselves to protect their hold on the local market, so international companies will have to focus on strengthening their brand’s appeal to compete effectively. On the other hand, it’s also a question of knowing where to invest. The Asia Pacific region pretty much covers a wide area, encompassing countries that have their own norms and attitudes towards business.

That being said, B2B companies will need to place their foot on areas where there is a high potential for growth.Luckily, we have prepared a list of the top markets for the international B2B crowd. If you feel the need to expand your products and services to include the Asia Pacific sector, here are best places where you can establish a beachhead.

Related: Making B2B Lead Generation Work for Consulting Firms in APAC

 

India

India

With a robust services sector, this subcontinent is expected to enjoy massive growth by 2020 – if it is able to come up with the proper economic reforms. For a country that has so much potential due to its population, India has seen dismal numbers in the better part of 2010, according to a 2013 article published in the EuroMonitor International. Nevertheless, we can expect important sectors such as retail to rise on the strength of disposable household incomes. And with the demand for consumer electronics rising along with social media penetration, the country will certainly keep up with its neighbors in due time.

Singapore

Singapore

There’s no doubting Singapore’s strong grip in the electronics and manufacturing sectors in Southeast Asia. And as this tiny city-state continues to progress well into the next decade, we can anticipate a more internationalized market by 2020. Besides, the World Bank has ranked Singapore as “the second easiest place to do business,” and this is surely enough to keep foreign investors interested in establishing a presence there, particularly in the healthcare and telecommunications industries.

Related: 5 Business Development Ideas for Singapore B2B Products

The Philippines

The Philippines

Political issues have hardly affected the services sector for which this country owes much of its growth. One thing’s for sure, the Philippine still enjoys an ever-increasing consumer spending index, which comparatively higher than global averages. This along with policies that allow the smooth entry of foreign capital will continue to contribute to the country’s strong showing as an important player in the region. The business process outsourcing environment it is known for will continue to entice B2B players into expanding their reach in Southeast Asia.

Related: Callbox on Money Mind Singapore: What a CEO Had Known About the Philippines

 

 

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Why Online Advertising Firms Need Outbound Marketing

Why Online Advertising Firms Need Outbound Marketing

Why Online Advertising Firms Need Outbound Marketing

What is Outbound Marketing?

Outbound marketing is a kind of marketing where you reach out and deliver your message to your target customers through radio and tv ads, social media ads, direct mailing, telemarketing, trade shows, etc.

Related: Outbound Marketing: Reaching out to your Target Market

Why do businesses need it?

To many businesses in Singapore, outbound marketing is still considered effective in spreading awareness, increasing exposure and attracting customers. According to inc.com, more than 88% of prospects search online to find out more about a company. And because there are a lot of online agencies in the internet claiming they can boost your business by building your online presence and provide better services, as a business owner, you know you need to stand out from your competitors. This is where outbound marketing comes in.

But do outbound marketing really works for online advertising firms?

Yes!

Here’s why you should use it for your business.

 

Your competitors are still using it.

If your competitors are still doing it, it means it works. And I bet it will have the same result on you. Many online advertising firms use outbound marketing to reach out to their audience. For instance, reaching out to your prospects through paid online advertising on Facebook and other social media platforms works. There are over 1.4 billion Facebook active users in Singapore and with the number still growing you might want to take advantage of it by getting your message across.

It is the fastest way to generate leads.

Letting your prospects know about your product or services or any promotions you may have through email or cold call is the best way to spread awareness and can get the quickest response. Not to mention you don’t need to waste your time sending an email or calling prospects if you know there isn’t any opportunity.

Related: Can’t Wait for Leads to Come In? Use Outbound Marketing Effort in Singapore!

You don’t need to be an expert to make it work.

Many businesses are having a hard time developing a good outbound marketing plan. That is why many successful companies consider outsourcing in order to make their outbound lead generation marketing work. You have to be careful though as many lead generation companies are claiming they are the experts in their field.  It is always best to do your research first in order to avoid wasting your money and effort.


