5 Reasons Why Your Email Nurturing Workflow is Underperforming

Email nurturing is one of the best ways to guide your prospects through your pipeline, but it’s not exactly magic.

There will come a time when it might not work and it can cause any organization serious problems.

In this guide, we’ll show you the common problems with email lead nurturing and what you can do to fix them, and restart your lead nurturing for massive growth.

Lack of Personalization

One of the biggest problems with lead generation and nurturing is the lack of personalization making emails that are being sent out too general and generic.

Prospects don’t like generic emails because it comes off as not only impersonal but lazy. Personalization doesn’t only deal with changing out names and greetings within emails.

It goes a step further.

Personalization has to deal with the content that you’re sending out. You can’t aim for industry-specific content – that’s still too broad – you need to be able to create role-specific content. This type of content will resonate more with your prospect and there is a higher possibility that they will read it.

if you can narrow down your personalization even further buy personality, you can expect to get higher open and response rates from your leads.


  • Pause your campaign
  • Pull your list and segment it further by roles and personality
  • Start creating content that will resonate with each individual target persona
  • Restart your campaign
  • Optional (but advised): A/B test your content for quality control

Emails are Spaced Too Near

Make sure you don’t overload your prospects with messages.

It might seem like a good idea to keep up brand awareness and keep the idea of your organization in their heads for a long time, but it could do more harm than good.

A barrage of messages might cause them to think that you’re being too pushy with your marketing and make it look like you’re too eager to make a sale.


– Don’t send more than two emails in one week. Three should be the absolute maximum for clients who are about to convert.

Related: What goes into creating a successful Email Marketing Campaign

Emails are Spaced Too Far Out

Sometimes the problem is your emails are too spaced out to make a difference. You could initiate a call on a Monday, but if you wait until the next week to send a follow-up email, then that could hurt your lead nurturing.

It’s understandable from the previous section that you don’t want to seem too eager, but the problem is if you wait too long, your prospect could lose interest and turn into a cold lead.

Warm leads have to be acted on swiftly or you could lose them altogether.

Think of it as telling a story, if you take too much time, you’ll lose their attention.


– Go into your email sequences and check out how long emails are spaced out

– Make sure you adjust to target at least twice a week – dependent on how warm your leads are

– Apply changes and observe

Bad Copy

Good copy makes for great lead nurturing, and bad copy won’t make much of a difference except to remind your prospects about your brand.

To determine if your copy works you need to be running A/B tests every now and then on your different target customer personas. This will help you stay objective with the copy that you choose to use.


– Pause all campaigns and start running A/B tests

– Get a third party to review your email content

– Check if targets are being met, if not, run another batch of tests

The Sequence is Flawed

You could have everything spaced out properly, great targeting, and the best copy, but if your sequence is flawed, then you don’t have much of a shot in reeling people in for the close.

Now there are a lot of ways your sequence could be flawed.

For example, there aren’t enough breaks in the flow that invite them in for a meeting with a sales rep, you might not be addressing their concerns properly or giving them a chance to interact with your emails, etc.


–  Make sure that you give them chances to interact with your emails so that you can have multiple email sequences ready to kick in depending on their reaction.

–  Check if you have a clear CTA to book for a sales call in every email.

– Check to see if your automation seems more human than robotic. Remember, your prospects are all at different stages of buying so you need to see if you’re addressing them.

These email lead nurturing problems are common for a lot of marketers and it’s only normal to run into a dead-end. What’s critical is that you monitor your system well and adjust to possible problems that might arise.

Need help with your email lead nurturing? Talk to one of our representatives today!

5 Sales Email Tips That Will Help You Land More Meetings

5 Sales Email Tips That Will Help You Land More Meetings

Email is still one of the most potent ways to reach your prospects. However, how can you craft the perfect email to land you a meeting?

From the way you craft your lines to the way you convey your intentions through a simple message, there’s a lot of ways that you can get across and land yourself a meeting.

Let’s take a look at what types of emails work in getting meetings.

Providing Customized Advice

There are plenty of ways to go along this route, but the reason it works is that it shows your prospect that you’re paying attention to what they are doing and that you genuinely want to help out.

It can be something as simple as thoughts on a current campaign that they are running or an aspect of their business that they could improve on.

Usual ways to do this is to:

  • Provide suggestions on improving a social media post that they made
  • Provide insight on their current business model
  • Point out a way that they can develop an ongoing process

 Providing advice allows you to build customized messages for them, meaning that you actually took the time to study what they are doing. It makes them feel special and people in general like that feeling.

