Callbox Concludes Second Sales Prospecting Masterclass a Success (Featured Image)

Callbox Concludes Second Sales Prospecting Masterclass a Success

Callbox Concludes Second Sales Prospecting Masterclass a Success (Featured Image)

The Callbox Sales Prospecting Masterclass for Information and Communications Technology workshop last June 21, 2019, at JustCo, Marina Square, Singapore, was concluded, a success

All the 50 attendees arrived on time, some even came with their colleagues, and filled every seat at the cozy venue as the Callbox team warmly welcomed them and accommodated their every need which kept them focused from start to finish.

Event speakers, Charmaine Española, Creative Director for Marketing, and Carmi Lañada, Account Manager, unleashed Callbox’s long-held secret tactics on effective sales prospecting for ICT industry which were shared via the following topics:

  • Pinpointing Ideal ICT Buyers
  • Capturing Crucial Prospect Information
  • Segmenting and Personalization
  • Ranking and Prioritizing Prospects
  • Nurturing and Converting Prospects
  • Case Studies on Effective Sales Prospecting

As the discussion progressed, the audience became very engrossed and took pictures of the slide presentation. They were also very interactive during the question and answer part. Such interest shown by the workshop attendees on the topics discussed uncovered a gap, an understated need, and questions which they have been searching for answers. Callbox’s complete, coherent and consistent prospecting program imparted to them the knowledge to fill the gap, address their needs and answered their questions.

At the end of the info-packed workshop, ICT sales and marketing leaders told that they gained a solid understanding of the modern B2B IT sales process, components in the IT Sales cycle inside out and the various ICT prospecting strategies. 

In fact, FACT Software International Pte Ltd quoted

It was very informative, especially for someone who is new to sales. It provided a great crash course on the basics. The duration was just right and the speakers were well-informed on what they were talking about.

While Techzone.sg said that they would recommend our next events to colleagues and friends. Overall, the attendees shared that the sales prospecting masterclass met their expectations.  Indeed, event objectives were achieved.

The positive feedback drives Callbox to hold another workshop. And definitely, it is going to be another insightful, knowledge-enriching event which sales and marketing decision makers can leverage in adapting to today’s rapidly evolving buying landscape. 

So keep a regular visit to our website for updates on the upcoming event which may happen sometime this August. 

Let Callbox help you gain expert knowledge on sales and marketing in your field, and find fresh opportunities through networking with industry peers.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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Callbox Updates Pipeline CRM with ABM Features and UI Makeover

Callbox Updates Pipeline CRM with ABM Features and UI Makeover (Featured Image)

Suite of new features and capabilities makes Pipeline CRM a smarter and more streamlined tool for orchestrating Callbox marketing campaigns.

Callbox, an award-winning B2B lead generation company, this week released fresh updates to Pipeline, its proprietary CRM and marketing automation platform. The recently-unveiled updates include the following:

The new feature set vastly enhances and extends Pipeline CRM’s user experience and core functionalities for both clients and internal users.

We wanted to go beyond just tweaking Pipeline’s look and feel, says Rebecca Matias, Callbox’s Director of Sales and Marketing.

All these changes were made with the goal of giving users the ability to quickly see the big picture or drill down for a detailed view of things—from the campaign, accounts and contacts, all the way down to individual touches.

 

New ABM capabilities

One of these major improvements is the integration of ABM features into Pipeline. Pipeline CRM now enables Callbox campaigns to effectively apply account-based lead generation and sales prospecting strategies.

Users can now choose between Contacts View and Accounts View when looking at leads and prospects. Under Accounts View, contacts are displayed according to the organization they’re connected to. This makes it easy to target accounts and understand which decision makers in a company to engage.

Account View

Contact View

Callbox Pipeline Contact View

 

More intuitive dashboard and Richer reporting features

The Callbox team also redesigned  the layout and appearance of Pipeline’s main dashboard and other reports pages based on user suggestions and feedback.

Aside from grouping leads by account as the default view, the main dashboard now shows lead scores for each prospect alongside other key details. This gives users a real-time update of each lead’s status at a single glance.

Pipeline Home

Callbox Pipeline Home

Campaign Reports

Callbox Pipeline Report

 

Streamlined Lead Nurture interface

Pipeline CRM ships with a marketing automation engine called Lead Nurture. Lead Nurture allows users to easily define and execute custom lead nurturing schemes using a drag-and-drop workspace.

This week’s round of updates also focused on improving the Lead Nurture UI. A major change is the addition of a new tab for viewing email templates used in a lead nurturing scheme. This enables users to handily determine which templates are working and which ones aren’t.