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Let’s face it. Regardless of what industry you’re into, outbound marketing is intended to bring in more leads and drive interest in your products or services. If others are willing to invest in it to generate more leads for their business. I think you should too.

 

 

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Year of the Dog: Do Your Vendors Deserve Your Loyalty?

Year of the Dog: Do Your Vendors Deserve Your Loyalty?

Year of the Dog: Do Your Vendors Deserve Your Loyalty?

February 16 marks Chinese New Year, an important holiday in the Lunar Calendar and for those living in the mainland and elsewhere around the globe. It heralds a transition into another period of opportunities. And along with firecrackers and prayers at Taoist shrines, the holiday also puts a lot of emphasis on success as businessmen and professionals are looking forward to what they can achieve.

It’s the Year of the Dog. And that being said, businesses should brush up on the most important things to do in order to experience a more bountiful year.

Related: 5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

According to the Chinese zodiac, those who were born in the year of the dog are known for being loyal responsible, critical, honest and, above all, loyal. They are known for being warm towards others, which is a trait that is more often than not emphasized in the world of business. Without a doubt, those who possess that traits of this animal in the Chinese zodiac enjoy forging friendships with others on top of keeping very close friends. But just like any other animal, a dog is imperfect, with its own negative traits to boot.

In contrast to their being loyal and trustworthy, dogs have a tendency to feel cold towards others. In addition, they would always feel self-entitled and stubborn in a way that shuts down a potential business deal. We can also see this happen in a lot of negotiations between vendors and their clients. For vendors that have to deal with clients with the qualities of the dog, they should be able to adjust their offers in order to get into the good side of a potential customer.

On your part as the client, you should be able to know whether your supplier or service provider deserves your loyalty. If anything, a dog’s stubbornness can actually be a good thing as it allows you to be cautious of the businesses you are dealing with.

Start the Year of the Dog right by looking at the checklist below and see if you find something long-term with your current supplier.

 


5 Business Development Ideas for Singapore B2B Products


 

Time-tested engagements

Time-tested engagements

Having been with a vendor for so long indicates that you rely heavily on it. But while long-term engagements are a good thing, you still need to consider giving your current vendor the benefit of a doubt. It’s not as if there are no other enterprises just like it, so as much as possible, try to give your vendor a reason to keep pursuing you. This will eventually compel them to better their offers just so they can keep your loyalty.

 

Reliability

Reliability

If you have been with a vendor for so long, have you at some point kept track of the times it failed to deliver on certain commitments? Reliability, after all, is an important element in any business relationship, so it’s important to know if you can count a hundred and ten percent on your service provider. Consistent failures mean that the vendor is unable to improve on its services, thus providing you with a reason not to seek them again.


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Quality

Quality

This might go under reliability, but quality should be standing on its own. Besides, delivering a project on time doesn’t get any additional points if the work that has been put into it is lackluster. Quality is still an important gauge that should give you a reason whether to stay with a vendor or not. After all, as a client, you deserve to get your money’s worth; otherwise, you can look for better offers elsewhere.

 

Human engagement

Human engagement

Whatever sector you belong to, it’s always important to keep business ties as human as possible. With that said, it’s crucial for you to consider the way the vendor deals with your concerns. Does it have a prompt and responsive CRM? Does it provide you with ready customer support whenever things get sticky? Are your issues quickly resolved through a systematic and orderly process? Answering these questions should give you a reason to look into the human side of your relationship with the vendor. If they score low in any of these indicators, then it would be best to find service providers that see you more as a person in need than as an object of greed.

