40 B2B Sales Email Templates for Every Situation [Free PDF]

40 B2B Sales Email Templates for Every Situation [Free PDF]

 Email is indispensable in B2B sales. There’s just no substitute for the speed and precision that email brings. That’s why 3 in 4 companies think email provides excellent ROI.

But let’s face it, crafting email messages isn’t exactly as exciting as getting on a sales phone call or meeting with a prospect. Emails don’t write themselves. Coming up with a compelling copy can take up a lot of time and a ton of mental effort–things which could be better spent elsewhere.

So, to save you the unnecessary trouble, we’ve hand-picked forty (40) email templates from different sources and compiled them all in a free PDF file you can download and print out for quick reference.

The examples cover most situations in B2B prospecting–from cold outreach all the way to requesting referrals. Here are a few templates you can start using right away.


Cold Outreach


In B2B sales, you often find yourself trying to reach prospects who probably have never heard about you or your company before. The singular goal of any cold outreach email is to get a prospect to hop on a phone call. So, remove anything on your message that diverts from this objective.

Take this example from Attach.io:

attach.io email template

This is an effective cold email template for a number of reasons:

  • The subject line clearly indicates both what’s in it for the prospect and what the prospect needs to do.
  • The email copy is concise and benefit-focused.
  • The call-to-action is clearly stated.

Related: What Every Caller Ought to Know in Leaving Effective Voicemails in Singapore

Aside from cold outreach emails, the PDF download below also includes templates that:

  • Use different styles of prospect outreach
  • Ask the recipient to point you to the right person
  • Pique a prospect’s interest with personalized/researched information

Follow-ups


There are plenty of reasons why a prospect hasn’t replied to your previous email or why she hasn’t returned your voicemail. In any case, having a robust follow-up plan together with a series of follow-up emails can help you navigate the often stormy waters of B2B prospecting.

The below follow-up email example has been adapted from a template by Yesware:

This follow-up template works because:

  • It identifies what the recipient has possibly missed in the previous email.
  • It clearly states (outlines) what the prospect needs to do.
  • The copy provides room for making additional benefit statements.

You will find more follow-up templates given in the downloadable PDF, covering situations such as:

  • Unanswered phone calls and voicemails
  • Inactive/unresponsive contacts
  • After a phone conversation or meeting
  • After tradeshows, conferences, or networking events

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’


Lead Nurturing and Engagement


You need to constantly keep in touch with leads already in the pipeline so that you stay top-of-mind throughout the prospects’ buying journey. One good way to do this, of course, is through lead nurturing emails sent at various points and triggers in the sales process.

Here’s an example of a re-engagement email template from 500 Startups which works well for contacting stalled prospects:

There’s one good reason why this template stands out when it comes to reaching out to a prospect who has fallen under the radar: it gets right to the point.

There are other situations in B2B marketing that call for an appropriate lead nurturing email, and these are also covered by the examples:

  • Welcoming new subscribers
  • Keeping in touch
  • Announcing new developments
  • Sharing/featuring content
  • Responding to inbound/social media leads

Related: 10 Obvious Reasons Why you Need an Email List


Referrals and Recommendations


It’s quite surprising that only 11% of salespeople ask for referrals despite the fact that 91% of clients say they’d happily give one–not to mention that referral leads tend to have the highest conversion rates. So it pays to have a can of referral email templates on hand at all times, like this one:

This fine example of a referral email comes to us courtesy of HubSpot and is quite effective because:

  • It makes the referral process easier for your client (your client doesn’t have to create the referral email).
  • Your client doesn’t have to explain what you (the “salesperson”) does.
  • Since the email mentions both you and your client, it sets the stage for either of you to follow up.

Other related templates included:

  • Asking for referrals/recommendation
  • Making an introduction (for you and a client)
  • Reaching out to influencers
  • Leveraging your professional network

Related: The Strategic Marketing of Using Events to Improve Customer Loyalty

 

The Takeaway

We recommend using the templates in the downloadable PDF file as sources of email ideas and not as copy-and-paste messages. Test out different messaging styles and find out which works for your particular email audience.

 

 

Grab a FREE copy of 40 B2B Sales Email Templates for Every Situation! These 40 examples have all been hand-picked from a variety of sources that tested these templates in terms of opens, click-throughs, and replies

40 B2B Sales Email Templates for Every Situation {Free PDF}

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Email Marketing Series: How to Make your Emails Impossible to Ignore [Video]

Whether you admit it or not, email marketing is still one of the most reliable marketing channels in terms of lead generation. That speaks volumes, because the fact that it is permission-based should make it more of a challenge getting them opened, the same way that it is a challenge for marketing minds to craft emails that get opened or get leads to convert. The point is, email marketing works. You just have to know how to make it work for you.