The redesigned UI for Lead Nurture now displays scheme performance reports by default. This aligns with the other enriched reporting features included in the new Pipeline updates.

Lead Nurture Reports

Callbox Lead Nurture Reports

Lead Nurture Emails

 

Faster and more robust overall performance

A huge portion of the new updates were carried out to improve Pipeline CRM’s response and page load times. Better server management and backend optimization have resulted in a significant boost in performance.

It’s a faster and smarter platform, Rebecca adds. The key thing is that it helps produce better results for our customers.

The new and improved Pipeline CRM will go live on July 8, 2019. In the meantime, a beta version of the new and improved Pipeline is now up and running. Current Pipeline users can take it for a spin via this link:

IMPORTANT: Pipeline CRM is not compatible with Internet Explorer. Please use an alternate browser such as Chrome, Firefox, Safari or Opera.

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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A Couple of Weeks Away to Callbox’s Second Sales Prospecting Workshop (Featured Image)

A Couple of Weeks Away to Callbox’s Second Sales Prospecting Workshop

A Couple of Weeks Away to Callbox’s Second Sales Prospecting Workshop (Featured Image)

Callbox’s second “Sales Prospecting Masterclass for Information and Communications Technology (ICT)” workshop is just a couple of weeks away.

The free live event will happen on June 21, 2019, @JustCo 6 Raffles Boulevard, Marina Square.

Seats are filling up fast! But there are few more remaining open for reservation. Click below to reserve.

The upcoming “Sales Prospecting Masterclass for Information and Communications Technology (ICT)” is a second among a series of masterclasses that Callbox will hold this year.

It will equip ICT sales and marketing decision makers with the knowledge and tools to get better results from their prospecting efforts.

Moreover, the masterclass will substantially address the need from ICT sellers to develop a complete, coherent and consistent prospecting program that works in today’s ICT buying landscape.

Being able to compete with ICT customers’ purchase behavior brought by the rapid technology innovation and adapting new sales and marketing processes to keep up with the development were some of the key takeaways that Innobay and Fluxym got from our first “Sales Prospecting Masterclass for Information and Communications Technology (ICT)” workshop last March 29, 2019.

Get an in-depth account behind how we planned, prepared, and executed our first workshop that exceeded our goals and expectations.

And in the coming workshop on 21st June 2019, Callbox’s CEO, Rom Agustin, and Creative Director for Marketing, Charmaigne Española, will share practical insights on effective sales prospecting in the ICT industry, covering every important detail in the process:

  • Pinpointing ideal ICT buyers
  • Capturing Crucial Prospect Information
  • Segmenting and Personalization
  • Ranking and Prioritizing Prospects
  • Nurturing and Converting Prospects
  • Case Studies on Effective Sales Prospecting

At the end of the workshop, ICT sales and marketing leaders will take away a holistic knowledge on modern sales prospecting program loaded with high-level content on industry best practices and real-world examples, that will allow them to:

  • Gain a solid understanding of the modern B2B IT sales process
  • Know each component in the IT sales cycle inside-out
  • Become proficient in various ICT prospecting strategies

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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A Couple of Weeks Away to Callbox’s Second Sales Prospecting Workshop (Featured Image)
Sales Prospecting Masterclass for ICT (Jun 21) - Featured Image
Sales Prospecting Masterclass for ICT (Jun 21) - Featured Image

Callbox to Hold Second Sales Prospecting Workshop for ICT Companies in SG

Sales Prospecting Masterclass for ICT (Jun 21) - Featured Image

Callbox will be hosting its second free workshop titled “Sales Prospecting Masterclass for Information and Communications Technology (ICT)” on June 21, 2019 @ JustCo, 6 Raffles Boulevard, Marina Square, #03-308, Singapore 039594.

This live event aims to equip ICT sales and marketing leaders with the knowledge and tools to get better results from their sales prospecting efforts.

With the huge success of the first “Sales Prospecting Masterclass for Information and Communications Technology (ICT)” workshop last March 29, 2019, the Callbox team concluded to put up another masterclass that would address a clear need from ICT sellers to develop a complete, coherent and consistent prospecting program that works in today’s ICT buying landscape.

Technology has dramatically changed ICT customers’ purchase behavior, and ICT sellers must be able to compete with this change by adapting new sales and marketing processes to keep up with the development.

However, despite technology breakthroughs in tool utilization and process optimization, 53% of ICT sales and marketing leaders admit that the inability to generate enough qualified leads through prospecting is still the top barrier to reaching goals.