Related: Planning to Outsource? Consider these

 

 

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B2B Marketers' Love-Hate Relationship With Marketing Technology

B2B Marketers’ Love-Hate Relationship With Marketing Technology [GUEST POST]

B2B Marketers' Love-Hate Relationship With Marketing Technology

Successful B2B marketers realize the importance of new marketing technologies, which is pretty evident in the fact that they invest more and more into those technologies. Marketing professionals do it because technology provides them with all the necessary tools that make their job easier. Another reason why they are so accepting of it is because modern technology has permeated every area of life, and is here to stay. But, new technologies do not come without their fair share of problems and growing pains. B2B marketers feel as if their jobs are becoming less creative because of it. They would rather come up with new and exciting campaigns than spend their time trying to make sense of all these new technologies.

And, despite marketers’ willingness to implement modern marketing technologies into their workflow, you will find the majority of B2B experts complaining about having to manage so many of them, much like college students when they are faced with assignment writing. In fact, according to research conducted by Leadspace, B2B marketers would rather spend their time focusing on the more traditional marketing endeavors, such as putting together new campaigns.

The research includes the findings of 32 B2B senior marketing experts, also known as the Martech Industry Council. It was done with a purpose of gaining an insight into how technology is affecting their work process, as well collecting their opinions on new marketing technologies. Marketing executives took part in the surveys in which they provided answers to the biggest challenges they face as B2B marketers.

Related: Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients

 

Marketers Have a Tough Time Making Use of Technology

Marketers Have a Tough Time Making Use of Technology

One of the reasons why this was done is because unlike their B2C colleagues, B2B marketers have very little to complain about when it comes to modern marketing technologies. However, even though they have all the data they need at their disposal, they are still struggling to use all that data to make their marketing efforts more effective. What can B2B marketers do to make their output better?

The research mentioned in the paragraph above included over 270 B2B companies. On average, these companies used around 16 marketing technologies in order to improve their workflow. However, the marketers in those firms pointed out that only 3% of those technologies were easy to implement. But, another problem is that 80% of all marketers don’t really like to spend time learning or using new marketing technologies, as can be seen in this infographic. 90% of them have stated that the thing they least like doing is managing data, and 84% of them don’t like developing campaign flows As much as 77% of them would prefer to focus their efforts on creating new marketing campaigns. 70% of them would prefer to work on new marketing programs.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing this 2017?

 

Marketers Prefer the Creative Aspect of Their Jobs

Marketers Prefer the Creative Aspect of Their Jobs

On the other end of the spectrum is their dislike for data management, because about 90% of B2B marketers would rather do something else. The situation is not much different when it comes to developing or executing campaign flows, which is disliked by 84% of the marketers. 80% of them have described learning and/or using new marketing technologies as their least favorite aspect of B2B marketing.

After looking at these numbers, it is pretty easy to conclude that B2B marketers have a love-hate relationship with new marketing technologies. On one hand, they are aware of the fact that it makes their job easier and that it automates some of the processes. But, on the other, they don’t like to spend their time using them or learning how to use them.

Related: Creativity Vs. Big Data – Which Brings In More Sales Leads?

 

Marketing Technologies Do Produce Results

Marketing Technologies Do Produce Results

With that in mind, let’s look at some of the crucial stats which explains this relationship a little bit deeper:

It is a well-known fact that all marketing, and that includes B2B, is driven by sales, and hence the need for technology which should improve those sales. Furthermore, the main goal for most marketers is better lead quality, as well as an increase in growth of finding new customers, and retaining old ones. As much as 70% percent of marketers agreed this was their top goal. 53% of them also pointed out that their sales teams’ top request was more qualified leads.

According to the result of the same survey, 45 % of B2B marketers labeled CRM as the essential technology which they rely on in their line of work. Not far behind were the Marketing Automation systems, which were labeled as essential by 37% of B2B marketers. However, these are only two technologies. The result of the survey also showed that there is a vast difference in the number of marketing technologies used across companies.

 


5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]


 

Too Many Technologies

Too Many Technologies

16 is the average number of technologies used by marketing companies, by there are large companies out there which use as much 98 different marketing technologies to boost their marketing efforts. However, the higher the number of technologies, the greater the frustration of marketers working for those companies. 50% of all marketers pointed out that having too many technologies at their disposal is their main source of frustration in the workplace. Also, coming in second was the integration of those marketing technologies, according to 49% of the marketers.