Also, you work on the rule of reciprocation. This means that since you already gave them something at the beginning of the relationship, it makes them more likely to provide you with something in return.

Finally, one of the most significant benefits of giving advice is that it establishes your role as an industry leader that is willing to take the time to help people out.

At the end of the day, they can choose to take your advice and go with another provider for the solution, but you’ll still be the organization that helped them out.

The Referral Email

Another powerful email is the referral email, and it works by using the power of the bond of the prospect with a shared connection.

Referral emails are great because they get opened by the prospect because you used the name of someone that they have already transacted with. In a sense, you’re riding off that bond.

By doing this, they will be more responsive to the message that you have for them. They are also more likely to trust you since you came with a referral.

However, make sure that a common connection has actually referred you or that you have their permission to use their name in the email.

Asking Them a Question

People love being listened to, but one thing that they love even more is being sought after to provide answers. It makes them feel special, and it’s a compliment to the work that they have.

If you find yourself at odds with how to reach out to a prospect, asking them a question might get the conversation started.

Possible questions for you to ask are:

  • Technical advice
  • A referral to another potential prospect (tricky to do)
  • Comments on something that you are working for

You can even ask your prospect to work with you in connecting with other people.

Compliment Their Work and Ask To Connect With Them

 Just as people like being asked questions, they also like being genuinely complimented. A compliment can allow you to start a conversation with them and get them to check another piece of work out.

For example, if you like the way they wrote about a particular topic, you can reference that piece of work and send a link to something that you think might interest them.

By complimenting their work, you can open up the conversation to more topics that interest you both.

Update Them About Your Organization

 A hallmark email that lands meetings are updating your prospect list on the latest developments in your organization’s product line. However, make sure that you customize your email to reflect a significant need that they have that you can now provide for.

By doing this, you can show that your company cares about the problems that they have and that you can solve them with your new solution.

You can start the email by telling them about how your solution will solve a specific problem that they or companies in their industry are experiencing.

There are different ways that you can utilize the power of emails to score meetings that can ultimately lead to sales for your organization. All you have to keep in mind is that you have to personalize, target, and consistently test and tweak.

The testing process allows you to make sure that you are efficient with the emails that you send and that you achieve maximum results. Once you combine that with proper marketing automation, you have a powerful source of leads!

Best Practices for Writing Effective B2B Lead Generation Emails

Best Practices for Writing Effective B2B Lead Generation Emails

When we discuss the effectiveness of different marketing strategies for lead generation campaigns, it’s hard to defy email marketing among all other tactics. Statistics show that email marketing was able to set a towering status for itself in the last decade, $44 ROI for every dollar spent, open rates at 68% and 174% conversions generated than social media, are just a few of the success numbers that email marketing contributes to businesses; the reason why regardless of how many newcomer strategies invade the B2B market, email marketing remains to be the most significant. Below are the 7 tips for writing effective B2B lead generation emails which can help your business count in.

One Target

Don’t just send anything to anybody or your unread email would get dumped easily, rather profile your target recipients for a specific send out activity, containing one message, but expect to receive varied replies and questions. The results will then determine your next actions steps in the process.


Personalize your emails is the experts’ advice. This will save your emails from diving directly to the trash or spam folders especially when you’re sending in bulk. As mentioned above, you will be sending one message, but your individual responses will draw the essence of personalization. Gusto.com suggests some email platforms that you can utilize for bulk emails (like 100, 200, 300 or 500 per day), but are personalized like the first names:

CTA (call to action)

No matter how flawless your email template is, but if there is no single call-to-action button utilized in it, you are less likely to receive a response from your recipients. Include at least one CTA button in your email templates like a link to your company’s website, downloadable forms or registration page. This would increase the chance of getting higher conversion rates.

Subject Line Rules

Avoid commanding your recipients to open and read your email, rather get them interested, fussed or intrigued by using functional subject lines that convey an idea.

Short, Focused

Ideally, a lead generation email containing 50 words, complete with introduction, body and one CTA, is enough to grab your recipient’s attention from his 5-minute break to read your message and send a short reply. And with just one CTA to click, your email would look neat and undemanding to the reader.

Avoid Too Many Attachments

Too many attachments to open or access in your email might get your recipient bored and tired. It is best to attach just one or two files in your email for quick browsing.

Lastly, Proofread and Respond Promptly

Read back, check for errors, you might have attached the wrong file or the wrong link, so reread to make sure that you have written the right message (in the body) for the right person (To:) at the right time.