In the second sales prospecting masterclass, Callbox’s CEO, Rom Agustin, and Calbox’s Creative Director for Marketing, Charmaine Española, will share practical insights on effective sales prospecting in the ICT industry, covering every important detail in the process:

  1. Pinpointing ideal ICT buyers
  2. Capturing Crucial Prospect Information
  3. Segmenting and Personalization
  4. Ranking and Prioritizing Prospects
  5. Nurturing and Converting Prospects
  6. Case Studies on Effective Sales Prospecting

At the end of the workshop, ICT sales and marketing leaders will take away a holistic knowledge on modern sales prospecting program loaded with high level content on industry best practices and real-world examples, that will allow them to:

  • Gain a solid understanding of the modern B2B IT sales process
  • Know each component in the IT sales cycle inside-out
  • Become proficient in various ICT prospecting strategies

 

The event is now open for registration. Click the button below!

Reserve your seat

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Sales Prospecting Masterclass Event Wrap-Up

Sales Prospecting Masterclass Event Wrap-Up

Sales Prospecting Masterclass Event Wrap-Up

Overview

In-person events provide excellent opportunities for companies to meet people up close. This strategy is even more effective when you’re offering real value like a seminar or training session.

This was what the Callbox Singapore team had in mind with its recent event.

Event Background

In late March, the Callbox team hosted an in-person workshop titled “Sales Prospecting Masterclass for Information Communications Technology.” The event was developed for sales and marketing leaders from Singapore’s B2B tech sector. The workshop aimed to teach attendees how to build and maintain a robust sales prospecting process.

The three-hour event took place at Found8 and was attended by marketing and sales professionals in various ICT verticals. The audience consisted mostly of mid to senior managers from SMBs and enterprise-level businesses.

Two of Callbox’s top B2B sales experts, Rebecca Matias (Director of Sales & Marketing) and Sharifah Aljunied (Director of Business Development), presented the training material. They were joined by a few of Callbox’s outbound sales reps and account managers who also fielded questions from attendees.

Overall, the workshop reached both its goals of thought leadership and community building, as well as achieved all its key event objectives. This made the event another milestone for the team.

Callbox held a similar event exactly 10 years earlier. In January 2009, the Callbox team gave a series of workshops in Singapore and Malaysia called “Global Marketing Strategies for the IT Industry” together with Google.

That event helped Callbox establish its reputation and deepen its network in Southeast Asia’s B2B technology space, plus it brought in long-term APAC clients that still work with the company  today.

About The Topic

We chose the topic of tech sales prospecting since there was a clear need for today’s B2B tech sector to revisit how they approach this crucial activity. The way that customers make tech purchases continues to change, leaving many organizations struggling to keep up.

That’s because Most tech vendors aren’t really selling the way their customers are buying. Fixing this means having a prospecting program that’s more aligned with the changing purchase process.

While there’s no shortage of resources and materials that tackle modern sales prospecting, it’s not easy to find content that ties everything together in a single, coherent discussion.

That’s what we wanted to do with the workshop. We wanted to provide an in-depth, complete walkthrough of a fully functioning sales prospecting program.

Event Goals and Strategy

We planned the event with two main goals in mind:

  • To share Callbox’s own experience and knowledge about tech sales prospecting
  • To connect with a community of marketers and sales professionals in Singapore’s ICT industry

To make sure we achieved both of these outcomes, we relied on Callbox’s end-to-end, multi-channel event marketing approach—similar to what we offer our event marketing clients.

With this strategy, we combined phone, email, social media, and online channels to maximize conversions at each stage of the event life cycle. We’ll go into more detail about how we used this approach throughout the rest of this wrap-up.

 

Pre-Event Stage

The Callbox team had eight weeks to prepare for the workshop. We spent much of this time planning and carrying out pre-event marketing activities. This included building the attendee list, crafting campaign materials, and doing the pre-event cadence.

Objectives

We set the objectives for the pre-show phase based on our previous experience with similar in-person events.

  • Generate a total of 90 to 100 registrations
  • Maintain at least a 50% RSVP rate (a total of 45 to 50 confirmed attendees)

Campaign

The pre-event campaign centered on attracting signups and RSVPs using a mix of different outbound and inbound marketing tactics. Some of the key campaign activities during this portion of the event were:

Attendee List

We developed the training material specifically for middle to senior-level sales and marketing personas. Our ideal attendee profile consisted of:

  • Job title: Marketing managers, marketing directors, sales managers, sales directors, VP of marketing/sales, managing directors, CEOs
  • Industry: ICT
  • Business size: SMBs and enterprises
  • Location: Singapore (prioritized companies within a 2-mile radius from event venue)

We targeted potential attendees from every stage of the sales funnel, including top-of-funnel prospects, SQLs already in our pipeline, and Callbox clients (both current and previous).