Another interesting finding of this survey was that marketers recognize the helpfulness of technology, but that they would rather focus on the more creative aspects of their jobs. 77% of them love putting together new campaigns. 70% of marketers love creating a new marketing program. Planning a major marketing event was their third favorite thing to do at 38%.

On the other hand, 80% of marketers labeled learning and using new marketing technology as their least favorite thing, despite its effectiveness. Developing and executing a new campaign flow was second on their list with 84%. Also, 89% of marketing experts labeled managing prospect data as the third thing they don’t enjoy about the job.

Related: 20 FREE Marketing Tools to Get your Brand Out There

 

Conclusion

Whether marketers like it or not, new technologies are here to stay, because they do produce outstanding results. Technology has changed the job landscape forever, and there is no going back. Sure, marketing is a creative profession, but all these tools, apps, and data help make it effective in equal measure. It is no longer a shot in the dark. However, the designers need to do their part, as well, and make these solutions easy to integrate and use. Otherwise, they’re going to be more of a problem than a solution.

 

Author’s Bio:

After success as a senior marketing technology advisor for numerous international corporations, Hillary Hope became a freelance writer in Assignment masters to share her knowledge.

 

 

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Top Strategies for Boosting Cloud Services Sales

Top Strategies for Boosting Cloud Services Sales

Top Strategies for Boosting Cloud Services Sales

For 2017, a Forbes article provided very crucial numbers that would define the cloud services market in the coming years. From $67 billion in 2015, the market for the technology will reach a whopping $162 billion by 2020. Like everything in the known universe, there are also reasons that explain why this is so. And these reasons are basically too obvious, to begin with.

One thing to consider is the fact that businesses will adopt the cloud as an important step in modernizing their operations. Salesforce has also made it clear that cloud services are here to stay by pointing out its benefits in terms of data security and recovery as well as allowing businesses to operate beyond office spaces.

Clearly, the cloud will be a mainstay and an innovative feature that enterprises should (no, scratch that, must!) tap into. For IT companies that are developing their own cloud services, it has become a challenge for them to market their offers in an arena of increasing competition. For that reason, companies that have their own adaptations of the cloud are putting a lot of resources into developing strategies that are sure to impact the bottom line.

But before we get into the business of coming up such strategies, it would be useful for IT companies to consider some crucial facts about the cloud in the context of marketing it to businesses.

Related: How to Make it easy for Customers to Buy Cloud?

 

It requires understanding

It requires understanding

MarketingProfs aptly points out the supposed volatile nature of the market for cloud services. Even if we have come realize that adoption among various sectors is inevitable in the foreseeable future, it is still important to package the cloud to the enterprises that might need them. As much as we want to point out the high points of having a cloud system for one’s enterprise, we still need to address a lack of understanding of what the technology is capable of. This is one aspect of the marketing side that IT companies should spend more time on.


5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]


Security as top priority

Security as top priority

As a data management tool, the cloud is strictly a powerful tool for streamlining business activities and avoiding added costs in maintaining a large data bank. But what has struck most businesses right now is that skepticism over whether or not cloud services are secure from unwanted access. Data protection is a much crucial concern as data convenience, which makes cloud services all the more a hard-sell, especially when one’s target market is the financial services sector. To convince clients that the cloud is as safe as titanium vault would require coming up with effective proposals.

Related: How to make Prospect Realize They Need your Product or Services

 

Leveraging the right channels and strategies

Leveraging the right channels and strategies

A more crucial concern in marketing cloud services is the need to determine the most appropriate venues for promotion. While online platforms and outbound marketing methods are obviously on the table, it is implementing an effective marketing strategy that secures a shorter sales cycle and enables engagements with cloud leads to end up in sales.

Related: The Increasing Importance of Multi-Channel Marketing in Asia

If you opt for your cloud services to get ahead of the competition, here are some of the most important strategies to consider.