I’m sure there was a time when, upon opening and reading an email, you said to yourself, “What kind of trash is this?” or “I could have made a better email myself.” or something along those lines.


 Believe me, I know how you feel.

I’ve been in this industry long enough to have used all sorts of marketing channels — email marketing included — yet, there’s never a day that I don’t learn something new. Take email marketing for instance. New concepts crop up literally daily, but the fundamentals remain almost the same.

In this video series, you’ll learn not only the fundamentals, but also some valuable tips and tricks that would improve the chances of your emails getting opened – from ensuring they’re mobile-friendly to making sure they’re as personal as possible. This video series is not a panacea for your email marketing ills, but if you use them, I’m pretty sure you’ll see some positive changes.

Really, I am one with you in your quest to never having an unopened email again.


 Episode 1: It’s All about Mobile

Mobile Marketing isn’t the future — it’s the present. And if you’re not exerting a significant effort in your mobile marketing, you’re already lagging behind the competition. This also applies in email marketing. In this episode, you’ll understand why it’s important to optimize your emails for mobile usage, and learn some tricks that’d come in handy along the way.

 

 


Episode 2: It Pays to Personalize your Message

Unless it’s from the state lottery department and it begins with “Congratulations!”, rare is the email that leaves an indelible mark in our busy daily lives. That’s because emails are not exactly the most personal means of communication. But it also doesn’t mean you should just be contented in sending run-of- the-mill messages that convey zero emotion or sincerity or both.

Pro tip: The more personal your emails are, the better the chances of them getting opened, and ultimately, getting a positive response. Here’s how to craft emails that would make the guys at Hallmark blush.   


Episode 3: Use a Catchy Subject Line

Books have synopses, movies have trailers, even sporting events have game previews where the protagonists tell the viewers what to expect come game time. Some, like boxing and MMA, make it even more interesting by making the fighters talk trash to each other, get into each other’s nerves and exchange blows even before the bell. That’s creating hype, that’s how tickets are sold, and that’s partly how fighters earn eight digits in less than a hour.

Similarly, that’s what should be done when writing an email. If you can sell it — meaning, make it interesting enough for the reader to open it and read the contents — just by the subject line alone, you should be inducted in the marketing gods hall of fame. See your ticket below.

 

 

 


Episode 4: Cut the Chase

Everybody is so busy these days we all need to be direct and straightforward. Most, if not all would agree if I said getting straight to the point works for most situations — in courtship, firing an inefficient staff, and even when doctors tell their patient their prognoses. I mean, I like details but unless it’s a really nice book or a series, I prefer knowing the meat of the matter ASAP.

Same is true with emails. Save the preamble for your novel. Just cut to the chase and tell the prospect what’s it about. Here’s why.

 

 

Here’s How to Have a Successful Email Marketing Campaign with Callbox

Learn more tips on generating leads

Check out The Savvy Marketer’s Blog or  watch more Callbox videos now

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7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel

7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

Infographic originally posted on www.callboxinc.com.

In your B2B marketing campaigns, what lead generation channel do you use?

Today, there are couple of marketing channels that we could choose from. These lead generation strategies include:

  • Content Marketing
  • SEO
  • Social Media Marketing
  • and the old fashion but still kicking telemarketing

But among these options, Isn’t EMAIL MARKETING the BEST strategy to invest in. Let me tell you why I think it’s still the most reliable channel. Browse over the stats in this infographic and you’ll end up agreeing with me.

7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

 

Infographic Transcript:

Email marketing has an ROI of 4,300%Twitter_bird_icon

Source: Direct Marketing Association

Revenue from email has increased by 28% from 2013-2014Twitter_bird_icon

Source: Email Marketing Industry Census 2014

60% of marketers believe email marketing produces positive ROITwitter_bird_icon

Source: Marketing Sherpa

40% of qualified leads discover sites via email Twitter_bird_icon

Source: Marketing Land

64% of decision-makers read emails via mobile devicesTwitter_bird_icon

Source: SalesForce

Adding social sharing buttons to email messages an increase click-through rates by more than 150%Twitter_bird_icon

Source: SocialTimes

56% of businesses plan to increase their email marketing efforts this yearTwitter_bird_icon

Source: CustomerMinds

 

More AMAZING Email Marketing Tips!

 

Make your business messages stand out – right off the bat. Our email marketing process has made a lot successful campaigns.

 

Learn more about how we generate leads through email marketing.

Dial +65 6248.5023 or +65 3159.1112