Event Page and Content Marketing Efforts

Our pre-show inbound strategy was mostly made up of online and content marketing initiatives that generated awareness, facilitated registrations, and maximized attendance:

  • Initial landing page on the Callbox site that served as starting point for registration
  • Main landing page on Eventbright that acted as the workshop’s online hub and where attendees can finish the signup process
  • A number of previous and new blog posts published on the Callbox site with CTAs pointing to the event landing pages
  • Two press releases that announced and updated key details about the event

Sales Prospecting Masterclass for ICT Landing Page

Sales Prospecting Masterclass for Information and Communications Technology Landing Page

Email Cadence

Emails played a key role in achieving our pre-event objectives. We segmented our target attendee list according to contacts’ stage in the sales funnel (cold prospects, MQLs, SQLs, current clients, and past clients). We then tailored our messaging based on these groups.

Each segment received a series of email touches based on the following cadence (although this varied from segment to segment):

  • An initial email blast announcing the workshop went out six weeks before the event.
  • A more targeted follow-up email was sent to recipients who hadn’t signed up three days after the initial email.
  • A more personalized re-engagement email was sent to recipients who opened but did not respond to the initial send-out.

LinkedIn Marketing

The team also leveraged LinkedIn outreach to drive event awareness and connect with potential attendees. This gave us a whole new layer of touches to boost pre-event results, since LinkedIn complements email outreach really well, based on our experience.

We developed the LinkedIn strategy to closely align with our email activities. We set aside two touch points immediately after the first email send-out. These LinkedIn touches were:

  • LinkedIn Invites sent to contacts on the attendee list who hadn’t opened the initial emails
  • InMails containing the event invitation

Phone Outreach (Call-to-Invite)

During the last three weeks of the pre-show phase, the team started contacting event attendees via phone. With potential attendees already warmed up by the email and LinkedIn touches, they were more receptive to live one-on-one conversations. Phone outreach also helped us connect with unresponsive contacts at this stage of the pre-event process.

This was how we laid out the phone outreach cadence:

  • All contacts were called up three weeks before the workshop. Depending on the segment and the contact’s previous responses, the calls were made to encourage registrations, assist in the signup process, and provide updates.
  • Confirmation calls were made one week prior to the event date.

This free resource includes sample IT/software buyer personas, plus actual telemarketing scripts tailored for each key buyer role.

Paid Promotion

We also used some paid promotional channels during the pre-event stage. These included Display Ads and Facebook Promoted Posts.

Pre-Event Results

Once all the pre-show outreach activities were completed, we noted the following results:

  • 104 total registrations
  • 57 confirmed attendees
  • 55% RSVP rate

We were able to reach our target number of signups earlier, that we stopped accepting registrations more than one week before the event. We also exceeded our target number of confirmed attendees a few days prior to the workshop.

 

Live at the Workshop

When the big day finally came, the team was ready for the training session. Behind the scenes, we carried out on-event marketing activities. These ensured that the actual program generated the results we set during planning.

Objectives

In terms of event marketing objectives for the actual workshop, we aimed for a turnout rate of at least 50%. In addition to delivering the training session as planned, we also wanted to maximize the opportunities for attendees to network and interact with everyone at the venue.

On-Event Activities

The Sales Prospecting Masterclass proceeded as scheduled from 2 p.m. to 5 p.m. Aside from the workshop itself, there were a number of other key event marketing activities that helped contribute to the event’s success. Here are a few highlights.

Engagement and Promotion During the Event

The team had a number of social media activities lined up to help generate buzz for the event. These activities encouraged the event team and employees back at the office to post and share updates about the workshop on social media.

The Actual Program

The workshop was divided into two main sections. The training session was scheduled for the first two hours, while the Q&A and networking sessions were done in the remaining hour.

 

 

Results

We recorded a total of 33 check-ins at the event and attained a turnout rate of 58%. We were also able to address various questions from the audience during the Q&A session. Lastly, the event gave both the team and attendees ample opportunities to network.

 

Post-Event Follow-Ups

In the two weeks that followed the workshop, the team carried out the post-show cadence. This phase of the event cycle also saw solid results.

Objectives

Although this event was primarily a thought leadership effort, we also set some lead generation objectives as part of our targets.