Personalized messages

Chatbots and the like are cool in their own right. But you have to admit that putting a personal touch on your cloud offers is still irreplaceable. After all, the only way to allay concerns over security is to talk to potential clients and ask them relevant questions about such issues.

Related: Understand your Singapore Market by Dissecting It

Secure thought leadership

In order to articulate your service’s value even further, you can share your thoughts about this amazing technology on reputable websites. Potential buyers for cloud services want only one thing, and it’s the assurance that such services can help them address concerns over business efficiency. Writing a guest post or producing a video aimed at educating would-be buyers about the cloud is one way to go.

Related: 5 ways to Create Demand for Document Management Software Products

Using a multi-channel lead generation

You need to be familiar with multi-channel marketing as a much-needed partner for your promotional efforts. At any rate, outreach is an essential component in most of your efforts, so you have to expend a lot of your resources in maintaining channels aimed at getting the attention of your target audience. Having a healthy balance between inbound and outbound marketing will do the trick in getting your message across.

Related: C-Level Blind Spot: Not Incorporating Multi-Channel Marketing

 

 

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How Healthcare Companies Can Improve their Sales Pipelines

How Healthcare Companies Can Improve their Sales Pipelines

How Healthcare Companies Can Improve their Sales Pipelines

There is no doubt that the healthcare industry is a relevant sector. The obvious reason for this is that healthcare is essential, and there’s always a demand for particular products and services. And taking into account the incessant evolution of these offerings, we can expect the industry to grow significantly in the coming years.

Deloitte, for instance, has pointed to several key trends that will define how major players in the healthcare industry craft their strategies to better grab a greater share of the market. Foremost is the expected shift from volume to value. Patients and medical institutions have, in recent years, focused primarily on quality. This scenario has eventually pushed healthcare marketers to improve the way they engage their target audiences. This and the fact that there have been steady advances in the technological aspect of the medical field paints a more positive future for the healthcare industry. In fact, ResearchAndMarkets.com has just released its Global Healthcare Industry Outlook, 2018. The report points out that the industry will experience an impressive 4.82 percent growth rate by the end of 2018. It also shows several observances, most notably the fact that “Asia-Pacific countries taking the lead on Smart’ hospital projects” and that “Virtual and remote clinical trials adoption increasing with the focus shifting to efficiency and patient-centricity.”

Related: Healthcare Marketing: Selling Products and Services, Creating Awareness

However, as in the case of other industries in Singapore, businesses engaged in providing medical technology or supplying pharmaceutical products will need to address several challenges that are putting a great deal of pressure on their competitiveness. Another trend to watch out for is the possibility to implement cost-reduction measures at a time when healthcare products and even basic services are becoming more expensive. This, in effect, has put healthcare margins on unstable ground. With that said, it has become highly crucial for healthcare providers to devise plans for offering affordable and competitive products on the market. This would mean looking for new investment areas and scouting for other means of expansion.

Healthcare companies, especially those based in Asia-Pacific countries where technology is prevalent in diagnostics and treatment such as Singapore, will need to do more than to apply a few tweaks here and there. That the main goal has always been to strengthen one’s position in the market requires focusing on one aspect that actually does the ever complex process of turning healthcare leads into customers.

Related: 6 Marketing Ideas in Selling a Medical Software

 

Enter the sales pipeline

Enter the sales pipeline

Healthcare is without a doubt an important part of society. But just like other resource-intensive venture, healthcare needs to thrive on a solid income generating base. After all, important advances in healthcare would not be possible if companies settle with their current margins. Expansion, growth, and (above all) the ability to cater to the needs of the healthcare market calls for a more intensive look at the sales pipeline.

What metrics do you use to determine the number of visitors converted into clients? Are you generating the required number of leads to increase your margins?

Such questions and more are crucial to the health of a company whose business is health. But to be able to answer these, companies will need to apply the right way to improve their sales pipeline and secure a steady stream of income from it.