5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

5 B2B Email Marketing Goals that Make or Break Results [VIDEO]

Email remains the Swiss Army knife of B2B Marketing.

It does a lot of things,
and it does them really well.

Email Marketing Goals - plot

But email’s performance is only as good as your goals.

Let’s understand the
5 essential B2B email marketing goals,
and learn why you need to focus on each of them.

#1 Connecting with new prospects

Emails are ideal for starting relationships with potential customers.

They enable personalized touches at scale.

That’s why 13% of B2B leads come from this channel.

Related: New Customers and Repeat Business: Leverage Both for Win-Win Results 

#2 Nurturing leads and opportunities

Emails play a key role in keeping leads engaged throughout the sales cycle.

They help deliver compelling content at each stage of the sales process.

51% of B2B marketers personalize lead nurturing through email segmentation.

Related: 5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm

#3 Automating response to specific triggers

Emails provide a personalized way to automatically respond to lead activity.

They make your entire marketing automation process run smoothly.

B2B marketers who implement email automation boost their sales pipeline by 10%.

#4 Promoting exclusive offers

Emails work well at promoting free trials, discounts, and special offers.

They let you match relevant offers with an interested audience, boosting conversions.

In fact, 66% of online purchases resulted from an email.

Related: Marketing and Transactional Emails: How to Leverage Both [VIDEO]

#5 Closing sales deals and providing post-sale follow-up

Emails can help sales reps close deals and encourage repeat purchase.

By providing reps with an extra layer of touch points, emails shorten the sales process.

Now that you know which goals to focus on, keep in mind that…

a goal without a plan is only a wish.

Crafting the Perfect Personalized Email

Crafting the Perfect Personalized Email

Great news! Your email now has lesser chances of getting thrashed right away even if you address your prospect by Mr. or Ms with his last name, unless it goes directly to other folders like SOCIAL and PROMOTIONS or worst, in the SPAM folder.

However, still, the words you use and your communication approach will determine the fate of your email- it’ll either be opened, starred and marked as important or be left unread, DELETED and thrashed. If your opened emails statistics remain at 10% and below, then it’s time to revise writing styles.

7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

40 B2B Sales Email Templates for Every Situation [Free PDF]

You’ve got to grab some insights that could help your emails get noticed by prospects.

Just like the standard letter, a business email is composed of 4 important parts: the subject line, the salutation or greetings, the body and the closing. Take a look at how you can recreate each part and come up with the best personalized email:

Related: 5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO] 

Subject line

Subject line

Subject lines must be catchy and something that would urge readers to open your email. It must stand out among all other emails in your reader’s inbox, showing an apparent difference at the same time perk up the prospect’s curiosity. Make your subject line short but relevant.

Thrillist: “DO NOT Commit These Instagram Atrocities”

Warby Parker: “Uh-oh, your prescription is expiring”

Digital Marketer: “IS this the hottest career in marketing?”

Salutation or Greeting

Salutation or Greeting

You will need to profile your prospect first before you decide on the greeting part. There are prospects that care less about how they are being addressed but you should consider those who are quite picky.  According to HubSpot, the usual “Hi” and “Hello” may still work but there are opening lines that will instantly hook buyers. Email Opening lines that:

Use questions:”Did you know (interesting fact)”

Trigger events: “Congratulations on ..”

Boost their ego: “Great insights at the Y summit”

Leverage commonalities: “Like you, I love..”

Add value: “I help companies like your solve..”

Related: Email Marketing Series: How to Make your Emails Impossible to Ignore [Video]



If this is the first time you are writing to a certain prospect, it’s imperative that you introduce yourself and the company you are representing. Do not assume for the prospect to have the luxury of time to google information about you and your company (although some are likely to do so when they aren’t so busy).

  • Let the prospect know the reason why you wrote, share an overview of your product or service and a 3-bullet point benefit.
  • Attach CTAs (call-to-action) like links to your company website, HTML query or chat and contact information like phone number and email.
  • Make it short, limiting to 100 words.

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’



Thank the prospect and let him know that you’d be pleased to hear some questions from him by replying to the email or calling your direct line.

Put your full name, your designation, company name and don’t forget to include your best to reach number and email.

Related: A Visual Guide to Email Marketing Analytics [INFOGRAPHIC]

Boost open rates and increase revenue may be the basic reasons why you should personalize emails but top that with gaining your prospect’s trust that you are not a robot but a human professional who has the answers to his questions that will benefit his business.