  • Convert 75% of top-of-funnel and MQL attendees into SQLs
  • Reach a net promoter score (NPS) of at least +30

Campaign

The post-event cadence consisted of email and phone touches tailored based on the pre-show segments.

Email Survey

We sent out a short email survey to all attendees on the first Wednesday after the event. The email asked recipients to rate the workshop as well as capture their comments and suggestions.

Nurture and Follow-up Activities

The team implemented a two-week post-event follow-up cadence that targeted the 33 attendees. Although we initially planned out a follow-up sequence, we made sure to readapt the nurture paths according to how the contacts responded.

With each touch point, we asked probing questions and tracked actions to help us gauge how ready a contact is to advance to the next stages of the conversion funnel.

Results

Our post-event efforts produced the following:

  • 21 new SQLs
  • 84% MQL to SQL conversion rate
  • 2 deals closed
  • +33 NPS

With these KPIs, we were able to reach our post-event objectives. We attributed the very high lead conversion rate partly to the highly-targeted attendee list we compiled.

We were also able to turn two of the event attendees to new clients, which further added to our post-show success.

In terms of thought leadership, the team decided to use NPS as proxy to gauge how the event was successful in that area.

Results from the email survey showed that 67% of attendees would recommend the event. This group exceeded the other ratings by a 33-point margin. As one prominent feedback from the survey noted:

“I think the speakers were very frank and generous in sharing their experiences which helps us relate. Makes me appreciate the service.”

The survey also helped us learn possible topics to cover in our upcoming events:

  • Account-based marketing (ABM)
  • Email marketing
  • Telemarketing
  • Lead nurturing

 

Conclusion:

 Overall, the team thinks the Sales Prospecting Masterclass is a resounding success. The event handily exceeded objectives at each stage and, more importantly, it achieved everything that we had set out to do.

The event shows that planning and preparation really play a huge part in driving results. It also demonstrates how end-to-end event promotion can impact success.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

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Callbox-All-Set-for-Sales-Masterclass-as-Signups-Exceed-100

Callbox All Set for Sales Masterclass, as Signups Exceed 100

Callbox-All-Set-for-Sales-Masterclass-as-Signups-Exceed-100

With just a week to go from the company’s ICT sales workshop, the Callbox team continues its preparations for the SG event, which has so far recorded more than 100 registrations.

 

On March 29, Callbox will hold a free workshop called “Sales Prospecting Masterclass for Information and Communications Technology” aimed at marketing and sales leaders in Singapore’s B2B tech sector.

“Things are changing so fast in B2B sales and marketing that the strategies we relied on 2 or 3 years ago no longer work as well as they used to,” says Rebecca Matias, Director of Sales & Marketing at Callbox and one of the trainers in the upcoming workshop.

The event, which features hands-on and in-depth lessons on building an effective sales prospecting process, is Callbox’s way of sharing its expertise gained from over 15 years adapting to developments in B2B sales.

“Things like ABM, prescriptive analytics, consumerization of B2B, and other trends are very much here to stay,” she adds. “These require a huge shift in the way we do things. One of the areas that badly need this massive change is sales prospecting. That’s why we’re having this workshop.”

The workshop’s intended audience has so far shown a strong, positive response to the upcoming event. As of press time, more than 100 individuals have signed up for the event and at least 40 have confirmed their attendance.

“We’re excited to see such a high level of interest from our fellow marketing and sales practitioners,” Rebecca continues. “It just goes to show their drive to learn and improve.”

Rebecca will be joined by Sharifah Aljunied, Callbox’s Director of Business Development, at the event. As trainers, they will walk attendees through each step of a modern sales prospecting program—from identifying prospects, all the way to delivering qualified opportunities to sales reps.

The Sales Prospecting Masterclass is scheduled for 2:00 p.m. to 5:00 p.m. on March 29 at Found8 at 79 Anson Road. Due to available accommodations at the venue, the Callbox team no longer accepts additional event registrations as of press time.

 

Author Bio:

Katrina Chua

Katrina works as the Marketing Manager at Callbox Singapore. She helps companies in Asia Pacific countries increase their business revenue through lead generation and appointment setting services. Follow Katrina on Twitter, Facebook, and Google+.

Drive your sales with more leads, meetings and data




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

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Up Next on Callbox’s Event Calendar: CommunicAsia 2018

Up Next on Callbox’s Event Calendar: CommunicAsia 2018

Up Next on Callbox’s Event Calendar: CommunicAsia 2018

Asia’s leading ICT industry event looks set to draw scores of telecom professionals from across the globe for a three-day convention this June at the Marina Bay Sands Singapore—and the Callbox team will be there.