Related: 5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

Define your sales process

Define your sales process

What is involved in qualifying leads and setting them up for a sales appointment?  You won’t know for sure until you get to determine the various stages through which potential clients will go through. A clearly defined sales process is what’s all needed to produce hard-hitting results. Of course, the only way to do this is to simply allot a great deal of resources in managing your sales pipeline. This brings us to the second point.

Related: The Perfect Sales Process to Surefire Business Success [INFOGRAPHIC] 

Have someone with the right skills

Have someone with the right skills

Sales pipelines, most especially those in the healthcare industry, are rather tricky because it involves having considerable knowledge of what your product or service can do for potential clients. Your inbound and outbound marketing campaigns should, therefore, be handled by people who truly know everything there is about what they are talking about.

Related: The Three People You Need In Sales Leads Marketing

Increase your opportunities by updating your pipeline

Increase your opportunities by updating your pipelineNot all prospects will end up purchasing a product or service. What is sure, though, is the fact that you can always look for quality leads to replace those who have declined your proposals. As much as possible, do not linger on failed opportunities. Focus instead on those presenting greater potential for a sale.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

 

 

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Maintain a Steady Array of Clients for the Singapore Recruitment Sector

Maintain a Steady Array of Clients for the Singapore Recruitment Sector

Maintain a Steady Array of Clients for the Singapore Recruitment Sector

I love cats, but with the kind of job that I have, limiting my time at home to just a couple of hours a day but traveling for like a lifetime keeps me to own one. So when the first feline café, Cat Flower Garden, opened in Taipei in 1998, I frequented the place not just to cosy up a cup of tea but at the same time spend a lazy Saturday with some furry friends. The pet café industry has grown and an array of pet restos can now be found in countries like Japan, Philippines, and the United Kingdom. I am glad that my pet issues were addressed.

It’s easy to convince a friend to take a stray cat home, but knowing your friend’s pet-nursing capabilities may be a different story, just as swiftly finding clients to get interested to outsource a third party recruitment with keeping a steady array of them. One may employ a seamless lead generation process and run a successful campaign but keeping these clients clinging to your data list may require a doubled effort.

Related: The Three-Step Guide to Better Customer Retention 

Entrepreneur suggests making your clients happy. It’s the key to keep them for a lifetime. Here are simple ways to create happy smiles on your customers face:

 

Pay attention and anticipate your clients’ needs.

Get to know their work patterns.

For example, if the client prefers to keep a daily update via email rather than a summative weekly conference, get your notes ready at the end of the day and send it on time.

Consider the client’s day.

A missed appointment could be a lost sale. Adhere to your client’s preferred schedule for meetings and promptly reply to queries.

Prep and Plan.

Your project design should include alternatives and feasible options to avoid losing track of your workflow.

These simple work routines will ease project run. However, the stressing part comes when your customers come to a point where they have to decide whether to continue working with you or not. As the business cliche goes, “it’s easy to find new customers but hard to keep one”.

Related: 7 Tips on How to Manage Time More Effectively

 

So how do we keep customers for a lifetime? Forbes has these to say:

Know Your Content.

Create a genuine relationship with your clients and enable them to connect with their market, making yourself a strong foundation amongst them. This is one way of telling them that you share their values. It is important that your customers would know that you stand on the same ground with them. Knowing that you have the same goals and represent a single brand will certainly build their trust and confidence.

Related: 12 Tools to Hack Your Content Creation Workflow [Plus Free Content Calendar]

Know Your Company’s Character.

This pertains to a deeper connection between you and your clients by building a business identity and conducting business in such a way that is congruent with how you want to be seen, perceived and understood by your clients. Speak their language by understanding their intellectual, social and professional concepts as this will make your clients see you as a solid part of their group   

Know Your Company’s Community.

Take advantage of every channel available for you to connect with your clients. The internet is one of the best platforms that can drive loyalty among people in the community – business to consumer or business to business. Also, a good rapport over the phone is not enough to keep your clients clinging to you but doing things beyond their expectations like taking extra effort on giving them updates on project status or reminders for upcoming events without them asking will open bigger doors of opportunities for a lifetime partnership.