5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]

5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]

Attention spans are getting shorter.
One study claims it’s shorter than a goldfish’s.

But this doesn’t mean people now have fishlike intelligence.
We simply got smarter at spending our attention.

That’s the key to getting your emails opened and read.
You have to show they’re worth people’s attention
… and you only have 8 seconds to do this.

Follow these proven tips to make each crucial second count.

#1 Figure out the best sending schedule

Send times affect email engagement rates.

Research shows mid-morning on weekdays work best.

Tweak your send times based on your own campaign and audience.

Related: A Visual Guide to Email Marketing Analytics [INFOGRAPHIC]

#2 Spend extra effort crafting your subject line

47% of recipients open emails based on subject lines alone.

Good subject lines use recipients’ curiosity and self-interest.

Come up with 2 to 3 subject line ideas and test each one.

Related: How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]

#3 Avoid starting with “Hi, my name is…”

Opening lines affect whether your emails get read.

Your email won’t be worth reading if it starts off by talking about you.

Hook your prospects by making the opening about them.

Related: 40 B2B Sales Email Templates for Every Situation [Free PDF]

#4 Show that you really did your homework

Personalized emails fetch 29% more opens and 41% higher CTRs than generic emails.

But deeper personalization improves conversion by up to 360%.

Open by mentioning a recent trigger event or a shared background.

Related: Email Marketing Series: How to Make your Emails Impossible to Ignore [Video]

#5 Pay attention to layout and formatting

Recipients spend only 5 seconds scanning an email.

In one glance, your prospect should know what the message is about.

Break the body into smaller chunks and make key items stand out.

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

But as attention spans continue to dwindle,
this is the best way to email prospects:

Seek respect, not attention.
It lasts longer.

–Z. Abdelnour

How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]

How to Make Sure Your Cold Emails Make it to the Inbox [VIDEO]


1 in 5 commercial emails sent never reaches the inbox.

  • 6% end up in the spam folder
  • 14% are blocked by ISPs entirely.

For cold emails, inbox placement becomes even more challenging.

That’s because…

  • You don’t have a relationship with your recipient yet.
  • You’re sending unsolicited messages.

But this doesn’t mean cold emails are spam.

That’s why they belong to the inbox, not the junk folder.

Follow these steps to make sure things stay that way…

A Visual Guide to Email Marketing Analytics [INFOGRAPHIC]

40 B2B Sales Email Templates for Every Situation [Free PDF]


Step 1: Scrub your list thoroughly

Your cold outreach’s success depends on the quality of your list.

  • Use list cleaning tools and services to remove bad addresses
  • Run a double opt-in campaign, especially when using a third-party list

Related: Get Rid of Dead Leads on your Database in Singapore [Slideshow]

Step 2: Check your copy for spam triggers

Your email’s content and design can set off spam alerts in dozens of ways.

  • Limit your use of known spam words
  • Maintain a 60-40 text-to-image ratio
  • Link exclusively to reputable domains

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

Step 3: Segment and personalize your campaign

In the eyes of ISPs, there’s a fine line between non-personalized bulk emails and spam.

  • Add some prospect-specific snippets to your email templates
  • Segment your list and customize the message for each group

Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals

Step 4: Let ISPs know you’re someone they can trust

Sender authentication tools and services can help you improve deliverability.

  • Setup SPF, DKIM, and DMARC anti-spoofing
  • Sign up for sender and email certification audits

Step 5: Watch how you use your sending IP

Once your sending IP and domain get blacklisted, your emails no longer reach recipients.

  • Send emails in small batches each day and gradually increase the volume
  • Use a dedicated IP for your sending server
  • Keep hard bounces below 5% and spam reports below 0.1%

Remember, cold emails are not spam unless you make them that way.

Related: 7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

A Visual Guide to Email Marketing Analytics [INFOGRAPHIC]

A Visual Guide to Email Marketing Analytics [INFOGRAPHIC]

In some ways, running an email campaign is like flying a plane solely by instrument. The only way to know whether your campaign is actually heading in the right direction is to pay attention to the numbers flashing on your dashboard. But like an aircraft’s instrument panel, a typical email marketing analytics console can be a bit tricky to figure out.

Today’s infographic provides a concise summary of email marketing analytics. This guide cites the prerequisites of email marketing and breaks down email analytics into its key component metrics.

A Visual Guide to Email Marketing Analytics


Things You Need

#1 Define your email marketing goals clearly

What exactly are you trying to achieve with your campaign?