 

Since 1979, CommunicAsia has remained the biggest and most established annual ICT event and exhibition in Asia, bringing together industry thought leaders, decision-makers, and influencers to showcase and explore the latest innovations in the telecom sector. Held simultaneously with the BroadcastAsia and NXTAsia exhibitions, CommunicAsia forms part of the ConnecTechAsia convention, which is operated by Singapore Exhibition Services.

 

CommunicAsia 2018: Connect the Future

This year’s CommunicAsia convention is scheduled to take place on June 26-28 at the Marina Bay Sands Singapore and features plenty of must-see exhibitions on areas such as:

  • 5G/SDN/NFV/Small Cell
  • Broadband and Infrastructure
  • FTTX/Photonics/Fibre Communication
  • SatCom
  • Connect Everywhere

The speaker lineup includes industry insiders from companies like Circles. Life, Zero Mobile, Celcom Axiata Berhad, PLDT, and more. The three-day event promises to be jam-packed with show floor activities and partner events, including various country pavilions, network areas, and presentation theaters.

 

A Must-Attend Event for the ICT Industry

As the premier sourcing and knowledge ICT tradeshow in Asia, CommunicAsia 2018 is a must-attend event for leaders, change-makers, disruptors, and people who are passionate about their roles in the ICT space. It’s the ideal occasion to learn from and network with:

  • Carriers and Network Operators
  • Content Providers
  • Distributors and Resellers
  • Business Solutions Providers
  • IT/Communications Consultancies
  • ISPs
  • IT/Software Developers
  • Hardware/Equipment Manufacturers
  • Communications Authorities
  • Satellite/Broadcast/Cable
  • System Integrators

 

Callbox at CommunicAsia 2018

Callbox has been actively joining CommunicAsia for several years now. As a company that both relies and takes part in the ICT industry, Callbox sees tremendous value from participating in the tradeshow each year.

Not only does CommunicAsia provide the Callbox team a chance to build relationships and connections with movers and shakers in the ICT industry, it’s also a great venue for discovering innovations Callbox can use to improve its services.

That’s why the Callbox team is now all set for CommunicAsia 2018. If you’re also headed there, the Callbox team would love to meet you at the event. Click the banner below to schedule a meetup.

 

CommunicAsia 2018 - Sign Up to Meet Up

See you at CommunicAsia 2018!

 

 

Contact us 

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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New Callbox Site Feature Brings Key B2B Industries into Sharper Focus

New Callbox Site Feature Brings Key B2B Industries into Sharper Focus

New Callbox Site Feature Brings Key B2B Industries into Sharper Focus

The ‘My Industry Insights’ tool combines information drawn from past campaigns and data pulled from Callbox’s proprietary marketing database to let site visitors accurately size up their target verticals.

 

The Callbox team recently launched a new feature on its website called ‘My Industry Insights’, an interactive tool that helps users gauge and explore the targeted marketing potential for their industry. Released as a follow-up to Callbox’s data preview tool unveiled in March, My Industry Insights adds to the company’s growing suite of capabilities tailored for data-driven B2B marketers.

With the newly-deployed tool, a user gains insights on the size and composition of the potential audience they can reach. My Industry Insights analyzes campaign results of companies identical to the user’s organization. It then applies this information to identify the most relevant decision makers from Callbox’s massive in-house database, so that site visitors can learn about:

  • How many relevant and interested decision makers they can connect with
  • The top industries and verticals where opportunities tend to come from
  • Callbox clients that belong to the site visitor’s industry
  • Some notable leads and appointments Callbox handed off to these clients
  • How many qualified appointments Callbox has delivered so far for clients in the specified industry

Users can quickly access all these stats on the My Industry Insights page by choosing their industry from a drop-down menu. Information on the most relevant verticals and their corresponding record counts are available under the “Target Industries” and “Top Industries” sections, respectively. Details on identical clients and notable appointments are displayed in the “Our Clients…” and “We Got Our Clients to Meet…” sections.

The team wants B2B marketers to leverage My Industry Insights in order to make informed decisions about working with Callbox. The Callbox team believes it’s not a matter of telling potential customers about the company’s capabilities; it’s all about showing what they can achieve with a Callbox campaign.