Related: Building an Engaged Social Media Community to Boost Lead Generation

With the utilization of different marketing tactical tools available in the market today, customers can now be easily acquired like drawing kittens with catnip to follow you home, but knowing your content, your company’s character and your community will surely keep them in a steady array like lounging moggies in cat cafes.

 

 

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5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack

5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

By February, 80% of New Year’s resolutions will have failed. That’s a lot of abandoned goals in such a short span of time. What’s more is that only about 9.2% of individuals feel they’re successful in achieving their New Year’s resolutions.

Related: The New Year Resolution of A Singaporean Businessman

In today’s post, we’ll go over a handful of practical ideas to help you leverage your marketing analytics stack to its full potential. We’ll take a look at areas in a typical marketing analytics pipeline most marketers can improve on. We’ll then conclude with a quick rundown of a four-step process to really make your data analytics Chinese New Year’s resolutions stick.

5 Chinese New Year’s Resolutions to Refine Your Marketing Analytics Stack [INFOGRAPHIC]

 

Transcript:

 


Resolutions for Marketing Analytics


#1 Strengthen the fundamentals

97% of companies use data to capture business opportunities but only 44% actually trust the numbers flashing on their dashboards. If you’re only looking to keep one New Year’s resolution, it would be to make sure your marketing analytics stay grounded on the goals and decisions that people at different levels in your organization actually make.

#2 Invest more in automation

Gartner says analytics make up the biggest slice (9.2%) of marketing spend in 2017. Two main areas stand out when it comes to marketing analytics spending: customer data and marketing attribution.

In most marketing analytics workflows, a lot of activities are best handled by machines. It’s not hard to imagine how much better life would be with tools like automated dashboards around.

Related: How Marketing Automation can make an impact on Singapore B2B Marketing?

#3 Do more of the exciting stuff

Harvard Business Review explains four ways AI boosts marketer’ productivity when working with data and analytics:

  1. Analyzing huge datasets quickly
  2. Finding and fixing errors in your dataset
  3. Providing real-time feedback, especially for streaming data
  4. Enabling text-based insight extraction

#4 Prescribe, don’t just predict

Analytics typically fall into four types: descriptive (what happened), diagnostic (what went wrong), predictive (what may happen), and prescriptive (what to do). Leveraging prescriptive analytics in your stack speeds up the decision-making process.

The nascent prescriptive analytics market is projected to grow into a $1.6-billion segment by 2022.

#5 Make your data work harder

This year, make sure that the data flowing into your marketing analytics pipeline meets the five dimensions of quality:

  1. Accuracy (Does my data tell me what’s really going on?)
  2. Completeness (Do I have all the data I need to make a decision?)
  3. Cleanliness (Is my data error-free?)
  4. Timeliness (Does my data allow me to respond right away?)
  5. Consistency (Do I have a single version of a given piece of data?)

 


Steps to Make Your Resolutions Stick


Actually make a resolution

Make sure you’re setting specific, measurable, realistic (SMART) goals for your marketing analytics stack.

Consider adding gamification to your action plan

Make attaining your resolutions enjoyable for everyone involved. Consider gamifying parts of your marketing analytics process. Put the right rewards and incentives in place to motivate your team.

Surround yourself with people who support you

Whether it’s your boss’s nod of approval or your team’s genuine commitment, you want more than just buy-in for your plan. You need help and encouragement from the right people. When times get tough, sometimes all you need is a helping hand to keep going.

Related: How the Callbox Team Spends the Holiday Season [INFOGRAPHIC]

Document your progress

Each component of a modern marketing program produces a unique set of metrics and KPIs, often distracting marketers from the things that really matter to the business. The key, according to IBM, is to have a sound understanding of how every marketing activity (and by extension, every set of metrics) contribute to the overall business goal.

 

 

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