#2 Refine your email process

You need a well-defined process in order to identify the things to be measured and tracked.

#3 Choose the right email marketing platform

Your email marketing software should enable quick access to the insights you need.

Metrics to Track

The Takeaway

Metrics tell you a lot about your email campaigns. In fact, they reveal everything you need to know to make informed decisions—that is if you know where and how to look. The things we’ve covered in this guide should help you navigate your campaign toward its objectives. So, keep these ideas in mind and always remember: if you can’t measure it, you can’t improve it.

40 B2B Sales Email Templates for Every Situation [Free PDF]

 Email is indispensable in B2B sales. There’s just no substitute for the speed and precision that email brings. That’s why 3 in 4 companies think email provides excellent ROI.

But let’s face it, crafting email messages isn’t exactly as exciting as getting on a sales phone call or meeting with a prospect. Emails don’t write themselves. Coming up with a compelling copy can take up a lot of time and a ton of mental effort–things which could be better spent elsewhere.

So, to save you the unnecessary trouble, we’ve hand-picked forty (40) email templates from different sources and compiled them all in a free PDF file you can download and print out for quick reference.

The examples cover most situations in B2B prospecting–from cold outreach all the way to requesting referrals. Here are a few templates you can start using right away.

Cold Outreach

In B2B sales, you often find yourself trying to reach prospects who probably have never heard about you or your company before. The singular goal of any cold outreach email is to get a prospect to hop on a phone call. So, remove anything on your message that diverts from this objective.

Take this example from Attach.io:

This is an effective cold email template for a number of reasons:

  • The subject line clearly indicates both what’s in it for the prospect and what the prospect needs to do.
  • The email copy is concise and benefit-focused.
  • The call-to-action is clearly stated.

Aside from cold outreach emails, the PDF download below also includes templates that:

  • Use different styles of prospect outreach
  • Ask the recipient to point you to the right person
  • Pique a prospect’s interest with personalized/researched information


There are plenty of reasons why a prospect hasn’t replied to your previous email or why she hasn’t returned your voicemail. In any case, having a robust follow-up plan together with a series of follow-up emails can help you navigate the often stormy waters of B2B prospecting.

The below follow-up email example has been adapted from a template by Yesware:

This follow-up template works because:

  • It identifies what the recipient has possibly missed in the previous email.
  • It clearly states (outlines) what the prospect needs to do.
  • The copy provides room for making additional benefit statements.

You will find more follow-up templates given in the downloadable PDF, covering situations such as:

  • Unanswered phone calls and voicemails
  • Inactive/unresponsive contacts
  • After a phone conversation or meeting
  • After tradeshows, conferences, or networking events

Related: 5 Things Every Prospecting Email Must Have Before Hitting ‘Send’

Lead Nurturing and Engagement

You need to constantly keep in touch with leads already in the pipeline so that you stay top-of-mind throughout the prospects’ buying journey. One good way to do this, of course, is through lead nurturing emails sent at various points and triggers in the sales process.

Here’s an example of a re-engagement email template from 500 Startups which works well for contacting stalled prospects:

There’s one good reason why this template stands out when it comes to reaching out to a prospect who has fallen under the radar: it gets right to the point.

There are other situations in B2B marketing that call for an appropriate lead nurturing email, and these are also covered by the examples:

  • Welcoming new subscribers
  • Keeping in touch
  • Announcing new developments
  • Sharing/featuring content
  • Responding to inbound/social media leads

Referrals and Recommendations

It’s quite surprising that only 11% of salespeople ask for referrals despite the fact that 91% of clients say they’d happily give one–not to mention that referral leads tend to have the highest conversion rates. So it pays to have a can of referral email templates on hand at all times, like this one:

This fine example of a referral email comes to us courtesy of HubSpot and is quite effective because:

  • It makes the referral process easier for your client (your client doesn’t have to create the referral email).
  • Your client doesn’t have to explain what you (the “salesperson”) does.
  • Since the email mentions both you and your client, it sets the stage for either of you to follow up.

Other related templates included:

  • Asking for referrals/recommendation
  • Making an introduction (for you and a client)
  • Reaching out to influencers
  • Leveraging your professional network

The Takeaway

We recommend using the templates in the downloadable PDF file as sources of email ideas and not as copy-and-paste messages. Test out different messaging styles and find out which works for your particular email audience.