Callbox site visitors can now access My Industry Insights at https://www.callbox.com.sg/my-industry-insights/

 

 

Try out our new My Industry Insights tool

Try out our new My Industry Insights Tool

 

 

Ready to talk? Schedule a consultation 

or Dial +65 3159.1112 | WhatsApp: +65 8232.2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

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Callbox Adds Interactive Data Preview Tool as New Website Feature

Callbox Adds Interactive Data Preview Tool as New Website Feature

Callbox Adds Interactive Data Preview Tool as New Website Feature

The new website tool lets clients quickly get a feel for how big the target audience they can potentially reach with a Callbox campaign.

 

As part of its mission to help B2B marketers make data-driven decisions, Callbox recently unveiled an interactive tool on its website that allows customers to preview the company’s massive in-house contact database. The latest website enhancement gives clients a crucial piece of information for their targeted marketing initiatives: the size of their target audience.

Contact lists can make or break an outbound campaign. That’s why the Callbox team wants marketers to catch a glimpse of the data resources Callbox can offer. Knowing this information can help marketers estimate whether their target segment is large enough to achieve their desired results when targeting a specific region.

Using the interactive data preview tool, visitors can choose a country from a drop-down menu and view record counts broken down by industry, employee size, and annual revenue. The available countries currently include USA, Singapore, Australia, UK, Malaysia, Hong Kong, New Zealand, Canada, and China.

Users can then drill down further on the country totals by looking at record counts under specific industries and firmographic attributes. The tool also returns the total number of contacts with valid email addresses, as well as how many unique companies and organizations that potentially match their ideal customer profiles.

Related: The Secrets to Increase your Database with Qualified Contacts [VIDEO]

The Callbox team is planning to add more features to the data preview page, including the upcoming “My Industry Insight” tool, which will allow users to get an in-depth overview of their target industry or vertical.

Callbox maintains an in-house database of over 44 million decision makers from organizations around the world. The company acquires, verifies, and manages prospect data through a combination of automated and human-enabled processes. Callbox employs full-time data specialists and uses robust database management tools that guarantee data accuracy, completeness, and timeliness.

The data preview tool can now be accessed at https://www.callbox.com.sg/record-list-by-country/ and is open to all site visitors.

 

 

Try out our Record List Preview Tool now!

Our Record List By Country

Read the latest updates on The Savvy Marketer’s Blog

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Callbox Team Readies Up for LeadsCon Las Vegas 2018

Callbox Team Readies Up for LeadsCon Las Vegas 2018

Callbox Team Readies Up for LeadsCon Las Vegas 2018

Callbox’s 2018 event calendar kicks off with this year’s much-awaited LeadsCon conference, which takes place March 5 to 7in Las Vegas.

LeadsCon Las Vegas is the first leg in a two-part series of yearly expos that focus on customer acquisition and conversion strategies. The 3-day event, scheduled for March 5 to 7, 2018 at The Paris Las Vegas, bills itself as “the performance marketing conference”—and for good reasons, too.

This year’s LeadsCon Las Vegas features more than 90 speakers from tech, financial services, and other B2B verticals, representing companies like Uber, Facebook, The Lending Tree, Spring Venture Group, etc. Key activities include hands-on workshops on content marketing, SEO, and partnership marketing, while presentations cover titles such as:

  • TCPA Industry Alert
  • Paradigm Shift: Signal is the New Lead
  • Using People-Based Measurement for Real Business Outcomes
  • Get a Second Chance to Make a First Impression with Email Retargeting
  • From Likes to Leads—Leveraging Facebook Lead Ads for Customer Acquisition
  • Less Leads, More Lifetime Value: Think Like a Digital Economist
  • Small Data: The Key to Call Tracking and Cracking the Code of Offline Conversions

Callbox has always been open to learning about tools and tactics that help the company improve its services. That’s why we always make it a point to join marketing conferences like LeadsCon. What we’ll pick up at the 3-day show will surely drive better results not only for the Callbox Team but for our customers as well.

So, if you’re also headed to LeadsCon Las Vegas 2018, we’d love to meet up with you there.

 

 

Join the Callbox Team on LeadsCon Las Vegas

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Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

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Callbox Updates Pipeline CRM with ABM Features and UI Makeover (Featured Image)

 

Callbox Rolls Out WhatsApp Click-to-Chat Integration on Website

Callbox Rolls Out WhatsApp Click-to-Chat Integration on Website

Callbox Rolls Out WhatsApp Click-to-Chat Integration on Website

The new website update brings a more seamless customer experience to the WhatsApp-savvy Singapore market.

 

Callbox enabled support for WhatsApp Click-to-Chat integration on the company website today. The recently-added feature offers up new ways for Singapore customers and site visitors to conveniently get in touch with the Callbox team using their favorite messaging app.

WhatsApp’s Click-to-Chat feature allows people to chat with someone who’s not saved as a contact in the phone’s address book. The chat opens via a link generated using that person’s phone number. More companies now deploy Click-to-Chat to boost their live chat capabilities by leveraging a platform that customers and prospects are actually using.

With WhatsApp users in Singapore making up 73% of the population, the Callbox team believes embedding Click-to-Chat functionality on the website is clearly a step in the right direction. WhatsApp ranks as the most popular instant messaging platform in more than half the world’s countries, and the Singapore market sees one of the app’s highest penetration and usage rates.

WhatsApp is also becoming a key B2B social media platform. In a HubSpot survey, nearly 3 in 10 respondents name messaging apps like WhatsApp or WeChat as their preferred business communication channel. The Facebook-owned messaging company also recently unveiled WhatsApp Business (a free Android app tailored for SMBs), which many industry observers consider as a clear signal of WhatsApp’s growing focus on the B2B segment.

The Click-to-Chat tool went live on the site earlier today. Visitors on callbox.com.sg can now start contacting the team’s marketing consultants. For mobile users, tapping on the Click-to-Chat widget automatically starts a chat conversation via WhatsApp:

WhatsApp-Click-to-Chat-Mobile

For desktop users logged into WhatsApp, clicking on the widget opens a chat with a live operator via WhatsApp Web. Otherwise, the widget takes users to a page with instructions and a QR code to start a chat session.

WhatsApp-Click-to-Chat-Desktop

 

 

 

WhatsApp’s Click-to-Chat tool provides better opportunities for people and businesses to reach out and connect. This neatly aligns with Callbox’s mission of helping businesses engage their target customers.

 

 

Connect with Callbox and learn more about our Omni-channel Marketing Services

Add us on WhatsApp: +65 8232.2417

Dial +65 3159.1112

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The-Ultimate-Lead-Generation-Kit-to-Jumpstart-Your-Business-2018-Edition

How the Callbox Team Spends the Holiday Season [INFOGRAPHIC]

The holidays are once again upon us. That means it’s time to kick back, relax, and get into the festive mood. In the spirit of the season, we bring you this little infographic that shares how the Callbox team joins the celebrations.

 

How the Callbox Team Spends the Holiday Season [INFOGRAPHIC]

 

Parties

This year’s company party is a fitting conclusion to an amazing 2017. But the year-end party goes beyond celebrating business successes. It’s about showcasing the Callbox culture and identity.

We always plan the party around maximizing team interaction. We’re a relatively big family, so this is one way of helping everyone get to know everybody else.

Charity

Charity has always been a part of Callbox’s holiday tradition. In fact, giving back to the community forms part of our calendar the whole year round.

Each year, we carry out feeding programs, help deliver relief goods, and conduct after-school learning projects. The holidays simply wouldn’t be complete without donations and volunteer work from the team.

Related: Why Holidays Could Hurt your B2B Business in Singapore

Gift-Giving

Callbox is a family of generous gift givers. When the holidays roll around, everyone’s busy making their list and checking it twice (and sometimes even thrice).

The Callbox team has its own take on the Secret Santa tradition. Everybody gets little presents from their Secret Santas weeks before the actual gift exchange.

Contests

Nobody at Callbox shies away from a contest. That drive to compete and win makes Callbox the company it is today. It also makes the holidays really exciting.

Each December, different departments go head to head, showing off their skills in activities such as Christmas tree-decorating and choral singing.

Awards

Being part of the Callbox team means your performance doesn’t go unnoticed or unrewarded. December is the time for recognizing the great work that everybody’s been doing for the past 12 months.

We make the holidays even brighter by letting the Callbox team’s stars shine through awards and prizes.

Related: Katrina Chua of Callbox Singapore Gave Her Piece of Lead Generation Advice on Beaconcom.sg

Lookback/Look-Ahead

For most companies, the run-up to the end of the year is when annual reviews and planning kick into high gear. At Callbox, we turn these activities into a holiday staple.

We take a collaborative approach to planning and review. This means that we sit down as a team and work out where we’ve been and where we’re going.

Looking back, we’ve had a lot of fun and learned a lot in the Savvy Marketer blog. We really hope you’ve enjoyed and gained from what we had put out here in 2017. Looking forward, we’ll continue publishing great content for B2B marketers as well as try out new ways to share insights.

From all of us here at Callbox:

Happy Holidays!

 

 

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Read more stories, tips, and ideas, check out The Savvy Marketer’s Blog!

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