How to Make your Emails Impossible to Ignore [Video]

Email Marketing Series: How to Make your Emails Impossible to Ignore [Video]

Whether you admit it or not, email marketing is still one of the most reliable marketing channels in terms of lead generation. That speaks volumes, because the fact that it is permission-based should make it more of a challenge getting them opened, the same way that it is a challenge for marketing minds to craft emails that get opened or get leads to convert. The point is, email marketing works. You just have to know how to make it work for you.

I’m sure there was a time when, upon opening and reading an email, you said to yourself, “What kind of trash is this?” or “I could have made a better email myself.” or something along those lines.

 Believe me, I know how you feel.

I’ve been in this industry long enough to have used all sorts of marketing channels — email marketing included — yet, there’s never a day that I don’t learn something new. Take email marketing for instance. New concepts crop up literally daily, but the fundamentals remain almost the same.

In this video series, you’ll learn not only the fundamentals, but also some valuable tips and tricks that would improve the chances of your emails getting opened – from ensuring they’re mobile-friendly to making sure they’re as personal as possible. This video series is not a panacea for your email marketing ills, but if you use them, I’m pretty sure you’ll see some positive changes.

Really, I am one with you in your quest to never having an unopened email again.

 Episode 1: It’s All about Mobile

Mobile Marketing isn’t the future — it’s the present. And if you’re not exerting a significant effort in your mobile marketing, you’re already lagging behind the competition. This also applies in email marketing. In this episode, you’ll understand why it’s important to optimize your emails for mobile usage, and learn some tricks that’d come in handy along the way.


Episode 2: It Pays to Personalize your Message

Unless it’s from the state lottery department and it begins with “Congratulations!”, rare is the email that leaves an indelible mark in our busy daily lives. That’s because emails are not exactly the most personal means of communication. But it also doesn’t mean you should just be contented in sending run-of- the-mill messages that convey zero emotion or sincerity or both.

Pro tip: The more personal your emails are, the better the chances of them getting opened, and ultimately, getting a positive response. Here’s how to craft emails that would make the guys at Hallmark blush.   

Episode 3: Use a Catchy Subject Line

Books have synopses, movies have trailers, even sporting events have game previews where the protagonists tell the viewers what to expect come game time. Some, like boxing and MMA, make it even more interesting by making the fighters talk trash to each other, get into each other’s nerves and exchange blows even before the bell. That’s creating hype, that’s how tickets are sold, and that’s partly how fighters earn eight digits in less than a hour.

Similarly, that’s what should be done when writing an email. If you can sell it — meaning, make it interesting enough for the reader to open it and read the contents — just by the subject line alone, you should be inducted in the marketing gods hall of fame. See your ticket below.


Episode 4: Cut the Chase

Everybody is so busy these days we all need to be direct and straightforward. Most, if not all would agree if I said getting straight to the point works for most situations — in courtship, firing an inefficient staff, and even when doctors tell their patient their prognoses. I mean, I like details but unless it’s a really nice book or a series, I prefer knowing the meat of the matter ASAP.

Same is true with emails. Save the preamble for your novel. Just cut to the chase and tell the prospect what’s it about. Here’s why.

7 Stats That Proves Email Marketing Is Still The MOST Reliable Channel

7 Stats that Says Email Marketing is the BEST Among Other Channels [INFOGRAPHIC]

Infographic originally posted on www.callboxinc.com.

In your B2B marketing campaigns, what lead generation channel do you use?

Today, there are couple of marketing channels that we could choose from. These lead generation strategies include:

  • Content Marketing
  • SEO
  • Social Media Marketing
  • and the old fashion but still kicking telemarketing

But among these options, Isn’t EMAIL MARKETING the BEST strategy to invest in. Let me tell you why I think it’s still the most reliable channel. Browse over the stats in this infographic and you’ll end up agreeing with me.

Infographic Transcript:

Email marketing has an ROI of 4,300%Twitter_bird_icon

Source: Direct Marketing Association

Revenue from email has increased by 28% from 2013-2014Twitter_bird_icon

Source: Email Marketing Industry Census 2014

60% of marketers believe email marketing produces positive ROITwitter_bird_icon

Source: Marketing Sherpa

40% of qualified leads discover sites via email Twitter_bird_icon

Source: Marketing Land

64% of decision-makers read emails via mobile devicesTwitter_bird_icon

Source: SalesForce

Adding social sharing buttons to email messages an increase click-through rates by more than 150%Twitter_bird_icon

Source: SocialTimes

56% of businesses plan to increase their email marketing efforts this yearTwitter_bird_icon

Source: CustomerMinds

More AMAZING Email Marketing Tips!